Beyond Measuring Outputs to Measuring Behavioral Outcomes: The Latest Trends In Measurement & Evaluation
| Event Start Date: March 11, 2026 | Event End Date: March 11, 2026 | Event Venue: Virtual |
Co-Sponsored by Yankee Chapter PRSA and Maine PR Council
- Wednesday, March 11, 2026
- 2-3 p.m. ET
- Virtual
Every public relations practitioner worth their salt knows the importance of using research to establish a baseline, understand perceptions of key stakeholders, predict likely behaviors, measure trust, and show that our work makes a difference by improving business results based on data.
In this one-hour “lunch and learn” hosted by the Yankee Chapter PRSA and Maine PR Council, leading research experts with decades of experience will discuss the latest studies in media measurement, the impact of AI search engines, and the use of research to drive public policy. You will leave with new thoughts on how to bring the value of measurement to your work as a PR expert.
Meet Our Panel of Experts
Katie Delahaye Paine, aka The Measurement Queen, has been a pioneer in the field of communications research and measurement for more than three decades. In 2018, she was awarded the prestigious PR Jack Felton Medal for Lifetime Achievement, an award given for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Katie has also been a leading promoter of standards in the public relations and social media measurement field. She is a founding member of the Institute for Public Relations Measurement Commission and contributed to the creation of the Barcelona Principles and the first standards of measurement for social media.
She founded three measurement companies, The Delahaye Group (now Cision) and KDPaine & Partners Inc. (now Carma) Her latest venture, Paine Publishing, consults with a broad range of organizations and non-profits to design and develop measurement programs, conduct research and train staff on measurement best practices. She also offers a series of 8-week training courses in all aspects of measurement. With hundreds of posts, e-books and manuals, her website www.PainePublishing.com, is the industry’s most comprehensive source of information about best practices in communications. Her books are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, “Measuring the Networked Nonprofit: Using Data to Change the World,” co-authored with Beth Kanter, is the 2013 winner of the Terry McAdam Book Award.
Angela Dwyer is VP of Insights at Fullintel, a media intelligence company that specializes in news monitoring and analysis. As a measurement expert, she helps brands improve business results through data-driven, actionable insights. She has worked at public relations agencies including Lippe Taylor and media research firms including PRIME Research consulting with brands across several industries including consumer, healthcare and automotive. She has presented and published several original, award-winning research papers about news content that drives recall, engagement, and trust. She contributes her knowledge garnered from the cross-section of academia and professional experience in several committees and boards, including the International Public Relations Measurement Commission and the International Public Relations Research Conference. Her contribution to the field has been celebrated with several industry awards. She has been recognized with a PRNEWS People of the Year Award as a Data & Measurement Game Changer, a PRNEWS Top Women Award in the Industry Champions Category, and the 2025 AMEC Measurement Executive of the Year.
Tricia Brooks is a Research Professor at the Center for Children and Families (CCF), part of the McCourt School of Public Policy at Georgetown University. Ms. Brooks is nationally- recognized expert on Medicaid and CHIP eligibility, enrollment, administration, and measuring the quality of health care with 30 years in the field. She is the lead author on the KFF Annual Survey on Medicaid and CHIP Eligibility, Enrollment and Renewal Policies. She was also appointed by the Controller General to serve two terms on MACPAC, an independent commission that advises Congress, the states, and CMS on issues affecting Medicaid and CHIP. Prior to joining Georgetown, Ms. Brooks administered the NH’s CHIP program and managed the state’s consumer assistance hub for Medicaid and CHIP.
The son of a lobsterman and a banker, Anthony DeBery is a born and bred Mainer. After college and a short stint in Philadelphia, he spent roughly a decade in New York City holding various positions in Talent Management/Development, Recruiting, Operations and Project Management at Kirshenbaum + Bond, Saatchi & Saatchi, and SS+K. He has also taught coursework at Miami Ad School’s former NYC campus.
After a relocation from NYC to Maine, Anthony joined Garrand Moehlenkamp in late 2016 as Director of Talent and Operations, became COO in May of 2018, and in the summer of 2021 took an equity and partner position in the business. Garrand Moehlenkamp is a Brand and Marketing agency on a mission to “Grow the World’s Most Craveable Brands” working with Roy Rogers, PAHI Shoes, RW Knudsen, Santa Cruz Organics, Dine Brands, Avangrid, The Downs, Main Street Skowhegan, and others.
Outside of his professional life he is husband to Kasey, father to ten year old Oliver and six year old Eliot, an avid outdoorsman, and proudly 10.5 years into his journey with sobriety.
