Rebuilding Trust, Ethics, and Communications in an Age of Innovation
| Event Start Date: September 25, 2024 | Event End Date: September 25, 2024 | Event Venue: Online |
Now in its 24th year, the Edelman Trust Barometer is a global research study measuring trust in society. The 2024 report highlights broad gaps in the public’s trust in government leaders, business leaders, journalists, and technology companies. The findings serve as a wake-up call for business and policy leaders to better manage communications to regain and grow public trust and have implications for organizations of all sizes which serve customers and stakeholders.
Your Instructor: Drake Baer is Senior Vice President, Thought Leadership at the Edelman Trust Institute, where he guides the narrative development of research. A former editor-at-large at Business Insider and senior writer at New York Magazine, Drake has authored two books, including Perception: How Our Bodies Shape Our Minds.
This PD session for the Yankee Chapter of PRSA for National Ethics Month is offered in collaboration with the Nackey S. Loeb School of Communications.