Kelliher Samets Volk Wins Summit Award
At its annul meeting on June 10, the Yankee Chapter of PRSA introduce a new award, the Summit Award, in recognition of excellence in the use of social media as the primary tool utilized in a public relations campaign. The inaugural presentation of the award went to Kelliher Samets Volk, of Burlington, Vermont. The firm utilized an array of social media tools, including Twitter and Facebook, to effectively support the business goals of Stowe Mountain Resort, including increasing the level of social media interaction between the resort and its fans. Summit Award judges this year included Katie Delahaye Paine of KDPaine & Partners, Berlin, NH; and, Rich Brooks of flyte new media, Portland, ME.