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Early Bird Registration is Open for June’s Northeast District Conference

This year’s new-look virtual district conference hosted by the Yankee Chapter is Thursday, June 17 from 1 to 5 p.m. and Friday, June 18 from 9 a.m. to 12:30 p.m. The theme of the conference is 2021 Road Map: Directions for a New Journey. New communications tools get introduced so fast that it can make it difficult even for a trained communications and PR expert to know which way is up. Many of us have barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing, and more. If you can’t use these existing channels effectively to voice your message, someone else will—and your organization gets lost in traffic. What you need is a good map, and a guide to point you in the right direction.

Our conference will feature an array of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success. We will learn from expert guest speakers about the best communications methods, technologies, and consumer expectations heading into the next decade.

Register today!

Yankee Chapter PRSA logo

Congratulations to Our Incoming Slate of Officers

Our Chapter recently surveyed our membership online who approved nominations for President-Elect, Treasurer, Assistant Treasurer, and two Directors.

They will join our existing Board members who will lead our Chapter in 2020:

President: Stefanie Breton, City of Concord

President-elect: Amber Bedi, APR, Mt. Ascutney Hospital and Health Center

Past President: Andy Morse, Concord Regional VNA

Secretary: Vacant

Treasurer: Seth Wheeler, APR, NH Electric Cooperative

Assistant Treasurer: Susan Geier, Citizens Count

Director: Roz Whitaker-Heck, APR, Champlain College

Director: AnnMarie French, NH Fiscal Policy Institute

Director: Lloyd Ziel, American Red Cross

Director: Mary Ellen Hettinger, APR, Breathe NH

Director: Michelle Dunn, Southern NH University

Director: Kristen Lestock, NH Motor Speedway

Director: Audra Burns, Dartmouth-Hitchcock Medical Center

The Value of Membership

When you join PRSA you join a vibrant network of practitioners, focused on sharing insights and best practices. Our members understand the realities of practicing public relations and offer solutions for all career levels. As the world’s leading advocate for public relations and communications professionals, PRSA represents a diverse cross-section of the industry, including corporate institutions, agencies, independent practitioners, public affairs organizations, associations, hospitals, schools, professional services firms and nonprofit.

Through various membership types, PRSA provides the support you need by connecting you with top industry experts at conferences and events. Discover up-to-date strategies and tactics as well as the latest industry news. PRSA’s communities focusing on specific industries, geographies and career levels, also help share your career. If you are new to the profession or a seasoned professional, PRSA has a benefit for you. Get started and join today.

Modern SEO – February 21


Joe Savitch

Search Engine Optimization (SEO) is an ever-changing/evolving discipline in digital marketing. Joe Savitch, Marketing Manager at Altos in Bedford will provide insight and understanding into a few of today’s most talked about SEO topics such as:

  • How SEO has evolved
  • Local search
  • Crafting an SEO strategy
  • Managing online reputation
  • Common mistakes
  • Pairing SEO with Conversion Rate Optimization (CRO)

During this interactive session, Joe will also review your web sites and for one lucky guest, he will do a LIVE SEO review. If you would like to have an SEO report created for your site and/or have your site considered for the live review, please submit it with your registration.

WHEN: Thursday, Feb. 21, 5 to 7 p.m.

WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester, NH 03109

COST: PRSA Members and VT/NH Marketing Group Members: $20; Member & Guest: $25; Non-Members: $25; Students/Interns: $10

 

2018 Annual Meeting Nov. 1

Join Yankee Chapter PRSA for a discussion on How to Keep Brands Relevant in a Changing Environment followed by our annual meeting and networking with professional colleagues.

Hear expert commentary from  Rebecca Acton, Director of Digital Marketing, Matter Communications 

Presenting: Keeping Brands Relevant in a Changing Environment

When: Thursday, Nov. 1, 8:30 a.m.

Where: Red River Theatres, Concord, N.H.

