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The Big Pitch: How to Break Through with Mass Media

Event Start Date:
May 11, 2022
Event End Date:
May 11, 2022
Event Venue:

Everyone with a media monitoring service knows the value of your company’s mention in the Wall Street Journal. But how can you catch the eye of the broadest of broadsheets? On May 11 at 4 p.m., we’ll put that question (and more!) to a 30-year veteran of the WSJ newsroom.

Jacob M. Schlesinger is a senior correspondent in the Journal’s Washington bureau, covering economics in the 2020 campaign. He previously covered trade and globalization, and served as the Journal’s global financial regulation editor, as well as deputy Washington bureau chief. He is currently a Fellow at the Stanford Distinguished Careers Institute.

Join us for a look inside the Journal newsroom – the daily schedule, how writers cultivate sources and how you can contribute to their work while boosting your own.


$10 members
$15 non-members
Students are free

*MPRC members can register at YPRSA member pricing.


The Big Pitch: How to break through with mass media; featuring Jacob M. Schlesinger - YPRSA webinar