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December Membership Deal

When new and reinstating (former) members join National as a Regular member ($260 annual dues), they receive:

  1. $50 Amazon gift card
  2.  Initiation or reinstatement fees waived

RESTRICTIONS: N/A for Associate member types ($200 or less annual dues) and current or renewing members.

Learn more.

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Robin Perrin, APR, Fellow PRSA

Robin Perrin, APR, Fellow PRSA, 72, died peacefully Tuesday November 17, 2020 at his home in Auburn with his family by his side after a period of declining health.

Robin was Yankee Chapter President from 1988 to 1989.

For more information.

United States Census 2020 - logo

Stand Up & Be Counted! Census 2020 & Challenges of Changing Demographics

Effective messaging will be key to driving the country’s response to the United States Census 2020.

About this Event

Why does the Census matter? The distribution of more than $675 billion dollars in federal funds, grants and support to states, counties and communities are based on census data. That money is spent on schools, hospitals, roads, public works and other vital programs.

For details of the impact of the 2020 Census on your community go to: https://2020census.gov/en/community-impact.html

The program is jointly sponsored by the Public Relations Society of America, Boston Chapter, the PR Club and Brodeur.

Moderator & Panelists:

  • Kelley Chunn, moderator, Kelley Chunn & Associates, Principal
  • Angela Hayes, Brodeur, SVP, Diversity & Inclusion
  • Ethel Shepard, Partnership Specialist for MA Census 2020
  • Massachusetts Immigrant & Refugee Coalition (MIRA) (MIRA speaker TBA)
  • Sebastian Zapata, Census Liaison, Intergovernmental Relations, City of Boston

Event Details
March 18, 2020
6:30 – 8:30 p.m.

Massachusetts Association of Realtors
333 Wyman Street, Suite 200

Get your ticket HERE.

YPRSA member Laura Simoes

Yankee Chapter Member Laura Simoes Named Executive Director of Loeb School

Yankee Chapter member Laura Simoes was appointed the Executive Director of the Nackey S. Loeb School of Communications. Laura has worked in journalism, public affairs, marketing, and strategic communications.

Nackey S. Loeb was the longtime president and publisher of the Union Leader and New Hampshire Sunday News. She founded the nonpartisan, nonprofit school in Manchester in 1999 with the goal of promoting and defending the First Amendment and fostering interest and excellence in journalism and other forms of communication. She died in 2000.

Downtown Portsmouth image of the city block at dusk

Call for 2020 District Conference Volunteers

The 2020 PRSA Northeast District Conference “2020 Road Map: Directions for a New Decade” hosted by the Yankee Chapter PRSA in beautiful, historic downtown Portsmouth is Friday, June 12th. Planning is already under way and we need your help.

The success of the conference is dependent on a talented and committed group of District volunteers. Volunteering only requires a few hours a month. Assistance is needed on the following committees:

  • Marketing
  • Programming
  • Sponsorships
  • Logistics

This is a great way to meet your colleagues from across the Northeast District, learn about new professional skills, and gain valuable experience in event planning.

If you are interested in volunteering, please e-mail Andy Morse at andrew.morse@crvna.org. Thanks and see you in Portsmouth in June!


Yankee Chapter Member Scott Tranchemontagne Named One of State’s Most Influential Business Leader

Scott Tranchemontagne, President & Partner of Montagne Communications, was named one of the state’s most influential business leaders in the Media/Marketing category by New Hampshire Business Review. Scott founded Montagne Communications in 2007.

The New Hampshire 200 is a product of a year-long research initiative by the editors of NH Business Review Review. The executives named are selected according to extensive contacts in regional business circles, hundreds of interviews and months of research, culminating in a highly selective biographical guide. The New Hampshire 200 was produced by NH Business Review in partnership with the Business & Industry Association.

