Webinar 8/19/10 – How to Grow Word-of-Mouth Movements: People Are the Killer App

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What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Hear about word-of-mouth case studies, including the Fiskars Brands “Fiskateers” movement, which now has more than 5,000 members worldwide, and the Effie award-winning Rage Against the Haze youth anti-smoking initiative, which has more than 7,000 active teenagers involved despite a complete state program budget elimination.

You will learn how to:

  • Turn product conversations into passion conversations.
  • Build and grow a word-of-mouth movement.
  • Encourage your customers to be brand ambassadors.
  • Measure word-of-mouth ROI.
  • Allow your fans to share brand ownership.

Date:               Thursday, August 19, 2010
Time:                3 p.m. – 4 p.m.

Host:               Clarke Distributors, Inc. 472 Winchester Street, Keene, NH 03431-3918

DIRECTIONS TO Clarke Distributors, Inc.

Cost: Free for Yankee PRSA members/ $10 nonmembers

RSVP Today!
Meg Trafton, PRSA Administrative Support
6 Dover Point Road, Dover, NH 03820
Phone:603-742-1971
Email: info@yankeeprsa.org

Awards, Social Media and Elections Highlight Annual Meeting

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The Yankee Chapter of PRSA concluded its 2009/2010 year yesterday with its annual meeting and awards presentations.

Rich Brooks, of new flyte media.

Rich Brooks, founder and president of flyte new media in Portland, Maine, led off the afternoon’s events with an in depth presentation on social media, the variety of options available, ways to optimize its use and examples of good practices.

The chapter held it annual business meeting following Brooks’ presentation and elected chapter leadership for the coming year. After serving most of this year as interim president Susie Stone will serves as president and Tara Payne was elected president elect. The remainder of the slate includes past president Jen English, secretary Rosemarie Rung, APR, treasurer Jane Law, assistant treasurer Susan Noon, APR, assembly delegate Laura Simoes, assembly delegate Robin Schell, APR, alternate assembly delegate Jen English and directors Grace Lessner, Martin Murray, Tara Hershberger, and Director Donna Eason, APR.

The meeting concluded with the presentation of the Chapter’s Pat Jackson Award, and the new Summit Award.

2010 Jackson Award Recipient Phil Auger, of the New Hampshire Cooperative Extension, with Yankee Chapter president Susie Stone (l) and Isobel Parke, APR, Fellow PRSA.

The Pat Jackson Award recognizes a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society.  It is named for the late Pat Jackson, founder of the behavioral management & public relations consulting firm Jackson Jackson & Wagner, and former National president of PRSA. This year’s award was presented to Phil Auger, of the New Hampshire Cooperative Extension in recognition of his decades of service in Rockingham County to private landowners and communities in the management of their forest lands, including his current work as Extension Educator In Land And Water Conservation.

This year, the inaugural Summit Award recognized excellence in the use of social media as the primary tool utilized in a public relations campaign and was awarded to Kelliher Samets Volk, of Burlington, Vermont. The firm utilized an array of social media tools, including Twitter and Facebook, to effectively support the business goals of Stowe Mountain Resort, including increasing the level of social media interaction between the resort and its fans. Summit Award judges this year included Katie Delahaye Paine of KDPaine & Partners, Berlin, NH; and, Rich Brooks of flyte new media, Portland, ME.

Annual Meeting & Seminar

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Yankee Chapter PRSA Seminar, Awards & Annual Meeting

Thursday, June 10, 2010, 3 – 6 p.m.

Red River Theatres, 11 South Main Street, Concord, NH

$20 for members; $25 for non-members

Register online or RSVP  to info@yankeeprsa.org or (603) 742-1971 by June 4th

Join us for an in-depth seminar on optimizing your company’s social media engagement, featuring Rich Brooks of flyte new media in Portland, followed by networking, and the presentation of the chapter’s Patrick Jackson Award and our new Summit Award.

  • 3:00 p.m.      “How To Be A PR Rock Star In A Social Media World”  –  Rich Brooks of flyte new media, Portland, ME
  • 4:30 p.m.      Networking – Hors d’oeuvres & cash bar
  • 5:00 p.m.      Annual meeting & presentations of Yankee Chapter Patrick Jackson Award and Summit Award

BE A PR ROCK STAR IN SOCIAL MEDIA SEMINAR

PR professionals have a broader job description than ever before, but luckily there are tools to make you look like a rock star…if you know how to use them. In this jam-packed presentation, you’ll learn how to optimize tools like blogs and online video, networking sites like Twitter, Facebook, and LinkedIn, as well as the newest location-based apps like FourSquare, to get your job done right. You’ll learn how to use social media for crisis management, and discover how to use listening tools to know when people are talking about you, your company or your industry. You’ll also learn time management tips and how to measure the success of your social media campaigns.

RICH BROOKS is founder and president of flyte new media (www.flyte.biz), a Web design and Internet marketing firm in Portland, Maine. His monthly flyte log email newsletter and company blog (www.flyteblog.com) focus on Web marketing topics such as search engine optimization, blogs, social media, email marketing, and building Web sites that sell. He is currently an Expert Blogger at FastCompany.com and a Featured Blogger at MaineBusiness.com.

He is a co-founder of Social Media FTW, an organization putting on conferences and events to educate small businesses and non-profits about the power of social media marketing.

