Summit Award Announced

A new award, The Summit Award, will be presented at this year’s Yankee Chapter PRSA annual meeting in June. The award is the second for the chapter, which also presents the Patrick Jackson Award annually, to recognize non public relations practitioners who successfully use public relations principles to benefit his or her organization and society.

The Summit Award will recognize excellence in a specific area of focus, which will vary year-to-year, based on trends, behaviors, and new technologies in the public relations field.

This year’s award will recognizes excellence in the use of social media as the primary tool utilized in a public relations campaign. The award winner (individual, team, or business) will be recognized for effective use of one or more “new media” or “social media” tools to achieve a specific objective.

Social media public relations initiatives are primarily Internet- and mobile-based tools for sharing and discussing information (sprythink.com/glossary.html). Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, microblog, wiki or video hosting site. Further, they include social networking sites like LinkedIn, Facebook, or Twitter; social bookmarking sites like Del.iciou.us; social news sited like Digg or Reddit; and other sites that are centered on user interaction

Join PRSA in February and Save $65

Have you been considering joining PRSA and the Yankee Chapter? Now is the perfect time. During February, PRSA is conducting a special promotion where we’ll waive the $65 initiation fee when you join—it’s our biggest savings of the year.

As a PRSA and Yankee Chapter member you will:

• Stay on top of emerging trends and industry news. Our members-only publications, PR Tactics and The Strategist, are available both in print and online, while our news monitoring service, PR Issues and Trends, delivers daily industry buzz straight to your inbox.

• Find online answers to your most pressing public relations questions. PRSA.org database gives you access to Silver Anvil Award-winning case studies, while the Public Relations Journal showcases original communications research of PRSA members, further extending the industry knowledge base.

• Extend your network while increasing your knowledge. The Yankee Chapter and industry-specific Professional Interest Sections offer programs and face-to-face networking events that keep you connected with your peers and on top of the latest communication best practices.

• Accelerate your career. The PRSA Jobcenter features everything you need to find your next star employee or make your next career move.

• Keep learning. We’ve tapped the best and brightest in our profession to provide in-depth knowledge on the hottest industry trends and benchmarks. Our expanded Professional Development learning opportunities include even more sessions on the topics you need to know now — such as social media, green marketing, crisis communication and branding.

Get on the inside track to a bright future. PRSA provides what you need at any level of your career.

Why wait? Join during February and skip the initiation fee—a savings of $65! http://www.prsa.org/JoinUS/

20 Easy Ways to Contribute to the Yankee Chapter

  1. Join a committee –program, public service, education, membership.
  2. Take the APR exam. If you’re already accredited, teach an APR class or sit on the readiness review panel.
  3. Work the registration table at a professional development event.
  4. Agree to make a phone call on behalf of a committee member, e.g., location identification, membership interest follow up.
  5. Attend a professional development session – and better yet, bring a friend!
  6. Phone a new member. Follow up with an email.
  7. Identify one potential new member and then follow him or her through the process.
  8. Organize a professional development event mailing session – stuff and label flyers – make a lunch or dinner out of it!
  9. Take a book out from the Chapter’s professional development resource library. Return it when you’re done!
  10. Visit the Chapter’s website. Bookmark it and visit it again!
  11. Sponsor a Chapter professional development event with dollars or volunteer services.
  12. Write an article for the chapter’s newsletter.
  13. Identify a potential sponsor for a professional development event.
  14. Talk about the chapter to your colleagues. Pass on their feedback to the president.
  15. Introduce yourself to two new people at a professional development event. Exchange business cards.
  16. Inquire about chapter leadership. Decide on the timing and get involved!
  17. Be a guest speaker at a chapter professional development event.
  18. Write an article for the chapter’s newsletter recapping a professional development event.
  19. Organize a brown bag lunch with fellow members.
  20. Think of another way to get involved with your chapter and pass it on to the president to update his or her list!

Awards

The Patrick Jackson Award

Patrick-Jackson-Formal

Patrick Jackson

The award was established in 1988 designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.

In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations. (Previous Recipients)

Award Criteria
Nominees must have a proven record in at least one of the following areas:

  • Building relationships that earn trust which contributes to organizations effectiveness or
  • Demonstrating leadership in a crisis by using public relations principles, or
  • Bringing about changes in society by finding accommodation with public needs, or
  • Showing concern for the common good, not just concern for the success of the movement or organization

The nominee (individual, or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation. The nominee should be based in the Yankee Chapter PRSA service area of Maine, New Hampshire and Vermont.

