Meet a New Yankee Chapter Member!

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Name: Katie Paine

Originally from: New York City

Currently live in: Shankhassick Farm, Durham, NH

Job Title and Organization: CEO and Founder, Paine Publishing

Work History/Background: started out in marketing in Silicon Valley in the ‘80s. When I was asked to “show my results” I learned that engineers and software developers do not understand words. So I started collecting data to prove my value in charts and graphs and numbers. Moved back East in 1986 to work for Lotus Development in Cambridge where I was the 9th Director of Communications in five years. Needless to say, I knew I had to deliver results. Fortunately I had Lotus 1-2-3.  We analyzed and coded 2000 articles to determine the extent to which we’d been able to communicate our messages. Bob Strayton, head of our PR agency told me “anyone who isn’t using this system by the year 2000 doesn’t deserve to be in business.”  So I quit Lotus and started the Delahaye Group, arguably the first company devoted to measuring PR. It was purchased in 1999 by what is now Cision (and many Delahaye employees are still there!)  My next plan was to start a subscription newsletter devoted to PR measurement, but I kept on getting requests to implement measurement programs, so KDPaine & Partners was born. That was bought in 2013 by Carma. Then I went back to the original idea of a measurement newsletter and started Paine Publishing. Not a great time for paid newsletters so I now am back to measurement consulting and training and implementing integrated measurement dashboards. A big part of what I do is train more “measurement mavens” through our online courses: https://painepublishing.com/training-education/type/courses/

Why I joined Yankee Chapter

PRSA has always been a great place for networking. I’ve met so many great people at Yankee Chapter events.

PRSA Positions I Have Held or Are Interested in: Have never held a PRSA position, but would be open to something in the future.

Most challenging PR situation: When I was at Lotus, the Boston Bureau Chief of Business Week walked into my office after an extended exclusive interview with my boss at Lotus, Jim Manzi and told me: “I’m going to write the “Jim Manzi is an A-hole story.” He proceeded to provide me his impressions of my boss, none of which were favorable. Knowing I did NOT want to be within 100 yards of Manzi when that story came out, I asked him to give me a week to resign before he ran it. He obliged and I quit and started The Delahaye Group.

Bucket list/trip activity. Win first place in the Great Bay Yacht Club Merrymac Sailing Regatta. https://www.piperboatworks.com/history-of-the-merrymac.html

Hobbies/interests: Sailing, maintaining the farm, raising chickens, gardening and hanging with my Great Pyrenees Sir Lancelot, Knight Protector of Shankhassick Farm.

Contact Information: kdpaine@painepublishing.com