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Online Program – Media Relations Hacks: The Big Pitch

Our friends at Nackey S. Loeb School of Communications are presenting “Media Relations Hacks: The Big Pitch” on Thursday, January 28 from 10:30 a.m. to Noon.

You know earned media is important to your business or nonprofit, but how do you get media attention in a hyper-competitive, multi-media, 24/7 world? Learn from Lauren Collins-Cline, former journalist and pitch expert.

Learn more and register

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Call for Speakers/Presenters Extended: 2021 Northeast District Conference

Thursday, June 17, 2021
Friday, June 18, 2021

Are you a dynamic presenter with something important to share with an audience of public relations and communication professionals?

Our Audience
We are looking forward to inviting communicators to the virtual PRSA Northeast District Conference. The conference is scheduled for Thursday, June 17 from 1 p.m. – 5 p.m. and Friday, June 18 from 9 a.m. until 12:30 p.m. Participants will represent emerging companies, higher education, nonprofits, cause-driven organizations, and consumer brands. They’ll range from executive-ranked officers to mid-level managers to early careerists and will come from agencies and organizations of all sizes.

Speaker Opportunity
2021 Road Map: Directions for a New Journey: Stop. Go. Yield. Detour Ahead! New communications tools get introduced so fast that it can be difficult even for a trained communicators to know which way is up. Many of us barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing and more. Add a pandemic and now you have to reinvent delivery of these and new ways to engage using technology. If you can’t use these existing and new channels to effectively voice your message, someone else will — and your organization gets lost in traffic. What you need is a good map and a guide to point you in the right direction. Join us for an array of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success. Learn from expert guest speakers about the best new communications methods, technologies and consumer expectations. Change happens fast — but it’s never too late to find your way. Join us, map out the next leg of your communications journey for yourself, and you’ll arrive ahead of the others — because you’ll know what’s coming and how you’ll plan to get there.

Submission Deadlines & Details
Complete the online Call for Speakers submission form by March 5. All submissions will be acknowledged by e-mail. Proposals will be evaluated by the PRxNE21 Programming Committee and selected speakers will be contacted in mid March if their proposal is selected. Those decisions are final. Please note that we have a limited number of session slots available. If we find speakers with similar themes and it feels appropriate, we may approach you to participate on a panel instead of providing an individual presentation. Submissions become the property of PRSA Northeast. Names of submitters are kept confidential.

Please note that Malone Media will provide the selected speakers the pre-conference technology orientation training, as well as day-of-conference support for the successful delivery of presentations.

Speaker Benefits & Policies
Speakers attend PRXNE21 as our guests and may attend all other sessions during the conference free of charge. As this is a virtual conference, travel, lodging and related expenses are not required and compensation is not offered. Speakers agree to be photographed/recorded during the conference for purposes of publicity and promotion and indemnify PRSA Northeast from any public outcome.

Questions: Mary Ellen Hettinger or Roz Whitaker-Heck
Subject Line: Speaker Proposal
PRSA Northeast is a 501c6 membership organization consortium. We advance the public relations profession through learning and skills development programs as well as engagement opportunities with employers and leaders.

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Online Program – The 400-Word Selfie: Writing Your Brief Biography

Our friends at the Nackey S. Loeb School of Communications are presenting “The 400-Word Selfie: Writing Your Brief Biography on Wednesdays, beginning January 20 to February 10 from 5:30 to 7 p.m.

Learn how to write a brief biography of someone close to you from an award-winning journalist. Class meets four Wednesday evenings and will feature writing exercises and feedback.

Learn more and register

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Online Program – Dissecting the News: Media Literacy Tools to Fight Misinformation

Our friends at the Nackey S. Loeb School of Communications are presenting “Dissecting the News: Media Literacy Tools to Fight Misinformation” on Tuesdays, beginning January 19 to February 9 from 5:30 to 7 p.m.

How is information made, processed, and shared, only to end up in your social media feed or local newspaper? How do you know what’s real and share-worthy vs. what is false? Where did “fake news” come from?

Learn more and register


Webinar: Boston’s Top Hospitals Share Insights on Communicating During COVID-19

Our friends at PRSA Boston are hosting “Boston’s Top Hospitals Share Insights on Communicating During COVID-19” on Wednesday, January 13 at 5 p.m.

Join three high profile Boston hospital PR pros as they share stories about communicating during COVID-19.

To learn more and register, visit PRSA Boston.

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Webinar: Intro to Sports Journalism – Turning Plays into Words

Our friends at the Nackey S. Loeb School of Communications is offering “Intro to Sports Journalism – Turning Plays into Words” on Thursday, January 14 from 5:30 – 7 p.m. 

This class is designed for parents, coaches, high school journalists, and student athletes who want to tell the stories of amateur and professional sports.

Register here.

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Webinar: Blogging for Search Engine Optimization

Our friends at the Nackey S. Loeb School of Communications is offering “Blogging for Search Engine Optimization” on Tuesday, January 12 from 10 – 11:30 a.m.

Writing blog articles to attract new visitors to your web site is a practical, low-cost marketing tactic. Learn how to blog for search engine optimization.

Register here.

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December Membership Deal

When new and reinstating (former) members join National as a Regular member ($260 annual dues), they receive:

  1. $50 Amazon gift card
  2.  Initiation or reinstatement fees waived

RESTRICTIONS: N/A for Associate member types ($200 or less annual dues) and current or renewing members.

Learn more.

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Robin Perrin, APR, Fellow PRSA

Robin Perrin, APR, Fellow PRSA, 72, died peacefully Tuesday November 17, 2020 at his home in Auburn with his family by his side after a period of declining health.

Robin was Yankee Chapter President from 1988 to 1989.

For more information.

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Stand Up & Be Counted! Census 2020 & Challenges of Changing Demographics

Effective messaging will be key to driving the country’s response to the United States Census 2020.

About this Event

Why does the Census matter? The distribution of more than $675 billion dollars in federal funds, grants and support to states, counties and communities are based on census data. That money is spent on schools, hospitals, roads, public works and other vital programs.

For details of the impact of the 2020 Census on your community go to:

The program is jointly sponsored by the Public Relations Society of America, Boston Chapter, the PR Club and Brodeur.

Moderator & Panelists:

  • Kelley Chunn, moderator, Kelley Chunn & Associates, Principal
  • Angela Hayes, Brodeur, SVP, Diversity & Inclusion
  • Ethel Shepard, Partnership Specialist for MA Census 2020
  • Massachusetts Immigrant & Refugee Coalition (MIRA) (MIRA speaker TBA)
  • Sebastian Zapata, Census Liaison, Intergovernmental Relations, City of Boston

Event Details
March 18, 2020
6:30 – 8:30 p.m.

Massachusetts Association of Realtors
333 Wyman Street, Suite 200

Get your ticket HERE.