Thank you to Southern NH University Instructor Jon Boroshok for hosting an informative Professional Development session on podcasting!
Jon covered a lot of ground that you’ll want to know before trying your own podcast. But the bottom line – it’s a PR no-brainer and it’s easier than you think!
Insights From Gina Laughlin, Managing Director of Employee Communications at Delta Air Lines
Delta Air Lines was on top of the world at the start of 2020, with a workforce that was 90,000 people strong. They were winning awards for customer experience and paying out $1.6 billion in profit-sharing to employees.
Six weeks later, COVID gut-punched the entire airline industry — along with many other industries – and Delta Air Lines had to simultaneously figure out how to continue doing business while keeping employees and customers safe, all in a constantly-changing environment of rules and regulations, while adjusting to a harsh new financial reality that saw business and leisure travel come to, effectively, a screeching halt.
Gina Laughlin, Managing Director of Employee Communications at Delta Air Lines, described the strategies the company took to get through their 3 Phases of COVID-19:
For further questions, Gina Laughlin can be reached at gina.p.laughlin@delta.com. To read more about Delta Air Lines and CEO Ed Bastian, view the recent article from PRSA Issues and Trends https://chiefexecutive.net/delta-air-lines-ceo-ed-bastain-we-keep-climbing/.
For information about Yankee Chapter PRSA Membership, visit www.yankeeprsa.org.
Thanks to everyone who participated in the 2021 Yankee Chapter Annual Meeting! Our panel presentation (Beyond COVID-19 – Issue Anticipation for 2022) was a valuable tool for communicators looking to identify challenges and opportunities in a post-pandemic world.
In case you missed it, a recording of the panel discussion and presentation are available here:
Beyond COVID-19 – Issue Anticipation for 2022 PDF Presentation:
Beyond COVID-19 – Issue Anticipation for 2022
The Yankee Chapter of the Public Relations Society of America will host an online workshop via Zoom webinar entitled: Beyond COVID-19 – Issue Anticipation for 2022, on Tuesday, November 16, 2021 at 9:30 a.m.
Join the partners of Jackson Jackson & Wagner, Stacey Smith, APR, Fellow PRSA and Robin Schell, APR, Fellow PRSA, as they share JJ&W’s model for issue anticipation and facilitate a discussion with panelists representing a variety of industries on “what’s next” for their organizations in the aftermath of the COVID-19 pandemic.
While none of us have a crystal ball, part of our value as public relations practitioners is the ability to anticipate issues that can impact our organizations – sometimes to be response-ready in the event of a crisis, and other times, to proactively seize opportunities that present themselves based on the environment in which we are now operating.
Speakers include:
Yankee Chapter members are invited to stay on the call after the panel discussion to attend the 2021 YPRSA Annual Meeting.
The fee is $10 for PRSA members and $15 for Not-Yet Members.
The Yankee Chapter of the Public Relations Society of America represents public relations and communications professionals in Vermont, New Hampshire and Maine.
Voices4Everyone supports a national conversation building mutual understanding, trust, and civic engagement through more inclusive civil discourse
Voices4Everyone (V4E) underscores the role, value, and power of public relations and professional communicators in advancing the public good by:
Leveraging expertise, creativity, and the collective voice of the profession, Voices4Everyone is a forum for improving the abilities of our public relations community and those we serve through:
Looking for more information and to connect with your peers leading critical conversations on these timely topics? PRSA links you to a network of more than 20,000 professionals, students, academics and thought leaders in public relations and communications, through chapters, and professional interest sections, and events and programs.
If you cannot attend ICON 2021 in Orlando Oct. 17-19, there’s an exciting option this year for you to attend the online ICON 2021 companion event. You’ll experience valuable education programs, compelling conversations with colleagues and thought leaders, and fun networking activities — without the expense or time commitment that travel requires.
The schedule is now available for this virtual program. It will kick off the week of Oct. 4 with breakout sessions, topical deep dive ICONversations, student-geared offerings and more! It’ll continue through the week of Oct. 12 with timely skill- and knowledge-building content designed to inform and enlighten as you connect with friends and colleagues.
And the virtual program runs during the week of Oct.17-19 as registrants for the virtual program will access livestream delivery of the General Session keynote speakers, including award-winning broadcast journalist Yamiche Alcindor, the host of PBS’s “Washington Week.” Registrants will also be able to tune in to wrap-up discussions from the PRSA studio team following each day’s general session.
But that’s not all. Recorded virtual program content will be available, on demand, through the remainder of 2021, allowing you to learn at your convenience and derive the greatest value from your investment.