YPRSA member headshot Lisa Rousseau

Member Profile – Lisa Rousseau

Welcome to one of our newest members Lisa Rousseau! Lisa is a Community Relations Specialist for Northeast Delta Dental going on fourteen years. She completed her Bachelor’s Degree from Southern New Hampshire University (SNHU) in Communications with a focus in Professional Writing, and a Minor in Social Media Marketing from SNHU this past spring. Lisa manages all of the details surrounding the company’s corporate giving requests designed to generate awareness of the company’s brand, products, and services in Maine, New Hampshire, and Vermont. Lisa works closely with the President & CEO, community leaders, sales and account managers, and employees, in addition to developing relationships with non-profit organizations, Chambers of Commerce, community programs, and social services to share the message about the Delta Dental brand.

In her spare time, she works on writing projects for her sister’s business and works part-time as the Marketing Director for Great Brook EMS and Great Brook Academy in Pembroke, New Hampshire on various branding/marketing pursuits. She worked closely with the President to file for nonprofit status, and are currently awaiting nonprofit approval for Great Brook Academy. She is very excited to be a part of the Yankee Chapter PRSA.

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2019 Yankee Chapter PRSA Treasury Report

January 1, 2019 – September 30, 2019

For the current fiscal year, the Board presented a budget with anticipated revenue of $9,660 and anticipated expenses of $10,410.

As of September 30, the chapter has $4,057.05 in expenses, which is below expectations. Revenue at $4,312.28 is below expectations, but additional revenue is expected from professional development sessions and Annual Meeting.

Of note:

  • Operations expenses at $1,865.28 are currently lower than our budgeted amount of $3,100.
  • To date, Membership led to revenues of $2,387.25 this year.
  • We sponsored the PRSA College of Fellows 30th Anniversary event in October.
  • We have incurred some expenses already for the Northeast District Conference in Portsmouth in June 2020, including a deposit for the event space. We were also reimbursed for the 2019 Northeast District Conference in Providence in June.
  • Northeast Delta Dental generously sponsored our Annual Meeting again this year.

As of October 7, the operating account balance is $6,044.44 and the Money Market account balance is $19,164.86.

Note: This report does not include complete expenses or revenues for the year, most notably total revenues from the annual meeting and membership for the months of October, November and December, as well as operating expenses for the same time period.

Respectfully submitted,

Seth Wheeler, Treasurer


                                                     Yankee Chapter PRSA
                                                Annual Treasurer’s Report 2019
                             As of September 30, 2019
to Date
to Date
Net Revenues
Over Expenses
Accreditation $150.00 $27.30 $150.00 $0.00 -$27.30
Annual Meeting $2,500.00 $418.95 $1,500.00 $0.00 -$418.95
Assembly Delegates $1,500.00 $0.00 $0.00 $0.00 $0.00
Awards $200.00 $0.00 $0.00 $0.00 $0.00
District Dues $260.00 $0.00 $0.00 $0.00 $0.00
Yankee PRSA Scholarship $500.00 $500.00 $500.00 $500.00 $0.00
Yankee PRSA Grant $500.00 $0.00 $0.00 $0.00 $500.00
Membership $0.00 $0.00 $4,500.00 $2,387.25 $2,387.25
Leadership Development $100.00 $0.00 $0.00 $0.00 $0.00
Operations $3,100.00 $1,671.06 $0.00 $769.00 -$1,096.28
Stock Photography $250.00 $33.00 $0.00 $0.00 $-33.00
Advertising $100.00 $181.74 $0.00 $0.00 -$201.74
Professional Development $1,250.00 $525.00 $2,000.00 $653.15 $78.15
Treasury $0.00 $0.00 $10.00 $2.88 $2.88
Sponsorship $1,000.00 $700.00 $0.00 $0.00 -$700.00
Total $10,410.00 $4,057.05 $9,660.00 $4,312.28 -$8.99
Account Balance Balance
Operating $6,044.44
Money Market $19,164.86
Total Cash $25,209.30


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Oct 9 2019 Yankee Chapter PRSA Board Meeting Minutes

DRAFT-For Approval

October 9, 2019

Present: Stefanie Breton, Andy Morse, Susan Geier, Mary Ellen Hettinger, Amber Bedi, Seth Wheeler, Mark Elliott, Michelle Dunn, Jane Law, Donna Eason, Tom Bebbington

Call to order 3:06 p.m.