Cost:
$25: PRSA and VT/NH Marketing Group members
$30: Member & Guest
$35: Not-Yet Members; $5: Students/Interns

Sponsored by Northeast Delta Dental

Yankee Chapter forms alliance with VT/NH Marketing Group

Yankee Chapter PRSA is tasked with advancing the profession. To expand our reach in Maine, Vermont and New Hampshire, the Chapter formed an alliance with the VT/NH Marketing Group.

The alliance is designed to offer members from both organizations the opportunity to network with and learn from industry experts from the respective communications disciplines. We are finalizing an offer for members of respective organizations qualify for discounted pricing for programs and professional development events. Additionally, we’re going to look to build some type of joint professional development session or event where our organizations’ members can network and share information.

The Vermont/New Hampshire Marketing Group is a non-profit organization that provides marketing education and networking opportunities to companies in Northern New England. The Group supports companies and business professionals through relevant actionable marketing education and provides opportunities to create meaningful connections with peers, service providers and industry experts.

For more information about the VT/NH Marketing Group, visit https://www.vtnhmg.org.

Yankee Chapter PRSA Members Get Discounted Pricing for The Vermont/New Hampshire Marketing Group 30th Annual Conference

The Vermont/New Hampshire Marketing Group is gathering speakers from around the country for their 30th Annual Conference May 23-24 at the Courtyard Marriott/Event Center in Nashua, NH. Conference presenters will share insights on branding, content marketing, innovations in printing, mobile, digital, and so much more.

Yankee Chapter PRSA members qualify for discounted pricing https://vtnhmg.org/Conference-Pricing. For registration and the complete conference schedule, visit https://vtnhmg.org/2018-Conference-Schedule.

For more information, visit https://vtnhmg.org/2018Conference.

Register now!

Silver Anvil Awards – Enter Now

 

Celebrated as the Oscars of the communications industry, the Silver Anvil Awards have been annually presented to organizations’ best strategic and influential public relations campaigns for the past 73 years. Award winners have gone on to be featured in textbooks, taught in classrooms, and are archived on prsa.org to serve as inspiration for both professionals and students who want to earn their place in communications history.

Finalists in each category will be notified in late March 2018, and the winners will be announced on June 7th, 2018, at the Silver Anvil Awards ceremony at Manhattan’s Edison Ballroom.

The Value of Membership

When you join PRSA you join a vibrant network of practitioners, focused on sharing insights and best practices. Our members understand the realities of practicing public relations and offer solutions for all career levels. As the world’s leading advocate for public relations and communications professionals, PRSA represents a diverse cross-section of the industry, including corporate institutions, agencies, independent practitioners, public affairs organizations, associations, hospitals, schools, professional services firms and nonprofit.

Through various membership types, PRSA provides the support you need by connecting you with top industry experts at conferences and events. Discover up-to-date strategies and tactics as well as the latest industry news. PRSA’s communities focusing on specific industries, geographies and career levels, also help share your career. If you are new to the profession or a seasoned professional, PRSA has a benefit for you. Get started and join today.

Is It Real? Communicating in a World of Fake News, December 5

Social media has shaken the communications industry, and staying informed in an always-on media world is more challenging than ever. Any story, good or bad, can go viral at any time. Understanding how to identify fake news and ethically fight back is an important skill for every professional communicator.

Join Yankee Chapter PRSA for a discussion on successfully delivering messages in a world filled with “fake news,” followed by our annual meeting and networking with professional colleagues.

When: TUESDAY, DECEMBER 5, 2017, 3–6 p.m.

Where: New Hampshire Institute of Politics, Saint Anselm College, Manchester, NH

Cost: $25: PRSA Members; $30: Member & Guest; $35: Not-Yet Members; FREE: Students/Interns/Saint Anselm Staff

REGISTER BY NOVEMBER 28


Meet Our Panelists and Moderator

Randall Mikkelsen

Randall Mikkelsen

Randall Mikkelsen, Managing Editor North America, Enterprise Risk Management, Thomson Reuters Regulatory Intelligence

Randall Mikkelsen has worked as a financial and political journalist with Thomson Reuters since he joined Reuters in 1988. He has covered many of the major stories of the era, including the fall of the Soviet Union, the impeachment of President Bill Clinton, the war on terrorism and the financial crisis.

