Library Holdings

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Videos

REF#

Title
PRV001 The Truth About A Crisis: Beyond Damage Control – Enhance Your Reputation
PRV002 Empowering Employees Through Involvement
PRV003 From Adversaries To Partners: The Community Relations Program
PRV004 As The World Turns: Managing a Global Reputation
PRV005 Strategies For Dealing With Ethical Dilemmas
PRV006 Business Savvy: A Mini MBA Course for Public Relations Professionals
PRV007 Public Relations Law
PRV008 Customer Service Modeling
PRV009 Public Relations 2001
PRV010 Measuring The Bottom Line Impact of Public Relations
PRV011 Effective Planning And Budgeting for Public Relations Programs
PRV012 Research As Part Of The Process
PRV013 How To Market Your CEO
PRV014 Environmental Communications: Dealing with Scientific Issues in an Emotional Arena
PRV015 Behavioral Strategies to lead Public Relations through the Transitions of the 90s
PRV016 Expanding PR’s Effectiveness with Marketing Programming
PRV017 Media Training: How to Deliver Compelling Messages to Increasingly Savvy Audiences
PRV018 Focus On Focus
PRV019 Writing To Sell…Products, Companies Ideas
PRV020 Momentum Management – Leadership Secrets of Silicon Valley’s Most Successful Companies

Books
PRB001 Recognition, Gratitude And Celebration
PRB002 Enterprise One-To-One: Tools for Competing in the Interactive Age
PRB003 Dealing Effectively With the Media
PRB004 Publicity And Media Relations Checklist
PRB005 Public Relations On The Net
PRB006 The AP Stylebook And Libel Management
PRB007 Handbook For PR Writing
PRB008 Top Dog
PRB009 Cases In Public Relations Management
PRB010 Public Relations In Health Care: A Guide for Professionals
PRB011 Guidelines And Standards For Measuring and Evaluating PR Effectiveness
PRB012 Guidelines For Setting Measurable PR Objectives
PRB013 Cases In Community Relations
PRB014 Profiles Of Effective Corporate Giving Programs
PRB015 The Crisis Manager: Facing Risk and Responsibility
PRB016 How to Create Winning Employee Publications
PRB017 How To Start Your Own PR Firm

Audio Tapes
PRA001 Satellite Media Tours
PRA002 Information Mapping
PRA003 What The Media Want From You
PRA004 A Strategic Communications Model for Higher Education Institutions
PRA005 Critical Communications During Mergers and Acquisitions
PRA006 Trade Press Publicity Tips for High-Tech Companies
PRA007 Public Relations Careers In Transition: How to Prepare Yourself for Success
PRA008 How To Develop The Mind of a Strategist
PRA009 Really Doing It: Taking Face-to-Face Beyond Strategy to Reality
PRA010 Re-Energizing Is Fun (Even in a Chapter 11 Environment)
PRA011 Using Seminars And Conferences to Promote Your Professional Service
PRA012 Managing Issues In A Decentralized Setting – How Public Relations Can Work for Higher Education
PRA013 PR History: A PRSA Perspective
PRA014 The Newest PR Discipline: Managing Legally Driven Issues
PRA015 How To Develop The Mind of a Strategist
PRA016 Brand Alignment: Aligning Customer’s Brand Experience
PRA017 Research Tools for Strategic Planning: Sociodrama and The Q Method
PRA018 Using Research To Develop Strategic Public Relations Programs
PRA019 You Can Quote Me On That: How to Make Your Expert the Media’s Most Quotable Source
PRA020 Supplying Your Public
PRA021 What’ll It Be, Your Reputation or Your Legal Position?
PRA022 Separating Your Annual Report from the Herd
PRA023 Communicating With Financial Media: Your Side-My Side
PRA024 Motivating Employees

Videos

PRV001 – The Truth About A Crisis: Beyond Damage Control – Enhance Your Reputation – T. Craig Martin, APR, ABC, William N Curry, APR, 1996.

