All You Need to Know About APR

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Event Start Date:
April 16, 2025		Event End Date:
April 16, 2025		Event Venue:
Online

April is APR Month!

Are you ready to elevate your PR career? Join us for our “All You Need to Know About APR” presentation, hosted by PRSA Boston’s Board Member and Accreditation Chair, Josh Gitelson.

Josh will provide valuable information and insights about the APR journey, sharing his personal perspective on the benefits of accreditation.

Date: Wednesday, April 16

Time: 7.00 PM

Location: Online

Sign up to attend: bit.ly/APRin2025

The APR credential is the mark of distinction for PR practitioners who demonstrate their commitment to the communication profession and its standards and ethical practice. It certifies your drive, dedication, competence, expertise, and principles while positioning you as a leader and mentor among your peers. Join us to elevate your PR career!

Sign Up: bit.ly/APRin2025

Marketing to Gen Z and Gen Alpha – What Resonates?

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Event Start Date:
April 10, 2025		Event End Date:
April 10, 2025		Event Venue:
Online

Organized by Public Relations Society of America Finger Lakes Chapter.

What do Gen Z and Gen Alpha want to see in our marketing, PR and fundraising efforts? Interested in learning about the differences in mindset and priorities among Gen Z vs. Gen Alpha?

Learn all this and more during this webinar with Jamie Jacobs of Riger Marketing Communications and Diane Gayeski, Ph.D. of Ithaca College along with some of her public relations students.

Date and time: Thursday, April 10 · 12:30 – 1:30pm EDT

Location: Online

COST: FREE for PRSA Members

CLICK HERE TO REGISTER

PR + Mindfulness: Achieving Balance and Impact

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Event Start Date:
April 9, 2025		Event End Date:
April 9, 2025		Event Venue:
Zoom

PR professionals typically keep an eye on the horizon, anticipating the next trend, threat, or opportunity. But operating in an imagined future can leave one constantly on alert and feeling untethered from the present moment. Fortunately, there are a few proven techniques that can help quickly reset our inner compass so we can feel renewed and ready to face daily challenges.

On Wednesday, April 9th from 12:00 to 1:00 ET, join Susan Tompkins, Maine Public Relations Council (MPRC) member and owner of 3C Clarity, as she leads us through an interactive program focused on achieving balance and impact.  She will shed light on the importance of simple and transformative tools like:

  • Setting healthy boundaries: Clearly define what’s yours and what isn’t.
  • The art of active listening: Use your ears to hear between the lines.
  • Deep breathing: The quality of your breath impacts the quality of your life.
  • Bilateral drawing: Engage both hemispheres of your brain to calm and sharpen your focus.

Benefits of attending this workshop include:

  • Gaining clarity around issues, projects, or people.
  • Deepening and honing active listening skills with clients, colleagues, friends, and family.
  • Increasing confidence for presentations, meetings, and conflict resolution.
  • Hitting the pause button on “monkey mind”—a.k.a. the distracting chatter in your head.
  • Stepping off the hamster wheel of fight-or-flight and returning your inner system to a state of rest and digest.

This virtual event is free for MPRC members ($20 for non-members) and participants will receive a handout at the end of the workshop.

REGISTER HERE

About the Instructor
Susan Tompkins is a lifelong member of MPRC and owner of 3C Clarity, a consulting business offering life coaching and online women’s circles. She understands the pressure of deadlines and provides mindfulness techniques to lessen the impact of stress and anxiety on the mind and body.

Venue Zoom
Starts Wed Apr 9 2025, 12:00pm EDT
Ends Wed Apr 9 2025, 01:00pm EDT

Keeping the Light On: Holding Government Accountable

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Event Start Date:
March 10, 2025		Event End Date:
March 10, 2025		Event Venue:
Online

*PLEASE NOTE: The Keeping the Light On: Holding Government Accountable panel discussion is now an online event. Same date & time. Thank you! 

