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APR Focus: An Introduction to Ethics and Public Relations and the Rise in Corporate Social Responsibility

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Event Start Date:
November 18, 2022		Event End Date:
November 18, 2022		Event Venue:

APR Focus: An Introduction to Ethics and Public Relations and the Rise in Corporate Social Responsibility

Friday, Nov 18 and Friday, Dec 2nd from 12:00-1:00 p.m. 

Maintaining ethical standards in the age of ‘alternative facts’ can be both a balancing act and a struggle—but it doesn’t have to be. Framing business decisions and actions in ethical standards can help you guide your organization in the face of the toughest crisis or criticism. This program explores the process that PR professionals and business leaders can use to make decisions about what course of action is the right one to take.

Adapted from Arthur W. Page Center course material and led by APR accredited MPRC board members, this two-part program will provide an Introduction to Public Relations Ethics and explore working theories that apply specifically to PR practitioners. We’ll look at ethical obligations that should be applied when working with clients and the public, and discuss ways in which PR as a profession is working to develop stronger ethical standards. Next, we’ll explore ethics as relates to Corporate Social Responsibility (CSR) for external communities, and Diversity Equity and Inclusion (DEI) for internal communities, and how shared priorities can allow CSR and DEI policies to mutually reinforce each other. We will include interactive polling and allow time for Q&A and case study discussion. Attending both sessions will help APRs earn 1 CEU for PR and Ethics that is needed for APR accreditation renewal.

Maine Public Relations Council & PRSA members and APRs: $20 (each session), Non members $35, Students free. 

 

For more information and to register, visit: Register here:  https://meprcouncil.org/event-calendar/#!calendar

 

Power to the People: 2022 Annual Meeting & Featured Speaker!

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Event Start Date:
November 10, 2022		Event End Date:
November 10, 2022		Event Venue:
Palace Theater (The Spotlight Room), 80 Hanover Street, Manchester, NH 03101

Join us for a lively night at the Palace Theater’s Spotlight Room in Manchester, NH with Donald M. Kreis, New Hampshire’s pugnacious and prolific Consumer Advocate.

In a time when New Englanders are paying record prices for energy, learn how their voice in New Hampshire uses nimble communications and time-honored PR to (very publicly) call out the policies and practices that got us here…and offer real ideas about how to fix it.

A lawyer, columnist, blogger and occasional flamethrower, Kreis occupies a unique common space among regulators, utility officials, legislators, the media, and his constituents. Join us November 10 to hear how he keeps all the balls in the air!

REGISTER HERE TO ATTEND!

WHAT: Yankee PRSA 2022 Annual Meeting & Speaker

WHEN: Thursday, November 10, 2022; 5-7 pm

5-5:30: Happy Half Hour

5:30 – 6:30: Featured Speaker, NH Consumer Advocate Donald M. Kreis

6:30 – 7: YPRSA Annual Meeting

WHERE: The Spotlight Room at Palace Theater, 80 Hanover Street, Manchester, NH 03101

GREASE!?: We’ve got a limited supply of discounted tickets to the night’s production of Grease! at the Palace Theater. Show time is 7:30 p.m. Tickets: $35 (marked down from $46). Tix available until they’re gone!

TO RESERVE TICKETS, E-MAIL: KRISTEN@COOKSONCOM.COM


Yankee Chapter 2022 Annual Meeting

After the night’s speaker, please stay with us for the 2022 YPRSA Annual Meeting. We’ve got a great roster of Board candidates to present for your approval, plus a look ahead at 2023!

REGISTER HERE TO ATTEND!

PR in a One-room Schoolhouse…Head North for Networking!

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Event Start Date:
September 13, 2022		Event End Date:
September 13, 2022		Event Venue:
Tilson PR, 33 N Mayhew Turnpike, Hebron, NH 03241

Tracy Tilson, President & Founder of Tilson PR, might have the coolest little PR office in the state! Join PRSA Yankee Chapter for an evening of networking at Tilson PR’s one-room schoolhouse in Hebron, NH!

On September 13 from 5:30-7pm, come see the 135 year-old, one-room schoolhouse she converted to her “northern satellite” office. Tracy opened her PR firm in Boca Raton, FL close to 30 years ago and has found her way back to her NH roots.

Join her and fellow Yankee Chapter members for a FREE networking event! We need your RSVP to give our host a head count, so please register HERE. 

