New Hampshire Hospital Association and Yankee PRSA Forum
| Event Start Date: May 13, 2026 | Event End Date: May 13, 2026 | Event Venue: New Hampshire Hospital Association |
New Hampshire Hospital Association and Yankee PRSA Forum
Join the New Hampshire Hospital Association and Yankee Chapter PRSA for two dynamic panels on the topics of AI Adoption and Building Trust.
Schedule:
- 10:30 – 11:15 a.m.: “Empowering AI Adoption: How Communications Teams Are Leading the Way,” featuring Karen Ingraham, Sr. Director of Strategy, Planning & Communications, St. Paul’s School, and Brianna Allard, Director of Communications, Southern New Hampshire University
- 11:15 a.m. – 12:15 p.m.: “Building and Rebuilding Trust,” featuring Jean Hitchcock, Sr. Health Care Advisor, Yes&
- 12:15 – 1 p.m. – Lunch
Details:
- Date: Wednesday, May 13, 2026
- Time: 10:30 a.m. – 1:00 p.m.
- Location: New Hampshire Hospital Association, 125 Airport Road, Concord, NH 03301
- Cost: $25 for PRSA Members
Meet the Panelists
Empowering AI Adoption: How Communications Teams Are Leading the Way
Karen Ingraham
Senior Director of Strategy, Planning and Communications
St. Paul’s School
Karen joined St. Paul’s School in 2021 and is now the Senior Director of Strategy, Planning and Communications. Prior to her employment with St Paul’s School, Karen worked at Phillips Exeter Academy for 13 years, where her responsibilities included oversight of a broad range of Exeter’s strategic communications and digital platforms. She also served as editor of the school’s quarterly alumni magazine. Before working in independent schools, Ingraham dedicated part of her career to nonprofit communications, including freelance writing and serving as editor for AMC Outdoors, the magazine of the Appalachian Mountain Club. She also taught a first-year writing course at the University of New Hampshire while working on her MFA in Creative Nonfiction Writing. Her thesis, “Pulp,” is a collection of essays exploring her relationship to the North Country woods where she grew up.
Topic: Use of AI, particularly around GEO/SEO work. Will also hit on AI as tools in appropriate use cases and not letting these emerging technologies “do the thinking for us.” It’s the line between productivity and using AI to do what humans cannot easily do and the need to retain critical thinking, analysis, and writing that is human generated.
Brianna Allard
Director of Communications
Southern New Hampshire University
Brianna is a strategic, mission-driven marketing and communications leader with 20+ years of experience spanning nonprofit, higher education, and corporate environments. She brings deep expertise in branding, multi-channel marketing, social media, content development, creative direction, agency management, and strategic communications, with a proven ability to translate complex initiatives into compelling narratives that engage diverse stakeholders and drive measurable results.
Prior to joining SNHU, where she has advanced from a Channel Marketing Manager to Assistant Director, Segment Marketing, to her current position as Director, Communications, Brianna was a Digital Marketing Manager for Planet Fitness World Headquarters.
Topic: GPTs (Generative Pre-trained Transformers), a type of large language model that is used in generative AI chatbots), and their use in the development of messaging, the testing of messaging, and how it will resonate/be perceived
Building and Rebuilding Trust
Jean Hitchcock
Senior Health Care Advisor
Yes&
Jean is a visionary marketing and communications leader who blends considerable consulting and corporate experience in health care. She has strong relationships in — and deep knowledge of — all aspects of the healthcare and hospital industry. Jean advocates bringing the patient’s voice into internal communications and marketing discussions. Jean managed, survived, and succeeded through mergers and acquisitions, system rebranding, meaningful use, crises, too many to mention, and has a Ph.D. in working with physicians. Jean served on the SHSMD, MASHMD, and Michigan PRSA Boards. An alumna of MedStar Health, Scripps Health, OhioHealth, and Corewell Health (Spectrum Health), Jean is currently an advisory board member to Doctivity Health and Digital Health Strategies, and a senior advisor to Yes& a marketing and communications agency in Alexandria, VA.
Topic: Building and Rebuilding Trust
- Trust is gained in moments and lost even faster. This session will reveal how to build and sustain trust, internally and externally, so you can weather any reputational hit from any direction.
- A comprehensive communications strategy that includes all constituents is essential.
- With more than 25 years of experience in health care marketing and communications, Hitchcock will share best practices and lessons learned. In health care, it is not a matter of if, but of when the next crisis will hit an organization.