Lunch & Learn: What’s Your Organization’s “Secret Sauce”? The Role of Marketing & PR

Event Start Date:
March 13, 2024
Event End Date:
March 13, 2024
Event Venue:

Meet Yankee Chapter PRSA’s panel of experts from the healthcare, education and entertainment industries and glean pearls of wisdom on how to:

  • Create a marketing program that includes high-visibility events with your target audience;
  • Build reputation through strategic use of internal & external communication
  • Establish organizational credibility through thought leadership and
  • Leverage content that serves, not sells, using both organic and paid syndication to capture interest

This is an online event. REGISTER HERE

Moderator: Clark Dumont, APR, Fellow PRSA of Dumont Communications is a communicator with years of experience leading diverse organizations and developing their communications strategies. A New Hampshire native, Clark began his career as a broadcast journalist. He then led communications for Blue Cross and Blue Shield, Anthem and BAE Systems, and before starting his firm, worked as Sr. VP of Communications and Chief of Staff to the Chairman and CEO of MGM Resorts International. Clark’s specialties include reputation management, stakeholder relations, executive communications, organization development, culture change and crisis communications. He holds a B.A. in Journalism from The American University, and a M.S. in Communications Management from Syracuse University. He is an member of the College of Fellows of the Public Relations Society of America as well as both the Yankee and Las Vegas Valley chapters of PRSA. Last month, the Las Vegas Valley chapter recognized Clark with its Lifetime Achievement Award.

Gail Winslow, APR: Gail is the Head of Marketing for Halloran Consulting Group, a life sciences consulting firm with offices in Boston and San Diego. In her role, she provides data-driven market insights and oversees digital and creative services, thought leadership, sales enablement content, events and tradeshows, inside sales and lead sourcing as well as internal and executive communications. Gail has over 30 years of experience in the healthcare and PR consulting industries. Gail holds a Masters in Communications from Simmons College, and as a lifelong learner, has participated in advanced certificate programs through PRSA, SHSMD, and eCornell University. Though she currently lives in Jacksonville, Florida, she maintains strong connections to her New England roots.


Lauren Keane: Lauren is the Associate VP of Communications for Southern NH University (SNHU), one of the fastest-growing nonprofit institutions in the country with a global footprint. As a communications and PR strategist with a passion for helping organizations drive social change, Lauren has worked with many nonprofits, working on complex issues including education, family economic success and the environment. Lauren currently leads internal and external communications at SNHU. She holds a B.A. in Communications from American University in Washington, DC and a Masters in Communications and Public Relations from SNHU.

Sarah Moore: Sarah Moore is Senior VP/Marketing for MGM Resorts. She has spent over 17 years building and transforming brands, developing strategic yet creative marketing solutions, and powering customer love through best-in-class campaigns, customer experiences and meaningful storytelling. Sarah has been with MGM Resorts International for the past 15 years, in corporate marketing, development, regional operations, and corporate social responsibility (CSR) roles. In her current position, she oversees global brand marketing strategy, integrated media, social marketing, and creative & content for the massive portfolio of resorts and entertainment experiences. Sarah has been recognized as Brand Innovators’ Innovative Marketing Leader and 40 Under 40. She currently serves as a Board Member for the Nevada Ballet Theatre and has held numerous board positions in the arts & culture and animal welfare space.


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