Annual Meeting June 23

WHAT A ROI !

Yankee Chapter PRSA Seminar, Awards & Annual Meeting
Thursday, June 23, 2011, 3 – 6 p.m.
Red River Theatres, 11 South Main Street, Concord, NH
$20 members | $35 non-members | $10 students

Register by June 20
REGISTER HERE
(603) 228-1231 |  info@yankeeprsa.org

** The first 25 paid registrants will receive a complimentary
copy of Katie Paine’s book, MEASURE WHAT MATTERS

Thanks to our sponsor Northeast Delta Dental

Join us for a lively seminar with communications measurement expert KATIE PAINE and find out how to measure social and traditional media, and demonstrate ROI with your marketing mix!

Then, network with fellow PR professionals, and meet the Yankee Chapter’s Patrick Jackson Award and Summit Award recipients during the chapter’s annual meeting.

3:00 p.m. GET YOUR ROI: MEASURE WHAT MATTERS seminar Katie Paine, KDPaine &  Partners

4:30 p.m. Annual Meeting & Awards Presentation

5:00 p.m. Social & Networking – Hors d’oeuvres & cash bar

GET YOUR ROI: MEASURE WHAT MATTERS

We know social media is a significant component of the communications and marketing mix, but can we measure social and traditional media in the same way? Can they be integrated? How do we measure engagement and influence, and show their ROI? Find out how to align your organization’s goals with what makes the customer act at this session with measurement expert Katie Paine.

KATIE DELAHAYE PAINE is CEO of KDPaine & Partners and author of “Measuring Public Relationships: The Data-Driven Communicator’s Guide To Measuring Success” and “Measure What Matters.” Paine provides marketers and communications professionals tools, data and information to help them make better business decisions.

** To be eligible for a free book, registrations must be completed online and paid either through PayPal or check postmarked no later than June 10.

Attendees are invited to bring their best and favorite collateral pieces from the year to display during the event!