Essentials of Public Relations

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In this interactive session, facilitators Robin Schell, APR, Fellow PRSA and Stacey Smith, APR, Fellow PRSA will give an overview of essential information for today’s public relations practitioner, including:

  • Behavioral public relations theories and how to apply them to your organization

  • Self-assessment and discussion on the 6 Roles of the PR Practitioner

  • Trends in Internal and External Communication

  • PR Research for Planning and Measurement

  • Crisis communication 101

  • Future trends in the PR field

Monday,  April 16, 2012 9 a.m. – noon at PSNH, Manchester, NH

Registration Fee: $30 for members, $50 for non-members, $20 for students/interns

Note: All proceeds will be donated to the James Bradley Scholarship Fund, established in 2011 by the Yankee Chapter of PRSA.

Robin Schell, APR, Fellow PRSA and Stacey Smith, APR, Fellow PRSA are partners at the behavioral public relations and management consulting firm Jackson Jackson & Wagner. The firm counsels a wide range of clients across the country, from Fortune 50 to government to local nonprofits. Their specialties include strategic planning, behavioral research, crisis communication, organization development and designing effective internal & external communication programs.  Robin and Stacey are regular presenters for civic groups and organizations, including PRSA, NESHCO, FPRA, NEPPA and NSPRA. Robin serves an an Assembly Delegate for the Yankee Chapter of PRSA and both Robin and Stacey are on the “Goodfellows” committee for PRSA’s College of Fellows. For more information about JJ&W, visit www.jjwpr.com.

Crisis Communications:The Good, the Bad, & the Ugly

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It can happen in a split second – one moment things are going along smoothly and in the next, a crisis threatens your organization’s reputation and ability to meet their stakeholders’ needs.  How do you prepare and respond?

This session will explain the unique characteristics of a crisis situation, how to prepare for one, and how to effectively communicate during one.  You’ll learn how to manage the myriad of demands for information, intense media attention, and how to develop tools and resources to help overcome the challenges of the situation.  Best practices from past crisis situations will be discussed.

Thursday, March 29, 2012 – 9:00 to 10:30 a.m.

Where:

New England School of Communications
Husson University
Dyke Center for Family Business
1 College Circle
Bangor, ME 04401

Cost:

$20 for PRSA and Maine Public Relations Council Members
$35 for Non-members
$10 for Students/Interns

>>>REGISTER HERE<<<

About the Presenter:

As principal of Higher Rung Communications, Rosemarie Rung, APR, provides strategic communications planning, leadership communications training, and general public relations counsel to business and non-profit clients.  She has over twenty years of corporate communications experience, serving as a subject matter expert in crisis communications, change management communications, and community relations for a Fortune 50 company.

Active in her professional organization, the Yankee Chapter of the Public Relations Society of America, Rosemarie conducts professional development sessions for public relations personnel and is on t he Chapter’s board of directors, currently serving as treasurer.  She is accredited in Public Relations (APR).

Rosemarie also founded and is chairman of Laura’s World Fund, a 501(c)3 organization that supports educational, recreational, and health opportunities for children globally.

How to Build Good Government Relationships – 3/21/12

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This event was rescheduled from December 2011.

 

Political advocacy isn’t just for lobbyists. Public relations practitioners are getting more involved in political arena – whether it’s honing the message for your client’s communications with its congressional delegation, coordinating grassroots campaigns or being the key contact with local elected officials.  But political advocacy can be daunting and unpredictable.  It’s all about relationships!  This program will walk you through the basic steps for building a government relations strategy into your PR plan and provide useful tools for even the most-seasoned practitioner.

March 21, 2012 , 4:00 p.m. – 5:30 p.m.

