ChatGPT and AI tools for PR and Marketing Professionals

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Event Start Date:
March 15, 2023		Event End Date:
March 15, 2023		Event Venue:
Zoom

In just a few short months, ChatGPT has exploded on the scene and is being used with great enthusiasm by millions—garnering national headlines and attention. What should we know about artificial intelligence (AI) as public relations professionals and marketers? Join our friends in the Maine PR Council for the first in a series of Lunch & Learn sessions, where we will introduce the basics of AI and ChatGPT and provide an overview of what these tools are all about.

Led by MPRC board member, Rebecca Emery APR, we’ll break down specific areas where AI may be useful for PR and marketing purposes and review ethical and legal considerations for their use. Next, we’ll take a closer look at 10 AI-driven tools and platforms that can help provide inspiration, content, SEO keywords and visuals. Attend this session to gain an understanding of ChatGPT and how to use AI tools and platforms with prudence and possibility!

Cost:  Free for members and students; $20 for PRSA Members; $30 non members

Date: March 15, 2023; 12-1 p.m.

REGISTER HERE!

 

How to Navigate Digital Advertising Options

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Event Start Date:
March 22, 2023		Event End Date:
March 22, 2023		Event Venue:
Virtual (4-5 pm ET)

It’s impossible to open your laptop or turn on your phone these days without being served various forms of digital advertising. From Google Adwords to social advertising to programmatic, pre-roll, retargeting, native ads and sponsored content…the options, the terminology and the costs can be difficult to navigate. On top of that, the technology is changing nearly every day, making a murky space almost impossible to keep up with. This online event will:

  • Provide a brief glossary of the terms relevant to digital advertising
  • Discuss whether digital ads are the right choice for branding vs. lead generation
  • Provide tips and checklists for developing a simple, cost-effective campaign to maximize an entry-level budget.

Presented by Yankee Chapter member Marnie Grumbach, Emily Broadbent and Becky Gauthier of  fluent imc, an integrated marketing communications agency.

Cost:  $10 for Yankee Chapter, PRSA and Maine PR Council Members; $15 for all others.

REGISTER HERE

Headshot - Yankee PRSA's Stacey Smith

Build Leadership’s Confidence in Your PR Skills… and Yours!

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Event Start Date:
February 24, 2023		Event End Date:
February 24, 2023		Event Venue:
Virtual (12-1 p.m.)

Learning to trust our own professional skills and knowledge, and communicating that effectively to our leadership team, can take decades of experience … or not.  Join us for some wisdom that will help you do both simultaneously and reap results for your organization, for your team and for you.  This presentation will start you down the path of evaluating your skills and knowledge for future growth, and coach you on some key counseling skills that help you earn leadership’s respect.

Learning Objective:  Understand the 9 ways PR contributes to an organization’s bottom line.

Learning Objective:  Explore counseling skills that will help make you work more effectively with your immediate team and with leadership.

Learning Objective:  Identify key areas of knowledge you may need for further learning and growth.

 

Your Presenter: 

Stacey Smith, APR, Fellow PRSA 

Senior Counsel & Partner/Jackson Jackson & Wagner 

Stacey Smith has over 40 years of experience with an extensive list of clients that range from Fortune 100 multinational operations to small non-profits.  She specializes in helping organizations build strategic & solid relationships with stakeholders. 

She is co-author of The Public Relations Practices, Managerial Case Studies and Problems, and The Public Relations Firm. A public speaker as well as teacher, she has presented before numerous national public relations organizations and has taught as adjunct faculty at Antioch University New England, New England College and the University of New Hampshire.   

Stacey is the 2021 Sage Award winner presented by the College of Fellows, PRSA, for her career-long mentoring of public relations professionals.  

Stacey is a member of the Institute for Public Relation’s Behavioral Insights Group and Immediate Past Chair of the Commission on Public Relations Education (CPRE).  She graduated from the University of Tennessee with a B.S. in Communications and earned her graduate degree in Management from Antioch University New England. 

