Breaking Down Barriers – Media Roundtable – February 21

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The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This upcoming session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

We will start with an overview of how to message your story in an environment where many struggle to transform traditional messaging to work in a social media context. Next, five New Hampshire media professionals will give you their tips, outlook and advice. The PRSA Yankee Chapter media panel will walk you through how to break through the clutter, and how to connect with today’s reporters.

WHEN: February 21, 2013, 2:30-4:30 p.m.
WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester NH. (Directions)
COST: Members $20, non-members $35, and students/interns $10.

About the Presenters:

Media panel to include:

  • Jeff Feingold (editor of NHBR)
  • Rob Levey (freelancer, but largely works for Seacoast Media Group)
  • David Sakowich (WMUR Assignment Editor)
  • Keith Shields (NHPR’s “The Exchange” Executive Producer)
  • Mark Hayward (Union Leader)
  • David Tirrell-Wysocki, former AP Bureau Chief and current Executive Director of the Loeb School
  • Moderator: Martin Murray of PSNH

REGISTER HERE.

Special thanks to our professional development supporter:

PRSA Webinar Dec. 4 – Eight New Strategic Practices for the PR Champion

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Eight New Strategic Practices for the PR Champion

Dec. 4, 1–2 p.m. EST

Because social media has reignited the public relations profession and influenced a new world of communications, public relations professionals are increasing their roles and responsibilities. Today’s practitioners are shifting from communication handlers and facilitators to strategic public relations influencers and champions. When public relations meets social media, and communication unites with technology, public relations professionals have the opportunity to expand their skill set and their public relations practices.

PR professionals will learn new practices and be actively involved in social media as:

  • PR Policymakers to spearhead a team of social media visionaries and strategist in their organizations who participate in audits, policy development and social governance;
  • Internal Collaboration Generators and COMMS Organizers who, through collaborative technology, create more opportunities to innovate and develop meaningful content for productive and targeted communications programs;
  • PR Tech Testers and Relationship Analyzers, using new competencies in Information Technologies to experience the latest social media tools from monitoring and measurement to influence and engagement;
  • Pre-Crisis Doctors and Members of the Reputation Task force, becoming more proactive and fully prepared for social crisis, upholding and maintaining the image of their brands, at all times; and
  • Masters of the Metrics, who will also be able to build programs that offer executives the metrics they expect, revealing communications impact and valuable business outcomes.

Presenter:

Deirdre Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank. Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

To Register: Contact Tom Bebbington at tbebbington@ltcpartners.com for registration information.

Bishop Gene Robinson to receive Pat Jackson Award

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Bishop Gene Robinson to receive the 2012 Pat Jackson Award on November 15th

Manchester-based Dyn wins Summit Award in recognition of employees who serve as ambassadors

Bishop Gene Robinson will be awarded the 2012 Patrick Jackson Award on November 15, 2012 by the Yankee Chapter of the Public Relations Society of America. The award will be given at the Yankee Chapter’s annual meeting at UNH’s Franklin Pierce Law Center in Concord.

Established as the Yankee Award in 1988, the Patrick Jackson Award recognizes a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society.  The idea of the Patrick Jackson Award is to recognize excellence in the practice of public relations and acknowledge the recipient’s proven track record of building relationships that earn trust.

Gene Robinson is the Ninth Bishop of the EpiscopalDiocese of New Hampshire. Widely recognized for his work on civil rights for gay, lesbian, and transgender people; he is also a known advocate for debt relief, socially responsible investment, and access to healthcare. He initiated “Fresh Start,” a two-year mentoring program for all clergy in new positions in New Hampshire, and co-authored the Fresh Start curriculum, now in use in nearly half of the dioceses of the Episcopal Church. Co-author of three AIDS education curricula for youth and adults, Robinson has done AIDS work in the United States and in Uganda and South Africa. He holds two honorary doctorates and has received numerous awards from national civil rights organizations including the National Gay & Lesbian Task Force and the Equality Forum. Bishop Robinson gave the invocation at the opening inaugural ceremonies for President Obama at the Lincoln Memorial on January 18, 2009.

