Professional Development

Professional Development programs feature expert guest speakers who discuss a variety of topics and challenges faced by today’s public relations and communications professionals. Attendees are encouraged to maintain and develop their skills and share their knowledge with peers.

Recent professional development offerings:

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How Did Delta Reach A 95% Vaccination Rate With Employees?

Insights From Gina Laughlin, Managing Director of Employee Communications at Delta Air Lines Delta Air Lines was on top of the world at the start of 2020, with a workforce that was 90,000 people strong.  They were winning awards for customer experience and paying out $1.6 billion in profit-sharing to employees. Six weeks later, COVID […]

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Beyond COVID-19 Issue Anticipation for 2022

Thanks to everyone who participated in the 2021 Yankee Chapter Annual Meeting! Our panel presentation (Beyond COVID-19 – Issue Anticipation for 2022) was a valuable tool for communicators looking to identify challenges and opportunities in a post-pandemic world. In case you missed it, a recording of the panel discussion and presentation are available here: Beyond […]

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2019 Annual Meeting — How SNHU Uses Marketing Communications Throughout the Student Lifecycle

Join Yankee Chapter PRSA for its annual meeting at Red River Theatres on October 30, from 8:30 to 10:30 a.m. The event includes a continental breakfast and networking at 8:30 a.m., followed by a presentation from Kristin Lamas Patterson, from Southern New Hampshire University, on “How SNHU Uses Marketing Communications throughout the Student Lifecycle.”

When “It” Hits The Fan!

A crisis can strike any business at any time. Join Scott Spradling of The Spradling Group on Wednesday, September 25 to learn how to anticipate likely scenarios and how they can impact your stakeholders. You will get a plan for rebuilding corporate and institutional image and enhancing positive relations with the public, customers, opinion leaders, and the media.

Katie Delahaye Paine, aka The Measurement Queen

Measurement Base Camp – May 16

Most communications professionals have listened to at least one, if not many, lectures on how to do measurement right. The challenge is, once they’ve heard the theory, how do they implement it at their place of work? To help individuals prepare and manage these hurdles and more, Paine Publishing is holding a Measurement Base Camp—a one-day intensive training session that will cover all things measurement—on May 16.