Tourism Case Study: Portugal
September 20, 2012 – 2:30 – 4 p.m.
In 2005 155,000 Americans visited Portugal. In 2006, Louis Karno & Company was hired to turn things around and by 2011, the number had surpassed 400,000. Learn how the 250,000 new visitors were won with public relations alone– and of the dangers along the way.