Some past recipients of the Patrick Jackson Award include: Thomas Raffio, President and CEO, Northeast Delta Dental; Mary Allen Lindemann, Co-owner, Coffee By Design; Sylvio Dupuis, President, Catholic Medical Center; Shirley Ganem, Exec. Dir., NH Task Force Against Child Abuse and Neglect; Steve Barba, President, Balsams Grand Resort & Hotel; Lew Feldstein, President, NH Charitable Foundation; William Frain, President, CEO, PSNH; Walter Peterson, Governor NH; Michael Hickey, CEO, Verizon Wireless; John Crosier, President, NH Business & Industry Association.

The 2012 Summit Award –

Dyn, the world leader in Internet infrastructure-as-a-service, will be given the Summit Award for excellence on November 15. The annual Yankee Chapter PRSA Summit Award recognizes excellence in a specific area of focus, which varies year-to-year. The 2012 Summit Award recognizes excellence in the engagement of employees as ambassadors as an integral component of an organization’s public relations philosophy.

Dyn (pronounced “dine”), based in Manchester, was recognized for believing in the value of employees as ambassadors, applyingthis philosophy to nearly every aspect of their operations. Rather than simply relying on their sales force or marketing team, they see every single employee as an ambassador of the Dyn brand: in product and culture.

As a result, Dyn was named one of the most democratic workplaces of 2012 by WorldBlu, and has been repeatedlynamed one of the best places to work by Business NH Magazine.

Dyn  powers managed DNS and email delivery for more than four million enterprise clients, small businesses and home users. Dyn helps websites run faster and be more reliable, while also ensuring that transactional emails that consumerswant and need reach their inboxes.

The Yankee Chapter of the Public Relations Society holds professional development and networking sessions every month. Meetings feature workshops and first-class speakers on topics of interest to public relations professionals and the opportunity to meet and exchange ideas with colleagues from throughout northern New England.

 

To attend the event or for more information go to www.yankeeprsa.org/

Annual Meeting/Slate of Officers

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The Yankee Chapter PRSA will hold its annual membership meeting on Thursday, November 15, 2012 from 4:30 p.m. – 5:00 p.m. at the Franklin Pierce Center for Intellectual Property at the UNH School of Law, 2 White Street, Concord, NH 03301.

Prior to the annual meeting, from 3:00 p.m. – 4:30 p.m., members are invited to attend a professional development seminar featuring Atlanta McIlwraith, senior manager of The Timberland Company’s global community service and community investment programs.

We hope you also will remain after the Annual Meeting to network with fellow professionals and enjoy complimentary hors d’oeuvres and a cash bar.

The following topics will be discussed at the Annual Meeting:

  • Presentation of the annual report on the business and financial affairs of Yankee Chapter PRSA
  • Election of new Yankee Chapter PRSA board members and officers
  • Summit Award and Pat Jackson Award presentations

The following slate of officers for next year will be presented to the membership:

President Jane Law, APR
New Hampshire Housing Finance Authority
President-elect Rosemarie Rung, APR (**)
Higher Rung Communication
Past President Tara Payne
New Hampshire Higher Education Assistance Foundation
Secretary Grace Lessner (**)
New Hampshire Public Television
Treasurer Erin Hathaway (**)
New Hampshire Higher Education Assistance Foundation
Assistant Treasurer Mathew Chagnon (**)
Public Service of New Hampshire
Assembly Delegate Robin Schell, APR
Jackson Jackson & Wagner
(term expires 12/31/13)
Assembly Delegate Jayme Simoes
Louis Karno & Company
(term expires 12/31/14)
Alt. Assembly Delegate Jennifer English
Clarke Distributors
(term expires 12/31/13)
Director Kevin Donovan
Diocese of Manchester
(term expires 12/31/13)
Director Tom Bebbington
Long Term Care Partner, LLC
(term expires 12/31/13)
Director Mary Ellen Hettinger, APR (**)
Girls Scouts of the Green & White Mountains
(term expires 12/31/14)
Director Terri Rosenstock, APR (**)
King Arthur Flour
(term expires 12/31/14)

