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Voices4Everyone supports a national conversation building mutual understanding, trust, and civic engagement through more inclusive civil discourse

Voices4Everyone (V4E) underscores the role, value, and power of public relations and professional communicators in advancing the public good by:

  • Empowering thought leadership and serving as a catalyst for change.
  • Harnessing collective expertise and insight.
  • Supporting a healthy information environment.
  • Fostering meaningful dialogue for informed decision-making.
  • Advancing a free, civil, and democratic society.
  • Positioning PRSA and PR professionals as influencers and active change agents.

Leveraging expertise, creativity, and the collective voice of the profession, Voices4Everyone is a forum for improving the abilities of our public relations community and those we serve through:

  • Strategic plan alignment
  • Ongoing professional development
  • Curated content on critical matters
  • Data-driven information
  • Essential tools and resources

Looking for more information and to connect with your peers leading critical conversations on these timely topics? PRSA links you to a network of more than 20,000 professionals, students, academics and thought leaders in public relations and communications, through chapters, and professional interest sections, and events and programs.

Learn more

Registration is now open for ICON 2021!

If you cannot attend ICON 2021 in Orlando Oct. 17-19, there’s an exciting option this year for you to attend the online ICON 2021 companion event. You’ll experience valuable education programs, compelling conversations with colleagues and thought leaders, and fun networking activities — without the expense or time commitment that travel requires.

The schedule is now available for this virtual program. It will kick off the week of Oct. 4 with breakout sessions, topical deep dive ICONversations, student-geared offerings and more! It’ll continue through the week of Oct. 12 with timely skill- and knowledge-building content designed to inform and enlighten as you connect with friends and colleagues.

And the virtual program runs during the week of Oct.17-19 as registrants for the virtual program will access livestream delivery of the General Session keynote speakers, including award-winning broadcast journalist Yamiche Alcindor, the host of PBS’s “Washington Week.” Registrants will also be able to tune in to wrap-up discussions from the PRSA studio team following each day’s general session.

But that’s not all. Recorded virtual program content will be available, on demand, through the remainder of 2021, allowing you to learn at your convenience and derive the greatest value from your investment.

ICON 2021 virtual content will also be available to in-person ICON registrants as a bonus!

Saver Rates are now in effect for ICON 2021 registration — sign up now to take advantage of these discounted rates!

People attending the in-person program can book their ICON 2021 hotel room at the Orlando World Center Marriott with special ICON 2021 group rates, exclusively available here.

Learn more and register


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PRSA Northeast District Conference Tickets on Sale

2021 Road Map: Directions for a New Journey

The Yankee Chapter is hosting this year’s new-look virtual Northeast District Conference on Thursday, June 17 from 1 to 5 p.m. EST and Friday, June 18 from 9 a.m. to 12:30 p.m. EST.

Register Today!

Stop. Go. Yield. Detour Ahead!

New communications tools are introduced so fast that it can be difficult even for trained communicators to know which way is up. Many of us barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing and more.

With the pandemic, you now must reinvent the delivery of communication and find new ways to engage technology. If you can’t use these existing and new tools to effectively voice your message, someone else will — and your organization will get lost in traffic. What you need is a good map and a guide to point you in the right direction. During this virtual conference, you will be part of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success.

Learn from expert guest speakers about the best new communications methods, technologies and consumer expectations. Change happens fast — but it’s never too late to find your way. Join us, to map out the next leg of your communications journey for yourself, and you’ll arrive ahead of the others — because you’ll know what’s coming and how you’ll plan to get there.

Keynote Speakers

Thursday, June 17

The 5 Ways Artificial Intelligence Has Changed Public Relations

Christopher Penn, Futurist
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Friday, June 18

A Vision For Now

Christal Brown, Mother, Artist, Educator, Disciple, Coach
Christal Brown is the Founder of INSPIRIT, Project: BECOMING, the creator of the Liquid Strength training module for dance and the Chair of Dance at Middlebury College. Brown obtained her BFA in Dance with a minor in Business from the University of North Carolina at Greensboro and her MFA in New Media Art and Performance from Long Island University. Brown is a native of Kinston, North Carolina, where she remembers cleaning up on Saturday mornings as a child to the music of the Chi-Lites, Marvin Gaye, and Shirley Caesar. These rituals innately produced a strong desire in her to make all work melodic, sensual, meaningful and set to music. Brown has danced since she was released from the confines of piano lessons at age 9. By navigating her way through narrow corridors of segregated understandings onto the stages of beautiful theaters, community centers, churches, classrooms, and cultural epiphanies, Brown has found the true meaning of grace.

Learn more about the breakout session speakers and view the conference program.

* Please note that all sessions are recorded and will be made available to all attendees following the conference. 

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Early Bird Registration is Open for June’s Northeast District Conference

This year’s new-look virtual district conference hosted by the Yankee Chapter is Thursday, June 17 from 1 to 5 p.m. and Friday, June 18 from 9 a.m. to 12:30 p.m. The theme of the conference is 2021 Road Map: Directions for a New Journey. New communications tools get introduced so fast that it can make it difficult even for a trained communications and PR expert to know which way is up. Many of us have barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing, and more. If you can’t use these existing channels effectively to voice your message, someone else will—and your organization gets lost in traffic. What you need is a good map, and a guide to point you in the right direction.

