The May 4 PD session “Communicating During a Merger” has been postponed. We’ll be rescheduling this for the fall, so stay tuned for a new date! It will be a great session.
In the mean time, we look forward to seeing everyone at our annual meeting, seminar and awards presentation on June 10 at Red River Theatres in Concord, NH!
Date: Monday, April 12, 2010
Time: 3:00p.m.-4:45p.m.
Host: Fidelity Investments, Spartan Assembly Room, One Spartan Way, Merrimack, NH 03054
Due to space restrictions, pre-registration is required for this session.
Experience is said to be the best teacher. Please join us as Rosemarie Rung shares lessons from her experience as a crisis communicator for The Dow Chemical Company, as well as highlighting lessons from Desert Storm, school shootings, and the recent Toyota recall. Learn what makes a spokesperson credible, the components of an effective plan, and how to dampen media sensationalism. We will also discuss strategies to use crises to help strengthen your corporate reputation. It can be done!
Rosemarie Rung is a former Public Affairs leader for The Dow Chemical Company, where she managed crisis communications, media relations, community relations, and employee communications for Dow’s non-integrated sites throughout the US. Her career includes global project leadership for several mergers, acquisitions, divestitures and shutdowns, as well as Dow’s Contributing to Community Success, a 2015 Sustainability Goal. She served as global communications leader for Dow’s Performance Chemicals portfolio, in addition to other previous roles.
Rosemarie is a member of the Yankee Chapter of the Public Relations Society of America, currently serving as secretary.
Cost: $20 for Yankee PRSA members/ $35 nonmembers
RSVP Today!
Meg Trafton, PRSA Administrative Support
6 Dover Point Road, Dover, NH 03820
Phone:603-742-1971
Fax: 603-742-6347
Email: info@yankeeprsa.org
DIRECTIONS TO FIDELITY INVESTMENTS
Driving/parking directions from the Everett Turnpike heading South:
Take the Turnpike going south.
Take exit 10, Merrimack.
At the end of the exit turn right onto Industrial Drive.
At first set of lights turn left onto Spartan Way.
Follow Spartan Way straight through the first roundabout.
At the second roundabout, follow it 3/4 of the way around to enter the main driveway for Fidelity.
Proceed to the stop sign (Fidelity’s One Spartan Way building will be in front of you) and take a right. Visitor parking is immediately on your right.
Date: Tuesday, April 27, 2010
Time: 3:00 p.m. – 4:45 p.m.
Host: The NHHEAF Network Organizations, 3 Barrell Court, Concord, NH (www.nhheaf.org/directions.asp)
Bill Schley, president and chief creative officer of David ID, is an award winning marketer, author and speaker on branding and communications. He is known for creating the Dominant Selling Idea at some of the world’s largest companies.
Bill’s first book, Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea (Penguin) won the award for “Top 5 Marketing Books of the Year” by Strategy + Business Magazine, leading to appearances on CNBC’s Street Signs, TV News Network’s 12 On the Money, CNN Money Online and numerous syndicated radio programs.
Bill will speak about his newest marketing book, The Micro-script Rules: How Ideas Break Through in the Hyper-connected World. Here he reveals what may be marketing’s most important secret in the age of social networks, online media, TIVO and the changing landscape of traditional media. A lively, informal and funny speaker, Bill speaks with diverse groups of executives, sales people, entrepreneurs and business school students— people seeking insight from his unique, keep-it-simple perspective. In a world where just about anyone can “publish” messaging, Bill’s speaking topics re-frame the very fundamentals of breakthrough marketing, established long before Twitter, blogs, the Internet and satellite radio.
Cost: $20 for Yankee PRSA members/ $35 nonmembers
RSVP Today!
Meg Trafton, PRSA Administrative Support
6 Dover Point Road, Dover, NH 03820
Phone:603-742-1971
Fax: 603-742-6347
Email: info@yankeeprsa.org
Time: 3:00 – 4:00 p.m.
Host: Public Service of New Hampshire (780 North Commercial Street, Manchester)
Katie Delahaye Paine outlines the basic forms of new media measurement, and provides details of the tools and techniques you need in a social media-driven world. Learn how to uncover what works.
You will be able to:
Free for Yankee PRSA members/$10 for non-members
Register with Meg Trafton, PRSA Administrative Support
Phone: 603-742-1971 Fax: 603-742-6347
Email: meg@org-admin.com
