Crafting Your Company’s Strategic Narrative

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Thursday, February 23 from 4 – 5:30 p.m. at Southern New Hampshire University

Creating a company narrative can feel like throwing darts – you aim in a certain direction with a general messaging goal in mind, hoping that you land a bullseye.

So whether you’re fashioning a new brand or putting an old one into the fire, learn strategies for how to speak to your audience using audio, visual, and social as well as traditional methods.  Join us on Thursday, February 23 at Southern New Hampshire University from 4:00 to 5:30 p.m. as our panel of speakers will discuss how to set objectives for your company’s public relations strategy, and examine how to craft your company’s narrative across many media channels to best attract and retain your audience.

Members: $25.00 • Non-Members: $35.00 • Students/Interns: $5.00

Jayme Simões, President & CEO of Louis Karno & Company

Jayme Simões

Jayme manages client accounts and directs strategy and marketing efforts for Louis Karno & Company. He founded the agency in 1999 and has grown it from two clients to more than 50. Simões received the Advertising and Public Relations Award from the New Hampshire Travel Council twice  is past president of the Public Relations Society of America-Yankee Chapter; and in 2003 was named one of the state’s young leaders in the New Hampshire Union Leader’s “40 Under Forty” recognition. He has served on several local and statewide nonprofit boards, including the Concord Chamber of Commerce and NH Preservation Alliance. Jayme is a Chicago native, a Boston University graduate, and is fluent in Portuguese.

Andrew Parrella, NHPR Production Manager & Founder of Methusaleh Podcast Productions

Andrew Parrella

Something Wild podcast for ten years. He recently founded Methusaleh Podcast Productions and offers consulting, production and distribution services to novice and experienced podcasters alike.

 

 

 

 

Michael Conway, Owner of Means-of-Production

Michael Conway

Michael Conway is the founder and primary strategist at Means-of-Production. His company builds Squarespace websites and provides content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Means-of-Production provides all-in-one marketing tactics that attract the right clients through keyword rich online publishing and brand messaging for built environment companies throughout the United States.

Report from PRSA Leadership Assembly

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PRSA’s annual meeting of the Leadership Assembly was held on Saturday, October 22nd, in conjunction with the International Conference being held in Indianapolis on the following three days.  The Assembly is the Society’s legislative body, and 203 delegates representing Chapters from around the country and the world gathered to hear reports on the state of the Society from its leadership and to vote on the Society’s incoming leaders as well as proposed bylaws changes.  Delegates from the Yankee Chapter were current President Liz LaRose and President-elect Tom Bebbington.

The Assembly voted to elect Anthony W. D’Angelo, APR, Fellow PRSA, chair of the Society for 2018. D’Angelo, professor of practice, public relations, at Syracuse University’s Newhouse School of Public Communications, Syracuse, N.Y, will serve as PRSA’s chair-elect on the National Board of Directors in 2017.

In addition to D’Angelo, several other candidates selected by the PRSA National Nominating Committee were elected to the PRSA National Board of Directors today for two-year terms beginning in 2017. The new board members are:

Officers:
Treasurer: Debra D. Peterson, APR, vice president, external communications and community relations, CenturyLink, New Century, Kan.
Secretary: T. Garland Stansell, APR, chief communications officer, Children’s of Alabama, Birmingham, Ala.

District Representatives:

  • Director, Tri-State District: Andrew McCaskill, APR, senior vice president, global communications, Nielsen, New York, N.Y.
  • Director, East Central District: Richard J Batyko, APR, Fellow PRSA, senior vice president, marketing, communications & development, Team NEO, Medina, Ohio
  • Director, Western District: Michelle Olson, APR, general manager, Scottsdale office, Fingerpaint, Scottsdale, Ariz.
  • Director, Northeast District: Jo Ann S. LeSage Nelson, APR, vice president, client services, Pierce Communications, Albany, N.Y.
  • Director, Mid-Atlantic District: Samantha Julie Villegas, APR, president, SaVi PR, LLC, Washington, D.C.

