Social Media Disasters: How to Avoid Them Ethically & Legally – October 22

When it comes to good social media policy, ethics is key. Missteps and bad information can cause harm to a brand or organization. Every day we see numerous examples of how social media can make – or break – a reputation, whether it be that of an individual, large corporation or non-profit.

In this session, we will look at some of these examples and examine some questions surrounding social media ethics including:

• Can social media be policed? What rights do employees have on their own personal pages? What about employers?
• Can there be a defined ethics code when the lines are sometimes blurred?
• How does the PRSA Code of Ethics apply to social media? Could you be violating it without even knowing?
• What legal ramifications are there, if any, when it comes to social media?

Panelists:

Kirk Hazlett, APR, fellow PRSA, Associate Professor,
Communication/Public Relations, Curry College
Kirk Hazlett, APR, Fellow PRSA, is Associate Professor of Communication at Curry College in Milton, MA, where he teaches undergraduate public relations courses, oversees the public relations concentration, and serves as Faculty Adviser for the Curry College Public Relations Student Association. Prior to his move into academia, Kirk practiced nonprofit and government public relations and marketing for more than 35 years in the US as well as Asia. During his professional career, he managed communication programs for healthcare and member services organizations as well as the US Army and US Air Force in Vietnam, the Philippines
and the United States. He also provided consulting services for both the Manila
and the Singapore Red Cross.

Eric Tolbert Kilchenstein, Attorney, Shaheen & Gordon PA 
Eric Tolbert Kilchenstein is a member of the firm’s Real Estate and Business Groups. He represents a wide variety of clients on real estate and business
matters throughout New Hampshire including large and small businesses, financial institutions, real estate holding companies, condominium and homeowner’s associations, non-profits and individuals. As a member of the Business Group,
Eric provides counsel on a variety of corporate and commercial matters including acquisitions and sales, compliance matters, entity selection and formation, intellectual property matters, finance, franchise agreements, shareholder agreements, and general corporate and commercial transactions. He enjoys working with businesses and assisting them in their growth and prosperity.

Attendees are invited to stay for a trivial pursuit style group game at the end of the discussion. 

EVENT INFORMATION
Date: Thursday, October 22
Time: 4:30-7 p.m.
Location: Walker Auditorium, Southern New Hampshire University, Hooksett NH