June 13 — Math Skills For PR People: How to Conduct Survey Research

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Join UNH Survey Center Director Andy Smith as he teaches us the ins and outs of that most basic (and largely misunderstood) PR research tool: the survey.

We’ll explore such topics as:

  • How do you know you need a survey?
  • How do you know what survey questions to ask?
  • How to tell a good survey from a bad one

Andrew SmithAndrew E. Smith is associate professor of political science at the University of New Hampshire where his research has focused on elections, public opinion and the presidential nomination process.  He has published on elections, survey methodology, and the New Hampshire Primary. He has also been director of the University of New Hampshire Survey Center since 1999 and is nationally known for public opinion polling.  He has conducted political polling for the Boston Globe, USA Today, and the Philadelphia Inquirer as well as Fox News, CNN, WMUR-TV in Manchester, New Hampshire, WCVB-TV Boston, and KYW-TV Philadelphia.

Event Details:

When: Thursday, June 13, 2013 from 4–5:30 p.m.
Where: Long Term Care Partners, 100 Arboretum Drive, on the Pease International Tradeport in Portsmouth, NH.
Cost: members $20, non-members $35, and students/interns $10.

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Special thanks to our professional development supporter:

PRSA Boston Social Media Summit

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PRSA Boston 2nd Annual Social Media Summit – 2013

socialmediasummit

 

 Link to Social Media Summit Brochure

 

 

 

May 14, 2013 – 7:30 AM – 1:30 PM

The LaCava Center at Bentley University
175 Forest Street
Waltham, MA 02452

PR+Social = Maximizing Brand Success

Opening Keynote:

Karen Rapskof, SVP, Corporate Communications, Dunkin’ Brands

Other Speakers:

EMC * Life Is Good * LoJack * Monster * Raytheon * Stonyfield * Boston Parent Bloggers

Key Topics:

Content Creation | Driving Engagement | Measuring Effectiveness

Engage in Summit conversation – #PRSABOS

Early Bird Pricing through May 1

PRSA Boston / Yankee Chapter Member $125/Non-Member $165/Student $ 25

Pricing after May 1

PRSA Boston /Yankee Chapter Member $150/Non-Member $190/Student $ 25

All NE District (Yankee Chapter members) members can receive the Boston Chapter member rate ($40 off) by following this sign-up sequence at http://prsaboston.org/meetinginfo.php:

1. Click “Register Now”
2. Continue as Guest and enter details
3. Add Non-Member at current rate ($165 before May 6 / $190 after May 6)
4. Under the shopping cart area, enter DIST in the “Enter Coupon Code” box
5. Place cursor in shopping cart area, scroll right as necessary using scroll bar at page bottom and click “Apply” button
6. Scroll right again as necessary to verify $40 coupon redemption (ref attached image)
7. Click “Continue” (screen should now show price with $40 discount)
8. Provide card information, etc.

 

 

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Essentials of Public Relations

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In this interactive session, facilitators Robin Schell, APR, Fellow PRSA, Rosemarie Rung, APR, and Pat McGee, APR, Fellow PRSA will give an overview of essential information for today’s public relations practitioner, including:

  • Behavioral public relations theories and how to apply them to your organization
  • Self-assessment and discussion on the six roles of the PR Practitioner
  • Trends in Internal and External Communication
  • PR Research for Planning and Measurement
  • Media relations, including how social media has changed the way we build relationships
  • Crisis communications
  • Future trends in the PR field

Presenters:

Pat McGee

Pat McGee is secretary for development and communication at the Diocese of Manchester, responsible for assisting all diocesan institutions, parishes, and schools in acquiring the funds necessary to support the mission of the church and to provide clear and open communication with the faithful and the public regarding church issues, diocesan policy, programming, and special messages. He is also a past president of the Yankee Chapter of the Public Relations Society of America.

Rosemarie Rung, APRRosemarie Rung is principal of Higher Rung Communications, providing strategic communications planning, leadership communications training, and general public relations counsel to business and non-profit clients. She has more than twenty years of corporate communications experience, serving as a subject matter expert in crisis communications, change management communications, and community relations for a Fortune 50 company.

Robin Schell, APRRobin Schell is senior counsel and partner for Jackson Jackson & Wagner, a behavioral public relations and management consulting firm serving a national base of clients.  Robin’s specialties include employee communications, issue anticipation and crisis communication programs, community relationship-building, behavioral research & strategic planning.  The firm’s clients range from nonprofit organizations to Fortune 100 companies to government entities.

