The Micro-Script Rules: How Ideas Break Through in the Hyper-connected World

Date: Tuesday, April 27, 2010

Time: 3:00 p.m.4:45 p.m.

Host: The NHHEAF Network Organizations, 3 Barrell Court, Concord, NH (

Bill Schley, president and chief creative officer of David ID, is an award winning marketer, author and speaker on branding and communications. He is known for creating the Dominant Selling Idea at some of the world’s largest companies.

Bill’s first book, Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea (Penguin) won the award for “Top 5 Marketing Books of the Year” by Strategy + Business Magazine, leading to appearances on CNBC’s Street Signs, TV News Network’s 12 On the Money, CNN Money Online and numerous syndicated radio programs.

Bill Schley

Bill will speak about his newest marketing book, The Micro-script Rules: How Ideas Break Through in the Hyper-connected World. Here he reveals what may be marketing’s most important secret in the age of social networks, online media, TIVO and the changing landscape of traditional media. A lively, informal and funny speaker, Bill speaks with diverse groups of executives, sales people, entrepreneurs and business school students— people seeking insight from his unique, keep-it-simple perspective. In a world where just about anyone can “publish” messaging, Bill’s speaking topics re-frame the very fundamentals of breakthrough marketing, established long before Twitter, blogs, the Internet and satellite radio.

Cost: $20 for Yankee PRSA members/ $35 nonmembers

RSVP Today!
Meg Trafton, PRSA Administrative Support
6 Dover Point Road, Dover, NH 03820
Fax: 603-742-6347

Teleseminar 3/18/10

Date: Thursday, March 18, 2010

Time: 3:00 – 4:00 p.m.

Host: Public Service of New Hampshire (780 North Commercial Street, Manchester)

Katie Delahaye Paine outlines the basic forms of new media measurement, and provides details of the tools and techniques you need in a social media-driven world. Learn how to uncover what works.

You will be able to:

  • Define the various types of social media measurement and appropriate metrics for each.
  • Tie social media metrics to real, bottom-line results.
  • Select the tools and techniques needed to measure your reputation in social media.
  • Put a measurement program in place.
  • Better allocate resources for data-driven decision making.

RSVP Today!

Free for Yankee PRSA members/$10 for non-members
Register with Meg Trafton, PRSA Administrative Support
Phone: 603-742-1971 Fax: 603-742-6347