April is National Volunteer Month

April Is National Volunteer Month

It’s National Volunteer Month, which makes this the perfect time to identify new volunteer opportunities! Have you considered volunteering for a Yankee Chapter committee? We are looking for new members for our communications, annual meeting, and professional development committees. If you’d like to volunteer or learn more, contact Chapter President Erin Hathaway.

Ten Reasons to Volunteer >>

James Bradley

2015 Bradley Scholarship – Apply Now

Undergraduate students, who will achieve “sophomore,” “junior,” or “senior” grade level by fall 2015, or graduate students at an accredited, degree-granting college or university in Maine, New Hampshire, or Vermont who have a declared major in a public relations-related field are encouraged to apply for the James H. Bradley Memorial Scholarship sponsored by the Yankee Chapter of the Public Relations Society of America.

Entries will be judged by a committee of public relations professionals. Winners will be announced in May 2015. The honoree will receive a $500 scholarship to be used toward tuition and fees in support of the winner’s educational pursuits.

Eligibility

Candidates must be undergraduates, who will achieve “sophomore,” “junior,” or “senior” grade level by fall 2015, or graduate students in a public relations-related program at an accredited, degree-granting college or university in Maine, New Hampshire, or Vermont. There are no state residency requirements. While Public Relations Student Society of America (PRSSA) members are encouraged to apply, membership in PRSSA is not required.

An official nomination form must be:

  • Completed by the candidate as directed, signed by the candidate, and then signed by a faculty member or PRSSA Adviser.
  • The entire application must be mailed or emailed to Yankee Chapter PRSA, and must arrive (not simply be postmarked) by the application deadline. Copies may be front and back.

The completed form must be accompanied by:

  •  A letter of recommendation from a faculty member or PRSSA Adviser.

The application materials:

  • Must be typed.
  • May not contain any information or documents other than those specified above.
  • Should be carefully reviewed for typos, spelling and grammatical errors. Applications with excessive errors will be automatically disqualified.

The application deadline is May 1, 2015.

Send all application materials to:

James H. Bradley Memorial Scholarship Committee
The Yankee Chapter PRSA
53 Regional Dr., Suite 1
Concord, NH 03301

Or, info@yankeeprsa.org

 Applications will be judged using the following criteria:

  • Academic achievement in public relations and overall studies
  • Demonstrated leadership
  • Practical experience, e.g., internships, other work/service
  • Commitment to public relations, particularly as expressed in the candidate’s statement
  • Writing skills as demonstrated throughout the application
  • Letter of recommendation

 Questions: For questions or comments, please contact Donna Eason at djeason@comcast.net.

DOWNLOAD APPLICATION HERE

New Officers Elected at Annual Meeting

The 2015  slate of officers was presented to membership and approved unanimously at the Yankee Chapter annual meeting on November 20 at Red River Theatre in Concord.

Yankee Chapter officers for 2015 are:

President – Erin Hathaway, CCA for Social Good

 President-elect – Liz LaRose, APR, Crotched Mountain Foundation

 Past President – Rosemarie Rung, APR

Secretary – Mary Ellen Hettinger, APR, Girls Scouts of the Green & White Mountains

 Treasurer – Tom Bebbington Diocese of Manchester

 Assistant Treasurer – Andrew Morse, Concord Regional Visiting Nurse Association

 Director – Mark Elliott, Sprint 

Director – AnnMarie French, New Hampshire Fiscal Policy Institute

Director – Justin LaBerge APR, Dirigo Engagement Strategies, LLC

Director – Grace Lessner, New Hampshire Public Television

Director – Stefanie Phillips, Louis Karno & Company

Director – Natalie Rudzinskyj, Strata Marketing Group, LLC

Director – Seth Wheeler, New Hampshire Electric Cooperative

Patrick Jackson Award to NH Entrepreneur, Jason Alexander

2014 Patrick Jackson Award recipient Jason Alexander (right) with Tom Bebbington and Yankee Chapter president Rosemarie Rung.

2014 Patrick Jackson Award recipient Jason Alexander (right) with Tom Bebbington and Yankee Chapter president Rosemarie Rung.

The Yankee Chapter of the Public Relations Society of America presented the 2014 Patrick Jackson Award to Jason Alexander at its annual meeting on November 20 at Red River Theatres in Concord, NH.

“The growth and success of BANK W Holdings and its portfolio companies is attributed to Jason’s ability to create a strong personal brand through tireless networking and selfless community engagement,” Tara Payne, PRSA Awards Chair said. “Jason exemplifies all the qualities of an outstanding communicator.”

Jason Alexander founded Alexander Technology Group in 2007 with the mission to help companies find highly trained and qualified IT professionals. Alexander has worked for the last seven years to build a strong relationship between corporations and the IT work force.

In addition to assisting professionals in networking and corporations in the hiring process, Jason Alexander has also served as director, advisor, or trustee on several New Hampshire boards and coalitions such as NHTI, Granite State College, and Pinkerton Academy.

Alexander has committed his career to helping individuals improve themselves as professionals and assisting companies in hiring the best qualified IT professionals.

