Essentials of Public Relations

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In this interactive session, facilitators Robin Schell, APR, Fellow PRSA and Stacey Smith, APR, Fellow PRSA will give an overview of essential information for today’s public relations practitioner, including:

  • Behavioral public relations theories and how to apply them to your organization

  • Self-assessment and discussion on the 6 Roles of the PR Practitioner

  • Trends in Internal and External Communication

  • PR Research for Planning and Measurement

  • Crisis communication 101

  • Future trends in the PR field

Monday,  April 16, 2012 9 a.m. – noon at PSNH, Manchester, NH

Registration Fee: $30 for members, $50 for non-members, $20 for students/interns

Note: All proceeds will be donated to the James Bradley Scholarship Fund, established in 2011 by the Yankee Chapter of PRSA.

Robin Schell, APR, Fellow PRSA and Stacey Smith, APR, Fellow PRSA are partners at the behavioral public relations and management consulting firm Jackson Jackson & Wagner. The firm counsels a wide range of clients across the country, from Fortune 50 to government to local nonprofits. Their specialties include strategic planning, behavioral research, crisis communication, organization development and designing effective internal & external communication programs.  Robin and Stacey are regular presenters for civic groups and organizations, including PRSA, NESHCO, FPRA, NEPPA and NSPRA. Robin serves an an Assembly Delegate for the Yankee Chapter of PRSA and both Robin and Stacey are on the “Goodfellows” committee for PRSA’s College of Fellows. For more information about JJ&W, visit www.jjwpr.com.