 

(**) denotes which positions must be voted

Yankee Chapter Corporate Responsibility Seminar, Annual Meeting and Chapter Awards – Nov. 15, 2012

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PR & Corporate Social Responsibility

Leadership through Service Seminar

Atlanta McIlwraith

The most successful organizations understand why it is important to have a socially conscious mindset. The Timberland Company’s commitment to pursue bottom-line business value and social justice dates back nearly 40 years and continues today based on a core belief that business can create positive impact in the world. Atlanta McIlwraith is the senior manager of community engagement and drives Timberland’s global community service and community investment programs. McIlwraith will describe the initiatives which have proven that corporate responsibility doesn’t need to be an add on, but instead can be a powerful competitive advantage.

Join us for an inspiring conversation which will prompt you to think about how public relations can serve as the wellspring for corporate social responsibility programs.

When: Thursday, November 15, 2012

3 p.m. – PR & Corporate Social Responsibility – Leadership through Service Seminar
4:30 p.m. – Annual Chapter Meeting & Awards Presentation
5:00 p.m. – Social & Networking with Hors d’oeurvres

Where: Franklin Pierce Center for Intellectual Property at UNH School of Law, Corner of Washington and Rumford Streets, Concord, NH

Cost: Yankee PRSA and NHBSR Members: $20; Non-members: $35; Students/interns/Americorps Members $10

Register HERE

 

Presented in partnership with New Hampshire Businesses for Social Responsibility

Thank you to our annual meeting sponsors:

 

 

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Business Intelligence – Measuring Your Social Success – October 25, 2012

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Learn how to evaluate the influence and reach of your online campaigns with Sean Owen, president of Manchester, NH, company based wedü.

Executing digital public relations and social media campaigns requires critical planning  prior to execution. This session will review available online tools for determining the value of target media outlets and individuals. Also, specific indicators utilized during the campaign will help ensure the appropriate targets and relative messages are in play. Understanding the value of these specific points of measurement will assist in making strategic changes to your plan to continually improve the outcome. The session will also review how to construct business intelligence matrix surrounding the campaign.

WHEN: October 25, 2012, 2:30 p.m. to 4:00 p.m.

WHERE: NH Housing Finance Authority, 32 Constitution Dr. Bedford, NH.

COST: Members$20, non-members $35, and students/interns $10.

Click HERE to register.

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Sean Owen has more than twenty years of experience in business management, marketing and sales, and strategic planning. Sean’s expertise is wedü’s not-so-secret weapon. Sean is always pushing for the next best thing. What will win attention, attract an audience, engage a reaction and ultimately drive business success for their clients. His dedication to not settling for what has been done before and can be done today, but demanding the wedü team find a way to make the impossible happen is his strength.

Special thanks to our professional development supporter:

Model PR: Lessons Learned from PR Case Studies in Ethical Decision Making

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The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession’s role and reputation. Join Dr. Patricia Spirou of Southern New Hampshire University as she presents real scenarios of corporations and nonprofits whose fundamental values like advocacy, honesty, loyalty, professional development and objectivity were confronted. Attendees will be encouraged to participate and even share their own anonymous tales from the front.

WHEN – August 7, 2012; 9:00 a.m. – 10:30 a.m.

WHERE – Southern New Hampshire University (SNHU) Academic Building; Room ACC 204

COST – Yankee Chapter Members/Young Professional Association Members: $20; Non-members: $35; Students/Americorp & Vista Volunteers: $10.00

Click HERE to register.

Dr. Pat Spirou is a professor of Marketing/Advertising/Social Media at Southern New Hampshire University. As the owner of PAS Consultants, she consults for many corporations in the areas of strategic planning, advertising/public relations, social media, brand assessment and promotional planning. Dr. Spirou has also facilitated many motivational seminars across the country. Her specialty areas include service marketing, strategies for improved customer satisfaction and formulation of strategic goals for improving brand recognition in the marketplace.