This presentation explores opportunities in a crisis, offers key strategies to use those opportunities to your advantage, and provides tools to implement those strategies. 59 min

PRV002 – Empowering Employees Through Involvement – Rosa M. Bunn, APR, 1989

This training session explores opportunities to design programs for change and growth by recognizing employees as your first and most important customer. Illustrated with “The VICE Squad,” a Coors Corporate Volunteer Program case history and winner of a Volunteer Action Award. 60 minutes

PRV003 – From Adversaries to Partners: The Community Relations Program – Tony M Shelton, APR, Allen B Caudle, Mary Anne Ford, 1996

See how an industrial plant truly became a partner with its community, resulting in a wealth of goodwill. You’ll learn practical benefits of focusing a community relations program on the immediate neighborhood. 56 min

PRV004 – As The World Turns: Managing A Global Reputation – Scott Meyer, 1997

This panel discussion explores trends, examples and challenges of reputation management in a global environment. The content provides valuable insights not only for global companies, but for any communications professionals who need to heighten their awareness of global issues.

PRV005 – Strategies for Dealing With Ethical Dilemmas – James E Lukaszewski, APR, Fellow, PRSA, Harvey W Greisman, Mitch Kozikowski, APR, Fellow PRSA, Ronald W Watt, APR,Fellow PRSA, 1991

Leaders from public relations firms and corporations explore methods of effectively dealing with ethical issues and cite examples of ethical dilemmas faced by public relations professionals. 58min

PRV006 – Business Savvy: A Mini-MBA Course for Public Relations Professionals – Robert Clark, 1992

To boost buy-in to public relations plans, it’s necessary to know how executive management views and approaches decisions. Add to the value you bring to the boardroom with this crash course in business basics. 60min

PRV007 – Public Relations Law – Gerhart L Klein, 1989

Improve your understanding of the key elements of law that apply to public relations activities, including  copyrights and trademarks, confidentiality, financial reporting requirements, the right to privacy, the First Amendment, and more.

PRV008 – Customer Service Modeling: The Definitive Corporate Culture Change Technique – Stephen M Shivinsky, APR, 1994

Learn how to identify all of your customers, conduct baseline research, and write executive improvement plans that will allow you to reach your target markets. 57min

PRV009 – Public Relations 2001 – Daniel J Edelman, APR, Fellow PRSA, 1991

Based on his four decades in the practice of public relations, Edelman examines progress to date and provides an overview of the principal developments and opportunities that he foresees in the next millennium. 56min

PRV010 – Measuring the Bottom Line Impact of Public Relations – Thomas E Eppes, 1997

This program explores three new ways to measure public relations programs in today’s relationship management world of communications: behavioral, awareness, and tactical. Practical case studies are examined.

PRV011 – Effective Planning and Budgeting for Public Relations Programs – Mitch Kozikowski, APR, Fellow PRSA, 1988

Planning and budgeting are crucial elements of public relations success. This presentation offers techniques that can enhance your budget planning and implementation skills. 40min

PRV012 – Research as Part of the Process – Dr. Lloyd Kirban, 1990

Learn how to make research an integral part of the public relations programming process and a dependable tool for evaluation. Kirban discusses the correct use of research for public relations and public affairs, avoiding the episodic, ad hoc uses often reported in the past. 55min

PRV013 – How To Market Your CEO – James Fetig, APR, Susan Schaefer, 1996

Through a case study presentation of the Riverfront project, see how one organization successfully marketed its CEO. You’ll examine the criteria for defining objectives, positioning strategy, audience selection, and media training for your CEO. 58min

PRV014 – Environmental Communications: Dealing with Scientific Issues in an Emotional Arena – E. Bruce Harrison, APR, Fellow PRSA, Jonathan T. Holt, Thomas J. Koch, William J. Koch, APR, Fellow PRSA, 1993

World-class experts focus on the growing field of environmental communications: what makes it tick and the role it will play in the future. 58min

PRV015 – Behavioral Strategies To Lead Public Relations Through The Transitions of the ’90s – Patrick Jackson, APR, Fellow PRSA, 1990

Learn strategies to direct and strengthen your communications efforts so that you break through the clutter of over-communication and achieve positive behavioral results — including customer satisfaction modeling; constituency relations programs based on computerized opinion leader lists and network diagrams; behavioral research techniques; and organizational development and training methods. 60min

PRV016 – Expanding Public Relations Effectiveness with Marketing Programming – Lee Duffey, APR, 1996

Discover the how’s and why’s of building and managing an image and reputation via marketing fortified strategies. 53 min.

