Director, Consumer Communications Global; Converse Co.
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Entries by Seth Wheeler
PR Measurement in 2025: Disappointing, Misdirected and Still Divided
By Katie Delahaye Paine Measurement and Analytics Consultant at Paine Publishing February 26, 2025 According to Bard AI, I’m not a great prognosticator so I won’t making any grand predictions this year, but I do want to share my perspective on the industry that has consumed my attention for the past 36 years. Right up […]
New Member Profile: HAZEL KOCHOCKI
Originally from: Plainfield, Illinois Currently live in: Bedford, NH Work History/Background: Thirty years ago, I kept a quote from Sharon Stone thumbtacked to my cubicle wall: “Today, I’m fast enough.” That quote was from the movie, “The Quick and the Dead,” which was about a gunslinger in a deadly situation. The fact that I connected with […]
Content Writer, Easterseals NH & VT
Looking for a Content Writer to tell the powerful, compelling stories of Easterseals NH & VT to raise public awareness of the important work of the organization. Follow department standards for style, voice, and usage and become a trusted partner to program staff who recognize this individual as their go-to person for communicating successes with […]
Setting the Record Straight About the Ethical Practice of Public Relations
By Teresa Valerio Parrot, Ed. D., APR There was a time when someone asked what I did for a living, and I would give them a sly smile and say, “Do you watch Scandal?” and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would […]
Vice President, Corporate Communications – Massachusetts Blue Cross/ Blue Shield
Reporting directly to the Chief Communications & Citizenship Officer, a member of the Company’s executive leadership team, our Vice President of Corporate Communications will be responsible for setting the quality standards and leading the operational efficiency of our high-performing Corporate Communications function. The successful candidate will be results-oriented with demonstrated competencies in the critical areas […]
New Member Profile: BRAD BELOTE, APR
Originally from: Kingsport, Tenn. Currently live in: Boston area Work History/Background: I spent 20 years in a TV newsroom before jumping into corporate communications. I worked for a Fortune 350 innovation company for a decade before moving to New England. I am currently the senior manager for internal communications at the Planet Fitness Club Support […]
NEW MEMBER SPOTLIGHT: Hanna Blankenship
Originally from: Born in Harbel, Liberia but I grew up in Norwich, Vermont Currently live in: Burlington, Vermont Work History/Background: I am the Communications Coordinator for DREAM, a non-profit that provides mentorship opportunities to youth, and a Marketing Associate for BootstrapVT, a marketing agency in Burlington, Vermont where I interned during college for […]
PRxNE Conference 2024
The Annual Conference of the PRSA Northeast District was held Friday, November 15 at the Marriott Syracuse Downtown and the Yankee Chapter was well-represented. Those in attendance and presenting included Robin Schell, APR, Fellow PRSA, Stacey Smith, APR, Fellow PRSA, and Lisa Lance, the 2025 Yankee Chapter President-elect. Thanks to all who made the journey […]
Report from Maine PR Council Annual Conference
By Robin Schell, APR, Fellow PRSA, Yankee Chapter President On Friday, Nov. 8th, I had the pleasure of representing Yankee Chapter PRSA at the Maine Public Relations Council annual conference, “Positivity and Progress: Adapting Your PR Strategy For A Changing World.” Rebecca Emery, APR, Chair of MPRC’s Professional Development committee, and her crew put together […]