Essentials for Effective Public Relations: A Primer from Local PR Pros
During this half-day professional development session, seasoned public relations practitioners Gail Winslow-Pine, APR and Robin Schell, APR will review:
- Internal communications and the role of employees as ambassadors
- External communication: what’s working and what’s not in today’s world?
- Media relations & social media, including a panel discussion with practitioners with seasoned media expertise
- Behavioral public relations theories such as the diffusion process and behavioral model
- The basics of research and how it is being used for planning and evaluation
- A recipe for developing a public relations strategic plan
There will also be an opportunity to network with the Chapter’s senior practitioners over lunch from 12-1 p.m.
Date: Monday, March 21, 2011
Time: 9:00 a.m. – 1:00 p.m.
Location: PSNH Energy Park (click for directions), 780 North Commercial Street in Manchester, New Hampshire
Cost*: $50 members/students, $100 non-members
Registration fee includes coffee and bagels in the morning and a boxed lunch at noon.
Registration is limited to 40 participants.
*Yankee Chapter PRSA is an all-volunteer professional organization. Proceeds generated from this seminar will be donated to the Jim Bradley Memorial Scholarship and will benefit students of PRSSA college student chapters in Maine, NH and Vermont.