How do you write an op-ed column? How do you pitch it for placement? And why do op-eds even matter in the first place? Join our friends at the Maine PR Council for a virtual Lunch & Learn session led by Luka Ladan, APR, president and CEO of Zenica Public Relations. Having secured hundreds of op-ed placements for clients in recent years, Mr. Ladan is uniquely qualified to explain each and every step of the op-ed process—from brainstorming, drafting, and editing to pitching and placing. He also explores the history of the newspaper opinion page and how it has evolved in 2023. Attend this session to gain a deeper understanding of the content creation required to place op-eds nationally, regionally, and locally, influencing countless readers in the process.
Cost: $20 for PRSA members; $30 nonmembers; free for students
Date: Tuesday, May 9, 2023; 12-1 p.m.
Registration: Maine PR Council Website