Director At-Large:

  • Robert T. Hastings, Jr., APR+M, Fellow PRSA, executive vice president, communications & government affairs, chief of staff, Bell Helicopter, Fort Worth, Texas

They join incumbent Board of Directors members returning for 2016, including:

  • Chair: Jane Dvorak, APR, Fellow PRSA
  • Immediate-Past Chair: Mark W. McClennan, APR
  • Amy T. Coward, APR, Fellow PRSA, vice president, public relations, Palmetto Health Foundation, Columbia, South Carolina
  • Bonnie P. Upright, APR, senior vice president, Olympus Foundation Management, Orange Park, Florida
  • Don Hale, vice president for public relations and marketing communications, Georgia State University, Atlanta, GA
  • Joyce A. Lofstrom, MS, APR, senior director, corporate communications, HIMSS, Chicago
  • Ronele M. Dotson, APR, president, RAD Strategies Inc., Reno, Nevada
  • Sam James Morrey Sims, APR, director of public relations and marketing, US Fleet Tracking, Edmond, Oklahoma

Also of note: the Yankee Chapter’s own Jane Law, APR, was elected as a national 2017 national delegate-at-large. Delegates-at-large serve a one-year term and represent PRSA members who are not affiliated with a chapter.

There were three proposed bylaws amendments before the Assembly as well, each requiring a 2/3 majority to be enacted:

Amendment 1601 proposed changing the bylaws to allow the Leadership Assembly to vote remotely if it should be impractical to do so in person, e.g., in the event of a severe weather event at the meeting location that makes travel hazardous or impossible. The Board of the Yankee Chapter recommended a yes vote on this proposal. The proposal passed 183-14.

Amendment 1602 proposed changing the bylaws to allow the current Board of the PRSA to interview and recommend officer candidates, duties that previously were the responsibility of the Nominating Committee. The Board of the Yankee Chapter recommended a no vote on this proposal. The proposal passed 159-52.

Amendment 1603 proposed changing the bylaws to enable the Board to modify the Society’s bylaws, duties that heretofore had been in the hands of the Assembly. The Board of the Yankee Chapter recommended a no vote on this proposal. The proposal did not pass, 125-81.

Jane Law, APR

Congratulations to Jane Law, APR National Delegate-at-Large

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Yankee Chapter’s own Jane Law was elected to the position of 2017 national Delegate-at-Large at the PRSA Leadership Assembly on October 22. Delegates-at-large serve a one-year term and represent PRSA members who are not affiliated with a chapter. The delegate-at-large positions require that the candidate hold an APR or serve or have served as a board member of a Chapter, District or Section. To be considered for the position, candidates should be outstanding in their ethical conduct, their participation in and commitment to PRSA and their professional achievements and recognition. Characteristics of each candidate also include leadership experience with PRSA and/or other professional associations; in-depth knowledge of PRSA, including an understanding of PRSA’s governance structure and broad knowledge of the public relations profession.

In her application, Jane noted “I strongly believe that PRSA members who have no chapter or section affiliation should have as much of a voice in the strategic direction and operations of the association as those who do have a more direct, closer affiliation with PRSA (through a chapter, district or section). As a Delegate-at-Large, I could help provide that voice for those unaffiliated members.”

Congratulations, Jane!

Communicating for Change, Nov. 18 in Burlington, VT

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Your Organization May Be in Need of Change, But Are Your Publics?

Whether the change comes from reorganization, an acquisition, merger, downsizing or new strategic direction, there are unique components to a change situation that demand special communication considerations for your employees and external publics, especially those “resistant to change.” The Champlain College Public Relations Student Society of America (PRSSA) and the Yankee Chapter of the Public Relations Society of America (PRSA) are sponsoring a session, “Communicating for Change,” to learn the science and strategy behind effective change communications and how to prepare a successful communications plan.

