REGISTER NOW: Purposeful Partnerships: The Role of PR In Building Trust Among Collaborating Organizations
Title: Purposeful Partnerships: The Role of PR In Building Trust Among Collaborating Organizations
Date: Thursday. Aug. 15, 2024 12-1 p.m., via Zoom
Cost: Free to PRSA members and Maine PR Council members; $20 for non-members
Registration Link: lp.constantcontactpages.com/ev/reg/tykyyxe
Teamwork makes the dream work! We all know the saying, but in today’s cluttered communications and nonstop marketing environments, collaboration with external partners and like-minded organizations is a fundamental necessity. As many businesses undergo post-pandemic ‘re-sets’ or try to engage or retain audiences, partnerships or collaborations can help like-minded organizations achieve success by sharing resources, elevating messages, and broadening markets. But in reality – how does that collaboration flow? How do you build positive relationships, set goals and execute actions? How efficient is it? Where does conflict resolution come in? And what does ‘success’ look like?
Join the Yankee Chapter of PRSA August 15 for a productive one-hour lunch and learn session exploring this topic with leaders who are forging collaborations or have implemented successful partnerships. Jill Kimball, APR and the Marketing Manager at Northeastern Vermont Regional Hospital in St. Johnsbury,
Vermont, will moderate the session.
MODERATOR:
Jill Kimball, APR is Marketing Manager at Northeastern Vermont Regional Hospital in St. Johnsbury, Vermont, where she works with internal and external partners to demonstrate the value of high-quality health care services to community. Prior to NVRH, Jill was Community Relations Director at Ammonoosuc Community Health Services, Inc. a Federally Qualified Community Health Center in northern New Hampshire. She is the current VP of Public Relations for North Country Toastmasters, and founding member and Co-Chair of North Country Pride of Littleton, NH.
SPEAKERS:
Kate Luczko is the Senior Director of HealthForce NH, where she serves as a statewide leader on healthcare workforce issues. She promotes solutions to healthcare workforce challenges by engaging, collaborating with, and soliciting input from partners, employers, higher education, policymakers, funders, the public, groups representing historically underserved populations, and other stakeholders. Prior to joining HealthForce, Kate engaged with many community partners through her work as the President & CEO of the Greater Nashua Chamber of Commerce, and as the founding President & CEO of Stay Work Play New Hampshire.
Peter J. Wright, FACHE is the President & CEO of Northwestern Medical Center in St. Albans, Vermont. Prior to coming to Vermont in January 2023, he served as the President of Bridgton & Rumford hospitals, two rural facilities within Central Maine Healthcare where he also served as a CMH Senior Vice President. Starting his career in marketing and public relations, he has more than two decades of leadership experience in healthcare operations and executive leadership. Peter served as an ACHE Regent for NH, Chair of the AHA Regional policy board for New England and as a Trustee for the American Hospital Association. Currently, Peter leads the New England Collaborative Health Network, a partnership of like-minded independent healthcare organizations established to enhance economic and financial stability, support clinical excellence, and strengthen communities for partners in the New England region.
Meet a New Yankee Chapter Member!
Name: Katie Paine
Originally from: New York City
Currently live in: Shankhassick Farm, Durham, NH
Job Title and Organization: CEO and Founder, Paine Publishing
Work History/Background: started out in marketing in Silicon Valley in the ‘80s. When I was asked to “show my results” I learned that engineers and software developers do not understand words. So I started collecting data to prove my value in charts and graphs and numbers. Moved back East in 1986 to work for Lotus Development in Cambridge where I was the 9th Director of Communications in five years. Needless to say, I knew I had to deliver results. Fortunately I had Lotus 1-2-3. We analyzed and coded 2000 articles to determine the extent to which we’d been able to communicate our messages. Bob Strayton, head of our PR agency told me “anyone who isn’t using this system by the year 2000 doesn’t deserve to be in business.” So I quit Lotus and started the Delahaye Group, arguably the first company devoted to measuring PR. It was purchased in 1999 by what is now Cision (and many Delahaye employees are still there!) My next plan was to start a subscription newsletter devoted to PR measurement, but I kept on getting requests to implement measurement programs, so KDPaine & Partners was born. That was bought in 2013 by Carma. Then I went back to the original idea of a measurement newsletter and started Paine Publishing. Not a great time for paid newsletters so I now am back to measurement consulting and training and implementing integrated measurement dashboards. A big part of what I do is train more “measurement mavens” through our online courses: https://painepublishing.com/training-education/type/courses/
Why I joined Yankee Chapter
PRSA has always been a great place for networking. I’ve met so many great people at Yankee Chapter events.
