Yankee Chapter PRSA Sponsorship Options & Benefits

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Sponsorship opportunities are now available to support Yankee Chapter programs and activities.

Leadership Supporter – $2,500

(One Available)

As the single Leadership Supporter, your organization description and logo will appear on all relevant member communication and will be incorporated into all live events and monthly professional development sessions. The Leadership Supporter will have first right of refusal for future years.

Benefits include:

  • Organization description and logo on member communication including: monthly e‐newsletter, homepage of yankeeprsa.org, and printed YPRSA Annual Meeting & Awards Ceremony invitation
  • Recognition as a Leadership Supporter during all live monthly events and monthly Professional Development sessions through October
  • Opportunity to distribute branded materials at monthly Professional Development sessions
  • Opportunity to distribute branded materials at the Annual Meeting & Awards Ceremony
  • Six (6) tickets to the YPRSA Annual Meeting & Awards Ceremony in November
  • Six (6) tickets to YPRSA Professional Development sessions
  • Sponsorship mentions in YPRSA social media channels

Program Supporters– Professional Development Supporter – $1,000

(Two Available)

In a recent survey of members, it was discovered that the most valuable aspects of Yankee PRSA for its members included: making professional connections, attending professional development programs and participating in local networking opportunities. YPRSA professional development programs offer cutting‐edge topics, thought‐leading speakers and knowledge‐ and skill‐building practicality. By supporting the professional development of its members, the professional development supporter will offer tremendous value to key decision makers within local and regional organizations.

Benefits include:

  • Logo on member communication about all professional development sessions including announcements and reminders, and in the Professional Development section of yankeeprsa.org.
  • Recognition as a Program Supporter during all live monthly events and professional development sessions through October 2013
  • Opportunity to distribute branded materials at monthly Professional Development sessions
  • Two (2) tickets to the YPRSA Annual Meeting & Awards Ceremony in November
  • Two (2) tickets to YPRSA Professional Development sessions
  • Sponsorship mentions in YPRSA social media channels

Professional Recognition Supporter – $500

The Yankee PRSA annual awards represent the best of public relations achievement among professionals in our region. Yankee PRSA honors individual accomplishment, tactical excellence and achievement in specialized practice areas. The Patrick Jackson award, established in 1988, was designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.

The Summit Award recognizes excellence in a specific area of focus which varies annually based on trends, behaviors and new technologies in the public relations field. Two prior recipients have been recognized for excellence in the use of social media, and for educating and engaging the public during a time of crisis.
Benefits include:

  • Logo on nomination announcement
  • Logo on Annual Meeting & Awards invitation
  • Logo on awards section of yankeeprsa.org site
  • Two (2) tickets to the Annual Meeting & Awards Ceremony in November
  • Recognition of sponsorship during the awards presentation on stage
  • Sponsorship mentions in Yankee PRSA social media channels

Student Scholarship Supporter – $500

Named in honor of James Bradley, a founding member of the Yankee Chapter PRSA, the $500 scholarship recognizes and provides assistance to future public relations professionals.
Benefits include:

  • Logo on scholarship application and promotional communication
  • Logo on Annual Meeting & Awards invitation
  • Logo on awards section of yankeeprsa.org site
  • Two (2) tickets to the Annual Meeting & Awards Ceremony in November
  • Recognition of sponsorship during the scholarship presentation on stage

Membership Benefit – Free PRSA Webinars

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Webinars Now Included With PRSA Membership!

PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned throughout the year.

JOIN NOW

NH Press Association and Loeb School to Honor Award-winning Photographers

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New Hampshire’s best news photographs of 2012 will be display and the photographers who shot them will be available February 21st  6 – 7:30 PM at the Nackey S. Loeb School of Communications located at 749 E. Industrial Park Drive Manchester, NH 03109.

The New Hampshire Press Association and Nackey S. Loeb School of Communications are honoring winners of the 2012 Press Association photography competition with “New Hampshire Moments,” an exhibit and reception. View the photographs and listen as the Award-winning photographers explain the stories behind their photos.

The Association honored photographers in categories including General News Photography, Spot News, Sports, Feature, Freelance and Picture Story.

The event is open, free of charge, to the public. The photos will be on display for a year…call ahead to arrange a time to see them if you can’t make it to the reception.

Contacts:

Sarah Palermo, NH Press Association, pressnh@gmail.com

David Tirrell-Wysocki, Nackey S. Loeb School of Communications, dtwysocki@loebschool.org

 

 

 

Robinson Receives Jackson Award/DYN Gets Summit

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Bishop Gene Robinson was awarded the 2012 Patrick Jackson Award at the chapter’s annual meeting November 15 at UNH’s Franklin Pierce Law Center in Concord.

Established as the Yankee Award in 1988, the Patrick Jackson Award recognizes a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The idea of the Patrick Jackson Award is to recognize excellence in the practice of public relations and acknowledge the recipient’s proven track record of building relationships that earn trust.

Gene Robinson is the Ninth Bishop of the Episcopal Diocese of New Hampshire. Widely recognized for his work on civil rights for gay, lesbian, and transgender people; he is also a known advocate for debt relief, socially responsible investment, and access to healthcare. He initiated “Fresh Start,” a two-year mentoring program for all clergy in new positions in New Hampshire, and co-authored the Fresh Start curriculum, now in use in nearly half of the dioceses of the Episcopal Church.