Where: The Elliot at River’s Edge, Manchester, NH (directions)

Cost:

$20 for Members
$35 for Non-members
$10 for Students/Interns

Register HERE

About the presenter:

Gina Balkus, APR, is the Chief Executive Officer of the Home Care Association of New Hampshire, a non-profit trade association representing the state’s home health providers.  Prior to joining HCANH in September 2011, she was Director of Government Relations for Dartmouth-Hitchcock, where she implemented public policy strategies for Dartmouth-Hitchcock Medical Center and the 900+ physicians in DH community practices.  From 1986 – 1999, she was the lead lobbyist and media spokesperson at the NH Hospital Association, where she served as VP, Public Affairs.  In the mid-1990’s, a Medicaid Advocacy Campaign she created for hospitals won  the “Best of New England Lamplighter Award” from the New England Society for Healthcare Communications (NESHCo) and a national “Banner Award” from the Society for Healthcare Strategy and Market Development.  In 2002, NESHCo honored her with its Evans Houghton Memorial Award for exemplary achievement in healthcare communications.  Gina currently serves on the Board of Directors of the NH Healthy Kids Corporation and St. Mary’s Bank. A native of New Hampshire, Gina graduated from Dartmouth College and was a Fulbright Scholar in Poland.

Media Panel Workshop – Jan 26

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Breaking Down Barriers: Improving the relationship between PR professionals and Journalists

Thursday, January 26, 2012 – 4:30 to 6 p.m.

“The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This upcoming session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

We will start with an overview of how to message your story in an environment where many struggle to transform traditional messaging to work in a social media context. Next, five NH media professionals will give you their tips, outlook and advice. The PRSA Yankee Chapter media panel will walk you through how to break through the clutter, and how to connect with today’s reporters.

Martin Murray, Moderator

Media Panel:

Rick Broussard – Editor – New Hampshire Magazine
Jeff Feingold – Editor – New Hampshire Business Review
Beth LaMontagne Hall – Reporter – Union Leader
Ben Leubsdorf – Reporter – Concord Monitor
Keith Shields – Executive Director NHPR’s The Exchange
David Tirrell-Wysocki – Executive Director of Nackey S. Loeb School of Communications

Moderator: Martin Murray, PSNH

Date/Time

January 26, 2012 – 4:30 – 6 p.m.

Location:

The Nackey S. Loeb School of Communications
749 East Industrial Park Drive 
Manchester, NH 03109

Fees:

$35 Non-PRSA Members
$25 Non-profit rate
$20 PRSA member rate
$10 Student/intern/AmeriCorps Vista members rate
Space is limited

Registration

CLICK HERE to go to our registration page.

Presented by PRSA Yankee Chapter and the Nackey S. Loeb School of Communications

Important Chapter Meeting – Dec. 15.

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Dear Yankee Chapter Members:

In October 2010 at the PRSA Leadership Assembly, new national bylaws were adopted. As a result, all local chapters are required to review their own bylaws and bring them into compliance with the new national bylaws changes. The Yankee Chapter Board appointed a committee to review our chapter bylaws and recommend changes necessary to come into compliance.

The committee has finished its work and the YPRSA Board has approved the recommended changes, which, to become effective, must be approved by a vote of the chapter membership. Check these links to review an outline of the changes being requested, an annotated version of the bylaws showing the changes being proposed, and a “final” version of the bylaws as they would read if they are approved by the membership.

Two significant changes have been recommended and will be proposed. The first of the proposed changes is to change our fiscal year from July1-June 30 to January 1-December 31. This will allow our Chapter to be aligned with national’s fiscal year and will have many other benefits for the Chapter and the Chapter’s leadership. The second substantive change recommended is to shift chapter representation at the Leadership Assembly from two elected delegates to the chapter president and president elect. Our current Delegates would complete their terms of office prior to this change taking effect. Once the current delegate terms are complete, these positions on the board would become director positions. Moving the Assembly Delegate responsibilities to the President and President-Elect is strongly encouraged by PRSA national and this move would greatly enhance our Chapter’s communication and coordination with district and national leadership.

On December 15, 2011 from 4:30 p.m. to 6:30 p.m. at the Barley House in Concord, NH the Yankee Chapter will hold a meeting to discuss and vote on the proposed bylaw changes. After the meeting is concluded, the Board hopes you will stay to enjoy a holiday social with hors d’oeuvres and a cash bar. We hope you will review the attached documents prior to that date.

Thank you for your attention in this important Chapter matter. We encourage all of you to attend the meeting on December 15. Please look for the event invitation to arrive in your e-mail inbox shortly! There is no cost to attend the meeting.