Event details:

WHEN:  Wednesday, April 17, 2013, 8:30 a.m. to 12:30 p.m.
WHERE: Long Term Care Partners, 100 Arboretum Dr. on the Pease International Tradeport in Portsmouth, NH.
COST: PRSA Members $30, Non-members $50, Students/interns $20.

All proceeds from this event will go to the James H. Bradley Memorial Scholarship Fund.  Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley, the scholarship is presented annually to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont.

 

 

Special thanks to our professional development supporter:

Webinar and Panel Discussion: Now They See It — March 21

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Get the Message Across With Graphic Storytelling

Words and pictures communicate better than either one alone. Years of research show that graphic storytelling gets people to pay attention to messages, and understand, remember and act on them. In this session, you will learn:

  • Why it makes sense to add words and pictures to your campaigns. (Use this research to sell your approvers on the approach.)
  • About award-winning communication campaigns that relied on comic strips, cartoons and other graphic storytelling approaches.
  • How to get more graphic stories into your communications.
  • To consider no-cost, low-cost and worth-the-investment tools for creating graphic stories.

Webinar presenter:

Ann Wylie

Ann Wylie is president of Wylie Communications, Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

 

Discussion Leaders:

Ben Frost is the director of public affairs at New Hampshire Housing, where he coordinates legislative activities at the state and federal levels, and provides direct technical assistance to municipalities that want to develop regulations to promote affordable housing. Frost is an attorney and is a member of the American Institute of Certified Planners.

 

 

George Reagan is the administrator for the housing awareness program at New Hampshire Housing. He supports the activities of the New Hampshire Workforce Housing Council, which is made up of six regional workforce housing coalitions and other local, regional and statewide organizations that work to educate employers, community leaders and officials, and the public about the connection between economic stability, growth and the need for a balanced and diverse supply of housing for our state’s workforce.

 

Event details:

WHEN – Thursday, March 21, 2013, 3:00 p.m. to 5:00 p.m.

WHERE – NH Housing Finance Authority, 32 Constitution Dr. Bedford, NH.

COST – $20 Members;  $35, non-members, and $10 students/interns.

Note: Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

Special thanks to our professional development supporter:

2013 James Bradley Scholarship — Apply Now

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Eligible Students Encouraged to Apply by April 29, 2013.

Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley who passed away in 2010, the 2013 James H. Bradley Memorial Scholarship will be presented to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont.

The $500 scholarship will recognize the student’s academic achievement, demonstrated leadership, and commitment to public relations.

DOWNLOAD APPLICATION (Microsoft Word document)

Applications should be submitted by April 29, 2013 to:

James H. Bradley Memorial Scholarship Committee
The Yankee Chapter PRSA
53 Regional Dr., Suite 1
Concord, NH 03301

Entries will be judged by a committee of public relations professionals. Winners will be announced in May 2013.

For questions or comments, please contact Donna Eason at djeason@comcast.net.

Breaking Down Barriers – Media Roundtable – February 21

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The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This upcoming session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

We will start with an overview of how to message your story in an environment where many struggle to transform traditional messaging to work in a social media context. Next, five New Hampshire media professionals will give you their tips, outlook and advice. The PRSA Yankee Chapter media panel will walk you through how to break through the clutter, and how to connect with today’s reporters.

WHEN: February 21, 2013, 2:30-4:30 p.m.
WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester NH. (Directions)
COST: Members $20, non-members $35, and students/interns $10.

About the Presenters:

Media panel to include:

  • Jeff Feingold (editor of NHBR)
  • Rob Levey (freelancer, but largely works for Seacoast Media Group)
  • David Sakowich (WMUR Assignment Editor)
  • Keith Shields (NHPR’s “The Exchange” Executive Producer)
  • Mark Hayward (Union Leader)
  • David Tirrell-Wysocki, former AP Bureau Chief and current Executive Director of the Loeb School
  • Moderator: Martin Murray of PSNH

REGISTER HERE.

