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The Big Pitch: How to Break Through with Mass Media

Event Start Date:
May 11, 2022
Event End Date:
May 11, 2022
Event Venue:
Virtual

Everyone with a media monitoring service knows the value of your company’s mention in the Wall Street Journal. But how can you catch the eye of the broadest of broadsheets? On May 11 at 4 p.m., we’ll put that question (and more!) to a 30-year veteran of the WSJ newsroom.

Jacob M. Schlesinger is a senior correspondent in the Journal’s Washington bureau, covering economics in the 2020 campaign. He previously covered trade and globalization, and served as the Journal’s global financial regulation editor, as well as deputy Washington bureau chief. He is currently a Fellow at the Stanford Distinguished Careers Institute.

Join us for a look inside the Journal newsroom – the daily schedule, how writers cultivate sources and how you can contribute to their work while boosting your own.

REGISTER HERE

$10 members
$15 non-members
Students are free

*MPRC members can register at YPRSA member pricing.

 

The Big Pitch: How to break through with mass media; featuring Jacob M. Schlesinger - YPRSA webinar

 

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Five Steps to an APR

Event Start Date:
April 13, 2022
Event End Date:
April 13, 2022
Event Venue:
Virtual

In honor of APR month!

A Free Chapter Event

Wednesday, April 13, 2022
4-5 p.m.

 

Becoming accredited in public relations (earning your APR) is a mark of professionalism that sets you apart from your peers. Earning the APR credential is a milestone career achievement for serious practitioners looking to distinguish their expertise, knowledge, skills, and abilities (KSAs) to their employer, clients, colleagues, and themselves.

Ready to up your professional game? Learn more on Wednesday, April 13 at 4:00 p.m. This virtual program will be about 30 minutes and include live Q&A with Yankee APR Co-Chairs Mark Elliott, APR, and Mary Ellen Hettinger, APR, following the session.

Yankee Chapter is proud that about one-third of our members are accredited. There are several options for study, including self-study, working with a study buddy (another APR student), a weekend boot camp at PRSA headquarters in New York City, and an online program through PRSA.

The program is free, but you must register, so click the Register Now area below. Can’t make it? Here’s additional information on the Yankee website.

Register Now!

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Is this mic live?? PR Podcast Prowess

Event Start Date:
March 29, 2022
Event End Date:
March 29, 2022
Event Venue:
Virtual

Tuesday, March 29, 2022
4 p.m. – 5 p.m.

 

Join us as SNHU PR Professor Jon Boroshok, APR teaches us about podcasting and leads an informal discussion/brainstorming session about podcasting. Could they be part of your PR and content arsenal?

Let’s look at some current metrics and analytics as we learn what makes podcasts popular, who listens to them, and how you can produce your own. We’ll have a fun look at the tools needed (hint – check your pocket) and brainstorm some creative ideas that you can use for audience engagement and awareness.

There is no cost to attend, but we ask that you register in advance. Your confirmation will contain the Zoom link and meeting sign-in information.

Register today!

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Developing Effective Mentoring Programs: Success Stories From PRSA Chapter Leaders

Event Start Date:
March 10, 2022
Event End Date:
March 10, 2022
Event Venue:
Virtual

Thursday, March 10, 2022

4-5 p.m. EST

Sponsored by PRSA and the PRSA College of Fellows

Register Here

 

Mentoring is the calling card of the College of Fellows, and a primary benefit of membership in PRSA. In this interactive webinar, you will hear from PRSA leaders who will share what they learned as they developed and implemented mentoring programs at the Chapter level. We will also give an overview of PRSA’s existing mentoring programs as well as the new opportunities available in 2022 to access mentoring at all levels — whether you are a student, new professional, mid-level, or senior PR practitioner. In addition, those who wish to offer their expertise as a mentor will hear about the options for volunteering and what’s involved in signing up for the program that best suits your availability.

Robin Schell, APR, Fellow PRSA is Senior Counsel and Partner at Jackson Jackson & Wagner, a behavioral public relations and management consulting firm based in the Seacoast of NH. Robin is a longtime member of PRSA and has served in leadership positions at the Chapter, District, and National levels. Currently, she is the Chair of the PRSA College of Fellows Mentoring Committee and has served as a mentor for dozens of PR professionals over the years. Robin is a frequent presenter for groups and organizations across all industries and regularly teaches a PR Bootcamp class for PRSA. In 2018, Robin won the first College of Fellows Sage Award, which honors a member of the College of Fellows who have demonstrated a significant impact on the profession through mentoring and their personal support for PR professionals. Robin holds a Bachelor’s Degree from the University of NH and earned her PRSA accreditation in 1991. She lives in Amesbury, MA.

Allyson Johnson, APR, is the Strategic Communications Manager for Formstack, a workplace productivity platform based in Indianapolis. In this capacity, she works closely with the brand team to lead integrated communications and corporate strategy. Through her years working in a PR agency, she has developed a specialty in media relations, working with more than 60 B2B tech companies in all stages of growth. Allyson has a true passion for the PR industry and has been a PRSA member and active volunteer for eight years. She served as PRSA Hoosier Chapter’s President in 2021 and now serves as a Board Member and Immediate Past President. During her time with the PRSA Hoosier Chapter, she led the creation of the Chapter’s 2021-2023 Strategic Plan and the implementation of several new initiatives for the organization, including a new mentorship matching program for members. A native Arkansan, Allyson holds a Bachelor’s Degree in journalism from Arkansas Tech University, but now calls Indianapolis home.