He is a nationally recognized speaker on Web marketing topics such as search engine optimization, blogging, social media, email marketing and analytics. He is the “tech guru” on WCSH Channel 6’s evening news show, 207. He also teaches a Web marketing course for entrepreneurs at the University of Southern Maine’s Center for Continuing Education.

Postponed: Communicating During a Merger

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The May 4 PD session “Communicating During a Merger” has been postponed. We’ll be rescheduling this for the fall, so stay tuned for a new date! It will be a great session.

In the mean time, we look forward to seeing everyone at our annual meeting, seminar and awards presentation on June 10 at Red River Theatres in Concord, NH!

Tales from the Front Line: Lessons in Crisis Communications

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Date: Monday, April 12, 2010

Time: 3:00p.m.-4:45p.m.

Host: Fidelity Investments, Spartan Assembly Room, One Spartan Way, Merrimack, NH 03054

Due to space restrictions, pre-registration is required for this session.

Experience is said to be the best teacher.  Please join us as Rosemarie Rung shares lessons from her experience as a crisis communicator for The Dow Chemical Company, as well as highlighting lessons from Desert Storm, school shootings, and the recent Toyota recall.  Learn what makes a spokesperson credible, the components of an effective plan, and how to dampen media sensationalism.  We will also discuss strategies to use crises to help strengthen your corporate reputation.  It can be done!

Rosemarie Rung is a former Public Affairs leader for The Dow Chemical Company, where she managed crisis communications, media relations, community relations, and employee communications for Dow’s non-integrated sites throughout the US.  Her career includes global project leadership for several mergers, acquisitions, divestitures and shutdowns, as well as Dow’s Contributing to Community Success, a 2015 Sustainability Goal.  She served as global communications leader for Dow’s Performance Chemicals portfolio, in addition to other previous roles.

Rosemarie is a member of the Yankee Chapter of the Public Relations Society of America, currently serving as secretary.

Cost: $20 for Yankee PRSA members/ $35 nonmembers

RSVP Today!
Meg Trafton, PRSA Administrative Support
6 Dover Point Road, Dover, NH 03820
Phone:603-742-1971
Fax: 603-742-6347
Email: info@yankeeprsa.org

DIRECTIONS TO FIDELITY INVESTMENTS

Driving/parking directions from the Everett Turnpike heading South:

Take the Turnpike going south.

Take exit 10, Merrimack.

At the end of the exit turn right onto Industrial Drive.

At first set of lights turn left onto Spartan Way.

Follow Spartan Way straight through the first roundabout.

At the second roundabout, follow it 3/4 of the way around to enter the main driveway for Fidelity.

Proceed to the stop sign (Fidelity’s One Spartan Way building will be in front of you) and take a right. Visitor parking is immediately on your right.

The Micro-Script Rules: How Ideas Break Through in the Hyper-connected World

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Date: Tuesday, April 27, 2010

Time: 3:00 p.m. – 4:45 p.m.

Host: The NHHEAF Network Organizations, 3 Barrell Court, Concord, NH (www.nhheaf.org/directions.asp)

Bill Schley, president and chief creative officer of David ID, is an award winning marketer, author and speaker on branding and communications. He is known for creating the Dominant Selling Idea at some of the world’s largest companies.

Bill’s first book, Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea (Penguin) won the award for “Top 5 Marketing Books of the Year” by Strategy + Business Magazine, leading to appearances on CNBC’s Street Signs, TV News Network’s 12 On the Money, CNN Money Online and numerous syndicated radio programs.

Bill Schley

Bill will speak about his newest marketing book, The Micro-script Rules: How Ideas Break Through in the Hyper-connected World. Here he reveals what may be marketing’s most important secret in the age of social networks, online media, TIVO and the changing landscape of traditional media. A lively, informal and funny speaker, Bill speaks with diverse groups of executives, sales people, entrepreneurs and business school students— people seeking insight from his unique, keep-it-simple perspective. In a world where just about anyone can “publish” messaging, Bill’s speaking topics re-frame the very fundamentals of breakthrough marketing, established long before Twitter, blogs, the Internet and satellite radio.

Cost: $20 for Yankee PRSA members/ $35 nonmembers

RSVP Today!
Meg Trafton, PRSA Administrative Support
6 Dover Point Road, Dover, NH 03820
Phone:603-742-1971
Fax: 603-742-6347
Email: info@yankeeprsa.org

Teleseminar 3/18/10

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Date: Thursday, March 18, 2010

Time: 3:00 – 4:00 p.m.

Host: Public Service of New Hampshire (780 North Commercial Street, Manchester)

Katie Delahaye Paine outlines the basic forms of new media measurement, and provides details of the tools and techniques you need in a social media-driven world. Learn how to uncover what works.

You will be able to:

  • Define the various types of social media measurement and appropriate metrics for each.
  • Tie social media metrics to real, bottom-line results.
  • Select the tools and techniques needed to measure your reputation in social media.
  • Put a measurement program in place.
  • Better allocate resources for data-driven decision making.

RSVP Today!

Free for Yankee PRSA members/$10 for non-members
Register with Meg Trafton, PRSA Administrative Support
Phone: 603-742-1971 Fax: 603-742-6347
Email: meg@org-admin.com