Professional Development

Professional Development programs feature expert guest speakers who discuss a variety of topics and challenges faced by today’s public relations and communications professionals. Attendees are encouraged to maintain and develop their skills and share their knowledge with peers.

Upcoming and recent professional development offerings:

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New Hampshire PBS to Host Yankee Chapter Annual Meeting

If you ever wanted a look behind the scenes at the state’s public television broadcaster, here’s your chance! New Hampshire PBS will host the Yankee Chapter PRSA Annual Meeting on Thursday December 11, 2025. Join us for a tour of the studio, a panel discussion and a check-in with the people who are working to […]

“The Organizational Statement Dilemma” Program Recap and Takeaways

Recap of Lively Panel Discussion: “The Organizational Statement Dilemma: Respond?  React? Or Remain Silent?” By Kelly Scargill Daily, we learn of significant policies, tragedies, scandals, and crises that impact our world – some of these are large-scale, and others more local. Have you had to consider whether to take a public position on these types […]

Register Now for Pro Series PR Workshop!

Build PR skills in this half-day workshop covering strategy, crisis communications, media relations, and internal/external best practices. This half-day workshop is intended for communications professionals at any level. It provides an overview of various aspects of public relations, best practices in internal and external communication, crisis communication, and media relationship-building, as well as strategic thinking […]

Event Recap: The Ins and Outs of Influencer Marketing

Strategies from Multiple Perspectives By Casey Huczko, Intern at Cultivate On September 5, 2025, influencer marketing experts Lindsay Bumps, Erin Torres, and Nick Mattera joined a panel discussion on influencer marketing. Organized by the Yankee Chapter of PRSA and Cultivate, a Burlington, VT-based PR and communications agency, with moderation by Lisa Lance, Yankee PRSA Chapter […]

Big Turnout for AI Workshop; Join Us Oct. 16 for Next Event!

Southern NH University hosted 50 PR professionals and students at Yankee Chapter’s Interact AI conference on Oct. 6th.  Special thanks to speakers David Humphreys, Dir. of AI Integration, SNHU; Cameron Shilling, Dir. Litigation Dept. & Chair, Cybersecurity & Privacy Group, McLane Middleton and Rebecca Emery, APR, Founder & AI Marketing Advisor, Seacoast AI and lead […]