President’s January Message

The Yankee Chapter of PRSA is off to a fabulous start in 2024, thanks to all of you who responded to our membership survey in December. The feedback will help us plan “on point” professional development programs and provide the services our members truly value.

The top vote-getter for desired topics was Artificial Intelligence, and thanks to the Maine Public Relations Council, we are offering a workshop on AI as our first program of the year. I’ve already signed up.

We also learned that 65% of respondents prefer the convenience of a one-hour webinar at lunch. The Yankee Chapter PD committee is hard at work planning sessions in various formats and will consider the topics you requested:

  • Crisis management
  • Marketing communications
  • Internal communications
  • Change management
  • Research
  • Social media
  • Media relationship-building

There is also a desire for purely social events in convenient locations (e.g., area restaurants), so we will pilot-test some of those in the coming year.

The upside of having an older Yankee Chapter membership, of course, is experience. Over half of our survey respondents have held Board positions, and 37% of us have served as President! However, another 35% have not held any positions for PRSA –an untapped resource that we need to tap! What’s more, over half of our survey respondents (52%) are accredited! Another 9% say “not yet, but I want to be.” We have Board Member Mark Elliott, APR, who will be working with Joe Gallagher, APR, to offer support and resources for those of you who have accreditation on your New Year’s resolutions list.

It was reassuring to learn that survey respondents prefer PRSA Yankee Chapter, PRSA National publications, and the Yankee Chapter newsletter are their top information sources on the PR field. We asked for suggestions to improve our website and received many. The Communications Committee of Seth Wheeler, APR, Jayme Simoes, and Kim MacLeod, APR, are working on that as we speak.

Last but not least, we have some amazing partnerships, starting with our Yankee Chapter member Laura Simoes, Executive Director of the Nackey Loeb Center. In addition, I’ve had wonderful conversations with the leaders of MPRC, PRSA Boston, and the newly minted PRSA Worcester chapters – we plan to expand our opportunities for professional development and networking by collaborating. At the end of the day, our members say “networking” is still the primary motivator for their PRSA/Yankee Chapter membership.

Let’s have a great 2024,

Robin Schell, APR, Fellow PRSA

Nackey S. Loeb School of Communications logo

Nackey Loeb School Launches 2024 Pro Series

The Nackey Scripps Loeb School of Communications announces the launch of a new Pro Series—affordable online trainings designed to elevate communication skills, featuring expert instructors and accessible content.

Each course in the Pro Series runs for four weeks and is curated by seasoned communicators who have extensive experience in their respective fields. Drawing from their real-world experience in strategic communication, public relations, marking, and more, instructors provide invaluable insights and practical skills to help students gain skills for professional development. Pro Series trainings require advance registration at loebschool.org/register. Course fees support the nonprofit School’s mission. All classes and events, including seven free Winter 2024 classes, can be found at the School’s website: https://loebschool.org/register

 

Yankee PRSA Scholarship Application Deadline Is March 31!

Each year, the Yankee Chapter PRSA awards a $1,000 scholarship to a student with a declared major in a public relations-related field who is studying at an accredited degree-granting college or university in New Hampshire, Vermont, or Maine. Undergraduate students, who will achieve “sophomore,” “junior,” or “senior” grade level by fall of the current year, or graduate students who have a declared major in a public relations-related field are encouraged to apply for the Yankee Chapter PRSA Scholarship.

Entries will be reviewed by a committee of public relations professionals. The recipient will be announced at a later date. The honoree will receive a $1,000 scholarship to be used toward tuition and fees in support of their educational pursuits.

CLICK HERE TO LEARN MORE & APPLY
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American Management Association Courses

Amazing news from PRSA! They’ve created a unique partnership with American Management Association International (AMA) to offer AMA member pricing for their courses.

A little about AMA: “With over 95+ years of professional development experience, AMA delivers an extensive range of learning solutions that provide essential knowledge and skills for success in management, leadership, communication, and finance. All AMA courses offer continuing education units (CEUs) and related credits from professional associations worldwide to bolster your career.”

For more information about this incredible opportunity, click here and log into your PRSA account.

Jane Law, APR

Yankee Chapter’s Jane Law, APR, Elected Secretary of PRSA Board of Directors

Congratulations to Yankee Chapter member Jane Law, APR, for being elected Secretary of the 2022 PRSA Board of Directors! The nominations were made by the 2021 Board of Directors and the Nominating Committee, and were approved by the delegates of the 2021 PRSA Leadership Assembly, held in a virtual format on Saturday, October 16.

Jane who serves as Internal/HR Communications Manager at New Hampshire Housing Finance Authority begins her one-year term on January 1, 2022. She joined the staff of New Hampshire Housing Finance Authority in 1990 and has had the great fortune to create her own growth path within her years with the organization. Each successive role she created for herself — including benefits/HR and facilities administration, and oversight of a large office construction and rehabilitation project — allowed her to learn new skills and gain responsibility. Throughout her years at New Hampshire Housing, a portion of her positions always contained a wide range of communications duties, at both the tactical and strategic level. In 1998, communications became her sole job responsibility when yet another new position was created for her.