Sincerely,

The Yankee Chapter PRSA Bylaws Committee

Jane Law, Chair
Bob Lindquist
Tara Payne
Susie Dimick Stone
Gail Winslow

Awards Presented at Annual Meeting

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Dr. James Squires of the Endowment for Health, Awards Scholarship to UNH-Manchester Student, and
Notes PR Achievements of NHHEAF

(Concord, June 24, 2011) – Three awards were presented at the Yankee Chapter of the Public Relations Society of America (PRSA) annual meeting June 23 in Concord. The regional chapter of the national PRSA organization presented Dr. James Squires of the Endowment for Health with the Patrick Jackson Award; Rosanyi Santos of UNH-Manchester with the first James Bradley Memorial Scholarship, and the NHHEAF Network Organizations with the chapter’s Summit Award.

Endowment for Health President James Squires Receives Patrick Jackson Award.

Dr. Squires and Laura Simoes

Dr. James W. Squires, founding president of the Endowment for Health, received the 2011 Patrick Jackson Award of the Yankee Chapter PRSA. Squires, who is responsible for the strategic direction of the EFH, is a policy advisor and leader on statewide health care reform. The Patrick Jackson Award was established in 1988 to recognize a professional who is not in the public relations field but uses public relations principles to benefit his or her organization and society. The award recognizes excellence in the practice of public relations and acknowledges the recipient’s ability to build relationships that earn trust.

Rosanyi Santos and Robin Schell, APR, Fellow PRSA

Rosanyi Santos, junior at the University of New Hampshire at Manchester, receives chapter’s first James Bradley Memorial Scholarship.
Named in honor of James Bradley, a founding member of the Yankee Chapter PRSA,  the $500 scholarship recognizes and provides assistance to future public relations professionals. Rosanyi Santos is a communication arts major at UNH-M.  She graduated with honors from the associate degree program in May. Santos is an orientation leader at UNH-M and an English tutor. The 20-year-old native of the Dominican Republic came to the United States at age 16, and graduated with high honors from Manchester Central High School.

NHHEAF Network Organizations Recognized with Yankee PRSA Chapter Summit Award.
The NHHEAF Network Organizations, based in Concord, NH, received the Yankee Chapter PRSA Summit Award in recognition of the nonprofit organization’s excellence in educating and engaging the public during a time of dramatic change in the student loan industry. NHHEAF utilized a variety of tools, including print and the web, to build support for modifications to proposed federal legislation that could have had a dramatic and negative impact on its ability to be an effective college planning resource.

The Summit Award recognizes excellence in a specific area, which varies based on trends, behaviors and new technologies in the public relations field. This year, the Summit Award recognized “PR Miracles,” the ability of an organization to effectively use public relations to successfully deal with a challenging situation. The NHHEAF Network Organizations includes: New Hampshire Higher Education Assistance Foundation (NHHEAF); Granite State Management & Resources; and, the New Hampshire Higher Education Loan Corporation.

Annual Meeting June 23

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WHAT A ROI !

Yankee Chapter PRSA Seminar, Awards & Annual Meeting
Thursday, June 23, 2011, 3 – 6 p.m.
Red River Theatres, 11 South Main Street, Concord, NH
$20 members | $35 non-members | $10 students

Register by June 20
REGISTER HERE
(603) 228-1231 |  info@yankeeprsa.org

** The first 25 paid registrants will receive a complimentary
copy of Katie Paine’s book, MEASURE WHAT MATTERS

Thanks to our sponsor Northeast Delta Dental

Join us for a lively seminar with communications measurement expert KATIE PAINE and find out how to measure social and traditional media, and demonstrate ROI with your marketing mix!

Then, network with fellow PR professionals, and meet the Yankee Chapter’s Patrick Jackson Award and Summit Award recipients during the chapter’s annual meeting.

3:00 p.m. GET YOUR ROI: MEASURE WHAT MATTERS seminar Katie Paine, KDPaine &  Partners

4:30 p.m. Annual Meeting & Awards Presentation

5:00 p.m. Social & Networking – Hors d’oeuvres & cash bar

GET YOUR ROI: MEASURE WHAT MATTERS

Katie PaineWe know social media is a significant component of the communications and marketing mix, but can we measure social and traditional media in the same way? Can they be integrated? How do we measure engagement and influence, and show their ROI? Find out how to align your organization’s goals with what makes the customer act at this session with measurement expert Katie Paine.

