2021 Road Map: Directions for a New Journey
The Yankee Chapter is hosting this year’s new-look virtual Northeast District Conference on Thursday, June 17 from 1 to 5 p.m. EST and Friday, June 18 from 9 a.m. to 12:30 p.m. EST.
Stop. Go. Yield. Detour Ahead!
New communications tools are introduced so fast that it can be difficult even for trained communicators to know which way is up. Many of us barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing and more.
With the pandemic, you now must reinvent the delivery of communication and find new ways to engage technology. If you can’t use these existing and new tools to effectively voice your message, someone else will — and your organization will get lost in traffic. What you need is a good map and a guide to point you in the right direction. During this virtual conference, you will be part of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success.
Learn from expert guest speakers about the best new communications methods, technologies and consumer expectations. Change happens fast — but it’s never too late to find your way. Join us, to map out the next leg of your communications journey for yourself, and you’ll arrive ahead of the others — because you’ll know what’s coming and how you’ll plan to get there.
Thursday, June 17
The 5 Ways Artificial Intelligence Has Changed Public Relations
Christopher Penn, Futurist
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Friday, June 18
A Vision For Now
Christal Brown, Mother, Artist, Educator, Disciple, Coach
Christal Brown is the Founder of INSPIRIT, Project: BECOMING, the creator of the Liquid Strength training module for dance and the Chair of Dance at Middlebury College. Brown obtained her BFA in Dance with a minor in Business from the University of North Carolina at Greensboro and her MFA in New Media Art and Performance from Long Island University. Brown is a native of Kinston, North Carolina, where she remembers cleaning up on Saturday mornings as a child to the music of the Chi-Lites, Marvin Gaye, and Shirley Caesar. These rituals innately produced a strong desire in her to make all work melodic, sensual, meaningful and set to music. Brown has danced since she was released from the confines of piano lessons at age 9. By navigating her way through narrow corridors of segregated understandings onto the stages of beautiful theaters, community centers, churches, classrooms, and cultural epiphanies, Brown has found the true meaning of grace.
* Please note that all sessions are recorded and will be made available to all attendees following the conference.