PRSA Positions I Have Held or Are Interested in: Have never held a PRSA position, but would be open to something in the future.
Most challenging PR situation: When I was at Lotus, the Boston Bureau Chief of Business Week walked into my office after an extended exclusive interview with my boss at Lotus, Jim Manzi and told me: “I’m going to write the “Jim Manzi is an A-hole story.” He proceeded to provide me his impressions of my boss, none of which were favorable. Knowing I did NOT want to be within 100 yards of Manzi when that story came out, I asked him to give me a week to resign before he ran it. He obliged and I quit and started The Delahaye Group.
Bucket list/trip activity. Win first place in the Great Bay Yacht Club Merrymac Sailing Regatta. https://www.piperboatworks.com/history-of-the-merrymac.html
Hobbies/interests: Sailing, maintaining the farm, raising chickens, gardening and hanging with my Great Pyrenees Sir Lancelot, Knight Protector of Shankhassick Farm.
Contact Information: kdpaine@painepublishing.com
Content Writer, Easterseals New Hampshire
Easterseals New Hampshire is looking for a Content Writer to join our team! The successful candidate will tell the powerful, compelling stories of Easterseals NH & VT to raise public awareness of the important work of the organization. The Content Writer will follow department standards for style, voice, and usage and become a trusted partner to program staff who recognize this individual as their go-to person for communicating successes with the organization and the external audience.
CLICK HERE FOR MORE INFO & TO APPLY
Marketing Coordinator, Lavallee Brensinger Architects, LLC
Lavallee Brensinger Architects seeks a Marketing Coordinator. Marketing Coordinators play an essential role in the Marketing and Business Development team. They operate in a fast-paced, deadline-driven environment, providing support to all firm members, including Owners, Principals, and Directors. This hybrid position demands strong communication and organizational skills, creative thinking, and the ability to work collaboratively. Marketing Coordinators are responsible for designing and producing proposals, presentations, and other materials to help the firm secure projects.
CLICK HERE FOR JOB POSTING
Meet New Member Michael McLean!
Originally from: Goffstown, NH
Job Title and Organization: Director of Marketing and Business Development at McLane Middleton
Work History/Background: I began my career as a communications specialist at a corporate credit union in Pennsylvania where I wrote for all sorts of mediums, including digital and print communications, ad and web copy, video scripts, and news releases. I’ve been at McLane Middleton – a regional law firm with about 115 attorneys in five offices throughout NH and MA – for 10 years. In my current role, I’m responsible for developing and managing strategic marketing initiatives for the firm.
Why I joined Yankee Chapter PRSA: To stay up-to-date on the latest industry trends and connect with a network of professionals with similar experiences.
PRSA positions I have held or am interested in: Not held any positions but am interested in learning about future opportunities.
Most challenging PR situation: Generally speaking, I find the pressure and urgency around crisis communications to be the most challenging. This may or may not stem from starting my career at a financial institution right before the 2008 banking crisis. Fortunately, these situations have been few and far between for me.
Bucket List: It’s a long list, so I’ll stick with my Top 3: visiting all 50 states in the U.S., going to the NBA’s Summer League in Las Vegas, and going to the Sundance Film Festival.
Hobbies/Interests: Watching/playing sports, hiking, skiing, movies, and family time.
Yankee Chapter Members Named to New Hampshire 200 List
Congratulations to five members of Yankee PRSA, who were named to NH Business Review’s 2024 New Hampshire 200 list. The list of leaders for the 2024 edition is a unique group of people who have made their mark on New Hampshire’s economy, business climate and the state as a whole.
