Virtual Lunch & Learn: The Art of the “Op-Ed” with Luke Ladan, APR

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How do you write an op-ed column? How do you pitch it for placement? And why do op-eds even matter in the first place? Join our friends at the Maine PR Council for a virtual Lunch & Learn session led by Luka Ladan, APR, president and CEO of Zenica Public Relations. Having secured hundreds of op-ed placements for clients in recent years, Mr. Ladan is uniquely qualified to explain each and every step of the op-ed process—from brainstorming, drafting, and editing to pitching and placing. He also explores the history of the newspaper opinion page and how it has evolved in 2023. Attend this session to gain a deeper understanding of the content creation required to place op-eds nationally, regionally, and locally, influencing countless readers in the process.

Cost:  $20 for PRSA members; $30 nonmembers; free for students
Date: Tuesday, May 9, 2023; 12-1 p.m.
Venue: Zoom

Registration: Maine PR Council Website

Yankee PRSA Scholarship Application Deadline Is March 31!

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Each year, the Yankee Chapter PRSA awards a $1,000 scholarship to a student with a declared major in a public relations-related field who is studying at an accredited degree-granting college or university in New Hampshire, Vermont, or Maine. Undergraduate students, who will achieve “sophomore,” “junior,” or “senior” grade level by fall of the current year, or graduate students who have a declared major in a public relations-related field are encouraged to apply for the Yankee Chapter PRSA Scholarship.

Entries will be reviewed by a committee of public relations professionals. The recipient will be announced at a later date. The honoree will receive a $1,000 scholarship to be used toward tuition and fees in support of their educational pursuits.

CLICK HERE TO LEARN MORE & APPLY
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American Management Association Courses

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Amazing news from PRSA! They’ve created a unique partnership with American Management Association International (AMA) to offer AMA member pricing for their courses.

A little about AMA: “With over 95+ years of professional development experience, AMA delivers an extensive range of learning solutions that provide essential knowledge and skills for success in management, leadership, communication, and finance. All AMA courses offer continuing education units (CEUs) and related credits from professional associations worldwide to bolster your career.”

For more information about this incredible opportunity, click here and log into your PRSA account.

Jane Law, APR

Yankee Chapter’s Jane Law, APR, Elected Secretary of PRSA Board of Directors

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Congratulations to Yankee Chapter member Jane Law, APR, for being elected Secretary of the 2022 PRSA Board of Directors! The nominations were made by the 2021 Board of Directors and the Nominating Committee, and were approved by the delegates of the 2021 PRSA Leadership Assembly, held in a virtual format on Saturday, October 16.

Jane who serves as Internal/HR Communications Manager at New Hampshire Housing Finance Authority begins her one-year term on January 1, 2022. She joined the staff of New Hampshire Housing Finance Authority in 1990 and has had the great fortune to create her own growth path within her years with the organization. Each successive role she created for herself — including benefits/HR and facilities administration, and oversight of a large office construction and rehabilitation project — allowed her to learn new skills and gain responsibility. Throughout her years at New Hampshire Housing, a portion of her positions always contained a wide range of communications duties, at both the tactical and strategic level. In 1998, communications became her sole job responsibility when yet another new position was created for her.

For the last 10+ years, Jane has proudly served PRSA in numerous leadership roles within the Yankee Chapter, the Northeast District and on the PRSA Governance Committee.

Jane earned her bachelor’s degree from Wittenberg University with a major in history and a minor in economics. She later received a master’s degree in business administration from Southern New Hampshire University.

Headshot - Yankee PRSA's Stacey Smith

Yankee PRSA’s Stacey Smith Named 2021 Sage Award Recipient

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Congratulations to our own “Yankee Sage” Stacey Smith, APR, Fellow PRSA! Stacey was named the winner of the 2021 Sage Award, which recognizes a member of the PRSA College of Fellows who have demonstrated a significant impact on the profession through mentoring and their personal support for public relations professionals. Stacey is the second member of the Yankee Chapter to earn this prestigious honor – Robin Schell, APR, Fellow PRSA won the inaugural Sage Award in 2018! Sage Award recipients represent the best of the College of Fellows. They understand the importance of mentoring at every stage of a career – from student to new pro to seasoned professional. They exemplify the commitment of the College of Fellows to “aspire higher” through leadership and service. By inspiring others, they leave a lasting impact on our profession.
Way to go, Stacey!
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Online Program – Assessing Organizational Wellness [Almost] Post-COVID

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Workshop Theme: Assessing Personal and Organizational Wellness in an Almost Post Pandemic Environment

As our work lives begin to bounce back from a global pandemic, we seek some kind of routine or a sense of normalcy. Join us for two workshops focusing on personal wellness and organizational wellness in an almost post pandemic environment. Come listen, learn, and practice wellness strategies for life. This is the second workshop in a series of two.

