Interact AI: Workshop for Communications and PR Professionals

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Event Start Date:
October 6, 2025		Event End Date:
October 6, 2025		Event Venue:
Southern NH University; conference room above dining hall

Welcome to Interact AI: Workshop for Communications and PR Professionals!

Here are some links to make the most of your day:

 

WORKSHOP PROGRAM 

WHAT TO EXPECT FROM TODAY’S WORKSHOP

CAMPUS PARKING MAP

 

 

Interact AI: Workshop for Communications and PR Professionals

Practical Intelligence about Artificial Intelligence

CLICK HERE TO REGISTER

Date & Time:

Monday, October 6, 2025
8:30 a.m. – 12:30 p.m.
Optional hands-on workshop add-on from 1-2:30 p.m.

Location/Venue:

Southern New Hampshire University (conference room above Dining Hall), Manchester, NH.

 

Registration Fees:

Main Program (8:30 a.m.-12:30 p.m.)

  • Coffee and networking 8:30-9:30 a.m.
  • Program starts at 9:30 a.m.
    Early Bird (September 8 deadline): $55 members / $75 non-members
    Registration after Sept. 8: $75 members / $95 non-members

Optional Workshop Add-On (1-2:30 p.m.)
Additional Cost for All: $45.

Coffee and continental breakfast are included for all attendees. A boxed lunch is provided for those registered for the optional afternoon hands-on workshop. Event will be held in the banquet room above the dining hall at SNHU.

Space is limited – register early to secure your spot!

CLICK HERE TO REGISTER

Description:

Join Yankee PRSA for a high-impact workshop exploring how public relations and communications professionals can harness the power of artificial intelligence in real-world, strategic ways. From content planning and brand messaging to research, crisis response, and internal use-case development – this session will equip attendees with the insights and tools needed to apply AI with purpose and precision.

The main program features expert-led sessions focused on how communications leaders can guide AI integration, strengthen business strategy, and stay ahead in a fast-moving digital landscape. Speakers include:

  • Rebecca Emery, APR – Founder and AI Marketing Advisor, Seacoast AI
  • David Humphreys – Director of Artificial Intelligence Integration, Southern New Hampshire University
  • Cameron Shilling – Director, Litigation Department & Chair, Cybersecurity and Privacy Group, McLane Middleton

 

Want to go deeper? Register for the optional hands-on workshop, AI in Action: Tools, Prompts, and Real-Time Insights, led by Rebecca Emery. Learn to build effective prompts, train AI in brand voice, explore tools for crisis response, and practice live demo scenarios you can bring back to your team.

CLICK HERE TO REGISTER

The Ins and Outs of Influencer Marketing

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Event Start Date:
September 5, 2025		Event End Date:
September 5, 2025		Event Venue:
Hula, 50 Lakeside Ave, Burlington, VT

The Ins and Outs of Influencer Marketing

Friday, Sept. 5, 2025; 2-4 p.m.

Hula – 50 Lakeside Ave, Burlington, VT 05401

$25 Yankee Chapter members and friends; $35 non-members  $15 Virtual

Join us for an engaging panel discussion featuring leading voices in the influencer marketing space. You’ll hear firsthand from:

  • Nick Mattera, Vice President at Ykone, a global influencer marketing group
  • Lindsay Bumps, Influencer Marketing Consultant, former Influencer Relations Lead at Ben & Jerry’s
  • Erin Torres, Social Media Influencer and Blogger for Travel Like a Local: Vermont, Realtor and Marketing Consultant for Live Local.

    Learn how to effectively incorporate influencers into your PR and marketing strategy, build lasting and authentic relationships, and stay ahead of industry trends. Stick around after the conversation for an hour of networking, complete with light fare and refreshments.

REGISTER HERE!