Hats off to these five Yankee Chapter members:
Lisa Cramb, Montagne Powers
Clark Dumont, APR, Fellow PRSA, Dumont Communications
Kristen Lestock, Cookson Communications
Laura Simoes, Nackey S. Loeb School of Communications
Jayme Simões, Louis Karno & Company
May President’s Column, Yankee Chapter 2024
From Robin Schell, APR, Fellow PRSA, Yankee Chapter President…
One of the most rewarding parts of serving as President of the Yankee Chapter this year is enjoying the success of our many hard-working committees and vol unteers – it has been so much fun to work with you all and to see the fruits of your labor! Thank you for all you do.
Our Membership Committee of Mark Elliott, APR (Chair), Clark Dumont, APR, Fellow PRSA, Keri Pappalardo and Mackenzie Kreitler has hosted two successful in-person socials in Concord (March) and Exeter (April). Thanks to Robin Giampa, APR, Director of Communications at Phillips Exeter Academy for hosting us on April 11th for an informative campus tour and a networking social at the Lamont Art Gallery. We were amazed at the creativity of the art exhibit – all pieces were submitted by Phillips Exeter Academy employees! Stay tuned for news of our next membership social, slated for Manchester in September.
For those who want to do a road trip to Freeport, ME — on Wed. May 8th, the Maine PR Council is hosting a member social from 5-7 p.m. at the Maine Beer Company entitled “Doing Good Through Great Beer”. This is a nice chance to meet our neighbors to the north (with a side benefit of getting in a little spring shopping at LL Bean!) To register: Maine PR Council Mixer & Social at Maine Beer Company – Yankee PRSA
By the way, we are creeping closer to our goal of 100 Yankee Chapter members … we are at 98 members right now! If you’re a new member looking to join a committee, please give me a call at 603/770-3607 to discuss the possibilities. If you’re looking for find out more about PRSA and Yankee Chapter membership, contact our chair, Mark Elliott, APR at melliott@velcro.com.
Our Professional Development Committee, led by Kristen Lestock and Denise Hutchins, has been meeting weekly with members of the Maine PR Council and the Boston PRSA Chapter to plan our multi-chapter half-day conference, “AI and PR: Sparking Curiosity, Removing Fear” that will be held May 29th from 8 a.m. – noon at the Nackey S. Loeb School in Manchester. Thanks to all of our sponsors to date: Easterseals NH; Northeast Delta Dental; the Nackey S. Loeb School; Jackson Jackson & Wagner and Boston PRSA/President Kelly McFalls. It’s not too late to become a sponsor, so if your organization is interested, please let me know before May 10th so we can include your logo on our website and in conference materials. For those who haven’t yet registered, here is the link: AI and PR Half-Day Workshop: Sparking Curiosity and Removing Fear – Yankee PRSA
If you are going to be in the Manchester area the night before the conference, on Tuesday, May 28th, we’re pulling together an informal dinner at Diz’s Café at 6:30 p.m. Diz’s Cafe: Restaurant on Elm Street in Downtown Manchester, NH (dizscafe.com). Please let me know by May 24th if you’d like to attend (cost is not included in the conference registration price).
Thanks to our Accreditation Committee, led by Mark Elliott, APR and Joe Gallagher, APR for coordinating the multi-chapter panel discussion on “Starting Your Accreditation Journey” on April 9th. We had a nice turnout for the live program. Thanks to our moderator Brad Belote, APR and panelists Cristal Steur, APR from the PRSA Greater Worcester Chapter; Greg Glynn, APR from Maine PR Council and Thomasena Shaw, APR from the PRSA Boston Chapter for sharing their insights. If you missed it, check out the recording: https://velcro.zoom.us/rec/share/mA8on6mh0LI_stsoXlUnti1K6ONQ-oB8YCx9YPct-Ci8vYs4XeOLtFJXFdsOqrkj.tvWgeCAmyJ7NNayE
Our Bylaws Committee, led by Jane Law, APR has put together a number of recommendations for updating our Bylaws – we will be discussing these at our next Board meeting on May 8th at 3 p.m.
Thanks to Donna Eason, APR and new Yankee Chapter member Mary Flowers for their work on the PRSSA Grants and Scholarships Committee – they have put together a proposal for our Board to discuss that involves transitioning our scholarship funds so we can support more PRSSA events and help graduating PRSSA students with scholarships to continue their membership and involvement in PRSA when they graduate.
