Setting the Record Straight About the Ethical Practice of Public Relations
By Teresa Valerio Parrot, Ed. D., APR
There was a time when someone asked what I did for a living, and I would give them a sly smile and say, “Do you watch Scandal?” and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, “Well, if you’re a fan of The West Wing, my job is basically an outsourced Toby Ziegler and CJ Cregg role.”
However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues…