This webinar is designed to help you develop a scenario-based (not memorization-based) mind-set for the computer-based Examination for Accreditation in Public Relations (APR) to enable you to apply your knowledge within the Examination context.
Dates -June 12, 2012 3–4 p.m. EDT; Members: Free! — Nonmembers: $75;
On-Demand, available June 19, 2012; Members: Free! — Nonmembers: $75
Explore tangible tools and resources for establishing, growing, and maintaining an effective Social Media Online Presence for your business. Thursday May 24, 2012 from 8:00 AM to 3:15 p.m at Southern New Hampshire University, 2500 North River Road, Manchester, NH.
On May 3, Sean Greenwood, the Grand Poobah of Public Relations for Ben & Jerry’s, will share his expertise on how the innovative ice-cream company’s public relations and marketing strategy contributes to the company’s three-part mission. Ben & Jerry’s (www.benjerrys.com) was born and raised in a garage in downtown Burlington in 1978, motivated by the […]
This webinar is designed for those who are committed to beginning the APR process. Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential. The Accreditation Power Play answers your “How do I …” questions.
PRSA Boston will host a half-day educational conference designed to help people take their social media game to the next level. While more and more organizations are using social media, many people are struggling with: achieving business-impact results, measurement and analytics, resources and internal organization, integration with other marketing programs, etc. We’ve designed our event […]
Have you ever wondered why some news releases make it into the media and others go nowhere? The Nackey S. Loeb School of Communications is sponsoring a day-long workshop to help land your release in the news, not in the trash. “Writing News Releases” will be presented at the school in Manchester on May 18, […]
April 1, 2011 The Universal Accreditation Board (UAB) is giving away an iPad 2 and sponsoring a month-long series of activities to commemorate Accreditation in Public Relations (APR) Month in April. Events will communicate the value and benefits of the APR certification for public relations professionals and employers, while increasing awareness of the APR Program […]
In this interactive session, facilitators Robin Schell, APR, Fellow PRSA and Stacey Smith, APR, Fellow PRSA will give an overview of essential information for today’s public relations practitioner, including: behavioral public relations theories and how to apply them to your organization, self-assessment and discussion on the 6 Roles of the PR Practitioner, trends in internal and external communication, PR research for planning and measurement, crisis communication 101, and future trends in PR.
3/29/12 — Learn about the unique characteristics of a crisis situation, how to prepare for one, and how to effectively communicate during one.
Students with a declared major in a public relations-related field studying at an accredited college or university in Maine, New Hampshire, or Vermont are eligible to apply. The application deadline is April 2, 2012.