Why Do PR Practitioners Need To Develop A Relationship With AI? Word of Wisdom From Tony D’Angelo, APR, Fellow PRSA
As we prepare for our upcoming half-day conference on “AI and PR”, we’ll be sharing insights from a variety of practitioners… the blog below captures the highlights from an interview with Tony D’Angelo, APR, Fellow PRSA, Professor of Practice at Syracuse University and Shelly Goldman, host of “Let’s Talk PR” on the impact of generative AI on the PR profession.
Why PR Practitioners Need to Develop a Relationship with AI – Yankee PRSA
New Member Spotlight On Tara Bishop
Want to get to know our new members better? Be sure to visit the “Meet A New Member” section of our website! This week, the new member spotlight is on Tara Bishop, Communications Director for the Diocese of Manchester, who is currently serving on the Communications Committee: https://www.yankeeprsa.org/new-member-profile-tara-bishop
PRSA’s DEI Initiatives
In April, PRSA ran a very informative presentation focused on inclusion of the Deaf community. Here is the link to the recording:
On May 16th, from 5-6 p.m. you can learn more about the issue of ageism in the program, “Diverse Dialogues: Shifting Perspectives – Age Is Just A Number”. To register:
Diverse Dialogues: Shifting Perspectives: Debunking ´Age Is Just a Number’ | PRSA
For more information about DEI initiatives, please contact our Yankee Chapter DEI Representative Jill Kimball, APR, Marketing Manager for Northeastern Vermont Regional Hospital, at j.kimball@nvrh.org.
Meet a New Member: Tara Bishop
Name:
Tara Bishop
Originally From:
Manchester, NH
Currently Live In:
Manchester, NH – I couldn’t leave my close-knit family and hometown 😊
Current PR Title/Organization:
Communications Director, Diocese of Manchester (the Roman Catholic Church in New Hampshire)
LinkedIn Profile:
www.linkedin.com/in/tara-dolphin-bishop
Work History:
I interned at several PR and marketing firms during college and finally at the Archdiocese of Boston. I worked there after graduation, moved on to a PR firm and then transitioned to marketing roles at nonprofit organizations. Eventually I became a freelance writer and publicist for a roster of marketing firms, nonprofits, and corporate clients while my children were small. After 14 years of freelancing, my career came full circle when I returned to working for the Church in my current role.
History of Yankee Chapter/PRSA involvement:
I recently joined the Chapter and PRSA and am assisting with social media management for the Chapter.
Most Challenging PR Situation:
Navigating the changing media landscape with the influence of social media content and the ever-dwindling attention span of target audiences.
Bucket List Trip/Activity:
Taking my four children to Ireland where I studied abroad and honeymooned to see where my great-grandparents lived.
Hobbies and Interests:
Spending time at the lake with my family and chauffeuring my kids to all their activities (I look forward to having some different hobbies when they’re older!).
Get in on the Fun
Michele Talwani and Grace Lessner
Attend a Yankee Social
The first Yankee Chapter networking social was held at the Common Man in Concord, NH, from 5 to 7 p.m. on Tuesday, March 26. Special thanks to Clark Dumont, APR, Fellow PRSA, for organizing, and to Laura Simoes and Mackenzie Kreitler for serving as our ambassadors and helping to introduce our new members. Lastly, a shout-out to Erica Murphy and her staff at The Common Man for providing the room and a nonprofit discount on the appetizers.
Laura and Jayme Simoes
We hope to see many of you at our next networking social, which will be held on the Phillips Exeter Academy campus at the Lamont Art Gallery, 11 Tan Street in Exeter, on Thursday,
April 11.
Those who want a walking tour of campus will meet at the Lamont Art Gallery at 4:15 p.m.; the networking social will be held right at the Art Gallery from 5-7 p.m. There is no charge for this
event, thanks to our sponsor Robin Giampa, APR, Director of Communications at PEA, but please register so we can have an accurate headcount for food and beverages.
Tara Payne and Jane Law, APR
Robin Schell, APR, Fellow PRSA and Mackenzie Kreitler
Stacey Smith, APR, Fellow PRSA and Cindy Wright
Andy Morse, Jen Ranz and Keri Pappalardo