Northeast Delta Dental is the professional recognition sponsor
of the Yankee Chapter PRSA Patrick Jackson Award.

DeltaDental_Logo



2016 Yankee Chapter PRSA Scholarship

—sponsored by EdvestinU

This $500 scholarship will be presented at the Yankee Chapter’s annual meeting to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont. It’s goal is to recognize a student’s academic achievement, demonstrated leadership, and commitment to public relations.

Download Scholarship Application

Edvest_logo.fw


The James H. Bradley PRSSA Grant

Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley, who passed away in 2010, the James H. Bradley PRSSA Grant supports active Public Relations Student Society of America (PRSSA) chapters, associated with the Yankee Chapter of the Public Relations Society of America (Yankee PRSA). Grant funds of up to $500 are available to all chapters seeking financial support aimed at creating professional development opportunities and strengthening the chapter’s goals and initiatives in 2016. Grant requests may only be submitted by active Public Relations Student Society of America (PRSSA) chapters supported by the Yankee PRSA chapter. This includes chapters that exist in Maine, New Hampshire and Vermont only.

Download Grant Application

Library Holdings

 

Videos

REF#

Title

PRV001 The Truth About A Crisis: Beyond Damage Control – Enhance Your Reputation
PRV002 Empowering Employees Through Involvement
PRV003 From Adversaries To Partners: The Community Relations Program
PRV004 As The World Turns: Managing a Global Reputation
PRV005 Strategies For Dealing With Ethical Dilemmas
PRV006 Business Savvy: A Mini MBA Course for Public Relations Professionals
PRV007 Public Relations Law
PRV008 Customer Service Modeling
PRV009 Public Relations 2001
PRV010 Measuring The Bottom Line Impact of Public Relations
PRV011 Effective Planning And Budgeting for Public Relations Programs
PRV012 Research As Part Of The Process
PRV013 How To Market Your CEO
PRV014 Environmental Communications: Dealing with Scientific Issues in an Emotional Arena
PRV015 Behavioral Strategies to lead Public Relations through the Transitions of the 90s
PRV016 Expanding PR’s Effectiveness with Marketing Programming
PRV017 Media Training: How to Deliver Compelling Messages to Increasingly Savvy Audiences
PRV018 Focus On Focus
PRV019 Writing To Sell…Products, Companies Ideas
PRV020 Momentum Management – Leadership Secrets of Silicon Valley’s Most Successful Companies
   
 

Books

PRB001 Recognition, Gratitude And Celebration
PRB002 Enterprise One-To-One: Tools for Competing in the Interactive Age
PRB003 Dealing Effectively With the Media
PRB004 Publicity And Media Relations Checklist
PRB005 Public Relations On The Net
PRB006 The AP Stylebook And Libel Management
PRB007 Handbook For PR Writing
PRB008 Top Dog
PRB009 Cases In Public Relations Management
PRB010 Public Relations In Health Care: A Guide for Professionals
PRB011 Guidelines And Standards For Measuring and Evaluating PR Effectiveness
PRB012 Guidelines For Setting Measurable PR Objectives
PRB013 Cases In Community Relations
PRB014 Profiles Of Effective Corporate Giving Programs
PRB015 The Crisis Manager: Facing Risk and Responsibility
PRB016 How to Create Winning Employee Publications
PRB017  How To Start Your Own PR Firm 
   
 

Audio Tapes

PRA001  Satellite Media Tours
PRA002  Information Mapping
PRA003  What The Media Want From You
PRA004  A Strategic Communications Model for Higher Education Institutions
PRA005  Critical Communications During Mergers and Acquisitions 
PRA006  Trade Press Publicity Tips for High-Tech Companies
PRA007  Public Relations Careers In Transition: How to Prepare Yourself for Success
PRA008  How To Develop The Mind of a Strategist 
PRA009  Really Doing It: Taking Face-to-Face Beyond Strategy to Reality
PRA010  Re-Energizing Is Fun (Even in a Chapter 11 Environment) 
PRA011  Using Seminars And Conferences to Promote Your Professional Service 
PRA012  Managing Issues In A Decentralized Setting – How Public Relations Can Work for Higher Education 
PRA013  PR History: A PRSA Perspective
PRA014  The Newest PR Discipline: Managing Legally Driven Issues
PRA015  How To Develop The Mind of a Strategist 
PRA016  Brand Alignment: Aligning Customer’s Brand Experience
PRA017  Research Tools for Strategic Planning: Sociodrama and The Q Method 
PRA018  Using Research To Develop Strategic Public Relations Programs 
PRA019  You Can Quote Me On That: How to Make Your Expert the Media’s Most Quotable Source 
PRA020  Supplying Your Public
PRA021  What’ll It Be, Your Reputation or Your Legal Position?
PRA022  Separating Your Annual Report from the Herd 
PRA023  Communicating With Financial Media: Your Side-My Side 
PRA024  Motivating Employees
   