PRV017 – Media Training: Delivering Compelling Messages to Increasingly Media-Savvy Audiences – Debbie Wetherhead, 1998

This program provides effective interview delivery and control techniques, a series of do’s and don’ts, and recommendations about how to enhance a spokesperson’s presence and body language. Practical examples exemplify how to build media relationships while managing the media.

PRV018 – Focus on Focus – JD Rayburn, II, CPRC, Ph.D., 1995

Focus groups, as a means of obtaining primary research data, are becoming increasingly important to today’s public relations practitioner. Discover when to use a focus group, how to select and recruit participants, and how to ask the “right”questions in the right way, analyze the results and present the findings. 60min

PRV019 – Writing to Sell …Products, Companies, Ideas – Ann Wylie, 1995

Find out how to grab your reader’s attention and keep it for the long haul. Learn dozens of techniques for selling ideas through writing – from engaging the audience, to making information easier to read and understand, to leaving a lasting impression. 59min

PRV020 – Momentum Management: Leadership Secrets of Silicon Valley’s Most Successful Companies – Ron Ricci, 1997

Mr. Ricci has spearheaded the development of a marketing and communications strategy called Momentum Management. This strategy is rooted in a set of principles called the “Five Laws of Technology Marketing” that reflect the best practices of marketing and communication from Silicon Valley’s most successful companies. Mr. Ricci explains this new methodology for measuring market leadership and relates how these ideas are applicable to consumer and packaged goods products.

Books

PRB001 – Recognition, Gratitude And Celebration – Patrick Townsend & Joan Gebhardt, Crisp Publications, 1997

Here’s a new approach to the very important approach to the very important practice for saying “thank you” in the workplace. It’s not just being polite — it’s good business to say it, to mean it, to make it an integral part of how your organization works. (96 pgs)

PRB002 – Enterprise One to One: Tools for Competing in the Interactive Age – Don Peppers and Martha Rogers, Ph.D., Currency/Doubleday, 1997

Since the publication in 1993 of the international bestseller, The One to One Future, Don Peppers and Martha Rogers have been teaching companies how to achieve defendable competitive advantages in customer loyalty and unit margins. Peppers and Rogers show how companies can become true one to one enterprises. Learn how to improve customer retention, not just incrementally, but dramatically. Increase your share of each customer’s business. Protect and increase your unit margin despite the commoditization that has begun to infect businesses in every industry. Gain advantages from new technologies, instead of being threatened by them. (436 pgs)

PRB003 – Dealing Effectively with the Media – John Wade,Crisp Publications, 1992

This primer contains information necessary for the beginner to know. It is for virtually every person in business, regardless of profession, industry or the size of the organization. It provides the basic skills to be comfortable, confident and effective when dealing with any sector of the media at any level. Worksheets and chapter quizzes are included at the end of each section. (83 pgs)

PRB004 – Publicity and Media Relations Checklists – David Yale, NTC Business Books, 1996

Here is a rich source of ideas, short-cuts, and tips that helps make everyday publicity tasks less complicated and less time consuming. More than 50 checklists and model documents cover every publicity or media function likely to arise. Also includes publicity through little-used electronic media, such as CompuServe and Internet. (256 pgs)

PRB005 – Public Relations on the Net – Shel Holtz, AMACOM 1999,

Winning strategies to inform and influence the media, the investment community, the government, the public, and more! (321 pgs)

PRB006 – The AP Stylebook and Libel Manual – Christpoher French, Editor, Harper Collins Publishers, 1996

This is the journalist’s bible of style, usage, and rules of grammar and punctuation on over 156,000 terms. It includes a libel manual, and guidelines to the correct usage of business terms. This reference should share the shelf with your dictionary and thesaurus. (330 pgs)

PRB007 – Handbook for Public Relations Writing – Thomas Bivins, NTC Business Books, 1996

