This year’s new-look virtual district conference hosted by the Yankee Chapter is Thursday, June 17 from 1 to 5 p.m. and Friday, June 18 from 9 a.m. to 12:30 p.m. The theme of the conference is 2021 Road Map: Directions for a New Journey. New communications tools get introduced so fast that it can make it difficult even for a trained communications and PR expert to know which way is up. Many of us have barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing, and more. If you can’t use these existing channels effectively to voice your message, someone else will—and your organization gets lost in traffic. What you need is a good map, and a guide to point you in the right direction.
Our conference will feature an array of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success. We will learn from expert guest speakers about the best communications methods, technologies, and consumer expectations heading into the next decade.