Videos

PRV001 – The Truth About A Crisis: Beyond Damage Control – Enhance Your Reputation T. Craig Martin, APR, ABC, William N Curry, APR, 1996. 

This presentation explores opportunities in a crisis, offers key strategies to use those opportunities to your advantage, and provides tools to implement those strategies. 59 min 

PRV002 – Empowering Employees Through InvolvementRosa M. Bunn, APR, 1989 

This training session explores opportunities to design programs for change and growth by recognizing employees as your first and most important customer. Illustrated with “The VICE Squad,” a Coors Corporate Volunteer Program case history and winner of a Volunteer Action Award. 60 minutes 


PRV003 – From Adversaries to Partners: The Community Relations ProgramTony M Shelton, APR, Allen B Caudle, Mary Anne Ford, 1996 

See how an industrial plant truly became a partner with its community, resulting in a wealth of goodwill. You’ll learn practical benefits of focusing a community relations program on the immediate neighborhood. 56 min 


PRV004 – As The World Turns: Managing A Global Reputation – Scott Meyer, 1997 

This panel discussion explores trends, examples and challenges of reputation management in a global environment. The content provides valuable insights not only for global companies, but for any communications professionals who need to heighten their awareness of global issues.  


PRV005 – Strategies for Dealing With Ethical Dilemmas – James E Lukaszewski, APR, Fellow, PRSA, Harvey W Greisman, Mitch Kozikowski, APR, Fellow PRSA, Ronald W Watt, APR,Fellow PRSA, 1991 

Leaders from public relations firms and corporations explore methods of effectively dealing with ethical issues and cite examples of ethical dilemmas faced by public relations professionals. 58min 


PRV006 – Business Savvy: A Mini-MBA Course for Public Relations ProfessionalsRobert Clark, 1992 

To boost buy-in to public relations plans, it’s necessary to know how executive management views and approaches decisions. Add to the value you bring to the boardroom with this crash course in business basics. 60min 


PRV007 – Public Relations LawGerhart L Klein, 1989 

Improve your understanding of the key elements of law that apply to public relations activities, including copyrights and trademarks, confidentiality, financial reporting requirements, the right to privacy, the First Amendment, and more.  


PRV008 – Customer Service Modeling: The Definitive Corporate Culture Change Technique – Stephen M Shivinsky, APR, 1994 

Learn how to identify all of your customers, conduct baseline research, and write executive improvement plans that will allow you to reach your target markets. 57min  


PRV009 – Public Relations 2001 – Daniel J Edelman, APR, Fellow PRSA, 1991 

Based on his four decades in the practice of public relations, Edelman examines progress to date and provides an overview of the principal developments and opportunities that he foresees in the next millennium. 56min  


PRV010 – Measuring the Bottom Line Impact of Public RelationsThomas E Eppes, 1997 

This program explores three new ways to measure public relations programs in today’s relationship management world of communications: behavioral, awareness, and tactical. Practical case studies are examined.  


PRV011 – Effective Planning and Budgeting for Public Relations ProgramsMitch Kozikowski, APR, Fellow PRSA, 1988 

Planning and budgeting are crucial elements of public relations success. This presentation offers techniques that can enhance your budget planning and implementation skills. 40min  


PRV012 – Research as Part of the Process – Dr. Lloyd Kirban, 1990 

Learn how to make research an integral part of the public relations programming process and a dependable tool for evaluation. Kirban discusses the correct use of research for public relations and public affairs, avoiding the episodic, ad hoc uses often reported in the past. 55min  


PRV013 – How To Market Your CEOJames Fetig, APR, Susan Schaefer, 1996 

Through a case study presentation of the Riverfront project, see how one organization successfully marketed its CEO. You’ll examine the criteria for defining objectives, positioning strategy, audience selection, and media training for your CEO. 58min  