In this all new edition, Tom Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy. New to this edition: sections on writing for the electronic media; using video press releases; building and maintaining a personal media-contact database; and working effectively with service bureaus. A concise and easy-to-use guide for experienced and aspiring public relations professionals. (344 pgs)

PRB008 – Top Dog – J.David Pincus and J. Nicholas DeBonnis, McGraw-Hill, 1994

Part novel, part business how-to, this book combines fact and fiction to emphasize a key message for the 90s; communication and leadership skills can make or break executive careers. This unique investigation into effective leadership also delivers eye-opeining results from ten years of research; a new, four-step model for effective CEO communications; and one-to-one exclusive interviews with top executives. (350 pgs)

PRB009 – Cases in Public Relations Management – Raymond Simon and Frank Winston Wylie, NTC Business Books, 1996

Here’s a unique way to sharpen your instincts as you explore alternative solutions to public relations problems. This thought-provoking collection of forty short cases invites you to grapple with specific problems — internal, external, practical, ethical — experienced by an organization. (438 pgs)

PRB010 – Public Relations in Health Care: A Guide for Professionals – Kathleen Larey Lewton, MHA, APR, American Hospital Association Publishing, 1995

An expert addresses the following topics: role of public relations in health care; organizing the function; shareholders and their stake in this unique industry; issue management; media; crises; and marketing communications –all within the context of the unique health care field. (270 pgs)

PRB011 – Guidelines and Standards for Measuring and Evaluating PR Effectiveness – The Institute for Public Relations Research and Education, 1997

In an attempt to begin to find a uniform ruler for measurement, a Public Relations Evaluation Summit was called in October 1996. This booklet, prepared by a task force from the Summit, is an attempt to establish guidelines for how to begin to agree on uniform ways to measure public relations by using the same measuring sticks. (23 pgs)

PRB012 – Guidelines for Setting Measureable PR Objectives – Institute for Public Relations, 1999

This Guidebook, created by the IPR Commission on PR Measurement and Evaluation, uses case studies to describe how to tie precise objectives to measures of program success. Also offers a key list of questions to help practitioners create more realistic and better-targeted goals linked to organizational objectives. (14 pgs)

PRB013 – Cases in Community Relations – PRSA 1998

Highlights of the research, planning , execution and evaluation of successful public relations programs condicted by some of America’s top corporations, associations, charitable groups and goverment bodies. Culled from the Silver Anvil competition archives, each handbook contains profiles specific to a function or activity with public relations or the complete collection of profiles from a particular year’s competition.

PRB014 – Profiles of Effective Corporate Giving Programs – E.B. Knauft, Independent Sector, 1985

This booklet is as valuable today as the day it was first printed. Based on a research study of 48 well-established corporate giving programs, Knauft examines procedures used in developing programs, giving ranges and components of excellent programs. (14 pgs)

PRB015- The Crisis Manager: Facing Risk and Responsibility – Otto Lerbinger, Lawrence Erlbaum Associates, 1997

Organized into four parts, this book provides a classification of seven crisis types and recommended strategies; supplements strategies with management performance tips; examines preventive action; and offers models for preparing crisis plans. (393 pgs)

PRB016 – How to Create Winning Employee Pubications – Patrick Williams, 1990, Joe Williams Communications, Inc.

Patrick Williams is one of the nation’s leading consultants, teachers, and writers on employee publications. This publication provides strategies for producing top-flight employee publications and his suggestions and approaches are based on reviewing over 50,000 publications annually as editor of the Ragan Report. (121 pgs)

PRB017 – How to Start Your Own PR Firm – Joan Gladstone, APR, Ed. Gillow, MBA PRSA, 1998

Based on the highly successful seminal series developed by PRSA member Joan Gladstone, APR, this 200-plus page how-to-manual tells you not only everything you need to know, but how to do it as well. It’s the first hands-on guide written by people who have started their own businesses for public relations practitioners who want to do the same. Some of the topics covered include: working from home, going solo or building a firm, billing rates, out-sourcing and finding advisors. (250 pgs)

Previous Award Recipients

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Patrick Jackson Award Recipients

