Previous Award Recipients

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Patrick Jackson Award Recipients

2017 – Van McLeod, N.H. Department of Cultural Resources (posthumous)
2014 – Jason Alexander, Alexander Technology Group
2012 – Bishop Gene Robinson, Episcopal Diocese of New Hampshire
2011 – Dr. James Squires, Endowment for Health
2010 – Phil Auger, New Hampshire Cooperative Extension
2009 – Amoskeag Business Incubator
2008 – Denise Doleac, executive director, Children’s Museum of New Hampshire
2007 – Larry Gammon, Easter Seals of NH
2006 – Not given (Guest Speaker: — Steve Barba)
2005 – Mary Allen Lindemann, Coffee by Design
2004 – Thomas Raffio, Northeast Delta Dental
2003 – Not given (Guest speaker: Mike McCurry, fmr press secretary)

Awards below formerly known as the Yankee Award

2002 – John Crosier, President, NH Business & Industry Association
2001 – Not given (Guest Speaker: Judith Rich)
2000 – Michael Hickey, CEO, Verizon Wireless
1999 – J. Bonnie Newman
1998 – Not given (Guest speaker: Ginger Hartidge, Southwest Airlines)
1997 – Walter Peterson, Governor NH
1996 – William Frain, President, CEO, PSNH
1995 – James Freedman, President, Dartmouth College
1994 – John Sortino, President, Vermont Teddy Bear
1993 – Lew Feldstein, President, NH Charitable Foundation
1992 – Steve Barba, President, Balsams Grand Resort & Hotel
1991 – John Swope, President, Chubb Life America
1990 – Shirley Ganem, Exec. Dir., NH Task Force Against Child Abuse and Neglect
1989 – Paul Boffinger, President, Society for the Protection of NH Forests
1988 – Slyvio Dupuis, President, Catholic Medical Center

February 24 — Learn the Qualities of an Entrepreneur

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PR entrepreneurs are skilled at navigating the communications business through uncharted terrain…skillfully managing in uncertainty. Whether you are happily employed by a company or organization or are considering starting your own agency or freelancing, this session is for you. Learn from our panel of experts about the skills, tools, and tips it takes to manage a practice independently. Are there things you could be doing now to prepare for a solo career? Are there entrepreneurial approaches you can apply to your current office job?

Our panel of experts will share tips, personal experiences and best practices on everything from building a client roster to managing administrative tasks on your own.

When: Thursday, February 24 – 3-4:30 p.m.

Where: NH Higher Education Assistance Foundation (NHHEAF), 3 Barrell Court, Concord, NH 03301.

Cost: $20 for Members, $35 for Non-members, $10 for Students/Interns/AmeriCorps & Vista Volunteers

Registration: Information and directions are available here.

Panelists:

Tammy L. Boucher is the president and founder of Boucher Public Relations, LLC.  Tammy has more than 20 years of experience in marketing and communications.  She began her career as a reporter before becoming a strategic communications specialist more than 15 years ago.

Tammy has designed and implemented communications programs that have garnered extensive local and national awards.  Tammy was also personally recognized as one of the state’s “40 Under Forty,” an annual selection and listing of distinguished statewide leaders.  She was selected as the June 2007 Emerging Young Entrepreneur (EYE) Award winner and also received the Business Excellence Award from New Hampshire Business Review for Excellence in Media and Marketing.

Laurie J. Storey-Manseau is principal of StoreyManseau LLC Marketing, Public Relations and Communications. The award-winning marketing firm provides counsel and support for a variety of companies and organizations in marketing strategy, public relations, advertising, social media, marketing communications, graphic and website design, media relations, crisis communications and advocacy communications.

A graduate of Syracuse University, Storey-Manseau began her career as a journalist, working as a reporter for the Syracuse Herald Journal/Herald American and the Boston Globe. She also was editor of Adirondack Life Magazine. Storey-Manseau earned her master’s degree in English from the University of New Hampshire. Previous to starting her own firm, Storey-Manseau held senior management marketing and communications positions in health-care organizations, including Dartmouth-Hitchcock Medical Center, Elliot Hospital and Optima Health.

For nearly 25 years, Matt Cookson has held senior-level positions in the private sector, state and federal government, and higher education.  The majority of his work has been in the area of strategic communications and he has expertise in public relations, corporate communications, web and publications, marketing, business development, event management, government relations, and strategic planning.

In 2010, he launched his own strategic communications firm, Cookson Stephens Corporation.  Located in downtown Manchester, the firm services several major accounts in the higher education, manufacturing, technology, and nonprofit sectors. The firm also handles all aspects of managing the NH High Technology Council and Cookson also serves as executive director of the Council.

