Awards

The Patrick Jackson Award

Yankee Chapter PRSA is accepting nominations for the 2011 Patrick Jackson Award.  The award was established in 1988 designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.

In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations.

Click here for complete Jackson Award – Criteria, Description, Previous Recipients and Nomination Form (pdf)

Award Criteria
Nominees must have a proven record in at least one of the following areas:

  • Building relationships that earn trust which contributes to organizations effectiveness or
  • Demonstrating leadership in a crisis by using public relations principles, or
  • Bringing about changes in society by finding accommodation with public needs, or
  • Showing concern for the common good, not just concern for the success of the movement or organization

The nominee (individual, or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation. The nominee should be based in the Yankee Chapter PRSA service area of Maine, New Hampshire and Vermont.

The Summit Award

About the Award
The annual Yankee Chapter PRSA Summit Award recognizes excellence in a specific area of focus, which will vary year-to-year, based on trends, behaviors, and new technologies in the public relations field.

PRSA Yankee Awards Committee Chair Martin Murray, judges Rich Brooks and Katie Paine, and KSV staff members Mark Ray and Carrie Pettee.

The inaugural Summit Award recognized excellence in the use of social media as the primary tool utilized in a public relations campaign. The award winner was the Kelliher Samets Volk agency, of Burlington, Vermont. The firm utilized an array of social media tools, including Twitter and Facebook, to effectively support the business goals of Stowe Mountain Resort.

The 2011 Summit Award – stay tuned: we’ll announce an area of focus and criteria in late fall, 2010!

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