Meet New Yankee Chapter Member Lauri West

Name, Title and Organization: Lauri West, Associate Director for Electronic Communications, St. Paul’s School

Originally From: New London, New Hampshire

Currently Lives In: Concord, New Hampshire

Work History/Background: I spent more than 30 years in the financial services industry, working in communications during a period of major technological change as organizations transitioned from traditional print and client communications to email, web-based and electronic communications strategies. In January 2007, I joined St. Paul’s School as Associate Director for Electronic Communications, where I continue to focus on digital engagement and online communications initiatives.

Why I Joined PRSA: I joined PRSA to connect with other communications professionals, continue learning from colleagues in the field and stay current with best practices and emerging trends in public relations and digital communications. I also value the opportunity to build professional relationships and share ideas with others working in communications across different industries.

Most Challenging PR Situation I Have Faced: One of the most challenging communications situations I have been involved with was supporting the communications team and school leadership during a period of intense public and media attention. The experience reinforced the importance of thoughtful messaging, coordination and sensitivity when communicating with multiple audiences.

Bucket List Trip: The Amalfi Coast in Italy.

Hobbies/Interests: Travel, photography, technology, reading and spending time at the beach.

Contact Information: lwest@sps.edu or 603-229-4745