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APR Prep Course Syllabus

Dates: Four sessions, Wednesday evenings, October 29 to Nov. 19

Time: 5:30 p.m.- 8:00 p.m. (please arrive by 5:25.)

Location: Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH

SYLLABUS & SCHEDULE

10/29 – Session 1             

  •  What is Public Relations?
  •  A brief history of the profession
  •  Communication models & theories

11/5 – Session 2

  • The 4-Step Public Relations Process
    • Research
    • Planning
    • Implementation
    • Evaluation

11/12 – Session 3

  • Professional ethics
  • Legal issues
  • Business Organizational Structure
    • Business literacy
    • Management skills

11/19 – Session 4

  • Media relations
  • Crisis communication

Suggested Texts (not required)

  • APR Study Guide, 2nd edition, www.praccreditation.org/documents/aprstudyguide.pdf
  • Public Relations: Strategies and Tactics, 11th ed. Wilcox and Cameron
  • Effective Public Relations, 10th ed. Cutlip, Center, Broom
    • (PR Strategies and Effective PR may by purchased used or rented on Amazon)

Websites:

 

9/29/14

APR Prep Class & Professional Development

The Yankee Chapter is offering a four-session public relations course beginning Wednesday, October 29. It’s designed to prepare students for professional accreditation (APR) but is open to any practitioner interested in increasing their professional skills.

Sessions will be held at Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH Wednesday evenings from 5:30 to 8 p.m., October 29- November 19.

Sessions will cover:

  • Research, planning, implementing and evaluating public relations programs
  • Ethics and law
  • Communication models and theories
  • Business literacy
  • Management skills and issues
  • Crisis communication management
  • Media relations

View the course syllabus.

Cost for the four-session program is $40. The fee will be waived for those accepted as APR candidates.

For more information contact: Brett St. Clair, APR, 603-224-5566, bstclair@lkarno.com or Bob Lindquist, APR, 508-932-0137, boblind@comcast.net.

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James H. Bradley Memorial Scholarship Awarded to SNHU Senior Bethany Mancuso

Bethany Mancuso

Bethany Mancuso

Bethany Mancuso, a senior at Southern New Hampshire University (SNHU) and a resident of Coventry, R.I., has been awarded the fourth-annual James H. Bradley Memorial Scholarship by the Yankee Chapter of the Public Relations Society of America.

“The James H. Bradley Memorial Scholarship was established to honor James (Jim) Bradley, a founding member of the Yankee Chapter who passed away in 2010,” said Yankee Chapter President Rosemarie Rung. “The chapter is proud to recognize Jim’s contributions to the profession of public relations by helping future professionals achieve their goals.”

At SNHU Mancuso is pursuing a major in communication with a minor in public relations. She is a founding member and the first president of the university’s Public Relations Student Society of America (PRSSA) chapter, has been nominated as an Emerging Leader, and was named to the President’s List for five semesters. Mancuso is currently serving as a public relations intern at Advocacy Solutions in Providence, R.I. Mancuso has been recognized by university faculty for her strong work ethic and focus on academics. She is the daughter of Vincent and Jill Mancuso.

Chapter Seeking Award Nominees

The Yankee Chapter seeking nominees for it annual Patrick Jackson and Summit awards that will be presented at the chapter’s annual meeting in November.

The Patrick Jackson Award

The award was established in 1988 designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.

In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations. (Previous Recipients)

Click here for complete 2014 Jackson Award – Criteria, Description, Previous Recipients and Nomination Form.

Award Criteria
Nominees must have a proven record in at least one of the following areas:

  • Building relationships that earn trust which contributes to organizations effectiveness or
  • Demonstrating leadership in a crisis by using public relations principles, or
  • Bringing about changes in society by finding accommodation with public needs, or
  • Showing concern for the common good, not just concern for the success of the movement or organization

The nominee (individual, or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation. The nominee should be based in the Yankee Chapter PRSA service area of Maine, New Hampshire and Vermont.

Submission deadline is September 26, 2014.

The Summit Award

The annual Yankee Chapter PRSA Summit Award recognizes excellence in a specific area of focus, which will vary year-to-year, based on trends, behaviors, and new technologies in the public relations field. (Previous Recipients)

The 2014 Summit Award will recognize excellence in achieving strategic public relations objectives through the use of video. Whether to inform, educate or entertain, the award winner (individual, team, or business) will be recognized for effectively planning, executing and promoting a video to support specific public relations’ goals.

Award Criteria

Entries will be judged on the following factors:

  • Situation analysis (context and key stakeholders)
  • Strategic organizational objectives
  • Video goals and benchmarks for success
  • Media plan
  • Execution
  • Result metrics

Eligibility

  • PRSA Yankee Chapter members; or
  • Public relations business organizations or individuals with a primary address within the Yankee Chapter PRSA region(Maine,New Hampshire,Vermont)
  • The winner(individual,team,or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation

Application Fee (Please make payment to “Yankee Chapter PRSA” and submit with your entry.)