2017 – Van McLeod, N.H. Department of Cultural Resources (posthumous)
2014 – Jason Alexander, Alexander Technology Group
2012 – Bishop Gene Robinson, Episcopal Diocese of New Hampshire
2011 – Dr. James Squires, Endowment for Health
2010 – Phil Auger, New Hampshire Cooperative Extension
2009 – Amoskeag Business Incubator
2008 – Denise Doleac, executive director, Children’s Museum of New Hampshire
2007 – Larry Gammon, Easter Seals of NH
2006 – Not given (Guest Speaker: — Steve Barba)
2005 – Mary Allen Lindemann, Coffee by Design
2004 – Thomas Raffio, Northeast Delta Dental
2003 – Not given (Guest speaker: Mike McCurry, fmr press secretary)

Awards below formerly known as the Yankee Award

2002 – John Crosier, President, NH Business & Industry Association
2001 – Not given (Guest Speaker: Judith Rich)
2000 – Michael Hickey, CEO, Verizon Wireless
1999 – J. Bonnie Newman
1998 – Not given (Guest speaker: Ginger Hartidge, Southwest Airlines)
1997 – Walter Peterson, Governor NH
1996 – William Frain, President, CEO, PSNH
1995 – James Freedman, President, Dartmouth College
1994 – John Sortino, President, Vermont Teddy Bear
1993 – Lew Feldstein, President, NH Charitable Foundation
1992 – Steve Barba, President, Balsams Grand Resort & Hotel
1991 – John Swope, President, Chubb Life America
1990 – Shirley Ganem, Exec. Dir., NH Task Force Against Child Abuse and Neglect
1989 – Paul Boffinger, President, Society for the Protection of NH Forests
1988 – Slyvio Dupuis, President, Catholic Medical Center

February 24 — Learn the Qualities of an Entrepreneur

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PR entrepreneurs are skilled at navigating the communications business through uncharted terrain…skillfully managing in uncertainty. Whether you are happily employed by a company or organization or are considering starting your own agency or freelancing, this session is for you. Learn from our panel of experts about the skills, tools, and tips it takes to manage a practice independently. Are there things you could be doing now to prepare for a solo career? Are there entrepreneurial approaches you can apply to your current office job?

Our panel of experts will share tips, personal experiences and best practices on everything from building a client roster to managing administrative tasks on your own.

When: Thursday, February 24 – 3-4:30 p.m.

Where: NH Higher Education Assistance Foundation (NHHEAF), 3 Barrell Court, Concord, NH 03301.

Cost: $20 for Members, $35 for Non-members, $10 for Students/Interns/AmeriCorps & Vista Volunteers

Registration: Information and directions are available here.

Panelists:

Tammy L. Boucher is the president and founder of Boucher Public Relations, LLC.  Tammy has more than 20 years of experience in marketing and communications.  She began her career as a reporter before becoming a strategic communications specialist more than 15 years ago.

Tammy has designed and implemented communications programs that have garnered extensive local and national awards.  Tammy was also personally recognized as one of the state’s “40 Under Forty,” an annual selection and listing of distinguished statewide leaders.  She was selected as the June 2007 Emerging Young Entrepreneur (EYE) Award winner and also received the Business Excellence Award from New Hampshire Business Review for Excellence in Media and Marketing.

Laurie J. Storey-Manseau is principal of StoreyManseau LLC Marketing, Public Relations and Communications. The award-winning marketing firm provides counsel and support for a variety of companies and organizations in marketing strategy, public relations, advertising, social media, marketing communications, graphic and website design, media relations, crisis communications and advocacy communications.

A graduate of Syracuse University, Storey-Manseau began her career as a journalist, working as a reporter for the Syracuse Herald Journal/Herald American and the Boston Globe. She also was editor of Adirondack Life Magazine. Storey-Manseau earned her master’s degree in English from the University of New Hampshire. Previous to starting her own firm, Storey-Manseau held senior management marketing and communications positions in health-care organizations, including Dartmouth-Hitchcock Medical Center, Elliot Hospital and Optima Health.

For nearly 25 years, Matt Cookson has held senior-level positions in the private sector, state and federal government, and higher education.  The majority of his work has been in the area of strategic communications and he has expertise in public relations, corporate communications, web and publications, marketing, business development, event management, government relations, and strategic planning.