From 2005-2010, he served as Associate Vice Chancellor for External Relations at the University System of New Hampshire, directing communications and outreach efforts for the System office, Board of Trustees and Chancellor.  The University System is now a client and he continues to provide communications services to the University System.

Jim Burke is the Founder and Creative Director at Burke Advertising, LLC. Burke Advertising was formed in 1994 as a full-service agency and has since added complete video production capabilities. Since 1994 the agency has developed regional and national consumer and B to B marketing campaigns. Jim has worked with clients that have represented most major marketing categories including automobile, higher education, medical, political as well concert promotion.

Jim began his career in advertising over twenty years ago with one of Inc. Magazines Top 500 Fastest Growing Companies.

He has served on three Presidential campaigns and most recently as the Chairman for John McCain’s New Hampshire Business Leaders Committee. During that time Jim also served on the national advance team coordinating town hall meetings and appearances across the country for Senator McCain.

Jim is also the Executive Producer of the television program Sports Legends New England with Bob Lobel and Jack Heath. Currently in its second season, Sports Legends New England has interviewed over thirty of the region’s most beloved Red Sox, Celtics, Bruins and Patriots players. Jim developed season one into a DVD that was launched on Amazon.com in December.

Past Presidents

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Jim Bradley, APR, Fellow PRSA 8/82 – 6/84
Peter Hollister, APR, Fellow PRSA 7/84 – 6/85
Sharon Callahan, APR 7/85 – 6/86
Paul A. Dowd, APR, Fellow PRSA 7/86 – 6/87
Janet Copestakes 7/87 – 6/88
Robin Perrin, APR, Fellow PRSA 7/88 – 6/89
Stacey Smith, APR, Fellow PRSA 7/89-6/90
Pat McGee, APR, Fellow PRSA 7/90 – 6/91
Dan Greenleaf 7/91 – 6/92
Martha A. Netsch, APR 7/92 – 6/93
Robin Schell, APR, Fellow PRSA 7/93 – 6/94
Myra E. Barradas 7/94 – 6/95
Christine Heyssel 7/95 – 3/96
Debora Tatro 3/96 – 6/97
Brett St. Clair, APR 7/97 – 6/98
Frances Provencer Kambour, APR 7/98 – 6/99
Judy Stokes, APR 7/99 – 6/00
Kathleen Walker, APR 7/00 – 6/01
Retha Lindsey Fielding, APR 7/01 – 6/02
Gail Winslow-Pine, APR 7/02 – 6/03
Robert Lindquist, APR 7/03 – 6/04
Laura D. Simoes, 7/04 – 6/05
Jayme H. Simoes, 7/05 – 6/06
John R. Briggs, Jr. , 7/06 – 6/07
Kevin H. Smith, 7/07 – 6/08
Jennifer English, 7/08 – 6/09
Christopher Williams, 7/09 – 10/09 (resigned)
Susie D. Stone, 10/09 – 6/11
Tara Payne, 7/11 – 12/12
Jane Law, APR 1/13 – 12/13
Rosemarie Rung, APR 1/14 – 12/14
Erin Holt (Hathaway) 1/15 – 12/15
Liz LaRose, APR 1/16 – 12/16
Tom Bebbington, 1/17 – 12/17
Mark Elliott, APR 1/18 – 12/18
Andy Morse, 1/19 – 12/19
Stefanie Breton, 1/20 – 12/20

Volunteer Opportunities

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Share your time, skills and talent in a meaningful way through volunteerism.

As a member- and volunteer-led organization itself, the Yankee Chapter recognizes that contributing to a nonprofit effort can get you energized and can keep your professional skills fresh and relevant.

Volunteer NH is a nonprofit organization with a mission to promote the tradition of service in New Hampshire. It supports and sponsors national service initiatives, provides training, recognition and a central place for volunteers and volunteer programs to help them strengthen their communities. In partnership with the United Way, Volunteer NH offers information and resources to volunteers and volunteer programs through its Website.  Volunteers can participate in a wide range of activities on behalf of diverse and interesting nonprofit organizations.

Yankee Chapter members can easily search Volunteer NH’s online volunteer matching tool to identify a variety of PR, communications or marketing opportunities in their areas. By entering your zip code, you can review descriptions of volunteer opportunities and contact information for nonprofits.

Search the Volunteer NH Database (by clicking this button, I understand am being redirected to another site.)