The First Amendment of the U.S. Constitution provides for the “right of the people to petition the Government for a redress of grievances.” But what does that mean and how does it work?

On Monday, March 10, from 5:30 p.m. to 7 p.m. at the Nackey S. Loeb School of Communications and the New England First Amendment Coalition (NEFAC) are celebrating Sunshine Week with an expert panel discussion, Keeping the Light On: Holding Government Accountable.

This online event is free and open to the public. Pre-registration is required at: https://loebschool.org/register/sunshineweek2025

Hosted annually in celebration of Sunshine Week, this panel will examine the values of open and responsive government and how we all play a role. The conversation, moderated by Annmarie Timmins, reporter at NH Public Radio, will feature Gilles Bissonnette, legal director, ACLU of New Hampshire; Emily Gray Rice, City Solicitor for the city of Manchester, NH; and Gregory V. Sullivan of Malloy & Sullivan, a First Amendment law specialist and board member of the host organizations.

Sunshine Week is a national initiative supported by the Society of Professional Journalists to educate the public about the importance of open government and the dangers of excessive and
unnecessary secrecy.

The Nackey S. Loeb School of Communications is dedicated to promoting and defending the First Amendment, fostering interest, integrity, and excellence in journalism, and providing the tools and knowledge to improve communication skills.

 

2025 Crystal Ball Media Panel: Trends & Insights from Maine Journalists

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Event Start Date:
February 21, 2025		Event End Date:
February 21, 2025		Event Venue:
Zoom

What stories will shape media coverage in 2025? How can PR professionals ensure their pitches stand out? Get the inside scoop from local reporters and journalists at the MPRC Crystal Ball Media Panel on Friday February 21st from 9:30 to 10:30am. This year’s participants include:

  • David Guildford – Reporter, NEWS CENTER Maine
  • Zara Norman – Housing Reporter, Bangor Daily News
  • Julia Arenstam – Co-Managing Editor, Portland Press Herald/Maine Sunday Telegram
  • Emily Harradon – Publisher, City Lifestyle Magazine
  • Ted Varipatis (Moderator) – Director of Communications & Media Relations, Serra Public Affairs

Led by Ted Varipatis of Serra Public Affairs and two-time Maine Association of Broadcasters award winner, the panel will discuss emerging trends, top story topics, and best practices for working with the media in 2025. Whether you’re crafting pitches, planning campaigns, or simply looking to expand your media connections, this panel offers valuable insights to keep your strategies aligned with newsroom priorities. This is typically a well-attended and very insightful event — we hope you’ll join us then!

Date: Friday, February 21, 2025
Time: 9:30 – 10:30 a.m. ET
Location: Zoom
Cost: MPRC & PRSA Members – $20 | Non-Members – $25 | Students – Free

Register today at MEPRCouncil.org.

Top Business Press Talk A.I. and Your Pitches

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Event Start Date:
February 24, 2025		Event End Date:
February 24, 2025		Event Venue:
ML Strategies, LLC, One Financial Center, Boston MA

Join PRSA Boston on Wednesday, February 26, 6-8pm, to talk about the future of AI with innovation and business reporters in the Boston market.

This event will explore how the AI landscape is evolving and how PR pros can promote their clients. What are the opportunities and challenges that AI presents for businesses and consumers alike? These technologies present new market opportunities and enhanced efficiencies, as well as potential drawbacks, including market resistance and accessibility issues. Gain valuable insights on how to position your clients as thought leaders in the AI field and navigate the complexities of pitching these stories.

REGISTER HERE

The evening will be hosted by ML Strategies, LLC, One Financial Center, 41st Fl, Boston. Please join us before the event for sandwiches and networking prior to the start of the program.

Tickets

PRSA Boston and Yankee Chapter Members: $33.85
Non-Members $48.85
Students $18.85
PRSSA Members $13.85

DEI&B Seminar

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Event Start Date:
February 13, 2025		Event End Date:
February 13, 2025		Event Venue:
Virtual

We’re excited to invite you to an upcoming seminar focused on Diversity, Equity, Inclusion, and Belonging (DEI&B) that will provide valuable insights and actionable strategies to help foster a more inclusive environment for all. This meetup is designed to inspire meaningful conversations and offer tools to enhance our collective growth as an organization.

