Katie Paine talks Social Media Measurement

Katie Delahaye Paine, CEO of KDPaine & Partners and author of “Measuring Public Relationships: The Data-Driven Communicator’s Guide To Measuring Success” and “Measure What Matters,” addressed the members guests of the Yankee Chapter of the Public Relations Society of America at the chapter’s annual meeting and professional development session on June 23. In her seminar, titled GET YOUR ROI: MEASURE WHAT MATTERS, Paine discussed the power of social media, how do define goals and objectives, for social media programs and how to measure to determine success.

Her presentation is available, just click on the image below to open the pdf..

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