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Online Meet-up: Diversity, Equity, Inclusion + Belonging (DEI+B) in Public Relations

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Event Start Date:
December 1, 2022		Event End Date:
December 1, 2022		Event Venue:
Virtual

Join PRSA Northeast District’s quarterly online meet-up for an open conversation about your questions, issues, and experiences in being inclusive in your PR work. This is a safe space where you can share your challenges, solutions, and struggles, network, and talk to other PR and communication pros across the Northeast about theirs. The conversation will be facilitated by the district’s immediate past president Yvette Sterbenk (APR/PRSA Finger Lakes) and the district’s DEI+B Officer, Rene Petties-Jones (APR/Buffalo). The meet-up is open to Yankee, Boston, Southeast New England, Capitol, Central New York, Finger Lakes, Rochester, or Buffalo Chapters members.

Please register to attend.

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Online Meet-up: Diversity, Equity, Inclusion + Belonging (DEI+B) in Public Relations

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Event Start Date:
September 15, 2022		Event End Date:
September 15, 2022		Event Venue:
Virtual

Join PRSA Northeast District’s quarterly online meet-up for an open conversation about your questions, issues, and experiences in being inclusive in your PR work. This is a safe space where you can share your challenges, solutions, and struggles, network and talk to other PR and communication pros across the Northeast about theirs. The conversation will be facilitated by the district’s immediate past president Yvette Sterbenk (APR/PRSA Finger Lakes) and the district’s DEI+B Officer, Rene Petties-Jones (APR/Buffalo). The meet-up is open to any Yankee, Boston, Southeast New England, Capitol, Central New York, Finger Lakes, Rochester, or Buffalo Chapters members.

Please register to attend.

Yankee Chapter PRSA logo

Summer Social and Evening at LaBelle Winery

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Event Start Date:
August 11, 2022		Event End Date:
August 11, 2022		Event Venue:
LaBelle Winery

Join us on August 11 for a fun evening at LaBelle Winery’s newest location in Derry. The evening will include a tour of the new facility, wine tasting and light hors d’oeuvres. In addition to a great networking event with other PR professionals, LaBelle’s winemaker and owner, Amy LaBelle, will take time to speak about her entrepreneurial pursuits and her passion for EmpoweringAngels.org.

Make it a fun night out! At the conclusion of the professional development event, you can add even more fun to your evening with a round of mini-golf for $4 (reference the PRSA event at the LaBelle Market to purchase), dining in the Americus restaurant or attending the SCARAB: the Journey Experience summer performance series show. *These additional entertainment options are not included in the PD fees below.

Register by August 1 to confirm your attendance and pay. You can register yourself and any guests at the same time. The cost to attend is $16 for chapter members and guests (includes a $1 Constant Contact platform fee) and $22 for non-members (includes $2 Constant Contact platform fee).

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The Big Pitch: How to Break Through with Mass Media

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Event Start Date:
May 11, 2022		Event End Date:
May 11, 2022		Event Venue:
Virtual

Everyone with a media monitoring service knows the value of your company’s mention in the Wall Street Journal. But how can you catch the eye of the broadest of broadsheets? On May 11 at 4 p.m., we’ll put that question (and more!) to a 30-year veteran of the WSJ newsroom.

Jacob M. Schlesinger is a senior correspondent in the Journal’s Washington bureau, covering economics in the 2020 campaign. He previously covered trade and globalization, and served as the Journal’s global financial regulation editor, as well as deputy Washington bureau chief. He is currently a Fellow at the Stanford Distinguished Careers Institute.

Join us for a look inside the Journal newsroom – the daily schedule, how writers cultivate sources and how you can contribute to their work while boosting your own.

REGISTER HERE

$10 members
$15 non-members
Students are free

*MPRC members can register at YPRSA member pricing.

 

The Big Pitch: How to break through with mass media; featuring Jacob M. Schlesinger - YPRSA webinar

 

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Five Steps to an APR

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Event Start Date:
April 13, 2022		Event End Date:
April 13, 2022		Event Venue:
Virtual

In honor of APR month!

A Free Chapter Event

Wednesday, April 13, 2022
4-5 p.m.

 

Becoming accredited in public relations (earning your APR) is a mark of professionalism that sets you apart from your peers. Earning the APR credential is a milestone career achievement for serious practitioners looking to distinguish their expertise, knowledge, skills, and abilities (KSAs) to their employer, clients, colleagues, and themselves.

Ready to up your professional game? Learn more on Wednesday, April 13 at 4:00 p.m. This virtual program will be about 30 minutes and include live Q&A with Yankee APR Co-Chairs Mark Elliott, APR, and Mary Ellen Hettinger, APR, following the session.