Facilitator: Annette M. Holba, Plymouth State University, Ph.D., C.MI.

*If you work as an independent Communication Consultant, use your top client as your selected organization. If you work for an organization, use it to assess its organizational wellness.

This workshop on Friday, October 22 from Noon to 1:30 p.m. includes:

  • Perspectives on Organizational Wellness (10 minutes)
  • Organizational Wellness Assessment (from your perspective) (15 minutes)
  • Introduce the Adapted Organizational Wellness Wheel (10 minutes)
  • Assessing your Organizational Wellness Exercise (20 minutes)
  • Debrief (15 minutes)
  • Making Recommendations to your Organization (20 minutes)
  • Deliverable: Digital Organizational Wellness Toolbox

COST:

Free for PRSA, Maine PR Council members, students, and interns
$10 for not-yet members

Register Today 

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Online Program – Assessing Personal Wellness [Almost] Post-Covid

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As our work lives begin to bounce back from a global pandemic, we seek some kind of routine or a sense of normalcy. Join us for the first of two workshops focusing on personal wellness and organizational wellness in an almost post pandemic environment. Come listen, learn, and practice wellness strategies for life.

Facilitator: Annette M. Holba, Plymouth State University, Ph.D.,C.MI.

This workshop is on Friday, September 17 from Noon to 1:30 p.m. and includes:

  • Perspectives on Wellness (10 minutes)
  • Wellness Self-Evaluation (15 minutes)
  • Introduce the Wellness Wheel (5 minutes)
  • Wellness Wheel Exercise (20 minutes)
  • Debrief (10 minutes)
  • Creating a Personal Action Plan for Moving Forward
  • Deliverable – Digital Wellness Toolbox

Cost:

  • Free for PRSA, Maine PR Council members, students, and interns
  • $10 for not-yet members

Register today

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Online Program – Communicating About Diversity: A Small Business Perspective

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Our friends at PRSA Finger Lakes are presenting “Communicating About Diversity: A Small Business Perspective” on Thursday, July 1 at Noon.

Join us for a candid conversation with these esteemed small businesses from the Finger Lakes region to discuss diversity & inclusion efforts, and how these businesses are communicating their values and perspective.

The panel includes:•Carol Cain, Principal and Founder, Brave New World Media,•Alex Jankowski, Marketing and Public Relations Manager, Wagner Vineyards,•Dusty & Randi Hewitt, Owners, Card Carrying Books & Gifts in Corning, NY

Price: Free for PRSA members | $10 for nonmembers

Learn more and register

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Online Program – Secret to their Success: How Daeman College Launched a Successful Virtual Panel Series

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Our friends in the PRSA Buffalo Niagara Chapter are presenting “Secret to their Success: How Daeman College Launched a Successful Virtual Panel Series” on Tuesday, May 11 at Noon.

When the pandemic struck, Daeman College’s Alumni Relations office was faced with a situation the entire nation faced – how to keep their constituents informed, connected, and actively engaged while in lockdown. Do how did they do it?

Learn more and register

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Online Program – Brand Building Keynote presented by Larry Gulko

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Our friends with the PRSA Boston Chapter are hosting a “Brand Building Keynote presented by Larry Gulko” on Tuesday, May 4 at 12:30 p.m.

Bringing you ideas and insights on strategic brand-building, Larry Gulko is recognized for successfully launching over 25 brands in the consumer goods, healthcare, lifestyle, fitness, and technology markets. During this lunch-time session, you’ll hear from him on his leadership style as a visionary, focusing coach, creating bold and disruptive strategies to uniquely position brands to compete more effectively in today’s rapidly evolving and ever–changing business landscape. He’ll explore and share actionable insights on how he’s helped business leaders take their brand to the next level by driving brand leadership, customer affection, and business growth.

Learn more and register