PRV014 – Environmental Communications: Dealing with Scientific Issues in an Emotional Arena – E. Bruce Harrison, APR, Fellow PRSA, Jonathan T. Holt, Thomas J. Koch, William J. Koch, APR, Fellow PRSA, 1993 

World-class experts focus on the growing field of environmental communications: what makes it tick and the role it will play in the future. 58min  


PRV015 – Behavioral Strategies To Lead Public Relations Through The Transitions of the ’90s – Patrick Jackson, APR, Fellow PRSA, 1990 

Learn strategies to direct and strengthen your communications efforts so that you break through the clutter of over-communication and achieve positive behavioral results — including customer satisfaction modeling; constituency relations programs based on computerized opinion leader lists and network diagrams; behavioral research techniques; and organizational development and training methods. 60min  


PRV016 – Expanding Public Relations Effectiveness with Marketing Programming – Lee Duffey, APR, 1996 

Discover the how’s and why’s of building and managing an image and reputation via marketing fortified strategies. 53 min. 


PRV017 – Media Training: Delivering Compelling Messages to Increasingly Media-Savvy Audiences – Debbie Wetherhead, 1998 

This program provides effective interview delivery and control techniques, a series of do’s and don’ts, and recommendations about how to enhance a spokesperson’s presence and body language. Practical examples exemplify how to build media relationships while managing the media.  


PRV018 – Focus on Focus – JD Rayburn, II, CPRC, Ph.D., 1995 

Focus groups, as a means of obtaining primary research data, are becoming increasingly important to today’s public relations practitioner. Discover when to use a focus group, how to select and recruit participants, and how to ask the “right”questions in the right way, analyze the results and present the findings. 60min  


PRV019 – Writing to Sell …Products, Companies, Ideas – Ann Wylie, 1995 

Find out how to grab your reader’s attention and keep it for the long haul. Learn dozens of techniques for selling ideas through writing – from engaging the audience, to making information easier to read and understand, to leaving a lasting impression. 59min  


PRV020 – Momentum Management: Leadership Secrets of Silicon Valley’s Most Successful Companies – Ron Ricci, 1997 

Mr. Ricci has spearheaded the development of a marketing and communications strategy called Momentum Management. This strategy is rooted in a set of principles called the “Five Laws of Technology Marketing” that reflect the best practices of marketing and communication from Silicon Valley’s most successful companies. Mr. Ricci explains this new methodology for measuring market leadership and relates how these ideas are applicable to consumer and packaged goods products.  


Books

PRB001 – Recognition, Gratitude And Celebration – Patrick Townsend & Joan Gebhardt, Crisp Publications, 1997 

Here’s a new approach to the very important approach to the very important practice for saying “thank you” in the workplace. It’s not just being polite — it’s good business to say it, to mean it, to make it an integral part of how your organization works. (96 pgs)


PRB002 – Enterprise One to One: Tools for Competing in the Interactive Age – Don Peppers and Martha Rogers, Ph.D., Currency/Doubleday, 1997 

Since the publication in 1993 of the international bestseller, The One to One Future, Don Peppers and Martha Rogers have been teaching companies how to achieve defendable competitive advantages in customer loyalty and unit margins. Peppers and Rogers show how companies can become true one to one enterprises. Learn how to improve customer retention, not just incrementally, but dramatically. Increase your share of each customer’s business. Protect and increase your unit margin despite the commoditization that has begun to infect businesses in every industry. Gain advantages from new technologies, instead of being threatened by them. (436 pgs)


PRB003 – Dealing Effectively with the Media – John Wade,Crisp Publications, 1992 

This primer contains information necessary for the beginner to know. It is for virtually every person in business, regardless of profession, industry or the size of the organization. It provides the basic skills to be comfortable, confident and effective when dealing with any sector of the media at any level. Worksheets and chapter quizzes are included at the end of each section. (83 pgs)


PRB004 – Publicity and Media Relations Checklists – David Yale, NTC Business Books, 1996 

Here is a rich source of ideas, short-cuts, and tips that helps make everyday publicity tasks less complicated and less time consuming. More than 50 checklists and model documents cover every publicity or media function likely to arise. Also includes publicity through little-used electronic media, such as CompuServe and Internet. (256 pgs)


