2012 Awards Program Announced

Yankee Chapter seeks entries for the 2012 Summit Award and nominations for the Patrick Jackson Award – Deadline October 1

The 2012 Summit Award recognizes excellence in the engagement of employees as ambassadors as an integral component of an organization’s public relations philosophy.

Employee engagement has long been a public relations tactic for internal communication. Employees as ambassadors takes this one step further and empowers engaged employees to publicly communicate key messages and foster important external relationships on behalf of the organization. When executed properly, an employee as ambassadors program can be a highly successful brand management strategy.

The award winner (individual, team, or business) will be recognized for positively impacting the organization’s reputation through effectively engaging employees as ambassadors. For more information go to the SUMMIT AWARD APPLICATION.

The Patrick Jackson Award recognizes a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.

In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations. For more information go to the PATRICK JACKSON APPLICATION.