Special thanks to our professional development supporter:

PRSA Webinar Dec. 4 – Eight New Strategic Practices for the PR Champion

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Eight New Strategic Practices for the PR Champion

Dec. 4, 1–2 p.m. EST

Because social media has reignited the public relations profession and influenced a new world of communications, public relations professionals are increasing their roles and responsibilities. Today’s practitioners are shifting from communication handlers and facilitators to strategic public relations influencers and champions. When public relations meets social media, and communication unites with technology, public relations professionals have the opportunity to expand their skill set and their public relations practices.

PR professionals will learn new practices and be actively involved in social media as:

  • PR Policymakers to spearhead a team of social media visionaries and strategist in their organizations who participate in audits, policy development and social governance;
  • Internal Collaboration Generators and COMMS Organizers who, through collaborative technology, create more opportunities to innovate and develop meaningful content for productive and targeted communications programs;
  • PR Tech Testers and Relationship Analyzers, using new competencies in Information Technologies to experience the latest social media tools from monitoring and measurement to influence and engagement;
  • Pre-Crisis Doctors and Members of the Reputation Task force, becoming more proactive and fully prepared for social crisis, upholding and maintaining the image of their brands, at all times; and
  • Masters of the Metrics, who will also be able to build programs that offer executives the metrics they expect, revealing communications impact and valuable business outcomes.

Presenter:

Deirdre Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank. Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

To Register: Contact Tom Bebbington at tbebbington@ltcpartners.com for registration information.

Yankee Chapter Corporate Responsibility Seminar, Annual Meeting and Chapter Awards – Nov. 15, 2012

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PR & Corporate Social Responsibility

Leadership through Service Seminar

Atlanta McIlwraith

The most successful organizations understand why it is important to have a socially conscious mindset. The Timberland Company’s commitment to pursue bottom-line business value and social justice dates back nearly 40 years and continues today based on a core belief that business can create positive impact in the world. Atlanta McIlwraith is the senior manager of community engagement and drives Timberland’s global community service and community investment programs. McIlwraith will describe the initiatives which have proven that corporate responsibility doesn’t need to be an add on, but instead can be a powerful competitive advantage.

Join us for an inspiring conversation which will prompt you to think about how public relations can serve as the wellspring for corporate social responsibility programs.

When: Thursday, November 15, 2012

3 p.m. – PR & Corporate Social Responsibility – Leadership through Service Seminar
4:30 p.m. – Annual Chapter Meeting & Awards Presentation
5:00 p.m. – Social & Networking with Hors d’oeurvres

Where: Franklin Pierce Center for Intellectual Property at UNH School of Law, Corner of Washington and Rumford Streets, Concord, NH

Cost: Yankee PRSA and NHBSR Members: $20; Non-members: $35; Students/interns/Americorps Members $10

Register HERE

 

Presented in partnership with New Hampshire Businesses for Social Responsibility

Thank you to our annual meeting sponsors:

 

 

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Business Intelligence – Measuring Your Social Success – October 25, 2012

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Learn how to evaluate the influence and reach of your online campaigns with Sean Owen, president of Manchester, NH, company based wedü.

Executing digital public relations and social media campaigns requires critical planning  prior to execution. This session will review available online tools for determining the value of target media outlets and individuals. Also, specific indicators utilized during the campaign will help ensure the appropriate targets and relative messages are in play. Understanding the value of these specific points of measurement will assist in making strategic changes to your plan to continually improve the outcome. The session will also review how to construct business intelligence matrix surrounding the campaign.

WHEN: October 25, 2012, 2:30 p.m. to 4:00 p.m.

WHERE: NH Housing Finance Authority, 32 Constitution Dr. Bedford, NH.

COST: Members$20, non-members $35, and students/interns $10.

Click HERE to register.

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Sean Owen has more than twenty years of experience in business management, marketing and sales, and strategic planning. Sean’s expertise is wedü’s not-so-secret weapon. Sean is always pushing for the next best thing. What will win attention, attract an audience, engage a reaction and ultimately drive business success for their clients. His dedication to not settling for what has been done before and can be done today, but demanding the wedü team find a way to make the impossible happen is his strength.

Special thanks to our professional development supporter:

September is Ethics Month

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Public relations professionals are regularly faced with unique and challenging ethical issues on the job. Our advice: “Act Ethically and Carry On” — the theme of this year’s PRSA Ethics Month. Throughout September, we have a number of ethics-focused activities planned to help you brush up on your ethics knowledge:

For more information on PRSA Ethics Month, click here.