Minutes: September meeting minutes approved with amendments.

September Treasurer’s Report (Seth): We have $300-$400 in PayPal account right now that is from annual meeting, October PD session and November PD session. So revenue will be higher later once that money is broken out.

September Treasurer’s report approved.


Annual meeting update (Stefanie, Andy): Northeast Delta Dental is sponsoring again for $1,000. The details are moving forward with SNHU as presenter on Oct. 30 at Red River Theatres. Discussed having a Board dinner the night before (Oct. 29); chapter will pick up the tab.

We have 8 people signed up right now; in the past we have split up the list and had board members reach out to members to encourage them to attend. Board can do that again. Andy will send out a list to the board.

If Bob is attendance, maybe he can take pictures?

Chapter Dues: Every year we submit our dues amounts to National. Seth does not feel the pros outweigh the cons to raise our rates. Jane asked if we wanted to consider reducing dues for retirees and associate members? We could send out a reminder to let retirees know about the reduced rate.

Board vote for 2020: $20 chapter dues for retirees, $20 chapter dues for Associate Members

Michelle can do some outreach to the PRSSA chapters around this.


Awards Committee Report (Tom): A written report was sent out to the board about the proposed changes.

1. Discontinue the current Pat Jackson and Summit Awards, due to a seeming lack of interest—and of qualified candidates—in the Chapter’s service area.
2. Honor the legacy of Pat Jackson to “spread the Gospel of PR” among local business and non-profit leaders by forming a speakers bureau made up of experienced members who are willing to volunteer to speak in front of Chambers of Commerce, business groups, etc.
3. The current $500 Yankee Chapter PRSA Scholarship, sponsored by EDvestinU, does not attract a large number of applicants, and our informal research suggests that the relatively low value of the award discourages applicants from applying. The committee therefore recommends that the Chapter supplement EDvestinU’s contribution with $500 of our own funds, to make the award $1,000.
4. The committee recommends that since the Scholarship no longer bears Jim Bradley’s name, a new award should be established: a scholarship-like program that provides a graduating senior a one-year membership in PRSA Yankee Chapter, PRSA National, and the New Professionals Section, and free admission to all PDs and Chapter events throughout the year.
5. The Committee makes no recommendations on the Good as Granite or Lifetime Achievement Awards, since they serve largely to recognize long-time members’ contributions to the Chapter and to the profession, rather than those outside the profession.

Board votes:
1. Approved – discontinue Pat Jackson and Summit Awards.
2. Approved – form a speakers’ bureau.
3. Approved – increase scholarship to $1,000 ($500 EDvestinU, $500 from chapter).
4. Approved – a scholarship-like program that provides a graduating senior a one-year membership in PRSA Yankee Chapter, PRSA National, and the New Professionals Section, and free admission to all PDs and Chapter events throughout the year. Offer everything for free for the first year to see how it goes.

Membership (Michelle, Amber): We have one new member: Kristen Brewster from NHHFA. We are down to 96 members. We reached out to national (not chapter) members but it was actually limited to prospects only-didn’t get a response. We have 16 prospects right now; 8 former members who are now prospects. That is the next outreach. Consider another chapter promotion this fall? Target it to the prospects. We can discuss in November.

PRSA National Bylaw Proposals:
-One is the approval of the Certificate of Incorporation, which is a revision that happened this year due to the fact that the New York State nonprofit laws changed, and we needed to update our certificate which hadn’t been updated in decades, literally decades. The only thing that the governance committee did to it was to tighten up and modernize the language of what PRSA does.

-The second item that will come before the assembly is basically a rewrite of the bylaws, again, due to the change in the New York State nonprofit laws. So we, again, worked with legal counsel. The legal counsel found a lot of things here and there and so they reorganized it and put it back together. It’s a massive change, but there’s no real substantive change to it.