PRB005 – Public Relations on the Net – Shel Holtz, AMACOM 1999,  

Winning strategies to inform and influence the media, the investment community, the government, the public, and more! (321 pgs)


PRB006 – The AP Stylebook and Libel Manual Christpoher French, Editor, Harper Collins Publishers, 1996 

This is the journalist’s bible of style, usage, and rules of grammar and punctuation on over 156,000 terms. It includes a libel manual, and guidelines to the correct usage of business terms. This reference should share the shelf with your dictionary and thesaurus. (330 pgs)


PRB007 – Handbook for Public Relations WritingThomas Bivins, NTC Business Books, 1996 

In this all new edition, Tom Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy. New to this edition: sections on writing for the electronic media; using video press releases; building and maintaining a personal media-contact database; and working effectively with service bureaus. A concise and easy-to-use guide for experienced and aspiring public relations professionals. (344 pgs)


PRB008 – Top Dog J.David Pincus and J. Nicholas DeBonnis, McGraw-Hill, 1994 

Part novel, part business how-to, this book combines fact and fiction to emphasize a key message for the 90s; communication and leadership skills can make or break executive careers. This unique investigation into effective leadership also delivers eye-opeining results from ten years of research; a new, four-step model for effective CEO communications; and one-to-one exclusive interviews with top executives. (350 pgs)


PRB009 – Cases in Public Relations Management – Raymond Simon and Frank Winston Wylie, NTC Business Books, 1996 

Here’s a unique way to sharpen your instincts as you explore alternative solutions to public relations problems. This thought-provoking collection of forty short cases invites you to grapple with specific problems — internal, external, practical, ethical — experienced by an organization. (438 pgs) 


PRB010 – Public Relations in Health Care: A Guide for Professionals – Kathleen Larey Lewton, MHA, APR, American Hospital Association Publishing, 1995

An expert addresses the following topics: role of public relations in health care; organizing the function; shareholders and their stake in this unique industry; issue management; media; crises; and marketing communications –all within the context of the unique health care field. (270 pgs)


PRB011 – Guidelines and Standards for Measuring and Evaluating PR Effectiveness – The Institute for Public Relations Research and Education, 1997 

In an attempt to begin to find a uniform ruler for measurement, a Public Relations Evaluation Summit was called in October 1996. This booklet, prepared by a task force from the Summit, is an attempt to establish guidelines for how to begin to agree on uniform ways to measure public relations by using the same measuring sticks. (23 pgs)


PRB012 – Guidelines for Setting Measureable PR Objectives – Institute for Public Relations, 1999 

This Guidebook, created by the IPR Commission on PR Measurement and Evaluation, uses case studies to describe how to tie precise objectives to measures of program success. Also offers a key list of questions to help practitioners create more realistic and better-targeted goals linked to organizational objectives. (14 pgs)


PRB013 – Cases in Community Relations – PRSA 1998 

Highlights of the research, planning , execution and evaluation of successful public relations programs condicted by some of America’s top corporations, associations, charitable groups and goverment bodies. Culled from the Silver Anvil competition archives, each handbook contains profiles specific to a function or activity with public relations or the complete collection of profiles from a particular year’s competition.


PRB014 – Profiles of Effective Corporate Giving Programs – E.B. Knauft, Independent Sector, 1985 

This booklet is as valuable today as the day it was first printed. Based on a research study of 48 well-established corporate giving programs, Knauft examines procedures used in developing programs, giving ranges and components of excellent programs. (14 pgs)


PRB015- The Crisis Manager: Facing Risk and Responsibility – Otto Lerbinger, Lawrence Erlbaum Associates, 1997 

Organized into four parts, this book provides a classification of seven crisis types and recommended strategies; supplements strategies with management performance tips; examines preventive action; and offers modesl for prepating crisis plans. (393 pgs)


PRB016 – How to Create Winning Employee Pubications – Patrick Williams, 1990, Joe Williams Communications, Inc. 

