The PRSA Examination for Accreditation in Public Relations has been designed to test the knowledge, skills and abilities (KSAs) of an experienced public relations/communications candidate. It is recommended that candidates have a minimum of five years’ full-time experience in the practice or teaching of public relations prior to applying for accreditation.
The readiness review serves as a gateway to the written examination. Each candidate will meet with a local panel of three accredited professionals who will determine either to advance or not to advance the candidate to the written portion of the examination. The readiness review will involve a written submission by each candidate and a portfolio review. A readiness review panel will score each candidate on approximately 16 specific skills and will provide specific guidance and direction to each candidate about additional steps needed to prepare for the written examination.
The written examination will test over 30 specific KSAs in six areas of professional practice. The following list shows the KSA areas and the percentage of the examination process that is devoted to each:
- Research, Planning, Implementing and Evaluating Programs – 33 percent
- Applying Ethics and Law – 13 percent
- Communication Models and Theories – 15 percent
- Managing Issues and Crisis Communications – 13 percent
- Understanding Communication Models, Theories and History of the Profession – 8 percent
- Leading the Public Relations Function – 18 percent
- Managing Relationships – 15 percent.
Prometric, Inc. will administer and deliver the written examination at its 300 computer-based testing facilities throughout North America. Locally, testing centers are located in Concord and Portsmouth, NH, Portland and Bangor, Maine, and Williston, Vermont. Other nearby testing centers are located in Albany and Plattsburg, New York, and several in the greater Boston area of Massachusetts as well as in West Springfield.
After being advanced by a readiness review panel, candidates can schedule their written examinations via toll free telephone or Prometric’s Web site and may take the examination within one year of being advanced by the panel.
For additional information about the accreditation process and the value of accreditation, please visit www.praccreditation.org, or contact Yankee Chapter accreditation chairs, Jane Law or Mary Ellen Hettinger.
Accreditation Exam Fees
Fees: There is an application fee of $25 plus a fee for the Accreditation Examination of $385. Both fees are payable at time of application. PRSA now offers candidates the option of splitting the fees into two payments of $205 covering the full Examination fee, plus the $25 application fee; one half due at time of application and the remainder due when the candidate completes the Readiness Review and is authorized for the computer-based Examination.