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Webinar: Intro to Sports Journalism – Turning Plays into Words

Our friends at the Nackey S. Loeb School of Communications is offering “Intro to Sports Journalism – Turning Plays into Words” on Thursday, January 14 from 5:30 – 7 p.m. 

This class is designed for parents, coaches, high school journalists, and student athletes who want to tell the stories of amateur and professional sports.

Register here.

Nackey S. Loeb School of Communications logo

Webinar: Blogging for Search Engine Optimization

Our friends at the Nackey S. Loeb School of Communications is offering “Blogging for Search Engine Optimization” on Tuesday, January 12 from 10 – 11:30 a.m.

Writing blog articles to attract new visitors to your web site is a practical, low-cost marketing tactic. Learn how to blog for search engine optimization.

Register here.

Yankee Chapter PRSA logo

December Membership Deal

When new and reinstating (former) members join National as a Regular member ($260 annual dues), they receive:

  1. $50 Amazon gift card
  2.  Initiation or reinstatement fees waived

RESTRICTIONS: N/A for Associate member types ($200 or less annual dues) and current or renewing members.

Learn more.

Yankee Chapter PRSA logo

Robin Perrin, APR, Fellow PRSA

Robin Perrin, APR, Fellow PRSA, 72, died peacefully Tuesday November 17, 2020 at his home in Auburn with his family by his side after a period of declining health.

Robin was Yankee Chapter President from 1988 to 1989.

For more information.

United States Census 2020 - logo

Stand Up & Be Counted! Census 2020 & Challenges of Changing Demographics

Effective messaging will be key to driving the country’s response to the United States Census 2020.

About this Event

Why does the Census matter? The distribution of more than $675 billion dollars in federal funds, grants and support to states, counties and communities are based on census data. That money is spent on schools, hospitals, roads, public works and other vital programs.

For details of the impact of the 2020 Census on your community go to: https://2020census.gov/en/community-impact.html

The program is jointly sponsored by the Public Relations Society of America, Boston Chapter, the PR Club and Brodeur.

Moderator & Panelists:

  • Kelley Chunn, moderator, Kelley Chunn & Associates, Principal
  • Angela Hayes, Brodeur, SVP, Diversity & Inclusion
  • Ethel Shepard, Partnership Specialist for MA Census 2020
  • Massachusetts Immigrant & Refugee Coalition (MIRA) (MIRA speaker TBA)
  • Sebastian Zapata, Census Liaison, Intergovernmental Relations, City of Boston

Event Details
March 18, 2020
6:30 – 8:30 p.m.

Where
Massachusetts Association of Realtors
333 Wyman Street, Suite 200
Waltham

Get your ticket HERE.

YPRSA member Laura Simoes

Yankee Chapter Member Laura Simoes Named Executive Director of Loeb School

Yankee Chapter member Laura Simoes was appointed the Executive Director of the Nackey S. Loeb School of Communications. Laura has worked in journalism, public affairs, marketing, and strategic communications.

Nackey S. Loeb was the longtime president and publisher of the Union Leader and New Hampshire Sunday News. She founded the nonpartisan, nonprofit school in Manchester in 1999 with the goal of promoting and defending the First Amendment and fostering interest and excellence in journalism and other forms of communication. She died in 2000.

Downtown Portsmouth image of the city block at dusk

Call for 2020 District Conference Volunteers

The 2020 PRSA Northeast District Conference “2020 Road Map: Directions for a New Decade” hosted by the Yankee Chapter PRSA in beautiful, historic downtown Portsmouth is Friday, June 12th. Planning is already under way and we need your help.

The success of the conference is dependent on a talented and committed group of District volunteers. Volunteering only requires a few hours a month. Assistance is needed on the following committees:

  • Marketing
  • Programming
  • Sponsorships
  • Logistics

This is a great way to meet your colleagues from across the Northeast District, learn about new professional skills, and gain valuable experience in event planning.

If you are interested in volunteering, please e-mail Andy Morse at andrew.morse@crvna.org. Thanks and see you in Portsmouth in June!

 

Yankee Chapter Member Scott Tranchemontagne Named One of State’s Most Influential Business Leader

Scott Tranchemontagne, President & Partner of Montagne Communications, was named one of the state’s most influential business leaders in the Media/Marketing category by New Hampshire Business Review. Scott founded Montagne Communications in 2007.

