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Online Program – Assessing Personal Wellness [Almost] Post-Covid

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As our work lives begin to bounce back from a global pandemic, we seek some kind of routine or a sense of normalcy. Join us for the first of two workshops focusing on personal wellness and organizational wellness in an almost post pandemic environment. Come listen, learn, and practice wellness strategies for life.

Facilitator: Annette M. Holba, Plymouth State University, Ph.D.,C.MI.

This workshop is on Friday, September 17 from Noon to 1:30 p.m. and includes:

  • Perspectives on Wellness (10 minutes)
  • Wellness Self-Evaluation (15 minutes)
  • Introduce the Wellness Wheel (5 minutes)
  • Wellness Wheel Exercise (20 minutes)
  • Debrief (10 minutes)
  • Creating a Personal Action Plan for Moving Forward
  • Deliverable – Digital Wellness Toolbox

Cost:

  • Free for PRSA, Maine PR Council members, students, and interns
  • $10 for not-yet members

Register today

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Online Program – Communicating About Diversity: A Small Business Perspective

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Our friends at PRSA Finger Lakes are presenting “Communicating About Diversity: A Small Business Perspective” on Thursday, July 1 at Noon.

Join us for a candid conversation with these esteemed small businesses from the Finger Lakes region to discuss diversity & inclusion efforts, and how these businesses are communicating their values and perspective.

The panel includes:•Carol Cain, Principal and Founder, Brave New World Media,•Alex Jankowski, Marketing and Public Relations Manager, Wagner Vineyards,•Dusty & Randi Hewitt, Owners, Card Carrying Books & Gifts in Corning, NY

Price: Free for PRSA members | $10 for nonmembers

Learn more and register

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Online Program – Secret to their Success: How Daeman College Launched a Successful Virtual Panel Series

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Our friends in the PRSA Buffalo Niagara Chapter are presenting “Secret to their Success: How Daeman College Launched a Successful Virtual Panel Series” on Tuesday, May 11 at Noon.

When the pandemic struck, Daeman College’s Alumni Relations office was faced with a situation the entire nation faced – how to keep their constituents informed, connected, and actively engaged while in lockdown. Do how did they do it?

Learn more and register

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Online Program – Brand Building Keynote presented by Larry Gulko

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Our friends with the PRSA Boston Chapter are hosting a “Brand Building Keynote presented by Larry Gulko” on Tuesday, May 4 at 12:30 p.m.

Bringing you ideas and insights on strategic brand-building, Larry Gulko is recognized for successfully launching over 25 brands in the consumer goods, healthcare, lifestyle, fitness, and technology markets. During this lunch-time session, you’ll hear from him on his leadership style as a visionary, focusing coach, creating bold and disruptive strategies to uniquely position brands to compete more effectively in today’s rapidly evolving and ever–changing business landscape. He’ll explore and share actionable insights on how he’s helped business leaders take their brand to the next level by driving brand leadership, customer affection, and business growth.

Learn more and register

Online Program – Designing effective social responsibility programs

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Our friends at the Greater Concord Chamber of Commerce are presenting “Designing effective social responsibility programs” by Yankee Chapter members Jayme H. Simões, President of Louis Karno & Company Communications, LLC, and Robin Schell, APR, Fellow PRSA, Senior Counsel and Partner for Jackson Jackson & Wagner on Tuesday, April 27 at 10 a.m.

Join the presenters in a discussion about the value of a focused social responsibility program that aligns with your organization’s mission and motivates support from your internal and external audiences. They will share case examples from leading organizations and will invite you to share your experiences and best practices on this topic.

Learn more and register

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Online Program – Are you really ready to apply for that job?

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Our friends in the PRSA Buffalo Niagara Chapter are presenting “Are you really ready to apply for that job? A Webinar” on Tuesday, April 27 at 9 a.m.

Hear from Claire Petrie, a seasoned HR professional on what you should have prepared and organized before you start your search. As a recruiter and HR professional for over eight years, Claire has learned a lot through her own job searches as well as helping others navigate their searches.

Learn more and register

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Online Program – Countering Misinformation with PRSA National Chair Michelle Olson, APR

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Our friends at PRAS Buffalo Niagara are presenting “Countering Misinformation with PRSA National Chair Michelle Olson, APR” on Thursday, April 15 from 12:30 to 1:30 p.m.

As PRSA National Chair, Michelle Olson, APR, is meeting with local chapters to share her vision for PRSA and new initiatives on the horizon. Please join us for a discussion on combating misinformation and enhancing diversity in the profession.

Learn more and register

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Online Program – Meet the Media

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PR/Communications professionals and the media have long enjoyed a mutually beneficial relationship. But like every relationship, it takes work! Join us virtually for this event on March 25 at 11 a.m. We’ll explore the way journalists work today, what they want from communications professionals, and how the COVID-19 pandemic has changed their profession.

Media panelists include:

  • Hannah McCarthy, NHPR
  • David Sakowich, WMUR-TV
  • David Brooks, Concord Monitor & The Granite Geek

All proceeds benefit the Nackey S. Loeb School of Communications: The Loeb School Education Fund.

Register here

Katie Delahaye Paine, aka The Measurement Queen

Online Program – Measurement Base Camp

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Yankee Chapter Member Katie Delahaye Paine is presenting her annual “Measurement Base Camp” on eight consecutive Tuesdays beginning April 6 at noon.

The course is devoted entirely to measurement education. Attendees will learn how to:

  • Define measurable goals and objectives
  • Analyze data using Excel Pivot Tables
  • Learn how to incorporate Google Anlaytics and SEO into your measurement program
  • Design the perfect pre/post survey
  • Create a customized Integrated Dashboard that reflects the value of all your efforts
  • Filter, clean up, and validate data
  • Calculate correlations between media outreach and customer action
  • Define bespoke metrics that reflect one’s contribution to the bottom line
  • Set up Goal Conversions and other metrics in Google Analytics
  • Set up an Internal Communications Measurement program to evaluate communications’ impact on employee engagement
  • Design an integrated measurement dashboard that brings internal and external, digital and traditional media, events and social outreach into a single source of truth.
  • Write a report that will make one’s leadership team swoon

Learn more and register

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Online Program – A Primer for Understanding and Managing Chronic Stress

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Our friends in the PRSA Buffalo Niagara Chapter are presenting “A Primer for Understanding and Managing Chronic Stress” on Friday, March 19 from 9 to 10 a.m.

Stress is nothing new for communications professionals juggling multiple deadlines, fielding media inquiries and crafting messaging during a crisis. Over the last few decades, there has been a significant increase in stress for working Americans due to unsustainable workloads, changing demands and a decrease in the ability to control these factors. Now, we’ve added a global pandemic, working from home, online and hybrid schooling and a general blue between work-life.

Learn more and register today