-The third item to come before the assembly is a bylaw amendment proposed by four to six people, one of whom introduced the same bylaw amendment last year. Mary Beth West. It was soundly defeated last year, and that was to bring the bylaws back to pre-2016 when it was voted that the board should select the candidates for the slate for officer positions. The Governance Committee and the board are recommending against that, by law amendments. Governance Committee and the board saw again saw no reason to move the society backward.

Board votes:
Direct Andy to vote “yes” on article 1901 – Approved.
Direct Andy to vote “yes” on article 1902 – Approved.
Direct Andy to vote “no” on article 1093 – Approved.

Scholarships & Grants (Donna): Awarded 2019 scholarship to junior Brianna Newman of Champlain College. Donna would like to start promoting the 2020 Scholarship now with the new amount and will update the application so we can get it online.

District Conference Update (Andy): call for volunteers went out; we have had one person respond and Boston shared it already. Planning committee is meeting again next Wednesday.


APR: no new news, latest APR is a PRSA member but not a YPRSA member (prospect as of 10/9/19). Mary Ellen will follow up with her.

Ethics: Liz not on the call

Communications: Mackenzie and Roz not on the call

Past President’s Council (Tom): no new updates

Member Engagement/PD: We had a great PD session on crisis communications with Scott Spradling at Nackey Loeb School at the end of September. We also had a webinar this past Tuesday on message framing.

Upcoming events:
Annual meeting-Oct. 30 at Red River Theatres
Shining a Light on Timberland’s CSR Strategies-Nov. 12 at Nackey Loeb School

Nominating Committee: Mackenzie Kreitler has resigned from the board effective immediately; so we will need to remove her from the 2020 slate. Andy reached out to someone about filling the slot; waiting to hear back. We could nominate someone from the floor. We could also ask that person to fill out the remaining year (2019).

Other: Andy thanked the Awards Committee for all of their work on the recommendations.

Meeting adjourned at 4:16 p.m.

Respectfully submitted,

Stefanie Breton




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2018 Yankee Chapter PRSA Annual Meeting Minutes

Thursday, November 1, 2018
Red River Theatres, Concord

Present: Mark Elliott, Tom Bebbington, Mary Ellen Hettinger, Bob Linquist, Stefanie Breton, Seth Wheeler, Andy Morse, Grace Lessner, Brett St. Clair, Ashley Januszewski, Jane Law, Susie Stone, Tori Berube, Robin Schell, Patricia McLaughlin, Amy Sterndale, AnnMarie French, Michelle Dunn, Gina Balkus, Jayme Simoes, Shannon Stephens, Kathleen Walker, Amber Bedi, Crystal Mockler, Kristen Lestock, Susan Geier, Donna Eason, Mike Nikitas, Mackenzie Kreitler, Chip Griffin, Lauren Collins-Cline, Mike Paulin

The meeting was called to order at 9:57 a.m.

Treasurer’s Report (Stefanie Breton): We have $4,104.11 in revenue and $7,280.26 in expenses. We sponsored Champlain College-PRSSA Chapter’s CommFest and travel to the National Conference for the Husson Chapter-PRSSA. Northeast Delta Dental graciously sponsored our Annual Meeting again this year. The treasurer’s report was approved.

Outgoing President’s Report (Mark Elliott): Complete report is in the Annual Report. Mark thanked our Chapter’s Board and our many volunteers for their dedication and hard work. He noted that we must find ways to attract and engage new members who will lead our Chapter and profession into the future. Additionally, Mark mentioned that our Chapter is hosting the 2020 Northeast District Conference.

2019 Slate of Officers (elected unanimously):

President Andy Morse, Concord Regional VNA

President-elect Stefanie Breton, City of Concord

Past President Mark Elliott, APR, Velcro USA

Secretary Mackenzie Kreitler, PR Consultant

Treasurer Seth Wheeler, NH Electric Cooperative

Incoming President Andy Morse’s Preview of 2019: Andy would like to continue to expand on plans introduced by predecessors such as continuing to work hard to provide value to existing members and expand networking opportunities. He encouraged members to get involved and also encourage others to get involved.

10:35 a.m. meeting adjourned.


Respectfully submitted,

YPRSA Board of Directors