The New Hampshire 200 is a product of a year-long research initiative by the editors of NH Business Review Review. The executives named are selected according to extensive contacts in regional business circles, hundreds of interviews and months of research, culminating in a highly selective biographical guide. The New Hampshire 200 was produced by NH Business Review in partnership with the Business & Industry Association.

YPRSA member headshot Lisa Rousseau

Member Profile – Lisa Rousseau

Welcome to one of our newest members Lisa Rousseau! Lisa is a Community Relations Specialist for Northeast Delta Dental going on fourteen years. She completed her Bachelor’s Degree from Southern New Hampshire University (SNHU) in Communications with a focus in Professional Writing, and a Minor in Social Media Marketing from SNHU this past spring. Lisa manages all of the details surrounding the company’s corporate giving requests designed to generate awareness of the company’s brand, products, and services in Maine, New Hampshire, and Vermont. Lisa works closely with the President & CEO, community leaders, sales and account managers, and employees, in addition to developing relationships with non-profit organizations, Chambers of Commerce, community programs, and social services to share the message about the Delta Dental brand.

In her spare time, she works on writing projects for her sister’s business and works part-time as the Marketing Director for Great Brook EMS and Great Brook Academy in Pembroke, New Hampshire on various branding/marketing pursuits. She worked closely with the President to file for nonprofit status, and are currently awaiting nonprofit approval for Great Brook Academy. She is very excited to be a part of the Yankee Chapter PRSA.

Yankee Chapter PRSA logo

2019 Yankee Chapter PRSA Treasury Report

January 1, 2019 – September 30, 2019

For the current fiscal year, the Board presented a budget with anticipated revenue of $9,660 and anticipated expenses of $10,410.

As of September 30, the chapter has $4,057.05 in expenses, which is below expectations. Revenue at $4,312.28 is below expectations, but additional revenue is expected from professional development sessions and Annual Meeting.

Of note:

  • Operations expenses at $1,865.28 are currently lower than our budgeted amount of $3,100.
  • To date, Membership led to revenues of $2,387.25 this year.
  • We sponsored the PRSA College of Fellows 30th Anniversary event in October.
  • We have incurred some expenses already for the Northeast District Conference in Portsmouth in June 2020, including a deposit for the event space. We were also reimbursed for the 2019 Northeast District Conference in Providence in June.
  • Northeast Delta Dental generously sponsored our Annual Meeting again this year.

As of October 7, the operating account balance is $6,044.44 and the Money Market account balance is $19,164.86.

Note: This report does not include complete expenses or revenues for the year, most notably total revenues from the annual meeting and membership for the months of October, November and December, as well as operating expenses for the same time period.

Respectfully submitted,

Seth Wheeler, Treasurer

 

                                                     Yankee Chapter PRSA
                                                Annual Treasurer’s Report 2019
                             As of September 30, 2019
Budgeted
Expenses
Expenses
to Date
Budgeted
Revenue
Revenue
to Date
Net Revenues
Over Expenses
         
Accreditation $150.00 $27.30 $150.00 $0.00 -$27.30
Annual Meeting $2,500.00 $418.95 $1,500.00 $0.00 -$418.95
Assembly Delegates $1,500.00 $0.00 $0.00 $0.00 $0.00
Awards $200.00 $0.00 $0.00 $0.00 $0.00
District Dues $260.00 $0.00 $0.00 $0.00 $0.00
Yankee PRSA Scholarship $500.00 $500.00 $500.00 $500.00 $0.00
Yankee PRSA Grant $500.00 $0.00 $0.00 $0.00 $500.00
Membership $0.00 $0.00 $4,500.00 $2,387.25 $2,387.25
Leadership Development $100.00 $0.00 $0.00 $0.00 $0.00
Operations $3,100.00 $1,671.06 $0.00 $769.00 -$1,096.28
Stock Photography $250.00 $33.00 $0.00 $0.00 $-33.00
Advertising $100.00 $181.74 $0.00 $0.00 -$201.74
Professional Development $1,250.00 $525.00 $2,000.00 $653.15 $78.15
Treasury $0.00 $0.00 $10.00 $2.88 $2.88
Sponsorship $1,000.00 $700.00 $0.00 $0.00 -$700.00
Total $10,410.00 $4,057.05 $9,660.00 $4,312.28 -$8.99
Account Balance Balance
Operating $6,044.44
Money Market $19,164.86
Total Cash $25,209.30