 

 

Take Me Out to the Ball Game

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Summer Social with the Fishercats June 19

Join fellow members of the Yankee chapter of the Public Relations Society of America at Northeast Delta Stadium in Manchester on June 19, 2012 for a summer social.

The evening starts at 6:35 p.m. when the chapter will have dinner in the den before the first pitch with an all-you-care-to-eat buffet of grilled treats from chicken and Italian sausages to hamburgers, with salad, desserts, drinks and chips. Then at 7:05 p.m. see the Fishercats take the field for a matchup against the Reading Phillies, from our own deck.

Don’t miss this great networking opportunity and a chance to catch up with colleagues; bring the family, and enjoy a ball game with dinner!

Sponsored by

Cost $5 per member, $15 per non-members.

Register HERE

Northeast Delta Dental Stadium

1 Line Drive
Northeast Delta Dental Stadium
Manchester, NH 03101

Ben & Jerry’s Taste-Full PR Strategy

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On May 3, Sean Greenwood, the Grand Poobah of Public Relations for Ben & Jerry’s,  will share his expertise on how the innovative ice-cream company’s public relations and marketing strategy contributes to the company’s three-part mission.

Ben & Jerry’s (www.benjerrys.com) was born and raised in a garage in downtown Burlington in 1978, motivated by the slogan, “If it’s not fun, why do it?” Later their philosophy blended social and environmental activism with sorbet and sundaes, parlaying their waffle-cone confections into an international organization advocating peace, justice, and premium homemade ice cream for all.

Now their eclectic and funky-named ice-cream flavors form the frozen solid foundation of a trifold mission: product quality, economic reward and community commitment.

The presentation is hosted by the Yankee Chapter of the Public Relations Society of America with support provided by Granite State College. Learn more about their Master of Science Degree in Leadership & Master of Science Degree in Project Management programs at www.granite.edu, 1.888.228.3000.

WHEN – Thursday, May 3, 2012 – 2 – 3:30 p.m.

WHERE – Manchester Community College, 1066 Front Street, Manchester, NH 03102

COST – Yankee Chapter Members/Young Professional Association Members: $20; Non-members: $35; Students/Americorp & Vista Volunteers: $10.00

REGISTER – >>>HERE<<<


Essentials of Public Relations

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In this interactive session, facilitators Robin Schell, APR, Fellow PRSA and Stacey Smith, APR, Fellow PRSA will give an overview of essential information for today’s public relations practitioner, including:

  • Behavioral public relations theories and how to apply them to your organization

  • Self-assessment and discussion on the 6 Roles of the PR Practitioner

  • Trends in Internal and External Communication

  • PR Research for Planning and Measurement

  • Crisis communication 101

  • Future trends in the PR field

Monday,  April 16, 2012 9 a.m. – noon at PSNH, Manchester, NH

Registration Fee: $30 for members, $50 for non-members, $20 for students/interns

Note: All proceeds will be donated to the James Bradley Scholarship Fund, established in 2011 by the Yankee Chapter of PRSA.

Robin Schell, APR, Fellow PRSA and Stacey Smith, APR, Fellow PRSA are partners at the behavioral public relations and management consulting firm Jackson Jackson & Wagner. The firm counsels a wide range of clients across the country, from Fortune 50 to government to local nonprofits. Their specialties include strategic planning, behavioral research, crisis communication, organization development and designing effective internal & external communication programs.  Robin and Stacey are regular presenters for civic groups and organizations, including PRSA, NESHCO, FPRA, NEPPA and NSPRA. Robin serves an an Assembly Delegate for the Yankee Chapter of PRSA and both Robin and Stacey are on the “Goodfellows” committee for PRSA’s College of Fellows. For more information about JJ&W, visit www.jjwpr.com.