Yankee Chapter is proud that about one-third of our members are accredited. There are several options for study, including self-study, working with a study buddy (another APR student), a weekend boot camp at PRSA headquarters in New York City, and an online program through PRSA.

The program is free, but you must register, so click the Register Now area below. Can’t make it? Here’s additional information on the Yankee website.

Register Now!

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Is this mic live?? PR Podcast Prowess

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Event Start Date:
March 29, 2022		Event End Date:
March 29, 2022		Event Venue:
Virtual

Tuesday, March 29, 2022
4 p.m. – 5 p.m.

 

Join us as SNHU PR Professor Jon Boroshok, APR teaches us about podcasting and leads an informal discussion/brainstorming session about podcasting. Could they be part of your PR and content arsenal?

Let’s look at some current metrics and analytics as we learn what makes podcasts popular, who listens to them, and how you can produce your own. We’ll have a fun look at the tools needed (hint – check your pocket) and brainstorm some creative ideas that you can use for audience engagement and awareness.

There is no cost to attend, but we ask that you register in advance. Your confirmation will contain the Zoom link and meeting sign-in information.

Register today!

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Developing Effective Mentoring Programs: Success Stories From PRSA Chapter Leaders

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Event Start Date:
March 10, 2022		Event End Date:
March 10, 2022		Event Venue:
Virtual

Thursday, March 10, 2022

4-5 p.m. EST

Sponsored by PRSA and the PRSA College of Fellows

Register Here

 

Mentoring is the calling card of the College of Fellows, and a primary benefit of membership in PRSA. In this interactive webinar, you will hear from PRSA leaders who will share what they learned as they developed and implemented mentoring programs at the Chapter level. We will also give an overview of PRSA’s existing mentoring programs as well as the new opportunities available in 2022 to access mentoring at all levels — whether you are a student, new professional, mid-level, or senior PR practitioner. In addition, those who wish to offer their expertise as a mentor will hear about the options for volunteering and what’s involved in signing up for the program that best suits your availability.

Robin Schell, APR, Fellow PRSA is Senior Counsel and Partner at Jackson Jackson & Wagner, a behavioral public relations and management consulting firm based in the Seacoast of NH. Robin is a longtime member of PRSA and has served in leadership positions at the Chapter, District, and National levels. Currently, she is the Chair of the PRSA College of Fellows Mentoring Committee and has served as a mentor for dozens of PR professionals over the years. Robin is a frequent presenter for groups and organizations across all industries and regularly teaches a PR Bootcamp class for PRSA. In 2018, Robin won the first College of Fellows Sage Award, which honors a member of the College of Fellows who have demonstrated a significant impact on the profession through mentoring and their personal support for PR professionals. Robin holds a Bachelor’s Degree from the University of NH and earned her PRSA accreditation in 1991. She lives in Amesbury, MA.

Allyson Johnson, APR, is the Strategic Communications Manager for Formstack, a workplace productivity platform based in Indianapolis. In this capacity, she works closely with the brand team to lead integrated communications and corporate strategy. Through her years working in a PR agency, she has developed a specialty in media relations, working with more than 60 B2B tech companies in all stages of growth. Allyson has a true passion for the PR industry and has been a PRSA member and active volunteer for eight years. She served as PRSA Hoosier Chapter’s President in 2021 and now serves as a Board Member and Immediate Past President. During her time with the PRSA Hoosier Chapter, she led the creation of the Chapter’s 2021-2023 Strategic Plan and the implementation of several new initiatives for the organization, including a new mentorship matching program for members. A native Arkansan, Allyson holds a Bachelor’s Degree in journalism from Arkansas Tech University, but now calls Indianapolis home.

Jeannie Entin was most recently the Vice President of Communications for Aclima, a public benefit corporation that analyzes air pollution and greenhouse gases block by block for climate action, public health, and environmental justice. At Aclima, she led integrated marketing and communications programs to generate awareness about the impacts of emissions and catalyze action to reduce them, prioritizing communities that are hardest hit. Her specialties include media relations and strategic campaign development; for over 20 years, she has led initiatives for science, technology, and educational organizations in Silicon Valley and New York, including AT&T Labs, IBM Research, Udacity, and Google. She is a Board Member in the PRSA Silicon Valley Chapter where she served as Mentorship Chair from 2016 to 2021 and currently serves as the Membership Chair. She holds Bachelor’s Degrees in English Literature and Business Administration, Marketing from the University of Arizona and currently lives in San Jose, CA.