Setting the Record Straight About the Ethical Practice of Public Relations

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By Teresa Valerio Parrot, Ed. D., APR

There was a time when someone asked what I did for a living, and I would give them a sly smile and say, “Do you watch Scandal?” and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, “Well, if you’re a fan of The West Wing, my job is basically an outsourced Toby Ziegler and CJ Cregg role.”

However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues…

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Mix & Jingle – Yankee PRSA Annual Meeting December 11, 2024

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Yankee Chapter PRSA Invites You to Save the Date:

Wed. Dec. 11, 2024

Meet The Media “Mix & Jingle,” presented by the Nackey S. Loeb School.

Location: Nackey S. Loeb School, inside the NH Institute of Politics on the campus of Saint Anselm College, in the West Wing room.

After our media panel, join us for mocktails, appetizers and holiday cheer sponsored by Northeast Delta Dental

SEE EVENT PAGE HERE FOR MORE INFO AND TO REGISTER

NEW MEMBER PROFILE: Marissa Payne

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Originally from: Concord NH

Currently live in: Concord NH

Work History/Background: I graduated from Saint Anselm College this past spring with a major in business administration. While at Saint A’s I was a member of the Women in Business Club and I started my first full time position in operations with the Better Business Bureau in July!

Why I Joined Yankee Chapter:

While my role as a business analyst doesn’t require any media interaction, it does require communicating and building trust with the companies and organizations we serve. I joined PRSA, on the recommendation of my mom who has always described that the network of professionals helped her early in her marketing and communications career.

Most Challenging PR Situation

As a new professional, I haven’t had much PR exposure, however so far in my position I have learned much already. Because the focus of the BBB is helping the public find businesses, brands, and charities they can trust, it has been enlightening to work with the BBB operations team to experience how carefully and thoroughly my colleagues work to ensure that every business is vetted. And, as a less experienced member of the team, I’m learning every day from the expert communication skills of our leadership team.

Bucket list trip: Mykonos

Hobbies/Interests: Concerts, Reading,

Contact information:    603-931-0224     marissa@bbbnh.org

REGISTER NOW: Purposeful Partnerships: The Role of PR In Building Trust Among Collaborating Organizations

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Title:  Purposeful Partnerships: The Role of PR In Building Trust Among Collaborating Organizations

Date:  Thursday. Aug. 15, 2024 12-1 p.m., via Zoom

Cost:  Free to PRSA members and Maine PR Council members; $20 for non-members

Registration Link: lp.constantcontactpages.com/ev/reg/tykyyxe

Teamwork makes the dream work! We all know the saying, but in today’s cluttered communications and nonstop marketing environments, collaboration with external partners and like-minded organizations is a fundamental necessity. As many businesses undergo post-pandemic ‘re-sets’ or try to engage or retain audiences, partnerships or collaborations can help like-minded organizations achieve success by sharing resources, elevating messages, and broadening markets. But in reality – how does that collaboration flow? How do you build positive relationships, set goals and execute actions? How efficient is it? Where does conflict resolution come in? And what does ‘success’ look like?

Join the Yankee Chapter of PRSA August 15 for a productive one-hour lunch and learn session exploring this topic with leaders who are forging collaborations or have implemented successful partnerships. Jill Kimball, APR and the Marketing Manager at Northeastern Vermont Regional Hospital in St. Johnsbury,

Vermont, will moderate the session.

MODERATOR:

 

Jill Kimball, APR is Marketing Manager at Northeastern Vermont Regional Hospital in St. Johnsbury, Vermont, where she works with internal and external partners to demonstrate the value of high-quality health care services to community. Prior to NVRH, Jill was Community Relations Director at Ammonoosuc Community Health Services, Inc. a Federally Qualified Community Health Center in northern New Hampshire. She is the current VP of Public Relations for North Country Toastmasters, and founding member and Co-Chair of North Country Pride of Littleton, NH.

SPEAKERS:

Kate Luczko is the Senior Director of HealthForce NH, where she serves as a statewide leader on healthcare workforce issues. She promotes solutions to healthcare workforce challenges by engaging, collaborating with, and soliciting input from partners, employers, higher education, policymakers, funders, the public, groups representing historically underserved populations, and other stakeholders. Prior to joining HealthForce, Kate engaged with many community partners through her work as the President & CEO of the Greater Nashua Chamber of Commerce, and as the founding President & CEO of Stay Work Play New Hampshire.

 

Peter J. Wright, FACHE is the President & CEO of Northwestern Medical Center in St. Albans, Vermont. Prior to coming to Vermont in January 2023, he served as the President of Bridgton & Rumford hospitals, two rural facilities within Central Maine Healthcare where he also served as a CMH Senior Vice President. Starting his career in marketing and public relations, he has more than two decades of leadership experience in healthcare operations and executive leadership. Peter served as an ACHE Regent for NH, Chair of the AHA Regional policy board for New England and as a Trustee for the American Hospital Association. Currently, Peter leads the New England Collaborative Health Network, a partnership of like-minded independent healthcare organizations established to enhance economic and financial stability, support clinical excellence, and strengthen communities for partners in the New England region.

Meet a New Yankee Chapter Member!