Patrick Williams is one of the nation’s leading consultants, teachers, and writers on employee publications. This publication provides strategies for producing top-flight employee publications and his suggestions and approaches are based on reviewing over 50,000 publications annually as editor of the Ragan Report. (121 pgs)


PRB017 – How to Start Your Own PR Firm – Joan Gladstone, APR, Ed. Gillow, MBA PRSA, 1998 

Based on the highly successful seminal series developed by PRSA member Joan Gladstone, APR, this 200-plus page how-to-manual tells you not only everything you need to know, but how to do it as well. It’s the first hands-on guide written by people who have started their own businesses for public relations practitioners who want to do the same. Some of the topics covered include: working from home, going solo or building a firm, billing rates, out-sourcing and finding advisors. (250 pgs) 

Library

Yankee Chapter Resource Library

Thanks to the generous support of Fidelity Investments and Southern New Hampshire University, the Yankee Chapter of PRSA has created and maintains a resource library of books, audio tapes and video tapes on a variety of topic relevant to the practice of public relations. Fidelity Investments made the library possible by contributing funds to purchase materials which are now held in the Audio Visual Center of the Shapiro Library at Southern New Hampshire University. The Yankee Chapter Library resources are available to chapter members and students and faculty at the university.

Browse the Collection

PRSA tapes, books and audio tapes can be checked out for a 10-day period.

A college ID or PRSA membership card must be provided in order to borrow any materials. If you’ve never borrowed any media from Southern New Hampshire University before, please be prepared to provide the following information to the Audio Visual staff member so that he/she can add you to their customer database:

  • name
  • work phone number
  • title
  • location of employment
  • department
  • home phone

After you have been added to the database, simply ask the student behind the counter to check out the video tape/book/audio tape you desire, and return it rewound in 10 days.

At the counter is a list of the PRSA titles and the NHC AV corresponding reference number. To view a description of the video/book/audio, you can look at the catalog at the AV counter, or you can go online at http://www.yankeeprsa.org/library/library, perform a search and view the description there.

Be aware that Southern New Hampshire University faculty also have access to the PRSA materials. If you know you will need a tape or book on a particular day, please call and give at least a 72 hour notice to ensure you will have the materials you need on the desired day. The phone number for the Audio Visual Center at Southern New Hampshire University is 603-645-9615. Also, PRSA members are restricted to borrowing only PRSA materials from the AV; no academic or feature film videotapes will be lent to PRSA members.

Yankee Chapter PRSA Leadership

The Yankee Chapter of PRSA comprises public relations and communications professionals who work in Maine, New Hampshire, and Vermont. The Yankee Chapter meets for professional development sessions and networking opportunities every other month. Meetings feature seminars, prominent speakers, workshops, and discussions on various topics and issues of interest to those who practice public relations. The sessions also allow professionals at all levels to improve and refresh their skills and meet and converse with colleagues from throughout northern New England. The Yankee Chapter PRSA Leadership contacts are listed below.

Interested in joining the Yankee Chapter PRSA Leadership team or serving on the board? Contact Amber Bedi, APR at Amber.Bedi@mahhc.org.

Have a general question? Contact us at Info@YankeePRSA.org.

Yankee PRSA Leadership/Officers – 2022

PresidentSeth Wheeler, APR
Communications Administrator
New Hampshire Electric Cooperative
President ElectJessica Donahue
Director of Marketing and Communications
Good Shepherd Food Bank of Maine
Past PresidentAmber Bedi, APR
Marketing and Public Relations Manager
Mt. Ascutney Hospital and Health Center
TreasurerThomas Bebbington
Senior Associate
JJR Consulting
SecretaryMary Ellen Hettinger, APR
Write Stuff Writing & Editing
Assistant TreasurerVACANT
Director Audra Burns
Media Relations Manager
Dartmouth-Hitchcock
DirectorDenise Hutchins
Teaching Faculty, School of Business
Plymouth State University
DirectorKim MacLeod, APR
Associate Director of Communications
SUNY Oneonta
DirectorKristen Lestock
Director of Communications and Client Engagement
Cookson Communications
DirectorLisa Rousseau
Community Relations Specialist
Northeast Delta Dental
Director Roz Whitaker-Heck, APR
Strategic Communication
Champlain College

Committee Chairs – 2022

AccreditationMary Ellen Hettinger, APR
Mark Elliott, APR
Board DevelopmentAmber Bedi, APR
Marketing and Public Relations Manager
Mt. Ascutney Hospital and Health Center
CommunicationsJessica Donahue
Director of Marketing and Communications
Good Shepherd Food Bank of Maine
MembershipLisa Rousseau
Community Relations Specialist
Northeast Delta Dental
Professional DevelopmentKristen Lestock
Director of Communications and Client Engagement
Cookson Communications
PRSSA Roz Whitaker-Heck, APR
Strategic Communication
Champlain College

 

Interested in joining us? Become a member of the Yankee Chapter of PRSA.