When: Thursday, February 13

Time: Noon, ET

To register: https://us02web.zoom.us/meeting/register/BjaGgxVnRzC5s6-n8lrqlg

Whether you are passionate about DEI&B or just starting to explore these topics, this seminar offers something for everyone. We will be discussing key aspects of DEI&B, share personal experiences, and learn practical ways to make a positive impact within our community.

Getting Back to Work: Expert Strategies When Unemployment Strikes at Midlife

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Event Start Date:
February 12, 2025		Event End Date:
February 12, 2025		Event Venue:
Webinar

Finding yourself unexpectedly unemployed is deeply unsettling, personally and professionally. When it occurs at midlife, it is all the more challenging.

During this webinar for adult students at the University of New Hampshire, local author Kelly A. Clark, PhD will share the successful strategies that workers who experienced long-term unemployment used to piece their well-being back together.

Three individuals will be randomly selected to receive a copy of “Getting Back to Work”. Whether you are dealing with job loss, or support those who are, this webinar promises to be engaging and instructive. Whether you are dealing with job loss, or support those who are, this webinar promises to be engaging and instructive. REGISTER EARLY! There is no fee to attend but registration is required. Three attendees will be randomly selected to receive a copy of “Getting Back to Work”.

Our Presenter:

Kelly A. Clark, PhD is a nonprofit executive and educator who has worked with many people as they made employment transitions, both voluntary and involuntary. Her research on how people get through job loss and maintain their well-being led her to delve into the experiences and successes of older unemployed workers.

REGISTER HERE

New Year, New You: Earn Your APR in 2025

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Event Start Date:
January 23, 2025		Event End Date:
January 23, 2025		Event Venue:
Webinar

Join PRSA’s Greater Worcester Chapter for a webinar on the Accreditation in Public Relations (APR) credential on Thursday, January 23, 2025, at 11 a.m. ET.  

Participants will gain insights into the value of earning the APR, the process to obtain it, and the professional benefits it can bring.

Panelists include Thomesena Shaw APR, professor of public relations at Bridgewater State University, her research focuses on social justice and social activism, sustainability, and crisis management; and Lisa Bergeron APR, assistant professor of communication at Bridgewater State University, her research interests include crisis communication, organizational reputation, climate communication and the scholarship of teaching and learning in public relations.

The webinar will be moderated by PRSA Greater Worcester Chapter’s president-elect, Cristal Steuer, APR. She is executive director of Strategy & Placement at TVP Communications, where she leads the development and execution of TVP’s media strategy, as well as spearheads its national and trade media relations outreach for its clients.

Register here.

Meet the Media “Mix & Jingle”: YPRSA Annual Meeting

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Event Start Date:
December 11, 2024		Event End Date:
December 11, 2024		Event Venue:
Nackey S. Loeb School, West Wing Room, inside the NH Institute of Politics at Saint Anselm College, 5 Saint Anselm Drive.

Meet The Media “Mix & Jingle”

Wed. Dec. 11, 2024, 4-7pm

Location:  Nackey S. Loeb School of Communications, West Wing Room, inside the NH Institute of Politics at Saint Anselm College, 5 Saint Anselm Drive.

REGISTER HERE!

 

Join PRSA Yankee Chapter as we host a Meet the Media panel to hear about the State of the State. After our media panel, join us for mocktails, appetizers, and holiday cheer sponsored by Northeast Delta Dental.

Time:  4-4:45 p.m. Yankee Chapter Annual Meeting

5-6 p.m. Media Panel Discussion: “State of the State”

6-7 p.m. Networking with PRSA members & friends

 

Media Panelists (confirmed)

Amanda Gokee, The Boston Globe

Cost: $25 members; $35 non-members; students free

REGISTER HERE!