Randall was a front-row member of the White House press corps for nearly seven years. He also covered the Justice Department, CIA and other agencies in Washington and served postings in Philadelphia and Stockholm, Sweden. As a desk editor in Washington, he handled major stories from around the globe.

He has won awards from the Society of American Business Editors and Writers and the North Dakota Newspaper Association.

Randall has lived in Plaistow since 2009. He founded the Friends of Education at Timberlane and the New Hampshire Theater Spotlight pages on Facebook and writes press releases as a volunteer for the Seacoast Repertory Theatre in Portsmouth.

Melissa Albano-Davis

Melissa Albano-Davis

  Melissa Albano-Davis, Founder & President, Grapevine Marketing

Melissa is an inbound marketing-obsessed entrepreneur working with financial, healthcare, and higher education organizations to help them grow and thrive. She helps businesses build proven, trackable campaigns so that they know what works and what doesn’t, using that knowledge to launch remarkable programs. Melissa holds certifications in inbound marketing and SEO from Google and HubSpot. She writes a monthly marketing series for the New Hampshire Business Review and contributes to various publications. She is a member of the Entrepreneur’s Fund of New Hampshire advisory board and the Boston Women’s Leadership Council. Melissa holds a BS in Marketing from Northeastern University and has mastered the fine art of running conference calls and webinars while juggling her toddler son and his toys on her lap.

Melissa Zimdars

Melissa Zimdars

Melissa Zimdars, Assistant Professor of Communication and Media, Merrimack College

Melissa Zimdars is an Assistant Professor of Communication and Media at Merrimack College. She is currently working on a co-edited anthology of essays entitled Fake News: Mis/Disinformation in the Digital Age.

 

 

Moderator

Roz Whitaker-Heck, APR

Roz Whitaker-Heck, APR

Dr. Roz Whitaker-Heck, APR, has been an associate professor and associate dean in the Division of Communication and Creative Media at Champlain College in Burlington, VT since July 2015. She also serves as the faculty advisor for the Champlain PRSSA chapter which she helped to reinstate in January 2016.

She earned a B.A. in Communication from Howard University (Washington DC), an M.S. in Media Management from Virginia Commonwealth University (Richmond, Va.) as well as a doctorate in Higher Education Administration from George Washington University (Washington, D.C.).  Her research project examined the tactical and strategic roles of public relations officers employed in U.S. higher education institutions.

Her professional career spans 20 years and includes time at Penn State University as a PBS producer/director; a media spokesperson for the Newport News (Va.) Public School District; as well as serving in faculty and administrative positions at Hampton University, and Old Dominion University in the state of Virginia.

She has been an active member of PRSA national since 2000 and has served in various officer positions with state chapters. She was most recently elected as a YPRSA board member.

 

 Thinking of Earning Your APR? – Learn More

Is it time to step up your game? Becoming accredited in public relations (the APR) is a mark of distinction and professionalism. The APR demonstrates your mastery of strategic communications and your commitment to the highest standards of ethics and lifelong learning. Yankee Chapter’s Accreditation Committee, Jane Law, APR and Mary Ellen Hettinger, APR invite you to join the 30% accredited members and fellows in our chapter.

We will offer 90-minute classes on Wednesdays starting at 5:30 p.m., at the New Hampshire Housing Finance Authority (NHHFA) office: 32 Constitution Drive in Bedford, NH. The charge for each session will be $15, or $50 for all four sessions.

If you’re interested, download the PRSA APR Study Guide. We’ll be working from this and also Cutlip and Center’s Effective Public Relations (11th Edition); a slightly earlier edition is also fine.

Proposed schedule:

  • Oct. 18, 2017: Introduction to the APR

Includes how to “get on the clock” and apply

Questionnaire and portfolio. See this link: https://prsay.prsa.org/2016/12/07/apr-demystifying-the-panel-presentation/

  • Jan. 17, 2018: KSAs and Exam Preparation
  • Feb. 21: More KSAs and Exam Prep

For questions and to sign up, email info@yankeeprsa.org. To learn more about accreditation, go to www.praccreditation.org.