Content Writer, Easterseals New Hampshire

Easterseals New Hampshire is looking for a Content Writer to join our team! The successful candidate will tell the powerful, compelling stories of Easterseals NH & VT to raise public awareness of the important work of the organization. The Content Writer will follow department standards for style, voice, and usage and become a trusted partner to program staff who recognize this individual as their go-to person for communicating successes with the organization and the external audience.


Marketing Coordinator, Lavallee Brensinger Architects, LLC

Lavallee Brensinger Architects seeks a Marketing Coordinator. Marketing Coordinators play an essential role in the Marketing and Business Development team. They operate in a fast-paced, deadline-driven environment, providing support to all firm members, including Owners, Principals, and Directors. This hybrid position demands strong communication and organizational skills, creative thinking, and the ability to work collaboratively. Marketing Coordinators are responsible for designing and producing proposals, presentations, and other materials to help the firm secure projects.



Meet New Member Michael McLean!

Originally from:  Goffstown, NH

 Job Title and Organization:  Director of Marketing and Business Development at McLane Middleton


Work History/Background:  I began my career as a communications specialist at a corporate credit union in Pennsylvania where I wrote for all sorts of mediums, including digital and print communications, ad and web copy, video scripts, and news releases.  I’ve been at McLane Middleton – a regional law firm with about 115 attorneys in five offices throughout NH and MA – for 10 years.  In my current role, I’m responsible for developing and managing strategic marketing initiatives for the firm.


Why I joined Yankee Chapter PRSA:  To stay up-to-date on the latest industry trends and connect with a network of professionals with similar experiences.


PRSA positions I have held or am interested in:  Not held any positions but am interested in learning about future opportunities.


Most challenging PR situation:  Generally speaking, I find the pressure and urgency around crisis communications to be the most challenging.  This may or may not stem from starting my career at a financial institution right before the 2008 banking crisis.  Fortunately, these situations have been few and far between for me.


Bucket List:  It’s a long list, so I’ll stick with my Top 3: visiting all 50 states in the U.S., going to the NBA’s Summer League in Las Vegas, and going to the Sundance Film Festival.


Hobbies/Interests: Watching/playing sports, hiking, skiing, movies, and family time.

Yankee Chapter Members Named to New Hampshire 200 List

Congratulations to five members of Yankee PRSA, who were named to NH Business Review’s 2024 New Hampshire 200 list. The list of leaders for the 2024 edition is a unique group of people who have made their mark on New Hampshire’s economy, business climate and the state as a whole.

Hats off to these five Yankee Chapter members:

Lisa Cramb, Montagne Powers

Clark Dumont, APR, Fellow PRSA, Dumont Communications

Kristen Lestock, Cookson Communications

Laura Simoes, Nackey S. Loeb School of Communications

Jayme Simões, Louis Karno & Company


May President’s Column, Yankee Chapter 2024

From Robin Schell, APR, Fellow PRSA, Yankee Chapter President…

One of the most rewarding parts of serving as President of the Yankee Chapter this year is enjoying the success of our many hard-working committees and vol unteers – it has been so much fun to work with you all and to see the fruits of your labor!  Thank you for all you do.

Our Membership Committee of Mark Elliott, APR (Chair), Clark Dumont, APR, Fellow PRSA, Keri Pappalardo and Mackenzie Kreitler has hosted two successful in-person socials in Concord (March) and Exeter (April).  Thanks to Robin Giampa, APR, Director of Communications at Phillips Exeter Academy for hosting us on April 11th for an informative campus tour and a networking social at the Lamont Art Gallery.  We were amazed at the creativity of the art exhibit – all pieces were submitted by Phillips Exeter Academy employees!    Stay tuned for news of our next membership social, slated for Manchester in September.

For those who want to do a road trip to Freeport, ME — on Wed. May 8th, the Maine PR Council is hosting a member social from 5-7 p.m. at the Maine Beer Company entitled “Doing Good Through Great Beer”.  This is a nice chance to meet our neighbors to the north (with a side benefit of getting in a little spring shopping at LL Bean!) To register: Maine PR Council Mixer & Social at Maine Beer Company – Yankee PRSA

By the way, we are creeping closer to our goal of 100 Yankee Chapter members … we are at 98 members right now!  If you’re a new member looking to join a committee, please give me a call at 603/770-3607 to discuss the possibilities.  If you’re looking for find out more about PRSA and Yankee Chapter membership, contact our chair, Mark Elliott, APR at