Membership

Join Yankee PRSA

The Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals from all areas of business the career reaches.

Both nationally and locally with the Yankee Chapter, PRSA helps to enhance and develop its members’ skills and knowledge, as well as provide a platform for the exchange of ideas and experiences from the field.

The Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals from all areas of business the career reaches.

Both nationally and locally with the Yankee Chapter, PRSA helps to enhance and develop its members’ skills and knowledge, as well as provide a platform for the exchange of ideas and experiences from the field.

Mission

The Yankee Chapter of PRSA seeks to serve professionals in Maine, New Hampshire and Vermont in their professional development, as well as to create supportive relationships among them.

Why Join

As members of the public relations field, PRSA members are resolute in their belief in the profession and its integrity. Members create a culture of advocacy for the public relations field in its dedication to professionalism and best practices.

An established Code of Ethics helps PRSA members gain vital public trust, and offers the Accreditation in Public Relations (APR) program. The APR credential is a mark of distinction in the field, as it ensures that the candidate for hire or advancement has demonstrated the dedication, experience, and careful judgment critical to a successful career.

Benefits

Career Enhancement

Refined Resume Posting

Job Bank Access

Networking & Professional Development Programs

Narrow down your field’s specific interest and find others with whom knowledge can be shared to stay on top of trends and current issues.

The Yankee Chapter provides workshops and first-class speakers every other month to meet and exchange ideas with colleagues in the region.

Access to the Yankee Chapter Resource Library hosted by Southern New Hampshire University.

Recognition

Access to the coveted Professional Accreditation Program (APR)

Eligibility for Annual Awards presented to outstanding members

How To Join

Find our Professional Membership Application and information on membership dues by visiting: http://www.YankeePRSA.org

Mission

The Yankee Chapter of PRSA seeks to serve professionals in Maine, New Hampshire, and Vermont in their professional development, as well as to create supportive relationships among them.

Who We Are

The Yankee Chapter of PRSA is an association of more than 100 professionals who practice public relations, communications, and marketing at a diverse range of businesses in northern New England. Our members are high-level decision makers and represent some of the most respected organizations in:

EDUCATION
FINANCIAL SERVICES
FOOD SERVICE
HEALTH CARE
INFORMATION TECHNOLOGY
NON-PROFITS
PR/MARKETING/COMMUNICATIONS AGENCIES
PUBLIC UTILITIES
RETAIL

In addition, a number of our valued (and bravest!) members are sole practitioners. If you’ve worked in public relations or a related field for any length of time in northern New England, chances are you know a Yankee Chapter member! See the organizations represented in the Yankee Chapter.

Why Join

  • As members of the public relations field, PRSA members are resolute in their belief in the profession and its integrity. Members create a culture of advocacy for the public relations field in its dedication to professionalism and best practices.
  • An established Code of Ethics helps PRSA members gain vital public trust, and offers the Accreditation in Public Relations (APR) program. The APR credential is a mark of distinction in the field, as it ensures that the candidate for hire or advancement has demonstrated the dedication, experience, and careful judgment critical to a successful career.

Benefits

  • Career Enhancement
  • Refined Resume Posting
  • Job Bank Access
  • Networking & Professional Development Programs
  • Narrow down your field’s specific interest and find others with whom knowledge can be shared to stay on top of trends and current issues.
  • The Yankee Chapter provides workshops and first-class speakers every other month to meet and exchange ideas with colleagues in the region.
  • Access to the Yankee Chapter Resource Library hosted by Southern New Hampshire University.
  • Recognition
  • Access to the coveted Professional Accreditation Program (APR)
  • Eligibility for Annual Awards presented to outstanding members
  • Find other members through the PRSA membership directory (must be a member and log in)

How To Join

Joining the Yankee Chapter is easy. You can designate your intent to join the Yankee Chapter when you join the Public Relations Society of America through the society’s online membership application. If you are already a member of the Public Relations Society of America and wish to join the Yankee Chapter you can do that through the national PRSA web site as well.

Accreditation

Take Your Career to the Next Level

Becoming accredited in public relations (earning your APR) is a mark of professionalism that sets you apart from your public relations peers. Earning the APR credential is a milestone career achievement for serious practitioners looking to distinguish their expertise, knowledge, skills and abilities (KSAs) to their employer, clients, colleagues—and themselves.