Jeannie Entin was most recently the Vice President of Communications for Aclima, a public benefit corporation that analyzes air pollution and greenhouse gases block by block for climate action, public health, and environmental justice. At Aclima, she led integrated marketing and communications programs to generate awareness about the impacts of emissions and catalyze action to reduce them, prioritizing communities that are hardest hit. Her specialties include media relations and strategic campaign development; for over 20 years, she has led initiatives for science, technology, and educational organizations in Silicon Valley and New York, including AT&T Labs, IBM Research, Udacity, and Google. She is a Board Member in the PRSA Silicon Valley Chapter where she served as Mentorship Chair from 2016 to 2021 and currently serves as the Membership Chair. She holds Bachelor’s Degrees in English Literature and Business Administration, Marketing from the University of Arizona and currently lives in San Jose, CA.

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The Value of Building An Engaged & Involved Workforce Before The Crisis Strikes: Delta Air Lines Shares Strategies On Its COVID Vaccine Campaign

Event Start Date:
January 19, 2022
Event End Date:
January 19, 2022
Event Venue:
Virtual

Wednesday, January 19 at 4 p.m.

Atlanta-based Delta Air Lines has achieved a high employee vaccination rate – nearly 95% – without implementing a mandate. The company’s ability to reach such a high vaccination rate voluntarily stems from a COVID safety campaign that began in 2020, with each effort building on the next.

Hear how Delta approached this challenge, which so many organizations are facing right now, through a combination of education efforts, incentive programs and a healthcare surcharge for unvaccinated employees – and how they have cultivated employee engagement and loyalty over time as an important foundation to their success.

Gina Pesko Laughlin is Managing Director and Head of Global Employee Communication at Delta Air Lines. She leads a team responsible for all aspects of the company’s internal communications. Her Corporate Communications career includes media relations, executive communication, crisis response and employee communications. She also spent time leading employee engagement and business programs as a leader on Delta’s HR and In-Flight Service teams. Laughlin is a graduate of Syracuse University and served as the National President of PRSSA during her college career.

$10 Yankee Chapter Members
$15 Not-Yet Members
Students are FREE

Register today!

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Reputation Matters

Event Start Date:
February 17, 2022
Event End Date:
February 17, 2022
Event Venue:
Virtual

Thursday, February 17, 3 – 4:30 p.m.

More than ever, reputation is the currency of the realm. But how is reputation created? Reputation is not claimed–it is bestowed by the people and organizations that rely on it to meet their needs or to make them successful. It is earned over time through consistency in actions, quality in products, services, and solutions that unite to consistently earn the trust of stakeholders. This class will provide an overview and framework of the factors that lead to an organization, and its people, being viewed as excelling in reputation. The class will review a case study.

Instructor: Clark Dumont, M.S., APR, is a C-Suite Communications leader in FORTUNE 500 companies spanning the Health Care, Aerospace & Defense, and Hospitality & Entertainment sectors. In 2018, he formed Dumont Communications to share his experience and insights in Reputation and sustainable organizational success. He also has extensive leadership experience in the non-profit sector and academic sectors. He started his journalism career at radio stations in Manchester, Keene, and Rochester before practicing corporate and organizational communications.

Co-hosted with the Nackey S. Loeb School of Communications.

Register today!

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Annual Meeting & Panel Discussion

Event Start Date:
November 16, 2021
Event End Date:
November 16, 2021
Event Venue:
Virtual Event

Beyond COVID-19 – Issue Anticipation for 2022

The Yankee Chapter of the Public Relations Society of America will host an online workshop via Zoom webinar entitled: Beyond COVID-19 – Issue Anticipation for 2022, on Tuesday, November 16, 2021 at 9:30 a.m.

Join the partners of Jackson Jackson & Wagner, Stacey Smith, APR, Fellow PRSA and Robin Schell, APR, Fellow PRSA, as they share JJ&W’s model for issue anticipation and facilitate a discussion with panelists representing a variety of industries on “what’s next” for their organizations in the aftermath of the COVID-19 pandemic.

While none of us have a crystal ball, part of our value as public relations practitioners is the ability to anticipate issues that can impact our organizations – sometimes to be response-ready in the event of a crisis, and other times, to proactively seize opportunities that present themselves based on the environment in which we are now operating.
Speakers include:

  • Vanessa Stafford, Director of Communications, NH Hospital Association
  • Jayme Simões, President, Louis Karno & Co.
  • Rosalynne Whitaker-Heck, Ed.D., APR, Professor and Associate Provost, Champlain College, Burlington, VT

Yankee Chapter members are invited to stay on the call after the panel discussion to attend the 2021 YPRSA Annual Meeting.

The fee is $10 for PRSA members and $15 for Not-Yet Members.

The Yankee Chapter of the Public Relations Society of America represents public relations and communications professionals in Vermont, New Hampshire and Maine.

Register today!

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Webinar: Let’s Talk D&I Basics

Event Start Date:
October 28, 2020
Event End Date:
October 28, 2020
Event Venue:
Online at Noon

Our friends in the PRSA Buffalo Niagara Chapter are offering a free webinar “Let’s Talk D&I Basics” on Wednesday, October 28 at Noon.

Join PRSA Buffalo Niagara for a discussion about the appropriate terminology that should be used (and not used) when discussing diversity and inclusion issues.

Featuring:

  • Rene Petties-Jones, President, National Federation for Just Communities of Western New York
  • Rev. Aidan R. Rooney, C.M., Vice President for Mission Integration, Niagara University
  • Kara Oliver, Director of Strategic Initiatives, Levesque Institute, Niagara University

Register here.