Boston Hosts 2017 PRSA Int’l Conference Oct. 8–10

At the PRSA International Conference, enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations that call Boston home. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking.


Monday Morning Keynote Speaker: AmyK Hutchens
Business Strategist AmyK Hutchens has recently joined our speaker lineup for the 2017 PRSA International Conference in Boston this fall.

Widely recognized as a catalyst for producing sustainable solutions to leaders’ most pressing challenges, she founded AmyK International Inc., an executive development firm focused on leadership development, healthy team cultures and innovative thinking. Hutchens will spotlight ways to “Ignite Brilliance in Your Leadership” on Monday, Oct. 9.

A former executive of a billion dollar global consumer products company, AmyK received the Vistage UK, International Speaker of the Year (World’s Leading CEO Membership Organization). More than 45,000 executives in nine different countries have benefited from her keen insight and intuitive understanding of the issues leaders face.

Hutchens also served as senior executive vice president, operations for one of the largest sales and marketing firms in the U.S. Her latest book, “The Secrets Leaders Keep,” is an Amazon best-seller. She is also a featured contributor for Entrepreneur magazine; her company has won five Telly Marketing Awards and the Summit International’s Award for Creativity. Learn more


Monday Morning Keynote Speaker: Bea Arthur
Innovative entrepreneur Bea Arthur, founder and executive director of a think tank called “The Difference,” will share her insights on “Entrepreneurship: Resilience & Pivoting to Success.”

In addition to being the first African-American woman accepted into the prestigious startup accelerator called Y Combinator, she also pitched her company on the TV show, “Shark Tank.”

Arthur has been recognized as one of the “New Guard of Women in Tech” by Marie Claire magazine as well as an “Entrepreneur to Bet On” by Newsweek. Learn more


Tuesday Morning Keynote Speaker: Jay Baer
Hype-free digital marketing expert Jay Baer will spotlight his eye-opening perspectives as the Conference keynote speaker on the morning of Tuesday, Oct. 10.

Baer, a best-selling author and consultant, will spotlight dynamic ways to “Turn Your Customers Into Volunteer Marketers.”

As the founder and president of Convince & Convert, a strategy consulting firm, Baer helps leading businesses gain and keep more customers through the smart intersection of technology, social media and customer service. Among the many companies he has advised are Nike, 3M, Walmart and Oracle.

Baer was recently inducted into the Word of Mouth Marketing Hall of Fame and he hosts the top-rated Social Pros podcast. Learn more


Opening Keynote Speaker: Morgan Spurlock
Oscar-nominated filmmaker Morgan Spurlock will deliver his unique perspective on the world with us at the Opening General Session on Sunday, Oct. 8. Known for his innovative documentaries, Spurlock now hosts a series on CNN called “Inside Man” in which he continues to investigate a wide array of subjects, from gambling to life for senior citizens.

Morgan Spurlock will deliver what he modestly calls, “The Greatest Lecture Ever Presented.” Utilizing the cutting-edge tools of comic exploration and total self-exploitation, he dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Scathingly funny, subversive and deceptively smart, Spurlock shines the definitive light on our branded future.

His critically acclaimed film, “The Greatest Movie Ever Sold,” examines branding, advertising and product placement in America — ironically, in a film funded by branding, advertising and product placement.

You might remember Spurlock best for his role as guinea pig for his movie “Super Size Me,” which became the first documentary to ever break into the weekend box office top 10.   Learn more

Four Things We’re Looking Forward to at Conference

Photo of attendees at the PRSA International Conference
New Approaches to Use Immediately at Work
Tailor your Conference learning within six different tracks: Reputation Management, Special Interests, Integrated Marketing Communications, Leadership & Management, Tools & Techniques, and Big Data & Measurement.
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Success Stories Spanning Sectors and Career Levels
Find groundbreaking approaches from Silver Anvil Award-winning programs and technique-based programs that are tailored to the changing needs of professionals at all career stages.
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Networking Events That Connect Thousands of PR Colleagues
Join thousands of old and new friends for networking events featuring the best of the industry and Boston at the Opening Night Reception.
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Pre-Conference Workshops Offering In-Depth Insight
Looking for a day to develop one particular skill set? Check out the menu of pre-Conference sessions.