The 2012 Summit Award
Dyn, the world leader in Internet infrastructure-as-a-service, was given the chapter’s Summit Award for excellence as well. The annual Summit Award recognizes excellence in a specific area of focus, which varies year-to-year. The 2012 Summit Award recognizes excellence in the engagement of employees as ambassadors as an integral component of an organization’s public relations philosophy.

Dyn (pronounced “dine”), based in Manchester, was recognized for believing in the value of employees as ambassadors, applying this philosophy to nearly every aspect of their operations. Rather than simply relying on their sales force or marketing team, they see every single employee as an ambassador of the Dyn brand: in product and culture.

Chapter Leaders Wanted

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Each year, dedicated volunteers step forward to help lead Yankee Chapter PRSA. Serving on the board of directors or a committee is a prominent leadership opportunity within the public relations industry in Maine, New Hampshire and Vermont. Yankee Chapter’s Nominating Committee is authorized by the chapter Bylaws to present chapter membership nominees for the slate of officers, which the chapter votes on at the annual meeting.

This year Yankee Chapter seeks to fill the following board positions:

  • President Elect (three-year commitment)
  • Secretary (term expires 12/31/13)
  • Treasurer (term expires 12/31/13)
  • Assistant Treasurer (term expires 12/31/13)
  • Director (term expires 12/31/14)
  • Director (term expires 12/31/14)

Strong boards need exceptional leaders. Yankee Chapter’s Nominating Committee encourages dedicated members to consider and volunteer for the open positions, as well as to lead and serve on various committees.

If you would like to nominate yourself or another Yankee Chapter members, please contact Susie Stone, chair, Nominating Committee at susie.d.stone@gmail.com or 207-662-4840.

2012 Awards Program Announced

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Yankee Chapter seeks entries for the 2012 Summit Award and nominations for the Patrick Jackson Award – Deadline October 1

The 2012 Summit Award recognizes excellence in the engagement of employees as ambassadors as an integral component of an organization’s public relations philosophy.

Employee engagement has long been a public relations tactic for internal communication. Employees as ambassadors takes this one step further and empowers engaged employees to publicly communicate key messages and foster important external relationships on behalf of the organization. When executed properly, an employee as ambassadors program can be a highly successful brand management strategy.

The award winner (individual, team, or business) will be recognized for positively impacting the organization’s reputation through effectively engaging employees as ambassadors. For more information go to the SUMMIT AWARD APPLICATION.

The Patrick Jackson Award recognizes a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.

In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations. For more information go to the PATRICK JACKSON APPLICATION.

Congratulations To New APRs

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Congratulations the Yankee Chapter’s newest accredited members: Jane Law APR, director of  communications at
New Hampshire Housing, Mary Ellen Hettinger, APR, communications manager at Girl Scouts of the Green and White Mountains, and Terri Rosenstock, APR, public relations coordinator at King Arthur Flour.

SNHU Student Awarded Bradley Scholarship

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Jennifer Samson, a junior at Southern New Hampshire University (SNHU) and a resident of Attleboro, Mass., has been awarded the second-annual James H. Bradley Memorial Scholarship by the Yankee Chapter of the Public Relations Society of America.

“The James H. Bradley Memorial Scholarship was established to honor James (Jim) Bradley, a founding member of the Yankee Chapter who passed away in 2010,” said Yankee Chapter President Tara Payne. “The Chapter is proud to recognize Jim’s contributions to the profession of public relations by helping future professionals achieve their goals.”

At SNHU, Samson is pursuing a major in communications and a minor in public relations. She is vice president of the Media and Design Club and works for the University’s athletics department. Samson has been recognized by university faculty for her enthusiasm and strong work ethic.

Bronze Anvil Award of Commendation to King Arthur Flour

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Congratulations to Yankee PRSA member Terri Rosenstock of King Arthur Flour, who received a 2012 PRSA Bronze Anvil Award of Commendation in the Press Kit/Media Kit category for her King Arthur Flour Recipe for Success Press Kit.

Loeb School Offers Workshop on Producing Newsletters

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The Nackey S. Loeb School of Communications is offering a workshop on creating effective newsletters.

The day-long session on June 15 will cover identifying an organization’s readership, planning content, editing, principles of good design and the differences between newsletters for print and e-mail. It includes hands-on exercises.

The workshop is designed for anyone who produces newsletters for businesses, schools, agencies or non-profits. The goal is to help produce newsletters that serve the readers’ and the organization’s needs and that readers will look forward to receiving.

Exercises will help students identify successful design and layout concepts, however, this is not a workshop about how to use particular desktop publishing software.

The instructors are New Hampshire Bar Association Communications Director Dan Wise and award-winning newsletter designer and producer Lorraine Cline, founder and president of Cline Design, LLC, in Andover. At the Bar Association, Dan manages the organization’s member communications – in print and online – and its public outreach efforts. Cline, in partnership with David Wood, produces Construction Break, a newsletter service that serves more than 100 construction firms in 41 states and Canada. Dan and Lorraine have led workshops on editing and design; this is their first teaching collaboration.

The workshop is being offered on June 15, from 9 am-3:30 pm. Fee: $45, includes lunch. To register, call 627-0005 or go to www.loebschool.org.