KATIE DELAHAYE PAINE is CEO of KDPaine & Partners and author of “Measuring Public Relationships: The Data-Driven Communicator’s Guide To Measuring Success” and “Measure What Matters.” Paine provides marketers and communications professionals tools, data and information to help them make better business decisions.

** To be eligible for a free book, registrations must be completed online and paid either through PayPal or check postmarked no later than June 10.

Attendees are invited to bring their best and favorite collateral pieces from the year to display during the event!

Award Nomination Deadlines Extended

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Deadlines for submission of nominations for the Patrick Jackson Award and the Summit Award have been extended until April 29. Award recipients will recognized at the Yankee Chapter annual meeting on June 23.

http://www.yankeeprsa.org/awards

April 14 – Who is the American Consumer?

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The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.

Mr. Peter Francese, demographic trends analyst at WPP’s Ogilvy & Mather, New York, and founder of American Demographics magazine, will offer insight about what the U.S. Census Bureau data shows and what the implications are for American business. Attendees will learn how American consumers have changed in the past decade and where the consumer marketplace is moving.

Peter Francese has also authored several books on how to better target consumer markets: Marketing Insights to Help Your Business Grow, Capturing Customers and Marketing Know-How. His most recent one, with co-author Lorraine Stuart Merrill, is titled Communities & Consequences, and is on the future of New Hampshire. His most recent report is a comprehensive white paper for Advertising Age titled “2010 America: What the 2010 Census Means for Marketing & Advertising.” Other reports he has recently authored include “2010 Chicago, 2010 New York,” “The Grandparent Economy” and “2010 African-Americans.” Francese was the creator and author of a weekly newspaper column called “People Patterns”, which reported on demographic trends for a business audience. “People Patterns” had been syndicated in about 50 newspapers, but later appeared monthly in the six regional editions of The Wall Street Journal. He founded and became publisher of American Demographics magazine, which quickly became the nation’s most authoritative source on consumer trends for business leaders and was nominated three times for a National Magazine Award. American Demographics is now part of Advertising Age magazine. He is the recipient of the Silver Bell Award from the Advertising Council for distinguished public service. He holds a graduate degree from Cornell University and has served two terms on the university President’s Council.

Special thanks to Yankee Chapter supporters of this special program:

Public Service of New Hampshire


and
Southern NH University Delta Mu Delta Honor Society



When: Thursday, April 14 from 2:30-4:30 p.m.

Where: Mara Auditorium, Webster Hall, Southern NH University, 2500 North River Road, Manchester, NH 03106
(To find Webster Hall, visit SNHU’s interactive campus map at http://www.snhu.edu/212.asp.)

Cost: $20 for Members, $35 for Non-members, $10 for Students/Interns/AmeriCorps & Vista Volunteers

Click To Register.

Essentials for Effective Public Relations: A Primer from Local PR Pros

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Gail Winslow-Pine,APR / Robin Schell, APRDuring this half-day professional development session, seasoned public relations practitioners Gail Winslow-Pine, APR and Robin Schell, APR will review:

  • Internal communications and the role of employees as ambassadors
  • External communication:  what’s working and what’s not in today’s world?
  • Media relations & social media, including a panel discussion with practitioners with seasoned media expertise
  • Behavioral public relations theories such as the diffusion process and behavioral model
  • The basics of research and how it is being used for planning and evaluation
  • A recipe for developing a public relations strategic plan

There will also be an opportunity to network with the Chapter’s senior practitioners over lunch from 12-1 p.m.

Date: Monday, March 21, 2011

Time: 9:00 a.m. – 1:00 p.m.

Location: PSNH Energy Park (click for directions), 780 North Commercial Street in Manchester, New Hampshire

Cost*: $50 members/students, $100 non-members

Registration fee includes coffee and bagels in the morning and a boxed lunch at noon.

Registration is limited to 40 participants.

*Yankee Chapter PRSA is an all-volunteer professional organization. Proceeds generated from this seminar will be donated to the Jim Bradley Memorial Scholarship and will benefit students of PRSSA college student chapters in Maine, NH and Vermont.

Click here to Register.