Presenter Rosemarie Rung, APR, has over 20 years of experience leading a Fortune 50 company through a variety of change situations and will explain the unique characteristics of change.

Time:  9:30 a.m. until 10:45 a.m.

Location: Champlain College, Center for Communication and Creative Media Room 221, 375 Maple Street,  Burlington, VT 05401

Cost: $25 PRSA members; $35 non-members; students $5-$10 (based on cost of meal).

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Call for Speakers – NESHCo

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The New England Society for Healthcare Communications, is seeking speakers for its 2017 spring conference.

If you are interested in giving a presentation at the conference,  download the Call for Speakers form.

Deadline for submission of proposals is Oct. 17, 2016.

If you proposing are more than one session, complete a form for each session. Send your proposal electronically only to: abarney@neshco.org.

Proposals will be acknowledged and speakers notified by December 12, 2016.

If your presentation proposal is accepted you will be required to meet the following deadlines:

  • Conference/speaker registration: March 1, 2017
  • Book hotel room: May 5, 2017
  • Prepare one-page PDF describing your presentation: May 1, 2017
  • Submit full presentation to NESHCo: May 1, 2017

NESHCo will send you the appropriate forms to be completed by the deadlines above.

Questions? Please call (401) 443-2361 or e-mail us at abarney@neshco.org

Radio Promotion in the Digital Age – June 23 Professional Development

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On-Air, On-Site, Online Presentation & Tour with Manchester Radio Group

Remember radio? Our increasingly digital world has opened new possibilities for radio, which offers a wealth of opportunities for you to reach target audiences. Digital media has elevated radio and advertising capabilities by allowing media to be created, viewed, distributed, edited, and saved on any digital electronic device. The Manchester Radio Group uses these platforms to provide an array of effective marketing and promotional services to local and national advertisers, and we’ve got the inside scoop on how to make the most of these new options.

Join Yankee Chapter PRSA at the Manchester Radio Group, 500 Commercial Street in Manchester, on Thursday, June 23 from 9 a.m. to 10:30 a.m. for an On-Air, On-Site, Online presentation. Bob Cox, MRG President/General Manager, and Andy Orcutt, MRG Sales Manager, will discuss marketing techniques, listener base insight, fostering relationships with PR professionals and other media companies, best practices for emergency communication, and much more! Following the presentation, a station tour will be offered to those in attendance.

This session is $20 for members and $25 for non-members.

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Spring Social at Smutty Nose Brewery – May 19

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logo-smuttynoseKick off summer with a cold one and Yankee Chapter PRSA at Smuttynose Brewery in Hampton, N.H. on Thursday, May 19! The event is set to begin at 4 p.m. with a complimentary brewery tour and optional beer tasting followed by networking at the Hayseed Restaurant. There is no charge for the event, so invite a friend or colleague for a great chance to network with colleagues old and new! Food and beverages will be available for purchase in the Hayseed Restaurant.

About Smuttynose

Brewed in New Hampshire since 1994, Smuttynose has and continues to create craft beers inspired by the history, character and flavor of coastal New England. This small brewer was named one of the top 100 brewers in the world by ratebeer.com and is now distributed in more than 24 states, as well as overseas in Europe and Asia.

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Communicating Your Skills – April 19

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Learn How to Stand out From the Competition to Land Your First Job or Next Job

We’ve all heard that saying you only get one first impression. Learn to make the most of your first impressions and get your career moving with the Yankee PRSA “Communicating Your Skills” professional development session!

The session will share strategies for a successful job search that leverage your resume, professional appearance and LinkedIn to land you your first job or next job. As a career professional, your resume and social profile make you stand out from the competition. The question is: do you stand out for the right reasons?