ICON 2021 virtual content will also be available to in-person ICON registrants as a bonus!
Saver Rates are now in effect for ICON 2021 registration — sign up now to take advantage of these discounted rates!
People attending the in-person program can book their ICON 2021 hotel room at the Orlando World Center Marriott with special ICON 2021 group rates, exclusively available here.
Stop. Go. Yield. Detour Ahead!
New communications tools are introduced so fast that it can be difficult even for trained communicators to know which way is up. Many of us barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing and more.
With the pandemic, you now must reinvent the delivery of communication and find new ways to engage technology. If you can’t use these existing and new tools to effectively voice your message, someone else will — and your organization will get lost in traffic. What you need is a good map and a guide to point you in the right direction. During this virtual conference, you will be part of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success.
Learn from expert guest speakers about the best new communications methods, technologies and consumer expectations. Change happens fast — but it’s never too late to find your way. Join us, to map out the next leg of your communications journey for yourself, and you’ll arrive ahead of the others — because you’ll know what’s coming and how you’ll plan to get there.
Christopher Penn, Futurist
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Christal Brown, Mother, Artist, Educator, Disciple, Coach
Christal Brown is the Founder of INSPIRIT, Project: BECOMING, the creator of the Liquid Strength training module for dance and the Chair of Dance at Middlebury College. Brown obtained her BFA in Dance with a minor in Business from the University of North Carolina at Greensboro and her MFA in New Media Art and Performance from Long Island University. Brown is a native of Kinston, North Carolina, where she remembers cleaning up on Saturday mornings as a child to the music of the Chi-Lites, Marvin Gaye, and Shirley Caesar. These rituals innately produced a strong desire in her to make all work melodic, sensual, meaningful and set to music. Brown has danced since she was released from the confines of piano lessons at age 9. By navigating her way through narrow corridors of segregated understandings onto the stages of beautiful theaters, community centers, churches, classrooms, and cultural epiphanies, Brown has found the true meaning of grace.
Learn more about the breakout session speakers and view the conference program.
* Please note that all sessions are recorded and will be made available to all attendees following the conference.
This year’s new-look virtual district conference hosted by the Yankee Chapter is Thursday, June 17 from 1 to 5 p.m. and Friday, June 18 from 9 a.m. to 12:30 p.m. The theme of the conference is 2021 Road Map: Directions for a New Journey. New communications tools get introduced so fast that it can make it difficult even for a trained communications and PR expert to know which way is up. Many of us have barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing, and more. If you can’t use these existing channels effectively to voice your message, someone else will—and your organization gets lost in traffic. What you need is a good map, and a guide to point you in the right direction.
Our conference will feature an array of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success. We will learn from expert guest speakers about the best communications methods, technologies, and consumer expectations heading into the next decade.
Our Chapter recently surveyed our membership online who approved nominations for President-Elect, Treasurer, Assistant Treasurer, and two Directors.
They will join our existing Board members who will lead our Chapter in 2020:
President: Stefanie Breton, City of Concord
President-elect: Amber Bedi, APR, Mt. Ascutney Hospital and Health Center
Past President: Andy Morse, Concord Regional VNA
Secretary: Vacant
Treasurer: Seth Wheeler, APR, NH Electric Cooperative
Assistant Treasurer: Susan Geier, Citizens Count
Director: Roz Whitaker-Heck, APR, Champlain College
Director: AnnMarie French, NH Fiscal Policy Institute
Director: Lloyd Ziel, American Red Cross
Director: Mary Ellen Hettinger, APR, Breathe NH
Director: Michelle Dunn, Southern NH University
Director: Kristen Lestock, NH Motor Speedway
Director: Audra Burns, Dartmouth-Hitchcock Medical Center
When you join PRSA you join a vibrant network of practitioners, focused on sharing insights and best practices. Our members understand the realities of practicing public relations and offer solutions for all career levels. As the world’s leading advocate for public relations and communications professionals, PRSA represents a diverse cross-section of the industry, including corporate institutions, agencies, independent practitioners, public affairs organizations, associations, hospitals, schools, professional services firms and nonprofit.
Through various membership types, PRSA provides the support you need by connecting you with top industry experts at conferences and events. Discover up-to-date strategies and tactics as well as the latest industry news. PRSA’s communities focusing on specific industries, geographies and career levels, also help share your career. If you are new to the profession or a seasoned professional, PRSA has a benefit for you. Get started and join today.