Proposed Chapter Changes

To all Yankee PRSA members: Last year at the PRSA Leadership…

PRServing America

“PRServing America™” highlights the pro-bono work undertaken by PRSA’s professional and student Chapters, Sections and Districts to strengthen and preserve the local communities in which they live and work. Entries in this new awards program will be due by April 1.

National Dues to Increase

At the Leadership Assembly in Orlanda, Fla., on October 15, delegates…

Nov 3, 2011 – The Real Scoop: Ben & Jerry’s Taste-full PR Strategy

On Thursday, Nov. 3, Sean Greenwood, the Grand Poobah of Public Relations for Ben & Jerry’s will share his expertise on how the innovative ice-cream company’s public relations and marketing strategy contributes to the company’s three-part mission.

Leveraging Social Media & Measuring Influence

Thursday, October 13, 2011 -  2:30 – 4:30 p.m. Session Description:…

Nov 17, 2011 – How Southwest Airlines’ Communication Strategy Builds Brand Ambassadors and Contributes to Keeping Customers and Employees Happy

Learn how Southwest Airlines’ communication strategy builds brand ambassadors and contributes to keeping customers and employees happy.

The PR Benefits of Mobile Marketing and Communication

Thursday, September 15 2:30-4:30 pm Mobile technologies,…

Give Back to the Profession & Make a Difference

Yankee PRSA currently has openings on its Communications, Annual Meeting, Past President’s Council and Development Committees.

Save the Date – International Conference Oct. 15–18

Imagine. Create. Inspire. Become inspired by thousands of your colleagues at the industry’s most anticipated event — the PRSA 2011 International Conference, Oct. 15–18, in Orlando, Fla. With this magical city as the backdrop, learn the latest strategies in communications from the visionaries who imagine and create the most innovative techniques in the business.