In 2010, he launched his own strategic communications firm, Cookson Stephens Corporation.  Located in downtown Manchester, the firm services several major accounts in the higher education, manufacturing, technology, and nonprofit sectors. The firm also handles all aspects of managing the NH High Technology Council and Cookson also serves as executive director of the Council.

From 2005-2010, he served as Associate Vice Chancellor for External Relations at the University System of New Hampshire, directing communications and outreach efforts for the System office, Board of Trustees and Chancellor.  The University System is now a client and he continues to provide communications services to the University System.

Jim Burke is the Founder and Creative Director at Burke Advertising, LLC. Burke Advertising was formed in 1994 as a full-service agency and has since added complete video production capabilities. Since 1994 the agency has developed regional and national consumer and B to B marketing campaigns. Jim has worked with clients that have represented most major marketing categories including automobile, higher education, medical, political as well concert promotion.

Jim began his career in advertising over twenty years ago with one of Inc. Magazines Top 500 Fastest Growing Companies.

He has served on three Presidential campaigns and most recently as the Chairman for John McCain’s New Hampshire Business Leaders Committee. During that time Jim also served on the national advance team coordinating town hall meetings and appearances across the country for Senator McCain.

Jim is also the Executive Producer of the television program Sports Legends New England with Bob Lobel and Jack Heath. Currently in its second season, Sports Legends New England has interviewed over thirty of the region’s most beloved Red Sox, Celtics, Bruins and Patriots players. Jim developed season one into a DVD that was launched on Amazon.com in December.

Past Presidents

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Jim Bradley, APR, Fellow PRSA 8/82 – 6/84
Peter Hollister, APR, Fellow PRSA 7/84 – 6/85
Sharon Callahan, APR 7/85 – 6/86
Paul A. Dowd, APR, Fellow PRSA 7/86 – 6/87
Janet Copestakes 7/87 – 6/88
Robin Perrin, APR, Fellow PRSA 7/88 – 6/89
Stacey Smith, APR, Fellow PRSA 7/89-6/90
Pat McGee, APR, Fellow PRSA 7/90 – 6/91
Dan Greenleaf 7/91 – 6/92
Martha A. Netsch, APR 7/92 – 6/93
Robin Schell, APR, Fellow PRSA 7/93 – 6/94
Myra E. Barradas 7/94 – 6/95
Christine Heyssel 7/95 – 3/96
Debora Tatro 3/96 – 6/97
Brett St. Clair, APR 7/97 – 6/98
Frances Provencer Kambour, APR 7/98 – 6/99
Judy Stokes, APR 7/99 – 6/00
Kathleen Walker, APR 7/00 – 6/01
Retha Lindsey Fielding, APR 7/01 – 6/02
Gail Winslow-Pine, APR 7/02 – 6/03
Robert Lindquist, APR 7/03 – 6/04
Laura D. Simoes, 7/04 – 6/05
Jayme H. Simoes, 7/05 – 6/06
John R. Briggs, Jr. , 7/06 – 6/07
Kevin H. Smith, 7/07 – 6/08
Jennifer English, 7/08 – 6/09
Christopher Williams, 7/09 – 10/09 (resigned)
Susie D. Stone, 10/09 – 6/11
Tara Payne, 7/11 – 12/12
Jane Law, APR 1/13 – 12/13
Rosemarie Rung, APR 1/14 – 12/14
Erin Holt (Hathaway) 1/15 – 12/15
Liz LaRose, APR 1/16 – 12/16
Tom Bebbington, 1/17 – 12/17
Mark Elliott, APR 1/18 – 12/18
Andy Morse, 1/19 – 12/19
Stefanie Breton, 1/20 – 12/20

Volunteer Opportunities

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Share your time, skills and talent in a meaningful way through volunteerism.

As a member- and volunteer-led organization itself, the Yankee Chapter recognizes that contributing to a nonprofit effort can get you energized and can keep your professional skills fresh and relevant.