Join the Yankee Chapter on April 19, from 3:30 to 5:30 p.m., for this special professional development session at Webster Hall on the Southern New Hampshire University (SNHU) campus where you will learn:

  • How to organize a resume, what to include and how to make yourself standout.
  • How to take advantage your network and LinkedIn to get your career moving.
  • What hiring human resources and managers look for in a job candidate.

Leave the session better prepared to start a job search with best practices from experts that reflect who you are and what you know, how use the tools recruiters and hiring managers use and how candidates are assessed when applying for a position.

Cost: Students $5, Members $20, and non-members $25.

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Panel Experts:

Lisa Landry, Founder, Savvy Workshop

Lisa Landry has been in the marketing industry for more than 25 years. As a seasoned marketing professional and business owner, she speaks regularly on topics of branding, content marketing strategy and using event based marketing and social media to grow business. An early adopter of LinkedIn and other social media channels, she supports her clients (and her own business) in developing and implementing effective social media strategies. Lisa believes that the best customer is an educated customer and enjoys sharing her knowledge about the wonderful world of marketing and promotion with everyone who wants to be more Marketing-Savvy!

Jen Cully White, Human Resources Administrator, New Hampshire Housing

Cully WhiteJen Cully White is the human resources administrator at New Hampshire Housing in Bedford, N.H. Jen graduated from the University of New Hampshire with a bachelor’s degree in communication arts and has been in the field of human resources for more than 15 years.

Jen served on the Manchester Area Human Resources Association (MAHRA) board of directors for the last five years and has been a member for nine years. Other volunteer activities include director of Miss Deerfield Fair as part of the Miss NH Organization and committee member of Scout Troop 91 in Manchester.  She is a New Hampshire native and enjoys cheerleading, shopping, and spending time with her family, which includes her husband and three children.

David Yudkin, Certified Resume Writer, Creative Professional Resumes

yudkinDavid Yudkin founded R&D Designs in 1992 and soon launched Creative Professional Résumés as a Career Services division. One of approximately 400 certified professional résumé writers worldwide, David graduated as the top communications graduate from Quinnipiac College and has completed additional MBA courses. His earlier positions included business administration and management roles in legal, healthcare, and sales environments.

Since forming CPR, David has written thousands of résumés in all fields, including career search materials for over 30 vice president or director level clients from FORTUNE 1000 companies. With the advent of the Internet and a high volume of referrals, CPR has built a client base of customers from 35 nations.

Boost Your Professionalism APR Session Postponed

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The Yankee Chapter APR information session scheduled for March 30 has been postponed to a later date. For information, contact the chapter accreditation committee at apr@yankeeprsa.org.

 

Yankee Chapter at the Manchester Monarchs March 23

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Join PRSA Yankee Chapter at a Manchester Monarchs Game on March 23

Professional development session offers an inside look at the team’s marketing communications programs.
MOnarchs

Join the Yankee Chapter of the Public Relations Society of America (PRSA) at Verizon Wireless Arena in Manchester on Wednesday, March 23, for a presentation on the Monarch’s marketing communications programs followed by a game between the Manchester Monarchs and Brampton Beast.

The professional development session begins at 5 p.m. with the Monarchs hosting a networking session, Q&A with members of the front office and a presentation on the team’s public relations, marketing and community relations programs. Following the program, attendees are invited to stay for the 7 p.m. game as the Manchester Monarchs take on the Brampton Beasts.

Members $25 and non-members $30; students can attend the program at no charge and get a discounted ticket to the game for $10.

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NOTE FOR THOSE ATTENDING

On game day, enter the Verizon Wireless Area through the Northeast VIP/Media Entrance on the northeast corner of the building, near the corner of Lake and Chestnut streets. Arena staff will have names for all RSVPs.

Parking: Metered Street parking is available around the arena (Enforcement 8 a.m. to 8 p.m. $0.75/hour). Many lots around the arena offer parking for $10, but street parking is recommended. You can pay for 3 hours and be good after 8 p.m. when they start charging.