The Patrick Jackson Award
The award was established in 1988 designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.
In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations. (Previous Recipients)
Nominees must have a proven record in at least one of the following areas:
- Building relationships that earn trust which contributes to organizations effectiveness or
- Demonstrating leadership in a crisis by using public relations principles, or
- Bringing about changes in society by finding accommodation with public needs, or
- Showing concern for the common good, not just concern for the success of the movement or organization
The nominee (individual, or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation. The nominee should be based in the Yankee Chapter PRSA service area of Maine, New Hampshire and Vermont.
Northeast Delta Dental is the professional recognition sponsor
of the Yankee Chapter PRSA Patrick Jackson Award.
The Summit Award
About the Award
The Yankee Chapter PRSA Summit Award recognizes excellence in a specific area of focus, which varies year-to-year, based on trends, behaviors, and new technologies in the public relations field. Prior awards have included:
2013 “Special Event Excellence” – Families in Transition, Manchester, NH
2012 “Employees as Ambassadors” – Dyn – Manchester, NH
2011“PR Miracles – PR in Times of Challenge” – The NHHEAF Network Organizations, Concord, NH
2010 “Excellence in Social Media” – Kelliher Samets Volk, Burlington, VT
2016 Summit Award Focus: Community Engagement
The 2016 Summit Award recognizes excellence in achieving strategic public relations objectives through a community engagement strategy. The results of an organization’s community engagement strategy may have informed policy decisions, improved the targeting of services, built community ownership, or involved those who might not normally be included, resulting in increased community spirit and empowerment of individuals. The award winner (individual, team, or business) will be recognized for effectively planning and executing a community engagement strategy to support specific public relations goals.
Within the application, please demonstrate how your community engagement strategy:
- Involved and engaged a broad range of people and sectors,
- Created movement and/or change related to specific public relations goals; and
- Focused on collaboration and inclusion.
Entries will be judged on the following factors:
- Situation analysis (context and key stakeholders)
- Strategic organizational objectives
- Goals and benchmarks for success
- PRSA Yankee Chapter members; or
- Public relations businesses, organizations or individuals with a primary address within the Yankee Chapter PRSA region (Maine, New Hampshire or Vermont)
- The winner (individual, team, or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation
- New! For 2016, Yankee PRSA is waiving the application fee.
How to Submit Entries
Entries may be submitted in a variety of ways, as long as the entry includes the award criteria previously described. Electronic presentations, videos, documents, binders etc., are all welcome. Choose the format that best displays and explains your work. Entries can include links to existing work, content or articles that support your entry. The award will be presented at the Yankee Chapter PRSA Spring Awards event in late Spring 2016.
Submit entry electronically to: firstname.lastname@example.org or mail it to:
Yankee PRSA Summit Award, 53 Regional Dr., Suite 1, Concord, NH 03301
All entries must include
- Name & Title
- Organization Name & Mailing Address
- Phone & Email
Submissions must be postmarked by January 8, 2016
Questions? Email: email@example.com
2016 Yankee Chapter PRSA Scholarship
—sponsored by EdvestinU
This $500 scholarship will be presented at the Yankee Chapter’s annual meeting to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont. It’s goal is to recognize a student’s academic achievement, demonstrated leadership, and commitment to public relations.
The James H. Bradley PRSSA Grant
Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley, who passed away in 2010, the James H. Bradley PRSSA Grant supports active Public Relations Student Society of America (PRSSA) chapters, associated with the Yankee Chapter of the Public Relations Society of America (Yankee PRSA). Grant funds of up to $500 are available to all chapters seeking financial support aimed at creating professional development opportunities and strengthening the chapter’s goals and initiatives in 2016. Grant requests may only be submitted by active Public Relations Student Society of America (PRSSA) chapters supported by the Yankee PRSA chapter. This includes chapters that exist in Maine, New Hampshire and Vermont only.