 

Membership Mixer: Sept. 17 @ Unity Cafe, Manchester, NH

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Event Start Date:
September 17, 2025		Event End Date:
September 17, 2025		Event Venue:
Unity Cafe, 3 Sundial Avenue, Manchester, NH

Meet up with fellow Yankees or drop in for the first time at a Morning Membership Mixer, September 17, 2025 at:

Unity Café
3 Sundial Ave
Manchester, NH 03103
TIME: 7:30 a.m. – 9:30 a.m.

Map

Beverage Menu featuring a variety of coffees and teas

Breakfast Menu

From Noise to Noteworthy: Turning Media Intelligence Into PR Impact

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Event Start Date:
August 14, 2025		Event End Date:
August 14, 2025		Event Venue:
Virtual

From Noise to Noteworthy: Turning Media Intelligence Into PR Impact

August 14, 2025 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)

In today’s fast-moving digital landscape, PR professionals are bombarded with data from news coverage and social chatter to stakeholder reactions and crisis signals. But how do you transform that noise into a strategic advantage?

Join Onclusive for an inside look at how real-time media monitoring, social listening and insights-driven planning can help communicators drive measurable impact. Discover how top PR teams are using media intelligence to shape campaigns, protect reputation and deliver C-suite value.

Whether you’re navigating a crisis or planning your next big campaign, this webinar will equip you with practical tools to elevate your communications strategy. We’ll explore best practices in social listening to uncover audience sentiment, identify trends and inform storytelling.

By the end of this webinar, participants will:

  • Understand how to leverage real-time media monitoring to track brand coverage, spot emerging issues and measure campaign effectiveness.
  • Learn how to turn data and insights into actionable strategies for proactive PR planning and crisis readiness.
  • Gain practical tips for integrating media and social intelligence into executive reporting and communications strategy.

LEARN MORE & REGISTER

Seacoast Pop-in Membership Mixer!

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Event Start Date:
July 16, 2025		Event End Date:
July 16, 2025		Event Venue:
Ollie's Bakery & Cafe, 64 Water St., Exeter, NH

What:  Yankee Chapter PRSA Pop-In Membership Mixer

Where:  Me and Ollie’s Bakery & Café, 64 Water St. Exeter, NH

Date & Time: Wed. July 16, 2025 7:30 a.m. – 9:30 a.m.

RSVP: To Robin Schell, APR, Fellow PRSA, Senior Counsel and Partner, Jackson Jackson & Wagner and Yankee Chapter Membership Chair, rschell@jjwpr.com

Cost:  No charge – just buy your own cup of coffee and come and join us!

Keep Climbing, Delta: How Delta Air Lines Walks the Talk On Putting Their People First

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Event Start Date:
July 31, 2025		Event End Date:
July 31, 2025		Event Venue:
Virtual (receive link via email)

Delta Air Lines is known for its “people-first” culture, and this focus has allowed them to “keep climbing” through the best and the worst of times in the airline industry.

This year, as they celebrate their centennial, they find themselves in the coveted #15 spot on Fortune’s Best Companies To Work For list – a list they have made consistently.  Of note:  they are the only airline on the list.

What’s their secret to building excellent employee relationships?

Hear from Kristin Seay, Managing Director of Operations Communications and Laura Smyth, General Manager of Employer Brand Communications at Delta Air Lines about the ways Delta walks the talk on their values of actively listening and responding to their employees, involving and engaging them in future plans, and caring for and celebrating each member of the Delta family.

The Yankee Chapter PRSA invites you to join us for an engaging hour online from 12pm – 1pm on Thursday, July 31!

REGISTER NOW

Cyber Crises Uncovered: Immersive Simulation & Expert Panel Insights

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Event Start Date:
June 24, 2025		Event End Date:
June 24, 2025		Event Venue:
Bridgewater, MA

Cyber Crises Uncovered: Immersive Simulation & Expert Panel Insights

You’re invited to join PRSA Boston Chapter for a deep dive into deepfakes.

Participants will participate in a live cyber crisis simulation – “Deepfake of CEO” – to test their decision-making skills in real time. It really is a rare opportunity to learn by doing!