Our Professional Development Committee, led by Kristen Lestock and Denise Hutchins, has been meeting weekly with members of the Maine PR Council and the Boston PRSA Chapter to plan our multi-chapter half-day conference, “AI and PR:  Sparking Curiosity, Removing Fear” that will be held May 29th from 8 a.m. – noon at the Nackey S. Loeb School in Manchester.  Thanks to all of our sponsors to date:  Easterseals NH; Northeast Delta Dental; the Nackey S. Loeb School; Jackson Jackson & Wagner and Boston PRSA/President Kelly McFalls.  It’s not too late to become a sponsor, so if your organization is interested, please let me know before May 10th so we can include your logo on our website and in conference materials.  For those who haven’t yet registered, here is the link:  AI and PR Half-Day Workshop: Sparking Curiosity and Removing Fear – Yankee PRSA

If you are going to be in the Manchester area the night before the conference, on Tuesday, May 28th, we’re pulling together an informal dinner at Diz’s Café at 6:30 p.m. Diz’s Cafe: Restaurant on Elm Street in Downtown Manchester, NH (  Please let me know by May 24th if you’d like to attend (cost is not included in the conference registration price).

Thanks to our Accreditation Committee, led by Mark Elliott, APR and Joe Gallagher, APR for coordinating the multi-chapter panel discussion on “Starting Your Accreditation Journey” on April 9th.  We had a nice turnout for the live program.  Thanks to our moderator Brad Belote, APR and panelists Cristal Steur, APR from the PRSA Greater Worcester Chapter; Greg Glynn, APR from Maine PR Council and Thomasena Shaw, APR from the PRSA Boston Chapter for sharing their insights.  If you missed it, check out the recording:

Our Bylaws Committee, led by Jane Law, APR has put together a number of recommendations for updating our Bylaws – we will be discussing these at our next Board meeting on May 8th at 3 p.m.

Thanks to Donna Eason, APR and new Yankee Chapter member Mary Flowers for their work on the PRSSA Grants and Scholarships Committee – they have put together a proposal for our Board to discuss that involves transitioning our scholarship funds so we can support more PRSSA events and help graduating PRSSA students with scholarships to continue their membership and involvement in PRSA when they graduate.

Why Do PR Practitioners Need To Develop A Relationship With AI?  Word of Wisdom From Tony D’Angelo, APR, Fellow PRSA

As we prepare for our upcoming half-day conference on “AI and PR”, we’ll be sharing insights from a variety of practitioners… the blog below captures the highlights from an interview with Tony D’Angelo, APR, Fellow PRSA, Professor of Practice at Syracuse University and Shelly Goldman, host of “Let’s Talk PR” on the impact of generative AI on the PR profession.

Why PR Practitioners Need to Develop a Relationship with AI – Yankee PRSA

New Member Spotlight On Tara Bishop

Want to get to know our new members better?  Be sure to visit the “Meet A New Member” section of our website!  This week, the new member spotlight is on Tara Bishop, Communications Director for the Diocese of Manchester, who is currently serving on the Communications Committee:

PRSA’s DEI Initiatives

In April, PRSA ran a very informative presentation focused on inclusion of the Deaf community.  Here is the link to the recording:

On May 16th, from 5-6 p.m. you can learn more about the issue of ageism in the program, “Diverse Dialogues:  Shifting Perspectives – Age Is Just A Number”.  To register:

Diverse Dialogues: Shifting Perspectives: Debunking ´Age Is Just a Number’ | PRSA

For more information about DEI initiatives, please contact our Yankee Chapter DEI Representative Jill Kimball, APR, Marketing Manager for Northeastern Vermont Regional Hospital, at


Meet a New Member: Tara Bishop


Tara Bishop

Originally From:

Manchester, NH

Currently Live In:

Manchester, NH – I couldn’t leave my close-knit family and hometown 😊

Current PR Title/Organization:

Communications Director, Diocese of Manchester (the Roman Catholic Church in New Hampshire)

LinkedIn Profile:

Work History:

I interned at several PR and marketing firms during college and finally at the Archdiocese of Boston. I worked there after graduation, moved on to a PR firm and then transitioned to marketing roles at nonprofit organizations. Eventually I became a freelance writer and publicist for a roster of marketing firms, nonprofits, and corporate clients while my children were small. After 14 years of freelancing, my career came full circle when I returned to working for the Church in my current role.

History of Yankee Chapter/PRSA involvement:

I recently joined the Chapter and PRSA and am assisting with social media management for the Chapter.

Most Challenging PR Situation:

Navigating the changing media landscape with the influence of social media content and the ever-dwindling attention span of target audiences.

Bucket List Trip/Activity:

Taking my four children to Ireland where I studied abroad and honeymooned to see where my great-grandparents lived.