For the last 10+ years, Jane has proudly served PRSA in numerous leadership roles within the Yankee Chapter, the Northeast District and on the PRSA Governance Committee.

Jane earned her bachelor’s degree from Wittenberg University with a major in history and a minor in economics. She later received a master’s degree in business administration from Southern New Hampshire University.

Headshot - Yankee PRSA's Stacey Smith

Yankee PRSA’s Stacey Smith Named 2021 Sage Award Recipient

Congratulations to our own “Yankee Sage” Stacey Smith, APR, Fellow PRSA! Stacey was named the winner of the 2021 Sage Award, which recognizes a member of the PRSA College of Fellows who have demonstrated a significant impact on the profession through mentoring and their personal support for public relations professionals. Stacey is the second member of the Yankee Chapter to earn this prestigious honor – Robin Schell, APR, Fellow PRSA won the inaugural Sage Award in 2018! Sage Award recipients represent the best of the College of Fellows. They understand the importance of mentoring at every stage of a career – from student to new pro to seasoned professional. They exemplify the commitment of the College of Fellows to “aspire higher” through leadership and service. By inspiring others, they leave a lasting impact on our profession.
Way to go, Stacey!
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Online Program – Assessing Organizational Wellness [Almost] Post-COVID

Workshop Theme: Assessing Personal and Organizational Wellness in an Almost Post Pandemic Environment

As our work lives begin to bounce back from a global pandemic, we seek some kind of routine or a sense of normalcy. Join us for two workshops focusing on personal wellness and organizational wellness in an almost post pandemic environment. Come listen, learn, and practice wellness strategies for life. This is the second workshop in a series of two.

Facilitator: Annette M. Holba, Plymouth State University, Ph.D., C.MI.

*If you work as an independent Communication Consultant, use your top client as your selected organization. If you work for an organization, use it to assess its organizational wellness.

This workshop on Friday, October 22 from Noon to 1:30 p.m. includes:

  • Perspectives on Organizational Wellness (10 minutes)
  • Organizational Wellness Assessment (from your perspective) (15 minutes)
  • Introduce the Adapted Organizational Wellness Wheel (10 minutes)
  • Assessing your Organizational Wellness Exercise (20 minutes)
  • Debrief (15 minutes)
  • Making Recommendations to your Organization (20 minutes)
  • Deliverable: Digital Organizational Wellness Toolbox

COST:

Free for PRSA, Maine PR Council members, students, and interns
$10 for not-yet members

Register Today 

Stock image - white puzzle pieces on flor with mini figure of man in suit

Online Program – Assessing Personal Wellness [Almost] Post-Covid

As our work lives begin to bounce back from a global pandemic, we seek some kind of routine or a sense of normalcy. Join us for the first of two workshops focusing on personal wellness and organizational wellness in an almost post pandemic environment. Come listen, learn, and practice wellness strategies for life.

Facilitator: Annette M. Holba, Plymouth State University, Ph.D.,C.MI.

This workshop is on Friday, September 17 from Noon to 1:30 p.m. and includes:

  • Perspectives on Wellness (10 minutes)
  • Wellness Self-Evaluation (15 minutes)
  • Introduce the Wellness Wheel (5 minutes)
  • Wellness Wheel Exercise (20 minutes)
  • Debrief (10 minutes)
  • Creating a Personal Action Plan for Moving Forward
  • Deliverable – Digital Wellness Toolbox

Cost:

  • Free for PRSA, Maine PR Council members, students, and interns
  • $10 for not-yet members

Register today

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Online Program – Communicating About Diversity: A Small Business Perspective

Our friends at PRSA Finger Lakes are presenting “Communicating About Diversity: A Small Business Perspective” on Thursday, July 1 at Noon.

Join us for a candid conversation with these esteemed small businesses from the Finger Lakes region to discuss diversity & inclusion efforts, and how these businesses are communicating their values and perspective.

The panel includes:•Carol Cain, Principal and Founder, Brave New World Media,•Alex Jankowski, Marketing and Public Relations Manager, Wagner Vineyards,•Dusty & Randi Hewitt, Owners, Card Carrying Books & Gifts in Corning, NY

Price: Free for PRSA members | $10 for nonmembers

Learn more and register

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Online Program – Secret to their Success: How Daeman College Launched a Successful Virtual Panel Series

Our friends in the PRSA Buffalo Niagara Chapter are presenting “Secret to their Success: How Daeman College Launched a Successful Virtual Panel Series” on Tuesday, May 11 at Noon.

When the pandemic struck, Daeman College’s Alumni Relations office was faced with a situation the entire nation faced – how to keep their constituents informed, connected, and actively engaged while in lockdown. Do how did they do it?

Learn more and register