APR Prep Course Syllabus

Dates: Four sessions, Wednesday evenings, October 29 to Nov. 19

Time: 5:30 p.m.- 8:00 p.m. (please arrive by 5:25.)

Location: Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH

SYLLABUS & SCHEDULE

10/29 – Session 1             

•  What is Public Relations?
•  A brief history of the profession
•  Communication models & theories

11/5 – Session 2

• The 4-Step Public Relations Process
  • Research
  • Planning
  • Implementation
  • Evaluation

11/12 – Session 3

• Professional ethics
• Legal issues
• Business Organizational Structure
  • Business literacy
  • Management skills

11/19 – Session 4

• Media relations
• Crisis communication

Suggested Texts (not required)

• APR Study Guide, 2^nd edition, www.praccreditation.org/documents/aprstudyguide.pdf
• Public Relations: Strategies and Tactics, 11^th ed. Wilcox and Cameron
• Effective Public Relations, 10^th ed. Cutlip, Center, Broom
  • (PR Strategies and Effective PR may by purchased used or rented on Amazon)

Websites:

• Universal Accreditation Board (UAB)
• National School Public Relations Association
• Board of Ethics & Professional Standards (BEPS)
• Institute for Public Relations (IPR)
• Public Relations Society of America

 

9/29/14