The standards are high; that’s why the Yankee Chapter is proud that one-third of our members are accredited. Join us! Your Accreditation Committee co-chairs offer workshops and possibly the opportunity to join a study group with a proven path to accreditation.

Interested in taking your career up a notch? Go to apps.prsa.org/learning/accreditation/ and contact Mark Elliott  APR, chair of the Yankee Chapter Accreditation Committee.

Resources:

Registration and Application

Preparation Resources and Study Materials

Additional Accreditation Resources

Links

Chapter Document Links

 

Yankee Chapter 2020 Annual Report
Yankee Chapter 2019 Annual Report
Yankee Chapter 2018 Annual Report
Yankee Chapter 2017 Annual Report
Yankee Chapter 2016 Annual Report
Yankee Chapter 2015 Annual Report
Yankee Chapter 2014 Annual Report
Yankee Chapter 2014 Annual Report (Word Doc)
Yankee Chapter 2013 Annual Report
Yankee Chapter 2013 Annual Report (Word Doc)
Yankee Chapter 2011-2012 Annual Report
Yankee Chapter 2011-2012 Annual Report (Word Doc)
Yankee Chapter 2010-2011 Annual Report
Yankee Chapter 2010-2011 Annual Report (Word Doc)
Yankee Chapter 2009-2010 Annual Report
Yankee Chapter 2008-2009 Annual Report
Yankee Chapter 2007-2008 Annual Report
Yankee Chapter Bylaws (pdf) – Last Amended – December 2011

Chapter Member Web Sites

Allstates Business Solutions
Anthem Blue Cross and Blue Shield
Beaupre & Co. Public Relations, Inc.
Bi-State Primary Care Association
CCA Global Partners
Crotched Mountain Foundation
Daniel Webster College
Easter Seals New Hampshire
Fidelity Investments
Foundation for Healthy Communities
Girl Scouts of the Green and White Mountains
Heartwood Media
Jackson, Jackson and Wagner Public Relations
King Arthur Flour
LifeShareUSA
Lincoln Financial

Louis Karno & Company Communications
Maryville University Online – What is PR? — A Guide to Public Relations?
McAuliffe-Shepard Discovery Center
Memorial Hospital
New Hampshire Bar Foundation
New Hampshire Community Development Finance Authority
NH Fiscal Policy Institute
New Hampshire Fish & Game Department
New Hampshire Hospital Association

New Hampshire Public Television

New London Hospital

Northeast Delta Dental

Northern Essex Community College

Pannos Marketing

Plymouth State University

Portland Water District

Public Service of New Hampshire
Saint Anselm College
Southern New Hampshire University
Speare Memorial Hospital
State Farm Insurance
St. Paul’s School
The Timberland Company
United Way of the Greater Seacoast (NH)
University of  New Hampshire School of Law
Vermont Association of Hospitals and Health Systems
Yankee Magazine

Submit your home page to our webmaster!


Other Public Relations Resources

American University online Department of Communications Studies – The Master’s in Strategic Communication, offered through American’s School of Communication, has been ranked as one of the top five PR programs in the United States by PR Week for two consecutive years.
Cision –  (formerly Bacon’s Information Inc.) – helps corporate communications professionals maximize the effectiveness of their PR initiatives, and enables them to be as efficient as possible in the execution and evaluation of media relations campaigns.
Communintelligence.com
— a member knowledge-sharing portal aimed at improving organizational and interpersonal communication.
IABC – The International Association of Business Communicators
Institute for Public Relations – The only independent foundation in the field of public relations focusing on research and education.
International Public Relations Association(IPRA) – IPRA aims at providing professional development and personal networking opportunities for its worldwide membership and promoting the practice of public relations on a global level.
Maine Public Relations Council
Marketwire – A wire service distributing press releases to targeted lists also providing tools that help you incorporate the latest in social media, SEO, multimedia and tracking.
Purdue University’s online Department of Communications Studies
PRMuseum.com – The Public Relations Museum
PRNewswire – Access breaking news from tens of thousands of organizations around the globe.
PRSA Boston – The Boston Chapter of PRSA
PRSA Northeast District – News and networking from Bangor to Buffalo
Publicity Insider.com – Publicity secrets for savvy businesses and entrepreneurs.
Public Relations Society of America – The world’s largest professional organization for public relations practitioners.
University of Southern California Online Master’s Degree in Communication Management

Submit your suggestions to our webmaster!