Please note that the inclusion of any organization or person in the Volunteer NH database does not constitute a representation, warranty, or endorsement with respect to the competence, suitability, or reliability of such organization or person by Volunteer NH! or Yankee Chapter PRSA; nor does Volunteer NH! or Yankee Chapter PRSA sponsor or endorse any third-party web site.

Annual Meeting & Seminar

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Yankee Chapter PRSA Seminar, Awards & Annual Meeting

Thursday, June 10, 2010, 3 – 6 p.m.

Red River Theatres, 11 South Main Street, Concord, NH

$20 for members; $25 for non-members

Register online or RSVP  to info@yankeeprsa.org or (603) 742-1971 by June 4th

Join us for an in-depth seminar on optimizing your company’s social media engagement, featuring Rich Brooks of flyte new media in Portland, followed by networking, and the presentation of the chapter’s Patrick Jackson Award and our new Summit Award.

  • 3:00 p.m.      “How To Be A PR Rock Star In A Social Media World”  –  Rich Brooks of flyte new media, Portland, ME
  • 4:30 p.m.      Networking – Hors d’oeuvres & cash bar
  • 5:00 p.m.      Annual meeting & presentations of Yankee Chapter Patrick Jackson Award and Summit Award

BE A PR ROCK STAR IN SOCIAL MEDIA SEMINAR

PR professionals have a broader job description than ever before, but luckily there are tools to make you look like a rock star…if you know how to use them. In this jam-packed presentation, you’ll learn how to optimize tools like blogs and online video, networking sites like Twitter, Facebook, and LinkedIn, as well as the newest location-based apps like FourSquare, to get your job done right. You’ll learn how to use social media for crisis management, and discover how to use listening tools to know when people are talking about you, your company or your industry. You’ll also learn time management tips and how to measure the success of your social media campaigns.

RICH BROOKS is founder and president of flyte new media (www.flyte.biz), a Web design and Internet marketing firm in Portland, Maine. His monthly flyte log email newsletter and company blog (www.flyteblog.com) focus on Web marketing topics such as search engine optimization, blogs, social media, email marketing, and building Web sites that sell. He is currently an Expert Blogger at FastCompany.com and a Featured Blogger at MaineBusiness.com.

He is a co-founder of Social Media FTW, an organization putting on conferences and events to educate small businesses and non-profits about the power of social media marketing.

He is a nationally recognized speaker on Web marketing topics such as search engine optimization, blogging, social media, email marketing and analytics. He is the “tech guru” on WCSH Channel 6’s evening news show, 207. He also teaches a Web marketing course for entrepreneurs at the University of Southern Maine’s Center for Continuing Education.

Award Entries Sought for Excellence in Social Media and Excellence in Public Relations – Deadline April 23

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Award entries for excellence in use of social media and in public relations are sought the Yankee Chapter of the Public Relations Society of America (PRSA) by April 23.

The chapter’s inaugural SUMMIT AWARD will focus on excellence in the use of social media as the primary tool utilized in a public relations campaign. The award winner – an individual, team or business – will be recognized for effective use of one or more “new media” tools to achieve a specific objective in 2009.

The chapter also seeks entries for its PATRICK JACKSON AWARD, which recognizes a non-public relations practitioner who successfully uses public relations principles to benefit his/her organization and community. Past winners include the Amoskeag Business Incubator, Denise Doleac of the Children’s Museum of NH, Larry Gammon of Easter Seals of NH, and Thomas Raffio of Northeast Delta Dental.

Nominees for both awards should be based in the Yankee PRSA service area of Maine, New Hampshire and Vermont, and submissions are due by April 23, 2010.  Guidelines and applications are at www.yankeeprsa.org/awards. The awards will be presented June 10 at the chapter’s annual meeting in Concord, NH.

Summit Award Announced

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A new award, The Summit Award, will be presented at this year’s Yankee Chapter PRSA annual meeting in June. The award is the second for the chapter, which also presents the Patrick Jackson Award annually, to recognize non public relations practitioners who successfully use public relations principles to benefit his or her organization and society.

The Summit Award will recognize excellence in a specific area of focus, which will vary year-to-year, based on trends, behaviors, and new technologies in the public relations field.

This year’s award will recognizes excellence in the use of social media as the primary tool utilized in a public relations campaign. The award winner (individual, team, or business) will be recognized for effective use of one or more “new media” or “social media” tools to achieve a specific objective.

Social media public relations initiatives are primarily Internet- and mobile-based tools for sharing and discussing information (sprythink.com/glossary.html). Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, microblog, wiki or video hosting site. Further, they include social networking sites like LinkedIn, Facebook, or Twitter; social bookmarking sites like Del.iciou.us; social news sited like Digg or Reddit; and other sites that are centered on user interaction

Join PRSA in February and Save $65

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Have you been considering joining PRSA and the Yankee Chapter? Now is the perfect time. During February, PRSA is conducting a special promotion where we’ll waive the $65 initiation fee when you join—it’s our biggest savings of the year.