The panel portion of the event will be moderated by Nancy Sterling, APR, Fellow PRSA, PRSA Chapter co-president and a nationally recognized crisis strategist at ML Strategies. Nancy has led responses to major data breaches for some of the world’s largest institutions — and she’ll be sharing her insights on how to manage cyber crises and build organizational resilience.

 

Other panelists include:

  • John Petrozzelli, Director of MassCyberCenter,brings over two decades of national security and cybersecurity experience – from serving as a U.S. Air Force intelligence officer in Korea and Afghanistan, to playing a pivotal role in the Boston Marathon Bombing investigation as a Supervisory Intelligence Analyst with the FBI. He led the forensic review of digital evidence in the Tsarnaev case, helping build the digital case for trial.
  • Hannarae Lee is chair of Bridgewater State University’s Master of Science in Cybersecurity and Justice programand a respected voice in the intersection of cybersecurity, digital forensics, and criminal justice. Her work highlights the importance of interdisciplinary collaboration in understanding and responding to today’s complex digital threats.

 

This event is co-sponsored by Bridgewater State University’s College of Graduate Studies and College of Continuing Studies, which is launching a new MS in Cybersecurity and Justice this fall.

 

Event Details:

 

  • 🗓Date: Tuesday, June 24, 6:00-8:00PM
  • 📍Location: Dana Mohler-Faria Science and Mathematics Center, Room 122
  • 24 Park Avenue, Bridgewater, MA 02325
  • 🚗Parking: West Campus Lot (70 Park Ave./45 Plymouth St.)
  • 🚆Easy access via MBTA Commuter Rail from South Station (Middleborough/Lakeville Line)

 

 Tickets:

  • PRSA Members: $21.05 (includes fees)
  • Non-Members: $28.52 (includes fees)
  • PRSSA/Students: $12.51 (includes fees)
  • Register here – ly/CyberCrisis25

Meet the Media

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Event Start Date:
June 17, 2025		Event End Date:
June 17, 2025		Event Venue:
Worcester Public Library

The Greater Worcester Chapter of PRSA “Meet the Media” panel event on June 17, 2025 from 12 – 1 pm at the Worcester Public Library. Panelists include:

Danny McDonald, The Boston Globe

Mica Kanner-Mascolo, Worcester Business Journal

Mark Henderson, the016.com; The Worcester Sun

REGISTER HERE

Yankee PRSA Panel: Crisis on the Horizon: Seeing the Unseen

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Event Start Date:
May 21, 2025		Event End Date:
May 21, 2025		Event Venue:
New Hampshire Hospital Association 125 Airport Road, Concord, NH 03301

How can communicators plan for a crisis they can’t yet define? This panel brings together crisis communication experts to explore how to build communication strategies in an unpredictable and ever-changing world. From pandemics, mass casualties, cyberattacks, natural disasters and reputational threats, this conversation will focus on how to communicate effectively even when the facts are unclear, and the timeline is urgent. Attendees will gain insights into proactive planning before the next crisis hits.

Attendance is limited to 20. Lunch will be provided.

REGISTER HERE

June Membership Mixer – St. Paul’s School

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Event Start Date:
June 10, 2025		Event End Date:
June 10, 2025		Event Venue:

St. Paul’s School will be hosting our June 10th Membership Mixer at the Fleischner Center on the campus of St. Paul’s School in Concord, NH.

Yankee Chapter members: Considering bringing a friend to find out more about joining Yankee PRSA. Also, we will collect donations for the PRSSA Grant & Scholarship Fund. Consider donating $20 or even $10 to support PR students.

The Fleischner Center is easy to find. As soon as you turn onto campus, it will be the second building on the right. There is a parking lot (A) on the right, as well as a lot (B) across the street on the left next to the Red Barn. CLICK HERE for a campus map.

CLICK HERE TO REGISTER