  • Members:$50 for the first entry,$30 for each additional entry
  • Non-Members:$75 for the first entry,$45 for each additional entry

How to Submit Entries

Entries may be submitted in a variety of ways, as long as the entry includes the entire award criteria previously described. Electronic presentations, videos, documents, binders etc., are all welcome. Choose the format which best displays and explains your work. Entries can include links to existing work, content or articles which support your entry.

Submit entry electronically to: awards@yankeeprsa.org or mail it to:

Yankee PRSA Summit Award, c/o Tara Payne, 4 Barrell Court, Concord, NH 03301

Please include the following information with each entry:

  • Name & Title
  • Organization Name & Mailing Address
  • Phone & Email

Submission deadline is September 26, 2014.

Questions?Email:awards@yankeeprsa.org

Call for Speakers – NE District Conference

NE District Conference

The Rochester chapter of PRSA is excited to host this year’s Northeast District Conference. More information on the conference will be available soon, please read below to submit a proposal to speak at this year’s event.

CALL FOR SPEAKERS: PRSA NORTHEAST DISTRICT CONFERENCE: Rochester, NY

“Blurred Lines: PR and the New Age of Communication and Journalism”

Planning has begun for the 2014 Public Relations Society of America (PRSA) Northeast District’s annual conference! The PRSA Rochester Chapter (Rochester, NY), is thrilled to host this year’s conference, “Blurring the Lines: The New PR Invasion of Marketing, Media and Mindshare(Date: Sept. 18 – 19 2014: stay tuned for more details). With more than 250 practitioners and students estimated to attend from across the country’s Northeast region, we’re in need of dynamic presenters who can motivate and energize an audience on the latest and greatest tools, techniques, trends and industry knowledge.
Who Can Submit a Proposal?
We are seeking numerous candidates from an array of backgrounds and professional experiences: seasoned, mid-level and beginner/young-professional-related topics. Seeking public relations and communications professionals, in addition to others in the marketing/communications/social media and media industries. However, many of us also interact with legal representatives and other professionals in a multitude of industries each and every day, so what matters most: timely topics, compelling materials, and the drive to present great thought leadership, while inspiring others. If you have presented on a particular topic previously, we’d love to hear about it!

What Kind of Sessions Are Available?
We’re really looking to you to chat about trends that are driving and shaping the communications landscape at-large, and inform attendees with forward-looking trends. If you’re doing something awesome, share it with us. As a starting point, here are the conference formats we’ll offer this year:

1)     Main Conference Breakout Sessions: More “traditional” sessions during the main conference, typically 45-50 minutes long. We’re aiming to have a set of specified “tracks,” grouping talks by topic, hosted in the same room for consecutive sessions. Your proposals and content will help us shape what those broader tracks will ultimately look like; although the specific topic for discussion is up to you.

2)     Unconferencing Talks: Want to talk about an issue you’re dealing with, or hear from others on a specified topic, such as crisis communications? Want to share examples from past and current work experiences? Then unconferencing talks are for you! We’re looking for moderators to run these talks on a specific topic, provide personal stories and tidbits to help move along the conversation, and encourage the group to discuss what’s happening in their world. Unconferencing talks are low-stress and provide attendees with the creative energy that can only be gained from reflective dialogue with industry peers. (Did we mention these sessions are also new this year?)

3)     Trainings: We know there are some topics and discussions that can extend into longer-term engaging dialogues. With our interactive workshop formats, attendees will have yet another option to gain more in-depth training and hands-on learning in a classroom-like setting. We’re aiming for workshops that will help advance attendees in their current and future roles in the industry. Some potential examples: PR measurement, crisis communications, how to create and execute real-time video, etc. These workshops will kick-off the conference this year, as they’ll be presented in a half-day format, preceding the main conference.


What’s Needed to Submit a Proposal?
Here’s all you need to submit a proposal:  

  1. Title of presentation
  2. Brief summary of presentation (500 characters maximum)
  3. Selected session format
  4. Biography of each presenter (500 characters maximum)
  5. Professional headshot and any relevant social handles (Twitter handle, LinkedIn, etc.)
  6. Past presentation reference(s)

If you think you have a topic, but aren’t sure how to propose it, contact the PRSA Northeast District Conference program committee and we’ll work with you. We’d love to help you come up with a great proposal!

When’s the Deadline?

Deadline for Proposals: April 30, 2014, by 5 p.m. EST
Notification of Acceptance: June 25, 2014, by 5 p.m. EST
*Note that all presenters will receive complimentary registration to the conference.

How Should Proposals be Submitted?
On our website here or via email at nedistrictconference@prsarochester.org.

*A conference committee member will be in touch within 1-2 weeks to confirm your proposal has been accepted.

 

Calling for Speakers at SNHU!

Share your (intellectual) wealth with the next generation of PR professionals!  The Public Relations Student Society of America (PRSSA) at Southern NH University is looking for PR professionals to speak about their careers and experiences. The following dates are available:

  • February 19  @ 2 p.m
  • March 18 @  3:30 p.m
  • April 2  @ 2 p.m
  • April 23 @ 2 p.m

If interested, please contact Bethany Mancuso  at bethany.mancuso@snhu.edu.