REGISTER HERE

PR Love Languages!

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Event Start Date:
February 15, 2023		Event End Date:
February 15, 2023		Event Venue:
Virtual (12-1 p.m.)

Do you know the 5 Love Languages? Join our friends in the PRSA Buffalo Niagara Chapter for this virtual roundtable to learn all about what they are and how they relate to PR practitioners! We’ll discuss words of affirmation, acts of service, gifts, quality time, and physical touch (to handshake or not to handshake anyone?). Moderated by Marcene Robinson, University at Buffalo news content manager and PRSA Buffalo Niagara immediate past president.

This virtual meeting is free to attend; advanced registration is required. Once registered, you will receive a meeting link.

REGISTER HERE

Nackey S. Loeb School of Communications logo

Internal Communications: Handling Bias-Based Complaints

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Event Start Date:
January 31, 2023		Event End Date:
January 31, 2023		Event Venue:
Virtual

Join the Nancy S. Loeb School for a FREE webinar:

Internal Communications: Handling Bias-Based Complaints

Tuesday, January 31, 10 a.m.-11:30 a.m.

Join us as we discuss best practices for managing, investigating, and addressing workplace complaints and effectively communicating with employees regarding bias-based, alleged and actual incidents. During this session, we’ll cover: managing communications with employees, tips for investigating bias-based complaints, and addressing morale issues.

REGISTER HERE TO ATTEND

Your Instructor

Talesha L. Saint-Marc, Esq.

She is the co-chair of Bernstein Shur’s Labor & Employment Practice group and a member of the firm’s Investigations & Resolution Team. She regularly serves as an outside, impartial investigator in campus and workplace investigations.

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APR Focus: An Introduction to Ethics and Public Relations and the Rise in Corporate Social Responsibility

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Event Start Date:
November 18, 2022		Event End Date:
November 18, 2022		Event Venue:

APR Focus: An Introduction to Ethics and Public Relations and the Rise in Corporate Social Responsibility

Friday, Nov 18 and Friday, Dec 2nd from 12:00-1:00 p.m. 

Maintaining ethical standards in the age of ‘alternative facts’ can be both a balancing act and a struggle—but it doesn’t have to be. Framing business decisions and actions in ethical standards can help you guide your organization in the face of the toughest crisis or criticism. This program explores the process that PR professionals and business leaders can use to make decisions about what course of action is the right one to take.

Adapted from Arthur W. Page Center course material and led by APR accredited MPRC board members, this two-part program will provide an Introduction to Public Relations Ethics and explore working theories that apply specifically to PR practitioners. We’ll look at ethical obligations that should be applied when working with clients and the public, and discuss ways in which PR as a profession is working to develop stronger ethical standards. Next, we’ll explore ethics as relates to Corporate Social Responsibility (CSR) for external communities, and Diversity Equity and Inclusion (DEI) for internal communities, and how shared priorities can allow CSR and DEI policies to mutually reinforce each other. We will include interactive polling and allow time for Q&A and case study discussion. Attending both sessions will help APRs earn 1 CEU for PR and Ethics that is needed for APR accreditation renewal.

Maine Public Relations Council & PRSA members and APRs: $20 (each session), Non members $35, Students free. 

 

For more information and to register, visit: Register here:  https://meprcouncil.org/event-calendar/#!calendar

 

Power to the People: 2022 Annual Meeting & Featured Speaker!

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Event Start Date:
November 10, 2022		Event End Date:
November 10, 2022		Event Venue:
Palace Theater (The Spotlight Room), 80 Hanover Street, Manchester, NH 03101

Join us for a lively night at the Palace Theater’s Spotlight Room in Manchester, NH with Donald M. Kreis, New Hampshire’s pugnacious and prolific Consumer Advocate.

In a time when New Englanders are paying record prices for energy, learn how their voice in New Hampshire uses nimble communications and time-honored PR to (very publicly) call out the policies and practices that got us here…and offer real ideas about how to fix it.