Volunteer NH is a nonprofit organization with a mission to promote the tradition of service in New Hampshire. It supports and sponsors national service initiatives, provides training, recognition and a central place for volunteers and volunteer programs to help them strengthen their communities. In partnership with the United Way, Volunteer NH offers information and resources to volunteers and volunteer programs through its Website.  Volunteers can participate in a wide range of activities on behalf of diverse and interesting nonprofit organizations.

Yankee Chapter members can easily search Volunteer NH’s online volunteer matching tool to identify a variety of PR, communications or marketing opportunities in their areas. By entering your zip code, you can review descriptions of volunteer opportunities and contact information for nonprofits.

Search the Volunteer NH Database (by clicking this button, I understand am being redirected to another site.)

Please note that the inclusion of any organization or person in the Volunteer NH database does not constitute a representation, warranty, or endorsement with respect to the competence, suitability, or reliability of such organization or person by Volunteer NH! or Yankee Chapter PRSA; nor does Volunteer NH! or Yankee Chapter PRSA sponsor or endorse any third-party web site.

Annual Meeting & Seminar

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Yankee Chapter PRSA Seminar, Awards & Annual Meeting

Thursday, June 10, 2010, 3 – 6 p.m.

Red River Theatres, 11 South Main Street, Concord, NH

$20 for members; $25 for non-members

Register online or RSVP  to info@yankeeprsa.org or (603) 742-1971 by June 4th

Join us for an in-depth seminar on optimizing your company’s social media engagement, featuring Rich Brooks of flyte new media in Portland, followed by networking, and the presentation of the chapter’s Patrick Jackson Award and our new Summit Award.

  • 3:00 p.m.      “How To Be A PR Rock Star In A Social Media World”  –  Rich Brooks of flyte new media, Portland, ME
  • 4:30 p.m.      Networking – Hors d’oeuvres & cash bar
  • 5:00 p.m.      Annual meeting & presentations of Yankee Chapter Patrick Jackson Award and Summit Award

BE A PR ROCK STAR IN SOCIAL MEDIA SEMINAR

PR professionals have a broader job description than ever before, but luckily there are tools to make you look like a rock star…if you know how to use them. In this jam-packed presentation, you’ll learn how to optimize tools like blogs and online video, networking sites like Twitter, Facebook, and LinkedIn, as well as the newest location-based apps like FourSquare, to get your job done right. You’ll learn how to use social media for crisis management, and discover how to use listening tools to know when people are talking about you, your company or your industry. You’ll also learn time management tips and how to measure the success of your social media campaigns.

RICH BROOKS is founder and president of flyte new media (www.flyte.biz), a Web design and Internet marketing firm in Portland, Maine. His monthly flyte log email newsletter and company blog (www.flyteblog.com) focus on Web marketing topics such as search engine optimization, blogs, social media, email marketing, and building Web sites that sell. He is currently an Expert Blogger at FastCompany.com and a Featured Blogger at MaineBusiness.com.

He is a co-founder of Social Media FTW, an organization putting on conferences and events to educate small businesses and non-profits about the power of social media marketing.

He is a nationally recognized speaker on Web marketing topics such as search engine optimization, blogging, social media, email marketing and analytics. He is the “tech guru” on WCSH Channel 6’s evening news show, 207. He also teaches a Web marketing course for entrepreneurs at the University of Southern Maine’s Center for Continuing Education.

Award Entries Sought for Excellence in Social Media and Excellence in Public Relations – Deadline April 23

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Award entries for excellence in use of social media and in public relations are sought the Yankee Chapter of the Public Relations Society of America (PRSA) by April 23.

The chapter’s inaugural SUMMIT AWARD will focus on excellence in the use of social media as the primary tool utilized in a public relations campaign. The award winner – an individual, team or business – will be recognized for effective use of one or more “new media” tools to achieve a specific objective in 2009.

The chapter also seeks entries for its PATRICK JACKSON AWARD, which recognizes a non-public relations practitioner who successfully uses public relations principles to benefit his/her organization and community. Past winners include the Amoskeag Business Incubator, Denise Doleac of the Children’s Museum of NH, Larry Gammon of Easter Seals of NH, and Thomas Raffio of Northeast Delta Dental.