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Name: Katie Paine

Originally from: New York City

Currently live in: Shankhassick Farm, Durham, NH

Job Title and Organization: CEO and Founder, Paine Publishing

Work History/Background: started out in marketing in Silicon Valley in the ‘80s. When I was asked to “show my results” I learned that engineers and software developers do not understand words. So I started collecting data to prove my value in charts and graphs and numbers. Moved back East in 1986 to work for Lotus Development in Cambridge where I was the 9th Director of Communications in five years. Needless to say, I knew I had to deliver results. Fortunately I had Lotus 1-2-3.  We analyzed and coded 2000 articles to determine the extent to which we’d been able to communicate our messages. Bob Strayton, head of our PR agency told me “anyone who isn’t using this system by the year 2000 doesn’t deserve to be in business.”  So I quit Lotus and started the Delahaye Group, arguably the first company devoted to measuring PR. It was purchased in 1999 by what is now Cision (and many Delahaye employees are still there!)  My next plan was to start a subscription newsletter devoted to PR measurement, but I kept on getting requests to implement measurement programs, so KDPaine & Partners was born. That was bought in 2013 by Carma. Then I went back to the original idea of a measurement newsletter and started Paine Publishing. Not a great time for paid newsletters so I now am back to measurement consulting and training and implementing integrated measurement dashboards. A big part of what I do is train more “measurement mavens” through our online courses: https://painepublishing.com/training-education/type/courses/

Why I joined Yankee Chapter

PRSA has always been a great place for networking. I’ve met so many great people at Yankee Chapter events.

PRSA Positions I Have Held or Are Interested in: Have never held a PRSA position, but would be open to something in the future.

Most challenging PR situation: When I was at Lotus, the Boston Bureau Chief of Business Week walked into my office after an extended exclusive interview with my boss at Lotus, Jim Manzi and told me: “I’m going to write the “Jim Manzi is an A-hole story.” He proceeded to provide me his impressions of my boss, none of which were favorable. Knowing I did NOT want to be within 100 yards of Manzi when that story came out, I asked him to give me a week to resign before he ran it. He obliged and I quit and started The Delahaye Group.

Bucket list/trip activity. Win first place in the Great Bay Yacht Club Merrymac Sailing Regatta. https://www.piperboatworks.com/history-of-the-merrymac.html

Hobbies/interests: Sailing, maintaining the farm, raising chickens, gardening and hanging with my Great Pyrenees Sir Lancelot, Knight Protector of Shankhassick Farm.

Contact Information: kdpaine@painepublishing.com

 

Content Writer, Easterseals New Hampshire

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Easterseals New Hampshire is looking for a Content Writer to join our team! The successful candidate will tell the powerful, compelling stories of Easterseals NH & VT to raise public awareness of the important work of the organization. The Content Writer will follow department standards for style, voice, and usage and become a trusted partner to program staff who recognize this individual as their go-to person for communicating successes with the organization and the external audience.

CLICK HERE FOR MORE INFO & TO APPLY

Marketing Coordinator, Lavallee Brensinger Architects, LLC

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Lavallee Brensinger Architects seeks a Marketing Coordinator. Marketing Coordinators play an essential role in the Marketing and Business Development team. They operate in a fast-paced, deadline-driven environment, providing support to all firm members, including Owners, Principals, and Directors. This hybrid position demands strong communication and organizational skills, creative thinking, and the ability to work collaboratively. Marketing Coordinators are responsible for designing and producing proposals, presentations, and other materials to help the firm secure projects.

CLICK HERE FOR JOB POSTING

 

Meet New Member Michael McLean!

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Originally from:  Goffstown, NH

 Job Title and Organization:  Director of Marketing and Business Development at McLane Middleton

 

Work History/Background:  I began my career as a communications specialist at a corporate credit union in Pennsylvania where I wrote for all sorts of mediums, including digital and print communications, ad and web copy, video scripts, and news releases.  I’ve been at McLane Middleton – a regional law firm with about 115 attorneys in five offices throughout NH and MA – for 10 years.  In my current role, I’m responsible for developing and managing strategic marketing initiatives for the firm.

 

Why I joined Yankee Chapter PRSA:  To stay up-to-date on the latest industry trends and connect with a network of professionals with similar experiences.

 

PRSA positions I have held or am interested in:  Not held any positions but am interested in learning about future opportunities.

 

Most challenging PR situation:  Generally speaking, I find the pressure and urgency around crisis communications to be the most challenging.  This may or may not stem from starting my career at a financial institution right before the 2008 banking crisis.  Fortunately, these situations have been few and far between for me.

 

Bucket List:  It’s a long list, so I’ll stick with my Top 3: visiting all 50 states in the U.S., going to the NBA’s Summer League in Las Vegas, and going to the Sundance Film Festival.

 

Hobbies/Interests: Watching/playing sports, hiking, skiing, movies, and family time.

Yankee Chapter Members Named to New Hampshire 200 List

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Congratulations to five members of Yankee PRSA, who were named to NH Business Review’s 2024 New Hampshire 200 list. The list of leaders for the 2024 edition is a unique group of people who have made their mark on New Hampshire’s economy, business climate and the state as a whole.

Hats off to these five Yankee Chapter members:

Lisa Cramb, Montagne Powers

Clark Dumont, APR, Fellow PRSA, Dumont Communications

Kristen Lestock, Cookson Communications

Laura Simoes, Nackey S. Loeb School of Communications

Jayme Simões, Louis Karno & Company

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