A lawyer, columnist, blogger and occasional flamethrower, Kreis occupies a unique common space among regulators, utility officials, legislators, the media, and his constituents. Join us November 10 to hear how he keeps all the balls in the air!

REGISTER HERE TO ATTEND!

WHAT: Yankee PRSA 2022 Annual Meeting & Speaker

WHEN: Thursday, November 10, 2022; 5-7 pm

5-5:30: Happy Half Hour

5:30 – 6:30: Featured Speaker, NH Consumer Advocate Donald M. Kreis

6:30 – 7: YPRSA Annual Meeting

WHERE: The Spotlight Room at Palace Theater, 80 Hanover Street, Manchester, NH 03101

GREASE!?: We’ve got a limited supply of discounted tickets to the night’s production of Grease! at the Palace Theater. Show time is 7:30 p.m. Tickets: $35 (marked down from $46). Tix available until they’re gone!

TO RESERVE TICKETS, E-MAIL: KRISTEN@COOKSONCOM.COM


Yankee Chapter 2022 Annual Meeting

After the night’s speaker, please stay with us for the 2022 YPRSA Annual Meeting. We’ve got a great roster of Board candidates to present for your approval, plus a look ahead at 2023!

REGISTER HERE TO ATTEND!

PR in a One-room Schoolhouse…Head North for Networking!

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Event Start Date:
September 13, 2022		Event End Date:
September 13, 2022		Event Venue:
Tilson PR, 33 N Mayhew Turnpike, Hebron, NH 03241

Tracy Tilson, President & Founder of Tilson PR, might have the coolest little PR office in the state! Join PRSA Yankee Chapter for an evening of networking at Tilson PR’s one-room schoolhouse in Hebron, NH!

On September 13 from 5:30-7pm, come see the 135 year-old, one-room schoolhouse she converted to her “northern satellite” office. Tracy opened her PR firm in Boca Raton, FL close to 30 years ago and has found her way back to her NH roots.

Join her and fellow Yankee Chapter members for a FREE networking event! We need your RSVP to give our host a head count, so please register HERE. 

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Online Meet-up: Diversity, Equity, Inclusion + Belonging (DEI+B) in Public Relations

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Event Start Date:
December 1, 2022		Event End Date:
December 1, 2022		Event Venue:
Virtual

Join PRSA Northeast District’s quarterly online meet-up for an open conversation about your questions, issues, and experiences in being inclusive in your PR work. This is a safe space where you can share your challenges, solutions, and struggles, network, and talk to other PR and communication pros across the Northeast about theirs. The conversation will be facilitated by the district’s immediate past president Yvette Sterbenk (APR/PRSA Finger Lakes) and the district’s DEI+B Officer, Rene Petties-Jones (APR/Buffalo). The meet-up is open to Yankee, Boston, Southeast New England, Capitol, Central New York, Finger Lakes, Rochester, or Buffalo Chapters members.

Please register to attend.

Stock image - a finger pushing a keyboard button that says Virtual Event

Online Meet-up: Diversity, Equity, Inclusion + Belonging (DEI+B) in Public Relations

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Event Start Date:
September 15, 2022		Event End Date:
September 15, 2022		Event Venue:
Virtual

Join PRSA Northeast District’s quarterly online meet-up for an open conversation about your questions, issues, and experiences in being inclusive in your PR work. This is a safe space where you can share your challenges, solutions, and struggles, network and talk to other PR and communication pros across the Northeast about theirs. The conversation will be facilitated by the district’s immediate past president Yvette Sterbenk (APR/PRSA Finger Lakes) and the district’s DEI+B Officer, Rene Petties-Jones (APR/Buffalo). The meet-up is open to any Yankee, Boston, Southeast New England, Capitol, Central New York, Finger Lakes, Rochester, or Buffalo Chapters members.

Please register to attend.