Nominees for both awards should be based in the Yankee PRSA service area of Maine, New Hampshire and Vermont, and submissions are due by April 23, 2010.  Guidelines and applications are at www.yankeeprsa.org/awards. The awards will be presented June 10 at the chapter’s annual meeting in Concord, NH.

Summit Award Announced

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A new award, The Summit Award, will be presented at this year’s Yankee Chapter PRSA annual meeting in June. The award is the second for the chapter, which also presents the Patrick Jackson Award annually, to recognize non public relations practitioners who successfully use public relations principles to benefit his or her organization and society.

The Summit Award will recognize excellence in a specific area of focus, which will vary year-to-year, based on trends, behaviors, and new technologies in the public relations field.

This year’s award will recognizes excellence in the use of social media as the primary tool utilized in a public relations campaign. The award winner (individual, team, or business) will be recognized for effective use of one or more “new media” or “social media” tools to achieve a specific objective.

Social media public relations initiatives are primarily Internet- and mobile-based tools for sharing and discussing information (sprythink.com/glossary.html). Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, microblog, wiki or video hosting site. Further, they include social networking sites like LinkedIn, Facebook, or Twitter; social bookmarking sites like Del.iciou.us; social news sited like Digg or Reddit; and other sites that are centered on user interaction

Join PRSA in February and Save $65

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Have you been considering joining PRSA and the Yankee Chapter? Now is the perfect time. During February, PRSA is conducting a special promotion where we’ll waive the $65 initiation fee when you join—it’s our biggest savings of the year.

As a PRSA and Yankee Chapter member you will:

• Stay on top of emerging trends and industry news. Our members-only publications, PR Tactics and The Strategist, are available both in print and online, while our news monitoring service, PR Issues and Trends, delivers daily industry buzz straight to your inbox.

• Find online answers to your most pressing public relations questions. PRSA.org database gives you access to Silver Anvil Award-winning case studies, while the Public Relations Journal showcases original communications research of PRSA members, further extending the industry knowledge base.

• Extend your network while increasing your knowledge. The Yankee Chapter and industry-specific Professional Interest Sections offer programs and face-to-face networking events that keep you connected with your peers and on top of the latest communication best practices.

• Accelerate your career. The PRSA Jobcenter features everything you need to find your next star employee or make your next career move.

• Keep learning. We’ve tapped the best and brightest in our profession to provide in-depth knowledge on the hottest industry trends and benchmarks. Our expanded Professional Development learning opportunities include even more sessions on the topics you need to know now — such as social media, green marketing, crisis communication and branding.

Get on the inside track to a bright future. PRSA provides what you need at any level of your career.

Why wait? Join during February and skip the initiation fee—a savings of $65! http://www.prsa.org/JoinUS/

20 Easy Ways to Contribute to the Yankee Chapter

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  1. Join a committee –program, public service, education, membership.
  2. Take the APR exam. If you’re already accredited, teach an APR class or sit on the readiness review panel.
  3. Work the registration table at a professional development event.
  4. Agree to make a phone call on behalf of a committee member, e.g., location identification, membership interest follow up.
  5. Attend a professional development session – and better yet, bring a friend!
  6. Phone a new member. Follow up with an email.
  7. Identify one potential new member and then follow him or her through the process.
  8. Organize a professional development event mailing session – stuff and label flyers – make a lunch or dinner out of it!
  9. Take a book out from the Chapter’s professional development resource library. Return it when you’re done!
  10. Visit the Chapter’s website. Bookmark it and visit it again!
  11. Sponsor a Chapter professional development event with dollars or volunteer services.
  12. Write an article for the chapter’s newsletter.
  13. Identify a potential sponsor for a professional development event.
  14. Talk about the chapter to your colleagues. Pass on their feedback to the president.
  15. Introduce yourself to two new people at a professional development event. Exchange business cards.
  16. Inquire about chapter leadership. Decide on the timing and get involved!
  17. Be a guest speaker at a chapter professional development event.
  18. Write an article for the chapter’s newsletter recapping a professional development event.
  19. Organize a brown bag lunch with fellow members.
  20. Think of another way to get involved with your chapter and pass it on to the president to update his or her list!