Our conference will feature an array of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success. We will learn from expert guest speakers about the best communications methods, technologies, and consumer expectations heading into the next decade.

Register today!

Yankee Chapter PRSA logo

Congratulations to Our Incoming Slate of Officers

Our Chapter recently surveyed our membership online who approved nominations for President-Elect, Treasurer, Assistant Treasurer, and two Directors.

They will join our existing Board members who will lead our Chapter in 2020:

President: Stefanie Breton, City of Concord

President-elect: Amber Bedi, APR, Mt. Ascutney Hospital and Health Center

Past President: Andy Morse, Concord Regional VNA

Secretary: Vacant

Treasurer: Seth Wheeler, APR, NH Electric Cooperative

Assistant Treasurer: Susan Geier, Citizens Count

Director: Roz Whitaker-Heck, APR, Champlain College

Director: AnnMarie French, NH Fiscal Policy Institute

Director: Lloyd Ziel, American Red Cross

Director: Mary Ellen Hettinger, APR, Breathe NH

Director: Michelle Dunn, Southern NH University

Director: Kristen Lestock, NH Motor Speedway

Director: Audra Burns, Dartmouth-Hitchcock Medical Center

The Value of Membership

When you join PRSA you join a vibrant network of practitioners, focused on sharing insights and best practices. Our members understand the realities of practicing public relations and offer solutions for all career levels. As the world’s leading advocate for public relations and communications professionals, PRSA represents a diverse cross-section of the industry, including corporate institutions, agencies, independent practitioners, public affairs organizations, associations, hospitals, schools, professional services firms and nonprofit.

Through various membership types, PRSA provides the support you need by connecting you with top industry experts at conferences and events. Discover up-to-date strategies and tactics as well as the latest industry news. PRSA’s communities focusing on specific industries, geographies and career levels, also help share your career. If you are new to the profession or a seasoned professional, PRSA has a benefit for you. Get started and join today.

Modern SEO – February 21

Joe Savitch

Search Engine Optimization (SEO) is an ever-changing/evolving discipline in digital marketing. Joe Savitch, Marketing Manager at Altos in Bedford will provide insight and understanding into a few of today’s most talked about SEO topics such as:

  • How SEO has evolved
  • Local search
  • Crafting an SEO strategy
  • Managing online reputation
  • Common mistakes
  • Pairing SEO with Conversion Rate Optimization (CRO)

During this interactive session, Joe will also review your web sites and for one lucky guest, he will do a LIVE SEO review. If you would like to have an SEO report created for your site and/or have your site considered for the live review, please submit it with your registration.

WHEN: Thursday, Feb. 21, 5 to 7 p.m.

WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester, NH 03109

COST: PRSA Members and VT/NH Marketing Group Members: $20; Member & Guest: $25; Non-Members: $25; Students/Interns: $10


2018 Annual Meeting Nov. 1

Join Yankee Chapter PRSA for a discussion on How to Keep Brands Relevant in a Changing Environment followed by our annual meeting and networking with professional colleagues.

Hear expert commentary from  Rebecca Acton, Director of Digital Marketing, Matter Communications 

Presenting: Keeping Brands Relevant in a Changing Environment

When: Thursday, Nov. 1, 8:30 a.m.

Where: Red River Theatres, Concord, N.H.

$25: PRSA and VT/NH Marketing Group members
$30: Member & Guest
$35: Not-Yet Members; $5: Students/Interns

Sponsored by Northeast Delta Dental

Yankee Chapter forms alliance with VT/NH Marketing Group

Yankee Chapter PRSA is tasked with advancing the profession. To expand our reach in Maine, Vermont and New Hampshire, the Chapter formed an alliance with the VT/NH Marketing Group.

The alliance is designed to offer members from both organizations the opportunity to network with and learn from industry experts from the respective communications disciplines. We are finalizing an offer for members of respective organizations qualify for discounted pricing for programs and professional development events. Additionally, we’re going to look to build some type of joint professional development session or event where our organizations’ members can network and share information.

The Vermont/New Hampshire Marketing Group is a non-profit organization that provides marketing education and networking opportunities to companies in Northern New England. The Group supports companies and business professionals through relevant actionable marketing education and provides opportunities to create meaningful connections with peers, service providers and industry experts.

For more information about the VT/NH Marketing Group, visit

Yankee Chapter PRSA Members Get Discounted Pricing for The Vermont/New Hampshire Marketing Group 30th Annual Conference

The Vermont/New Hampshire Marketing Group is gathering speakers from around the country for their 30th Annual Conference May 23-24 at the Courtyard Marriott/Event Center in Nashua, NH. Conference presenters will share insights on branding, content marketing, innovations in printing, mobile, digital, and so much more.

Yankee Chapter PRSA members qualify for discounted pricing For registration and the complete conference schedule, visit

For more information, visit

Register now!

Silver Anvil Awards – Enter Now


Celebrated as the Oscars of the communications industry, the Silver Anvil Awards have been annually presented to organizations’ best strategic and influential public relations campaigns for the past 73 years. Award winners have gone on to be featured in textbooks, taught in classrooms, and are archived on to serve as inspiration for both professionals and students who want to earn their place in communications history.

Finalists in each category will be notified in late March 2018, and the winners will be announced on June 7th, 2018, at the Silver Anvil Awards ceremony at Manhattan’s Edison Ballroom.