Join PRSA Northeast District’s quarterly online meet-up for an open conversation about your questions, issues, and experiences in being inclusive in your PR work. This is a safe space where you can share your challenges, solutions, and struggles, network, and talk to other PR and communication pros across the Northeast about theirs. The conversation will be facilitated by the district’s immediate past president Yvette Sterbenk (APR/PRSA Finger Lakes) and the district’s DEI+B Officer, Rene Petties-Jones (APR/Buffalo). The meet-up is open to Yankee, Boston, Southeast New England, Capitol, Central New York, Finger Lakes, Rochester, or Buffalo Chapters members.

Please register to attend.

Join us on August 11 for a fun evening at LaBelle Winery’s newest location in Derry. The evening will include a tour of the new facility, wine tasting and light hors d’oeuvres. In addition to a great networking event with other PR professionals, LaBelle’s winemaker and owner, Amy LaBelle, will take time to speak about her entrepreneurial pursuits and her passion for EmpoweringAngels.org.

Make it a fun night out! At the conclusion of the professional development event, you can add even more fun to your evening with a round of mini-golf for $4 (reference the PRSA event at the LaBelle Market to purchase), dining in the Americus restaurant or attending the SCARAB: the Journey Experience summer performance series show. *These additional entertainment options are not included in the PD fees below.

Register by August 1 to confirm your attendance and pay. You can register yourself and any guests at the same time. The cost to attend is $16 for chapter members and guests (includes a $1 Constant Contact platform fee) and $22 for non-members (includes $2 Constant Contact platform fee).

In honor of APR month!

A Free Chapter Event

Wednesday, April 13, 2022
4-5 p.m.

Becoming accredited in public relations (earning your APR) is a mark of professionalism that sets you apart from your peers. Earning the APR credential is a milestone career achievement for serious practitioners looking to distinguish their expertise, knowledge, skills, and abilities (KSAs) to their employer, clients, colleagues, and themselves.

Ready to up your professional game? Learn more on Wednesday, April 13 at 4:00 p.m. This virtual program will be about 30 minutes and include live Q&A with Yankee APR Co-Chairs Mark Elliott, APR, and Mary Ellen Hettinger, APR, following the session.

Yankee Chapter is proud that about one-third of our members are accredited. There are several options for study, including self-study, working with a study buddy (another APR student), a weekend boot camp at PRSA headquarters in New York City, and an online program through PRSA.

The program is free, but you must register, so click the Register Now area below. Can’t make it? Here’s additional information on the Yankee website.

Register Now!

Thursday, March 10, 2022

4-5 p.m. EST

Sponsored by PRSA and the PRSA College of Fellows

Register Here

Mentoring is the calling card of the College of Fellows, and a primary benefit of membership in PRSA. In this interactive webinar, you will hear from PRSA leaders who will share what they learned as they developed and implemented mentoring programs at the Chapter level. We will also give an overview of PRSA’s existing mentoring programs as well as the new opportunities available in 2022 to access mentoring at all levels — whether you are a student, new professional, mid-level, or senior PR practitioner. In addition, those who wish to offer their expertise as a mentor will hear about the options for volunteering and what’s involved in signing up for the program that best suits your availability.

Robin Schell, APR, Fellow PRSA is Senior Counsel and Partner at Jackson Jackson & Wagner, a behavioral public relations and management consulting firm based in the Seacoast of NH. Robin is a longtime member of PRSA and has served in leadership positions at the Chapter, District, and National levels. Currently, she is the Chair of the PRSA College of Fellows Mentoring Committee and has served as a mentor for dozens of PR professionals over the years. Robin is a frequent presenter for groups and organizations across all industries and regularly teaches a PR Bootcamp class for PRSA. In 2018, Robin won the first College of Fellows Sage Award, which honors a member of the College of Fellows who have demonstrated a significant impact on the profession through mentoring and their personal support for PR professionals. Robin holds a Bachelor’s Degree from the University of NH and earned her PRSA accreditation in 1991. She lives in Amesbury, MA.

Allyson Johnson, APR, is the Strategic Communications Manager for Formstack, a workplace productivity platform based in Indianapolis. In this capacity, she works closely with the brand team to lead integrated communications and corporate strategy. Through her years working in a PR agency, she has developed a specialty in media relations, working with more than 60 B2B tech companies in all stages of growth. Allyson has a true passion for the PR industry and has been a PRSA member and active volunteer for eight years. She served as PRSA Hoosier Chapter’s President in 2021 and now serves as a Board Member and Immediate Past President. During her time with the PRSA Hoosier Chapter, she led the creation of the Chapter’s 2021-2023 Strategic Plan and the implementation of several new initiatives for the organization, including a new mentorship matching program for members. A native Arkansan, Allyson holds a Bachelor’s Degree in journalism from Arkansas Tech University, but now calls Indianapolis home.

Jeannie Entin was most recently the Vice President of Communications for Aclima, a public benefit corporation that analyzes air pollution and greenhouse gases block by block for climate action, public health, and environmental justice. At Aclima, she led integrated marketing and communications programs to generate awareness about the impacts of emissions and catalyze action to reduce them, prioritizing communities that are hardest hit. Her specialties include media relations and strategic campaign development; for over 20 years, she has led initiatives for science, technology, and educational organizations in Silicon Valley and New York, including AT&T Labs, IBM Research, Udacity, and Google. She is a Board Member in the PRSA Silicon Valley Chapter where she served as Mentorship Chair from 2016 to 2021 and currently serves as the Membership Chair. She holds Bachelor’s Degrees in English Literature and Business Administration, Marketing from the University of Arizona and currently lives in San Jose, CA.

Thursday, February 17, 3 – 4:30 p.m.

More than ever, reputation is the currency of the realm. But how is reputation created? Reputation is not claimed–it is bestowed by the people and organizations that rely on it to meet their needs or to make them successful. It is earned over time through consistency in actions, quality in products, services, and solutions that unite to consistently earn the trust of stakeholders. This class will provide an overview and framework of the factors that lead to an organization, and its people, being viewed as excelling in reputation. The class will review a case study.

Instructor: Clark Dumont, M.S., APR, is a C-Suite Communications leader in FORTUNE 500 companies spanning the Health Care, Aerospace & Defense, and Hospitality & Entertainment sectors. In 2018, he formed Dumont Communications to share his experience and insights in Reputation and sustainable organizational success. He also has extensive leadership experience in the non-profit sector and academic sectors. He started his journalism career at radio stations in Manchester, Keene, and Rochester before practicing corporate and organizational communications.

Co-hosted with the Nackey S. Loeb School of Communications.

Register today!