Hobbies and Interests:

Spending time at the lake with my family and chauffeuring my kids to all their activities (I look forward to having some different hobbies when they’re older!).

Get in on the Fun

Michele Talwani and Grace Lessner

Attend a Yankee Social

The first Yankee Chapter networking social was held at the Common Man in Concord, NH, from 5 to 7 p.m. on Tuesday, March 26. Special thanks to Clark Dumont, APR, Fellow PRSA, for organizing, and to Laura Simoes and Mackenzie Kreitler for serving as our ambassadors and helping to introduce our new members. Lastly, a shout-out to Erica Murphy and her staff at The Common Man for providing the room and a nonprofit discount on the appetizers.

Laura and Jayme Simoes

We hope to see many of you at our next networking social, which will be held on the Phillips Exeter Academy campus at the Lamont Art Gallery, 11 Tan Street in Exeter, on Thursday,
April 11.

Those who want a walking tour of campus will meet at the Lamont Art Gallery at 4:15 p.m.; the networking social will be held right at the Art Gallery from 5-7 p.m. There is no charge for this

event, thanks to our sponsor Robin Giampa, APR, Director of Communications at PEA, but please register so we can have an accurate headcount for food and beverages.

Tara Payne and Jane Law, APR

Robin Schell, APR, Fellow PRSA and Mackenzie Kreitler

Stacey Smith, APR, Fellow PRSA and Cindy Wright

Andy Morse, Jen Ranz and Keri Pappalardo



Meet a New Member!

Member Spotlight: Jeff Weld, Casella Waste Systems, Rutland VT

Originally from Rutland, VT

Job Title and Organization: Director of Communications, Casella Waste Systems, Inc. (Nasdaq: CWST)

Work History/Background: I started my career melding two passions—communications and sports—as the first Sports Information Director at my alma mater, Castleton University. For 15 years, I held various roles at the University, culminating as VP of Advancement, overseeing all marketing, communications, fundraising, and development efforts. I joined Casella in 2019 and have worked to help shape community outreach and engagement, government affairs, and communications efforts.

Why I joined Yankee Chapter: I joined to help grow my network, stay connected to others with similar experiences, and eventually help to develop and mentor the next generation of public relations professionals.

PRSA positions I have held or am interested in: I have just begun to engage with the organization and am always open to new opportunities.

Most challenging PR situation: Today’s media complexities pose immense challenges, especially in a highly polarized society and when dealing with the vast complexities of environmental compliance.

Bucket List: I have applied for tickets to the Masters in Augusta every year since 2000. Someday.

Hobbies/Interests: Golf, Gardening, Gourmet Cooking. And, Alliteration.


Meet a New Member!


Name: Laurie Storey-Manseau

Originally From: Born in Portland, Maine, grew up in Syracuse, NY, have lived in NH for the past 40 years.

Currently Live In: Hopkinton, NH

Current PR Title/Organization: Owner/Manager, StoreyManseau, LLC

LinkedIn Profile

Work History: 

  • 2000 to present: StoreyManseau, LLC, founder/owner/manager
  • 1997 to 2000: Dartmouth-Hitchcock (now Dartmouth Health), director of public affairs and marketing
  • 1990 to 1996: Elliot Hospital and Optima Health, media relations manager, and managing director of marketing
  • 1986 to 1990: Boston Globe, general assignment reporter


History of Yankee Chapter/PRSA involvement:

I have served on a panel discussion and have been tangentially involved for many years. Most recently, I asked a few members to critique my public relations class’ group presentations.


Most Challenging PR Situation:

Merger of Elliot Hospital and Catholic Medical Center in Manchester, and City of Lebanon’s attempt to tax the property where Dartmouth-Hitchcock Medical Center is built.


Bucket List Trip/Activity: Hard to say. My life is so busy I rarely take time to think about it.
Hobbies and Interests: Cooking

What Are Core PR Skills? Take the Online Survey

The Universal Accreditation Board is conducting an online survey to determine the core knowledge, skills and abilities that are necessary to succeed in public relations today. The “Practice Analysis” is conducted every five years, and the results will be used to update the Accreditation in Public Relations (APR) exam and Certificate in Principles of Public Relations exam as necessary.  No personal identifying information will be collected. However, you will have the option to enter a drawing for one of four $25 gift cards.

It should take about 15 minutes to complete the survey. Please click on the link below to access the survey.

Survey for Practitioners (

Survey for Educators (

If you have any questions, feel free to contact the research chair: Marlene Neill, Ph.D., APR, Fellow PRSA, Baylor University; or Kathy Mulvihill, Sr. Manager, Accreditation,