Because social media has reignited the public relations profession and influenced a new world of communications, public relations professionals are increasing their roles and responsibilities. In this PRSA webinar you will learn new practices and ways to be actively involved in social media.
PRSA Webinar Nov. 27 — Until we begin to understand what drives human behavior we cannot be effective in motivating employees with social or any other type of media. By examining where social media fits into the behavioral paradigm we can design strategies that move employees along the continuum of behaviors our organizations need to be successful. In this webinar by Stacy Smith, APR, Fellow PRSA, you will 1) Learn key theoretical concepts underlying behavior change, 2) Learn where social media fits into a comprehensive employee public relations strategy, 3) Understand how to apply theory to strategy to build an effective employee relations system.
As we kick off the 2012 holiday season, PRSA has a “Black Friday” offer that doesn’t require waiting in long lines. Tis’ the season to give, so help out a colleague by connecting them to the thousands of PR pros in our community so they can experience the benefits of a strong professional network! Those who join PRSA between Wednesday, Nov. 21, and Sunday, Dec. 2, will have their choice of either a FREE one-year Chapter membership (with promotion code OCT12) or Section membership (with promotion code NOV12).
Bishop Gene Robinson will be awarded the 2012 Patrick Jackson Award on November 15, 2012 by the Yankee Chapter of the Public Relations Society of America. The award will be given at the Yankee Chapter’s annual meeting at UNH’s Franklin Pierce Law Center in Concord.
The Yankee Chapter PRSA will hold its annual membership meeting on Thursday, November 15, 2012 from 4:30 p.m. – 5:00 p.m. at the Franklin Pierce Center for Intellectual Property at the UNH School of Law, 2 White Street, Concord, NH 03301.
The most successful organizations understand why it is important to have a socially conscious mindset. The Timberland Company’s commitment to pursue bottom-line business value and social justice dates back nearly 40 years and continues today based on a core belief that business can create positive impact in the world. Join us for an inspiring conversation with Atlanta McIlwraith, Timberland’s senior manager of community engagement, that will prompt you to think about how public relations can serve as the wellspring for corporate social responsibility programs.
9/17/12 — Executing digital public relations and social media campaigns requires critical planning prior to execution. Learn how to evaluate the influence and reach of your online campaigns with Sean Owen, president of Manchester, NH, company based wedü.
Public relations professionals are regularly faced with unique and challenging ethical issues on the job. Our advice: “Act Ethically and Carry On” — the theme of this year’s PRSA Ethics Month. Throughout September, we have a number of ethics-focused activities planned to help you brush up on your ethics knowledge.
8/20/2012 — Strong boards need exceptional leaders. Yankee Chapter’s Nominating Committee encourages dedicated members to consider and volunteer for the open positions, as well as to lead and serve on various committees.
Free classes at the Nackey S. Loeb School of Communications this fall include a dose of political writing for the political season.
The six-week session of Wednesday evening classes from Sept. 12 – Oct. 17 includes Covering Politics, Feature Writing, Photojournalism, Columns/Blogging and Editorial Writing.