As a PRSA and Yankee Chapter member you will:

• Stay on top of emerging trends and industry news. Our members-only publications, PR Tactics and The Strategist, are available both in print and online, while our news monitoring service, PR Issues and Trends, delivers daily industry buzz straight to your inbox.

• Find online answers to your most pressing public relations questions. PRSA.org database gives you access to Silver Anvil Award-winning case studies, while the Public Relations Journal showcases original communications research of PRSA members, further extending the industry knowledge base.

• Extend your network while increasing your knowledge. The Yankee Chapter and industry-specific Professional Interest Sections offer programs and face-to-face networking events that keep you connected with your peers and on top of the latest communication best practices.

• Accelerate your career. The PRSA Jobcenter features everything you need to find your next star employee or make your next career move.

• Keep learning. We’ve tapped the best and brightest in our profession to provide in-depth knowledge on the hottest industry trends and benchmarks. Our expanded Professional Development learning opportunities include even more sessions on the topics you need to know now — such as social media, green marketing, crisis communication and branding.

Get on the inside track to a bright future. PRSA provides what you need at any level of your career.

Why wait? Join during February and skip the initiation fee—a savings of $65! http://www.prsa.org/JoinUS/

20 Easy Ways to Contribute to the Yankee Chapter

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  1. Join a committee –program, public service, education, membership.
  2. Take the APR exam. If you’re already accredited, teach an APR class or sit on the readiness review panel.
  3. Work the registration table at a professional development event.
  4. Agree to make a phone call on behalf of a committee member, e.g., location identification, membership interest follow up.
  5. Attend a professional development session – and better yet, bring a friend!
  6. Phone a new member. Follow up with an email.
  7. Identify one potential new member and then follow him or her through the process.
  8. Organize a professional development event mailing session – stuff and label flyers – make a lunch or dinner out of it!
  9. Take a book out from the Chapter’s professional development resource library. Return it when you’re done!
  10. Visit the Chapter’s website. Bookmark it and visit it again!
  11. Sponsor a Chapter professional development event with dollars or volunteer services.
  12. Write an article for the chapter’s newsletter.
  13. Identify a potential sponsor for a professional development event.
  14. Talk about the chapter to your colleagues. Pass on their feedback to the president.
  15. Introduce yourself to two new people at a professional development event. Exchange business cards.
  16. Inquire about chapter leadership. Decide on the timing and get involved!
  17. Be a guest speaker at a chapter professional development event.
  18. Write an article for the chapter’s newsletter recapping a professional development event.
  19. Organize a brown bag lunch with fellow members.
  20. Think of another way to get involved with your chapter and pass it on to the president to update his or her list!

Awards

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The Patrick Jackson Award

Patrick-Jackson-Formal

Patrick Jackson

The award was established in 1988 designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.

In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations. (Previous Recipients)

Award Criteria
Nominees must have a proven record in at least one of the following areas:

  • Building relationships that earn trust which contributes to organizations effectiveness or
  • Demonstrating leadership in a crisis by using public relations principles, or
  • Bringing about changes in society by finding accommodation with public needs, or
  • Showing concern for the common good, not just concern for the success of the movement or organization

The nominee (individual, or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation. The nominee should be based in the Yankee Chapter PRSA service area of Maine, New Hampshire and Vermont.

Northeast Delta Dental is the professional recognition sponsor
of the Yankee Chapter PRSA Patrick Jackson Award.

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2016 Yankee Chapter PRSA Scholarship

—sponsored by EdvestinU

This $500 scholarship will be presented at the Yankee Chapter’s annual meeting to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont. It’s goal is to recognize a student’s academic achievement, demonstrated leadership, and commitment to public relations.

Download Scholarship Application

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The James H. Bradley PRSSA Grant

Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley, who passed away in 2010, the James H. Bradley PRSSA Grant supports active Public Relations Student Society of America (PRSSA) chapters, associated with the Yankee Chapter of the Public Relations Society of America (Yankee PRSA). Grant funds of up to $500 are available to all chapters seeking financial support aimed at creating professional development opportunities and strengthening the chapter’s goals and initiatives in 2016. Grant requests may only be submitted by active Public Relations Student Society of America (PRSSA) chapters supported by the Yankee PRSA chapter. This includes chapters that exist in Maine, New Hampshire and Vermont only.

Download Grant Application